Did your vision come from the same boat as Michael Gerber's team in book?
That very myself. So as well I wanted to ask you, is that is your business based on that?
Somewhat yes, because you know I got into you know business and leadership coaching
after actually being in the non-profit sector for 12 years and then I made a switch myself. But
it my vision really came actually from my husband because my husband has had several companies and
his companies are his babies in addition to our own kids and he has really put his all into his
companies. And there's been some family sacrifice along the way and so that he hasn't you know over
the years he wasn't to be as present to the family as he wanted to be or even to himself and his own
health at times. And he did have a health crisis a few years back. So my vision really came from
you know seeing him and how dedicated he was and how his ultimate goal was eventually to you know
be more balanced and enjoy business and life. And as I you know watched what he was dealing with and
then met other business owners and saw what they were dealing with and ultimately what their goals
were then Gerber and his work in the EMIT really became the outline or it became the this is what
needs to happen in order to achieve that goal. So with that information handy then I knew at least
what needed to happen. The only problem with Gerber and the EMIT is he didn't talk about how
to do it. So obviously in order to be able to put theory into practice you have to figure out the how.
So Gerber was great for the what and then another author came along and he wrote a book called
Traction. And Traction is brilliant because it actually takes the concepts that Gerber was
talking about but it talks about the how. How to set up set up those systems and processes.
How to build your team. How to evaluate your team and how to have a very simple two-page business
plan that you can execute consistently. So I use a lot of those tools in my work personally for
myself because it keeps me focused on a track and moving forward faster. And then I have my clients
use those tools and when they do I find that they need to exceed their goals which is fabulous.