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Where did the vision come from?

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And yeah, what does that look like?

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Yeah, it's interesting that you asked that.

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So it really has come from an organic ground swell

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from within the movement.

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There's been this rise of what many talk about

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as the food is medicine movement.

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And that is the recognition

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that we have an unsustainable problem.

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Diets are the number one cause of chronic conditions,

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the number one cause of mortality and morbidity.

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And 85% of our healthcare costs

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are in some way related to our diet.

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And yet we don't look at that.

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We don't treat it that way.

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They cost the economy $1.1 trillion.

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And yet the food and health ecosystems live,

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I would say in really different universes.

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They rarely connect and they rarely collaborate

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in any meaningful way.

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The exception to that is in the area of advocacy,

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public policy and increasingly research.

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So there's funding that's happening,

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there's research that's happening,

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there's advocacy work that's happening,

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but actually getting the leaders together as innovators

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to find common ground and to advance private sector,

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market oriented innovation

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is kind of where we're most passionate.

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And we see it's something that the world is asking for

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and it's something that just doesn't exist.

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And the ironic thing about it is that

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consumers with bad diets just become costly patients.

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So it's really us, we're innovating for us.

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Absolutely.

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So going personal perhaps, maybe not,

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maybe it overlaps your profession.

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What's the story behind your why?

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I'm curious about your why too,

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but I'm also curious how you found it.

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Yeah, it's interesting that you asked that.

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So my why I would say is three things.

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Number one, I almost died as a result of an appendicitis

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that I contracted in the mountains of central Honduras.

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In there, that sucks, that hurts.

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Yeah, it spiraled out of control

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and ended up causing me all kinds of problems

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and ended out of the hospital

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and for nine months, crazy health journey.

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And so as a result of that,

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I became personally deeply interested

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and motivated around health and especially gut health.

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Number two is I had two parents who were not healthy.

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They're no longer with us,

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but they both suffered from heart disease, from strokes.

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My dad was diabetic

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and as I looked at the way they ended their lives,

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it's not the way that I wanna live

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and the way I wanna end my life.

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And so wanting to take greater control of my health

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and see this as an opportunity.

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And then ultimately it's also has deep spiritual roots for me.

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I just sort of see that my body is a temple

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and needs to be treated as sacred

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and I have a stewardship responsibility

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to really treat it that way.

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I've only got one life.

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And so it's an opportunity to really look at this life

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and really invest in the right ways to empower my own health

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journey.

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You know, you use the common word,

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but I know you see the difference

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that we have that opportunity.

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And I know you believe that too.

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That's right, this opportunity

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to really fully maximize the vessel that is the body.

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And so that's so cool.

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I appreciate you bringing up that you treat it.

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You treat your body like a temple as well

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because a lot of people haven't internalized that,

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you know, especially people who are maybe not religious,

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but if you think about a temple,

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you've got super, super clean environments

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where you're trying to maximize like the beauty

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of that structure.

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And we have that same opportunity with our own bodies.

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Thank you for diving into that.

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I wanna go into where you're going with the vision,

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but instead of just simply asking the question,

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I started to watch, in fact, no, I already watched it.

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I started to rewatch it with my kiddos.

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There's a Netflix documentary, no, Amazon documentary

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called Eating Our Way to Extinction.

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And in that documentary, they talk about, you know,

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how all the challenges with pretty much the meat industry

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and what's going on with the world in relation to that.

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Does that relate at all to this cause of what you're doing?

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I'm a layman when it comes to this type of stuff,

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but I'm a nerd.

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I like to find out what's going on.

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Well, we have food shortage problems.

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Is the quality of our meat completely trash these days?

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What do you think?

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Yeah, it's interesting that you ask that way.

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So I would say for sure,

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I think what a documentary like that begins to bring out

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is the fact that we're learning more and more

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about the quality of our food

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and this relationship to our diet.

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So there've been a lot of studies that have been done

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showing the impact on red meat, on processed meats,

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and so on, on our overall health.

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And increasingly as a counterweight to that,

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the impact of plant-based or even plant-forward diets

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and how they can really empower health in new ways.

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And so I think the science is becoming more

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and more prominent.

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And then to the latter part of your question,

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are we eating our way to extinction and so on.

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I think it's interesting.

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We like to think of it as,

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and one of the ways that we say it is,

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we have gotten from our food system

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exactly what we've asked for of it

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over the last 100, 150 years,

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which is cheap calories, mass produced, at scale,

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and delivered over distance.

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And where convenience and cost

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are the drivers of innovation.

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So you look back 150 years from food safety

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to nearly a hundred years ago,

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people coming out of World War II

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and sort of the rising middle class

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and working moms and the need for convenience.

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And then sort of as we moved into convenience foods

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and then really looked at taste,

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convenience as being drivers,

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and then value engineering the heck out of them,

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we've gotten exactly what we've asked for.

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So I think part of what this movement represents

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is a pivot into optimizing for something different,

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which is human health.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions

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as these episodes continue to move forward.

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This is gonna get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision

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and becoming a Vision Pro yourself.