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Where did your vision come from?

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So I began my career, I studied journalism in college

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and I started in the public relations business.

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I worked for a PR agency right out of college

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and have been serving as a consultant for 30 years.

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And I've found, you know, what's happened

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in the traditional PR industry is, well, you know,

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the internet shifted the earth, right?

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And so everything, it's been shifting

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and it's continues to shift

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and now it's AI is shifting the earth.

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And it was the internet,

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it was social media shifting, everything.

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It's in a constant state of change.

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And so for me, what I realized I had to do with my business

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and what as a consultant is I have to provide services

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that are fairly unique to me.

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And that cannot be, you know, is simply commoditized.

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In other words, I would love to be a copywriter, right?

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But it's right now, there's no living in being a copywriter,

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at least not in my field, for example.

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And the AI is, you know, AI is changing that even more so.

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But I love to write strategic messaging

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and you can't, you know, AI can't do that,

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at least not yet.

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And the other thing is that having experience

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in the communications world is a good thing.

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So knowing how to deal with situations,

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having seen some stuff,

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that's the other thing that's important

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is I've been around the block

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and I've seen different things happen.

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And I've had, you know, one of my clients was,

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you know, a Ponzi schemer tried to take over

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one of my clients' businesses.

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I've seen, you know, where there were instances

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where there was litigation

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that could end up destroying a business,

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dealt with, you know, workplace violence,

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dealt with just all manners of things.

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And a crisis is relative.

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So, you know, one company's, you know,

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I kind of say there's like,

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one company's sort of nothing situation,

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it could be an existential thing for another business.

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So it's all relative.

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And so I've tried to build my business on, you know,

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so that I can, that my vision is that my,

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I'm offering services that are not like easily commoditized.