Where did your vision come from?
So I began my career, I studied journalism in college
and I started in the public relations business.
I worked for a PR agency right out of college
and have been serving as a consultant for 30 years.
And I've found, you know, what's happened
in the traditional PR industry is, well, you know,
the internet shifted the earth, right?
And so everything, it's been shifting
and it's continues to shift
and now it's AI is shifting the earth.
And it was the internet,
it was social media shifting, everything.
It's in a constant state of change.
And so for me, what I realized I had to do with my business
and what as a consultant is I have to provide services
that are fairly unique to me.
And that cannot be, you know, is simply commoditized.
In other words, I would love to be a copywriter, right?
But it's right now, there's no living in being a copywriter,
at least not in my field, for example.
And the AI is, you know, AI is changing that even more so.
But I love to write strategic messaging
and you can't, you know, AI can't do that,
at least not yet.
And the other thing is that having experience
in the communications world is a good thing.
So knowing how to deal with situations,
having seen some stuff,
that's the other thing that's important
is I've been around the block
and I've seen different things happen.
And I've had, you know, one of my clients was,
you know, a Ponzi schemer tried to take over
one of my clients' businesses.
I've seen, you know, where there were instances
where there was litigation
that could end up destroying a business,
dealt with, you know, workplace violence,
dealt with just all manners of things.
And a crisis is relative.
So, you know, one company's, you know,
I kind of say there's like,
one company's sort of nothing situation,
it could be an existential thing for another business.
So it's all relative.
And so I've tried to build my business on, you know,
so that I can, that my vision is that my,
I'm offering services that are not like easily commoditized.