1 00:00:00,000 --> 00:00:02,720 Steve Prada, tell me about your vision. 2 00:00:03,920 --> 00:00:04,640 Hi, Jackson. 3 00:00:05,120 --> 00:00:08,480 My vision is to eradicate business COVID, 4 00:00:09,360 --> 00:00:14,080 which is the idea that there are 1.7 million small and medium companies 5 00:00:14,080 --> 00:00:21,040 and about 180,000 disappear each year because the owners don't know how to pivot. 6 00:00:21,040 --> 00:00:22,240 Then there's disruption. 7 00:00:22,240 --> 00:00:24,240 They don't know how to excrete people. 8 00:00:25,040 --> 00:00:28,960 They don't know how to overcome challenges in the market. 9 00:00:28,960 --> 00:00:34,800 And I believe that all these businesses can be saved with the right kind of approach 10 00:00:34,800 --> 00:00:39,040 and the right tools of execution and strategy. 11 00:00:39,040 --> 00:00:45,680 And my vision is to distribute those tools so that people become aware of them 12 00:00:45,680 --> 00:00:47,600 and use them and save those companies. 13 00:00:48,400 --> 00:00:49,280 I love that. 14 00:00:49,280 --> 00:00:55,760 I especially love it because a lot of businesses don't know they need saved. 15 00:00:55,760 --> 00:00:59,520 A lot of them don't understand where to go for help and how to get there. 16 00:00:59,520 --> 00:01:04,080 So you're proactively hitting something in the market that doesn't get talked about a lot. 17 00:01:04,080 --> 00:01:08,080 So I've got to ask you, where did your vision come from, Steve? 18 00:01:09,680 --> 00:01:13,520 Well, when I was doing the research for one of my books, Biable, 19 00:01:14,080 --> 00:01:17,360 I stumbled upon the statistics that so many businesses disappear. 20 00:01:18,000 --> 00:01:19,120 And I was shocked. 21 00:01:19,120 --> 00:01:25,360 And I thought about all those entrepreneurs that are working 12-hour days, 80-hour days, 22 00:01:25,360 --> 00:01:27,360 80-hour weeks to make it. 23 00:01:27,360 --> 00:01:29,280 And then they don't make it. 24 00:01:29,280 --> 00:01:30,560 They're really good professionals. 25 00:01:30,560 --> 00:01:34,160 They understand their business, but they don't know how to build a business. 26 00:01:34,800 --> 00:01:38,800 And just my heart breaks for those people or the sacrifices. 27 00:01:38,800 --> 00:01:44,560 And I believe if they can get the help that they need, that they can be successful. 28 00:01:44,560 --> 00:01:46,880 And then it can create millions of jobs. 29 00:01:46,880 --> 00:01:49,840 So this country could eclipse China. 30 00:01:50,560 --> 00:01:54,320 I did the math that if those companies didn't disappear every year, 31 00:01:54,320 --> 00:01:58,320 those hundred and eight thousand, it would add 4% to our annual GDP. 32 00:01:58,880 --> 00:02:02,720 And we would be growing them faster than any other major economies in the world. 33 00:02:02,720 --> 00:02:05,600 So that's kind of what makes me excited about it. 34 00:02:06,960 --> 00:02:07,760 That's huge. 35 00:02:07,760 --> 00:02:11,920 And you've written and been involved in some amazing books. 36 00:02:11,920 --> 00:02:18,800 So Biable being one of those, in addition to Pinnacle, Strategy OS, 37 00:02:18,800 --> 00:02:24,080 and the brands you've been involved in, they're just phenomenal. 38 00:02:24,080 --> 00:02:28,400 I'm going to dive a little bit deeper into that exact same question. 39 00:02:28,400 --> 00:02:31,120 How did you yourself get started? 40 00:02:31,120 --> 00:02:36,560 As an entrepreneur, I got started when I was 35 years old. 41 00:02:36,560 --> 00:02:42,320 I was working for a big bank and I was running the mergers and acquisitions department, the bank. 42 00:02:42,320 --> 00:02:46,400 And the bank was going through a soft summer and they did some downsizing. 43 00:02:46,400 --> 00:02:50,240 And they looked at the payroll and I had one of the higher salaries. 44 00:02:50,240 --> 00:02:55,520 So they fired me, which actually turned out to be the best thing that could happen, 45 00:02:55,520 --> 00:03:00,000 because I walked across the street, got laid off on Friday. 46 00:03:00,000 --> 00:03:04,080 Monday morning, I started my own business as an investment banking firm. 47 00:03:04,080 --> 00:03:08,000 And I grew it for 10 years and then I sold it. 48 00:03:08,000 --> 00:03:11,360 And I moved over here to the United States and became a coach. 49 00:03:11,360 --> 00:03:19,040 And then, you know, got really mesmerized by this idea of business operating systems 50 00:03:19,040 --> 00:03:23,600 and how it can help people who don't have MBAs from business schools 51 00:03:23,600 --> 00:03:27,680 to actually be at a great business, essentially access all those concepts 52 00:03:27,680 --> 00:03:32,320 that the MBA guys, the mechanisms teach, but at a much simpler form. 53 00:03:32,320 --> 00:03:37,200 And I kind of love this idea of democratizing these highfalutin concepts, 54 00:03:37,200 --> 00:03:41,280 allowing entrepreneurs access to it, and then helping them to be able 55 00:03:41,280 --> 00:03:46,000 to help them grow their business, take it from the local Fast 50 and then to the INC 5000. 56 00:03:46,000 --> 00:03:48,880 And then even some of them will go to the Fortune 500. 57 00:03:48,880 --> 00:03:50,240 Thank you for being here today. 58 00:03:50,240 --> 00:03:52,720 I'm really happy that you tuned in to Vision Pros Live. 59 00:03:52,720 --> 00:03:57,600 I'm looking forward to seeing your reactions as these episodes continue to move forward. 60 00:03:57,600 --> 00:03:59,360 This is going to get more and more fun. 61 00:03:59,360 --> 00:04:01,200 We'll have more and more engagement as well. 62 00:04:01,200 --> 00:04:03,360 We'll invite people to participate in the show. 63 00:04:03,360 --> 00:04:05,680 And thank you for giving us your time and attention. 64 00:04:05,680 --> 00:04:11,840 Have an excellent time building out your vision and becoming a Vision Pro yourself.