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Elizabeth Robinson, tell me about your vision.

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My vision for my work, I guess we're talking about the career and entrepreneurial.

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I know there's so much there to unpack. I know you and Steven, there's so much there. So feel

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free to go broad or. Yeah. So I guess when I think back to originating vision and what

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was speaking inside of my heart was helping human beings to self-regulate the stress response because

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stress in and of itself is so ubiquitous in the culture. I always call it a thief.

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It's a thief in the night and we have to be so, so careful to be aware of the ways

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in which we're getting triggered and what we can do to self-regulate, which makes us more

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optimal for better performance, for more impact, for helping others by mirroring and modeling

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who you want to be, who you really are. That's another thing I really believe

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is we can help turn people on to who they really are by teaching and practicing self-regulation

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of the stress response. So that's part of the vision is helping people to wake up to that and

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do our best in the audiences that we work with, which is very challenging audience.

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Wow. I'm going to ask a twofold question on that and you can go down either path.

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How did you get started would be the first option, but even more important,

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not I should say more important. The other side of this question that has like really got me on

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edge of my seat too is who are you guys helping self-regulate? You mentioned human beings,

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that's worldwide. Is this a worldwide vision to help the entire world? And if you want to

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tie that to how you got started or the path, feel free to.

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Well, it's a great question because when we do our VUCA analysis or our SWOT analysis,

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one of the issues that we have is that there isn't any place we can't go.

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So that's an issue for a small business when you say, I mean, we could go everywhere with this

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message and with this model. There isn't anyone we couldn't help with this, but you have to choose.

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You have to zero in, you have to focus. And for a variety of reasons in 2003,

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we turned toward the US military and the wars in Iraq and Afghanistan were starting, it was post

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2001 and 9-11. And there were just many factors from my husband's background and education

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to the people that we had doors opening with. And it just all led us in that direction. All

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roads were leading to Rome in that case. And for me personally, I dug my heels in a bit because it

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was a monstrous audience to go toward, just in size scope, we're at war actively and the country

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is under great duress. So it really, over the years helped us. I mean, we became more resilient

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as we were working to deliver resilience. And because we were swinging for the fences early on,

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we were moments over our head and over our own capacity to deal with. So it was this like,

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we're building the plane while we're flying it kind of mentality. And then your spirit, your soul,

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your ability to do what you are teaching, to become the master of what you're teaching

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is increasing as you're doing it. Absolutely. Absolutely. It's huge. It reminds me of

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parenting and the first child. And as a parent, I was ready, I wanted that. And within a few weeks

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and a few months, you just begin to worry like, man, I don't know if I have the strength for this.

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And then you just develop the strength over time because resilience, it's kind of the same thing.

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When we are practicing resilience or teaching it or sharing it, whether it's with an infant

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or with an adult, you're exercising those muscles. So that's really wise. I've got to ask

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one final question. And that's, is there a story behind your why? Why you chose self-regulation

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and how you're helping people come about self-regulating?

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I guess there's probably the collective and the personal. When Stephen and I, my husband,

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first met in 2001 and we were asking each other, what do you think some of the biggest issues are

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globally for humanity on earth at this time? And again, that's 2001. And we kept, we were

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exploring all these different places because we were saying to ourselves, there isn't anything

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we can't do and there isn't anywhere we can't go. We were young, we were in love, we were like,

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what do you want to do? And so it came and we're still in love. And I have to say that. We kept

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coming to stress that it was one of the most debilitating factors for, I don't care if you're

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a child or you're a young parent, great example, or you're a climbing entrepreneur executive,

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or you're aging or taking care of aging parents. It doesn't matter what career or what stage in life

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you're in. Stress is ubiquitous. And I think we've never really learned how to

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manage, regulate, or understand it unless we have really dedicated ourselves, unless you are a

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meditation practitioner, you're a yogini, you are going to school to study psychology or counseling

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or whatever, then people delve in. But most people don't have it. And so that was a big part of the

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why is how can we have a great impact for a place or at a place where there's a great need.

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Personally, I grew up in a perfectly beautiful dysfunctional home with all manner of stress and

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trauma. And I mean, you know, infidelity and alcoholism and drug abuse and mental illness,

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and all of the things. And when I finally did my ACE test, if you know, the adverse childhood

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experiences test, you don't know what you got to take. It's so easy. It's 10 questions, I think,

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10 questions and takes you five minutes to take it and ask you very key questions about your childhood.

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Okay, and I scored, I think an eight out of 10 on the ACE score, which is quite high,

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I should be on the streets at this time, rather than, you know, happily and lovely married and

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having a home and a business and but I was really dedicated. I was very curious. And that's

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the biggest why behind my story was that I was living at with some of the worst results

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of stress and trauma and seeking dearly and desperately to resolve them. And so

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that's what I meant by the why is collective and, and personal.

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Thank you for being here today. I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes continue to move forward.

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This is going to get more and more fun. We'll have more and more engagement as well. We'll

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invite people to participate in the show. And thank you for giving us your time and attention.

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Have an excellent time building out your vision and becoming a Vision Pro yourself.