Steve Prada, tell me about your vision.
Hi, Jackson.
My vision is to eradicate business COVID,
which is the idea that there are 1.7 million small and medium companies
and about 180,000 disappear each year because the owners don't know how to pivot.
Then there's disruption.
They don't know how to excrete people.
They don't know how to overcome challenges in the market.
And I believe that all these businesses can be saved with the right kind of approach
and the right tools of execution and strategy.
And my vision is to distribute those tools so that people become aware of them
and use them and save those companies.
I love that.
I especially love it because a lot of businesses don't know they need saved.
A lot of them don't understand where to go for help and how to get there.
So you're proactively hitting something in the market that doesn't get talked about a lot.
So I've got to ask you, where did your vision come from, Steve?
Well, when I was doing the research for one of my books, Biable,
I stumbled upon the statistics that so many businesses disappear.
And I was shocked.
And I thought about all those entrepreneurs that are working 12-hour days, 80-hour days,
80-hour weeks to make it.
And then they don't make it.
They're really good professionals.
They understand their business, but they don't know how to build a business.
And just my heart breaks for those people or the sacrifices.
And I believe if they can get the help that they need, that they can be successful.
And then it can create millions of jobs.
So this country could eclipse China.
I did the math that if those companies didn't disappear every year,
those hundred and eight thousand, it would add 4% to our annual GDP.
And we would be growing them faster than any other major economies in the world.
So that's kind of what makes me excited about it.
That's huge.
And you've written and been involved in some amazing books.
So Biable being one of those, in addition to Pinnacle, Strategy OS,
and the brands you've been involved in, they're just phenomenal.
I'm going to dive a little bit deeper into that exact same question.
How did you yourself get started?
As an entrepreneur, I got started when I was 35 years old.
I was working for a big bank and I was running the mergers and acquisitions department, the bank.
And the bank was going through a soft summer and they did some downsizing.
And they looked at the payroll and I had one of the higher salaries.
So they fired me, which actually turned out to be the best thing that could happen,
because I walked across the street, got laid off on Friday.
Monday morning, I started my own business as an investment banking firm.
And I grew it for 10 years and then I sold it.
And I moved over here to the United States and became a coach.
And then, you know, got really mesmerized by this idea of business operating systems
and how it can help people who don't have MBAs from business schools
to actually be at a great business, essentially access all those concepts
that the MBA guys, the mechanisms teach, but at a much simpler form.
And I kind of love this idea of democratizing these highfalutin concepts,
allowing entrepreneurs access to it, and then helping them to be able
to help them grow their business, take it from the local Fast 50 and then to the INC 5000.
And then even some of them will go to the Fortune 500.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision and becoming a Vision Pro yourself.