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Did your vision come from the same boat as Michael Gerber's team in book?

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That very myself. So as well I wanted to ask you, is that is your business based on that?

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Somewhat yes, because you know I got into you know business and leadership coaching

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after actually being in the non-profit sector for 12 years and then I made a switch myself. But

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it my vision really came actually from my husband because my husband has had several companies and

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his companies are his babies in addition to our own kids and he has really put his all into his

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companies. And there's been some family sacrifice along the way and so that he hasn't you know over

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the years he wasn't to be as present to the family as he wanted to be or even to himself and his own

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health at times. And he did have a health crisis a few years back. So my vision really came from

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you know seeing him and how dedicated he was and how his ultimate goal was eventually to you know

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be more balanced and enjoy business and life. And as I you know watched what he was dealing with and

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then met other business owners and saw what they were dealing with and ultimately what their goals

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were then Gerber and his work in the EMIT really became the outline or it became the this is what

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needs to happen in order to achieve that goal. So with that information handy then I knew at least

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what needed to happen. The only problem with Gerber and the EMIT is he didn't talk about how

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to do it. So obviously in order to be able to put theory into practice you have to figure out the how.

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So Gerber was great for the what and then another author came along and he wrote a book called

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Traction. And Traction is brilliant because it actually takes the concepts that Gerber was

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talking about but it talks about the how. How to set up set up those systems and processes.

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How to build your team. How to evaluate your team and how to have a very simple two-page business

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plan that you can execute consistently. So I use a lot of those tools in my work personally for

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myself because it keeps me focused on a track and moving forward faster. And then I have my clients

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use those tools and when they do I find that they need to exceed their goals which is fabulous.

