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So Sonia, tell me about your vision.

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It's really been my vision and the real reason that I actually established this business

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was because I've seen so many times where business owners actually are along the ride

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on their business and they're doing the day to day, but they're not actually sure why

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they're doing it.

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They don't actually have a plan for themselves and what their personal outcome is for the

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business.

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They might strategically plan for their business.

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They might do all the right rhythms for their business to ensure the business is successful.

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But what they don't actually do is look inward for themselves and say, why am I actually

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doing this?

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And then utilizing their business as the vehicle to get them where they want to go in their

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life.

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And a lot of times they get to the end of their business journey and they think, I'll

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just sell and live off whatever I can get.

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And it's not enough.

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It's not enough and they've worked really hard in their life to actually walk away and

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not have the outcome that they actually really wanted.

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They've grown this amazing vehicle as their business, but what's in it for them at the

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end?

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And that's what I'm really passionate about and my purpose and why I established my consulting

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business initially.

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Wow, that's a very interesting brand.

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So how does that help them then?

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Well, utilizing their business as the vehicle and knowing the strategic way they can utilize

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it financially to get money out of their business and into other entities for themselves to

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build their own wealth portfolio.

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So basically they might choose to take a wage or dividends, but they won't really be enough

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or they haven't actually planned on what they need to be able to take their foot off the

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pedal and say, you know, I might still have my business running at 50, but what if I want

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to travel internationally every year on a holiday?

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What if I want to have a wealth portfolio with multiple residential and commercial properties?

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What if I'd like to invest in bullion or shares?

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And how do I do that?

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If I'm just taking a modest wage from my business and I don't actually have enough to get me

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there and whilst the business might be successful and they continually reinvest into that business

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to continue to make it successful.

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But what about them?

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What about their family?

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You know, they're working really hard, but what they want to do is probably create something

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for themselves in the long term so that they have that flexibility if anything happens

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or create passive income streams outside the business so they have a choice what they choose

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to do.

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You know, you don't want to be working into your 60s and 70s if you don't choose that.

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And it's really about having that conversation earlier in the piece and later.

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So we have more time to put things aside and get things set up for them.

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That is very interesting.

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We are looking at it the way I look at business and the way a lot of people that work with

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look at business is entirely different.

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They look at this business as a vehicle and this entity that should essentially and eventually

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work without you.

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So if I go or don't go, it should not matter how my business performs.

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And essentially the goal of a business is to sell it.

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And if you don't have to put any time into it, it's a sellable business.

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You don't have to if I don't have to be there to run the business, it's a sellable business.

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So is your vision apart from that, like during the course of your business cycle where you

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are working on your business to support your family, you need to invest in certain aspects

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so you are secure in the future or is your consulting during the business to make that

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business a better place?

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We'd like to look at it twofold.

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So we come in from both directions.

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We understand that we need to nurture this business, this vehicle that's creating the

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funds.

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But we've had instances where through no fault of someone's the business might have taken

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a massive financial impact.

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And we saw that really with COVID.

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We saw a lot of businesses that it was no fault of their own, but just completely impactful

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on their business, whether it was under management or not, it might have been in hospitality

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and hugely impacted.

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And a lot of people didn't have any other income streams.

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They have nothing else.

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A lot of people love to invest in businesses.

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So they have multiple businesses under management creating multiple income streams in different

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industries, which allows them to have a bit of a buffer.

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If something happens in one, it may not affect another.

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So we look at it like, yes, we want them to grow their business and we assist with that

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as well.

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And putting it under management to create that passive income, but also outside of that

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in possibly other entities for taxation reasons to give them passive income streams as a person

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so that if they were even sick or unwell or the management in that business didn't go

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as planned because they were not concentrating on it, someone else was running it.

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There's just like a fallback there for themselves.

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And it's quite interesting.

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A lot of people don't really think about selling their business until one day they just think,

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look, I've had enough for whatever reason.

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And it might come quite quickly and they haven't really prepared the business for sale.

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Sometimes people in Australia will just close it down because they don't really realize

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or don't understand the process of selling.

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So we just want people to have options.

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And that's why we look at it from a twofold perspective.

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The business, yes, we want it to be successful and grow, but we want you as an individual

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or a family unit to create intergenerational wealth for your family.

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These days it's really hard for children coming through to have a deposit for a home for themselves.

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But what if they had something like a family trust or a family entity where multiple assets

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were already held and it gives them the best start possible?

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It just really depends on the business I know and what their long-term view is for themselves

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and their family.

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That's very interesting.

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Sonia, where would you say that this vision come from?

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So in my previous corporate role, I was what we call a financial planner.

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I worked in corporate finance for some time.

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I was a bank manager before that.

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By the time I was 23, I had my first house at 20.

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And then I was in commercial lending as well in the banking game.

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So I got to see so many aspects before I actually became a business owner about the finance

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background and creating wealth just for day-to-day individuals, not even specifically business

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owners, just across the board.

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And I was really shocked because the financial education just isn't there in the schooling

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system.

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It just isn't.

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Unless people are actively seeking it out or they're being presented with it at an opportunity

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such as when you're in the bank, which let's be real, doesn't happen anymore because everything's

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online, people just aren't getting that information and education.

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So they don't know what they don't know.

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And it's really detrimental to them in the long term because they're losing all this

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time that they could be taking to invest.

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Now I've been in business for 15 years.

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I've been in multiple businesses.

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My husband and I have a very successful construction business as well.

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And I've just seen, even though we're turning over millions and millions of dollars, we've

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had all kinds of things happen where it's heavily impacted the company financially.

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And I just didn't want that to be the only thing that we had.

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I just wanted to have something else as a backup so that I could still get my goal,

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still get my dream and reach my purpose, which I needed to have the funds for.

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But it really helped take that pressure off it being the sole entity that brought income

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in.

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So now I have a great wealth portfolio and I know that my children will be able to have

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something when they come through.

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And that's really how it really started was really from that corporate standpoint and

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viewing the lack of education in this space.

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And it's really concerning actually.

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It is.

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I totally agree with you from that point.

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I did not grow up with that financial education.

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I had to learn.

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My parents didn't teach me.

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They are still unaware of that financial education from that perspective, I think, needs to be

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taught.

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And most people are not looking for it.

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And most people are not made for it.

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But the struggle that me and you are facing with business owners and entrepreneurs is

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they have a hard time getting one business going, let alone five.

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And they realize that if they can get one business going and get it successful, they

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can use the same implementation in other businesses to make that successful.

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And I'm assuming that's where you come in.

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Yeah.

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But I don't know.

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I really like to be the conduit there to assist with that.

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And that's the difference, I think.

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That makes sense.

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Yeah.

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Thank you for sharing that.

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Well, let me tell you, let me ask you one question on that front.

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And what is the via of what you do then, Sonia?

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Why do you keep doing this and why do you keep helping people if you already have a

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few million dollars coming in new businesses?

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Why do you keep doing what you do?

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I sit down every day and I just look at how sad it is.

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My parents were entrepreneurial.

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They had multiple businesses.

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And the outcome for them wasn't great.

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It wasn't great.

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They don't have a home.

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I mean, I assist where I can financially.

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In Australia, we have an aged pension, which is great, but it's actually below the poverty

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line.

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And it's really sad to have seen the outcome of what happened to them through the choices,

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because even though they made a lot of money, they weren't being given the right advice.

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And they were really taken advantage of.

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And integrity for me is such a massive thing.

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And I just can't see that happen to more people.

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I just don't want to see everybody fold or living, you know, just existing in their life

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because somebody didn't reach out and say, hey, we can actually help you.

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There is something that we can do.

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We can not only provide the knowledge, but we're going to stand here and we're going

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to hold your hand.

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We're going to be the conjure.

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We're going to connect you with the specialist.

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We're going to explain to you in everyday terms what the things mean so that you actually

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are learning along the way.

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But we want you to know that somebody is here to support you.

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And yes, OK, obviously we have a business model, but we're really here and in it because

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we want to see people do better.

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And if everybody in the world just helped one person, the world would be a better place.

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And what we're trying to do is actually just be that business support that people need

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and can trust knowing that we're trying to do the right thing.

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And that's what we really want.

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We want to bring everybody up.

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We want to lift everybody up and say there is so much more to life and you can have so

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much more.

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But what you need to do is just strategically plan on both aspects for that.

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And that is what we'll help help you with.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes continue to move forward.

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This is going to get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision and becoming a Vision Pro yourself.