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Tell me about your vision.

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Well, fundamentally, my vision is

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that people discover their voice as a leader.

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That's my, that is the baseline of what I stand for.

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And as they discover their voice,

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they then discover how to create strategy to best utilize,

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first of all, their personal skills.

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Because a lot of times we get obsessed, so to speak,

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with our company branding.

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But we're always, we are a brand as an individual.

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Whether we're working for a company

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or we have our own company, we're part of a team,

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or we're a solopreneur, it's important that we're clear

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that we have a brand and that brand is positioned somewhere,

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whether we've done it intentionally or unintentionally,

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there is a brand presence.

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And inside of that brand presence, you want to inspect,

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is it what you want?

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Is it headed the direction you want it to head?

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Does it give you the scope that you want it to give,

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to give you, and is it consistent with who you are

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and fundamentally the difference you want

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to make in the world?

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So I look at that whole thing as an organic way

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to approach leadership, that people look

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at their own zone of genius, make sure that as they lead,

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that they're honoring that and that they put themselves

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in the best position to succeed.

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Some people don't want to be entrepreneurs.

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They love the corporate world.

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That's where they thrive.

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And other people in the corporate world feel

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like they're a fish out of water

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and they feel much better as an entrepreneur.

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And I think it's important as human beings

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that we navigate that.

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And sometimes it's a phase.

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Sometimes you're in corporate, I was in corporate for years

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and then there was a time that I was clear

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that I wanted to build something myself.

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That's awesome.

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Lin-El, where would you say,

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where would you say that this vision come from?

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Yeah, that's a great question.

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Thank you for that.

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I fundamentally, I think it came from my family.

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I grew up with six, there were six of us,

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three boys and three girls.

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I was number two of six.

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My older sister wasn't interested in being the oldest

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and like taking responsibility

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and trying to lead the other siblings.

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So I gladly took that role on at a very young age.

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At nine years old, I had a schedule on my wall

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for my brothers that came after me.

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Like if they did their homework, if they washed their clothes,

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if they had their room organized,

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then I would make them their favorite cookies

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and or give them something that they really wanted.

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And they were like a couple of years behind me.

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But I noticed then that I couldn't lead

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each one of them separately.

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They each had separate motivations

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on why they would fulfill on getting a gold star,

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so to speak.

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And then I also noticed that I enjoyed like navigating that.

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Like, what is it gonna take to have this one motivated?

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And why didn't that one get motivated from that?

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So how can I support them in motivating them?

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So I believe it started way back then.

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Wow.

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Thank you for sharing that.

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Then let me ask you this, Lin-El.

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And this is a little deeper than I thought I could go.

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What do you think is your why of what you do?

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Well, I am very present to the fact that there is a dash

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in between the year I was born and the year I will die.

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There's a dash.

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And I really am present to that

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as inside of the choices I make

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and the way I prioritize my life energy

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that ultimately my why, I call myself just basically

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to myself a freedom fighter.

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I am that people live as free as possible

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and leadership in particular is the place I focus.

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So why I say freedom is because many times

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people are frustrated trying to be like someone else.

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And to me, there isn't any freedom there

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if all you're doing is trying to replicate

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or force who you are from a round peg into a square hole.

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There's always something to learn.

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But I think at the end of the day,

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we have to be willing to be bold to be our own unique self.

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So my why really is supporting, starting with me,

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I interact with myself the same way.

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I always say I'm my first customer

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that I'm always checking in because I read a lot.

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I listen to a lot of podcasts and masterminds

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and all of these things that I don't lose fundamentally

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what I care about in the midst of all of that support

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and knowledge and wisdom.

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And I feel the same thing holds true for others

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that I really want people to own their journey,

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own their path, not allow themselves to get talked into

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doing something that's not actually authentically them.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions

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as these episodes continue to move forward.

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This is gonna get more and more fun.

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We'll have more and more engagement as well

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and invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision

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and becoming a Vision Pro yourself.

