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What city in my great state of Texas?

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I'm in Houston, the Houston area.

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That Houston area.

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Okay, I was gonna be real sad if you said,

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no, I'm not in Texas, Jackson was like,

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no, I know you're in my state.

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You got too cool of a background to not be in my state.

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All right, so retired Colonel Joe Franke III.

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I am not well equipped to dive into decades of

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how the heck did you get to where you are?

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I know people love to read these bios and all that

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on these podcasts.

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I'd rather skip that.

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People can go look at your LinkedIn and see your background.

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I wanna know from your perspective,

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what would people overlook about your background

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and how does it relate to leadership in general?

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Because I think you got a gold mine of leadership to give

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based on our previous conversation.

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So tell me what are we overlooking, Joe?

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Well, I think the main point is,

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I spent a full career in the army four years

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at the military academy and then 30 years on active duty.

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And I split my career as a war fighter.

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I was in the airborne infantry, mechanized infantry,

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air assault infantry and special operations.

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And then the second half of my career,

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I spent solving all the problems of the war fighter

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in logistics.

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And so it was really, the army was a beautiful place

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to be able to pivot and change sectors

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and learn how to lead women, for example,

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because during my time, the women weren't in the combat arms

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like they were today.

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And so I wanted this opportunity to experience women

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in units and solve the challenges

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and learn the leadership necessary to be able to do that.

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And so at the end of my career, 30 years in the army,

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I'm 52 years old, so I'm entering the private sector.

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And boy, that was like being born again.

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You know what you know, but it's still a big change.

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And I tell that to all the transitioning military people,

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whether you spent a career in or your time,

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because the army or the armed services has its own culture

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and everything else.

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And if that's what you came into when you were young,

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then that's what you know.

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And when you go out, everything changes.

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And the most important thing that I remind

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the transitioning people is, let somebody help you

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because as you try to explain what you did in the military,

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you need to be able to do that.

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And so I think that's the key to being able to explain

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what you did in the military.

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You need to explain it in hiring manager vernacular.

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In other words, you can say, I did this and this and this,

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and that doesn't mean anything to anybody.

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And so you need somebody that's been in the private sector

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that knows the military to kind of help you lay that out.

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And you can't do that to help them,

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but you really have to make that effort to, okay,

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what did you do that's a transferable skill

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that the hiring manager can really understand?

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And that's really, you're having a cogent conversation now.

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Huge.

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I'm gonna dive into one of the controversial ugly truths

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related to that.

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And on my side, on our side is, again, I'm a civilian

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and here I was talking to a couple of business partners

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and we were talking about an individual,

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it's fairly close to me, that was in the process

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of recruitment still with the armed forces.

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And this person did exceptionally well

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on their entry exams.

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And dumber than dirt, Joe, I'm so sorry,

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but this person is about as brainless as they come.

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And so I'm talking to these, and that's not everybody,

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but that's this one individual.

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And so I'm talking to these business leaders

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how is it that this person ranked so high

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on this entrance exam, yet they just,

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I'm an inner type person that will turn the wrong way

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into traffic, oncoming traffic.

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And we were talking about it

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and one of my business partners said,

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Jackson, some of these strength assessments

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for the military are designed around

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how willing is this person willing to conform and comply?

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Not necessarily how willing are they to think on their feet?

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And this is just about one simple assessment,

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but my point with that, the greater realization

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that I hope great leaders come out of the military

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and realize is corporate doesn't always see

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our armed forces as heroes who are coming back

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that are, and give them the benefit of the doubt of,

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well, you must be the best thing since sliced bread.

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And if we don't come into any work environment,

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whether it's me who has a 0.33 GPA,

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I don't do well in corporate environments.

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They don't like the guy who doesn't have a degree,

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or somebody coming in from the armed forces,

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forces acting like they're the know-it-all

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who's had it all and is the best leader in the world.

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We don't come in with the type of humility

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you're talking about.

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We can quickly get overlooked and kicked to the curb.

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We can quickly fall into a situation

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where our perception confuses us

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and makes us disregard the reality of what it's like

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to actually get hired at a company

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where they don't necessarily have the same mindset

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as what leadership was like in armed forces.

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So I know I just cracked a massive can of worms open up,

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and I probably look like a disaster doing that,

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but I'm putting myself out there

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because I think military personnel benefit

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from understanding that you just exercise extreme humility

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and recognizing it's different,

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but it doesn't make one better than the other.

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Can you talk to that point?

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Well, yeah, I sure can.

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I have run across brilliant people, okay,

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that couldn't follow instructions to go to the latrine.

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And common sense is not all that common.

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Right, no, it's not.

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The interesting thing in the military is,

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even if you're a little less adept at conforming,

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as long as you're able to conform,

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I mean, I'll give you an example.

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This is what my younger brother,

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he was going in the army and this was the advice I gave him.

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I said, look, you need to be where they tell you to be,

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five minutes early.

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And if you're not five minutes early, you're late.

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And you need to be in the clothes

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that they told you to be in.

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Yeah.

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Okay, that's your responsibility.

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And then after that, it all belongs

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to a non-commissioned officer, a sergeant.

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You know, and so what a lot of the training occurs one-on-one

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with the sergeant directly with the soldier.

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So a lot can happen with the one-on-one exposure.

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And you can get people along depending on how they process

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or everything like that.

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But you're right, there have to be some

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level of conformity because if you're going to lead,

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I don't know how one can lead if you can't follow.

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Yeah, I love that.

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I learned that way too late in life, Joe.

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If I'm a leader, right?

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And I'm leading a group of people,

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then some leaders is giving me a little bit of a

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then some leaders is giving me directions to follow.

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And I'm translating that into kind of a mission

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or a requirement that we've got to perform

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in order to achieve what the goal was.

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Yeah, absolutely.

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And so I think the basic element of any leader

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or learning leadership is, you know, if you can't follow,

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how in the world can you lead?

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Yes, 100%.

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It's something that dawned on me late in life.

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I was in my 30s probably, probably 30, 31.

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And I realized, I never heard it said before,

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but I thought the best leaders are the best followers.

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You know, you've got to be willing to follow

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somebody who's great.

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You know, whether it's Jesus or Gandhi, you know,

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or somebody else, you got to be able and willing

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to follow somebody in order to learn how to become better

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as a leader yourself.

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So wise words.

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I'm gonna dive into the other controversial statement here.

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Now we're gonna have some fun with this.

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So I say, and since they controversial, you hit it well.

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What's sad to me is that there's so many people

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who point fingers at large entities as being the problem.

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Right, you know, all military have screwed up

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how they've led leaders for women for years.

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I don't think that's fair.

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I think the military is one of the entities

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that first started to address this in the world.

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You know, and so because you're the first

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and you got to make the mistakes

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and figure it out along the way,

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there's gonna be people who don't have perfect experiences.

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So you talked about that fondly as an opportunity

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to understand women better and to understand leadership

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and how it relates to women better.

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And you've had 30 years of, you know,

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seeing how the world has transitioned

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in relation to my minorities,

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in relation to developing countries,

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in relation to women and beyond.

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So I'd love to know what things have you learned

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about women in leadership that also can help

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those of us visionaries out there who also work with women?

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Well, I don't pretend to be an expert.

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Nor do I, I'm glad you said that.

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Neither one of us are, but what have we learned?

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What I've learned and what I've experienced

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and what I've observed over time

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is that leading an organization with women in it

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really depends on the number of women in it.

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Okay, so if you have an organization,

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say a military organization that's, you know,

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roughly the population of women in the army,

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which would probably be somewhere, you know,

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15 to 17%, right?

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You can lead the organization

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just like the army would have taught you, okay?

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What I saw in the first Gulf War

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was you're gonna get units like from the National Guard

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and the reserve where women might be 50%

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of the population of that particular unit.

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So consequently, it's gonna require

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a slightly different style.

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And a little bit more sensitivity, you know,

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to what's going on and, you know, what they need.

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And it was my experience that if you were sensitive

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and could, you know, support women as best you could

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in the environment, that with the units I saw,

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you know, women generally worked harder than men.

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And, but, you know, one of the things I learned

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in my particular situation was, you know,

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water was gonna be a big thing for, you know, cleaning up.

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And in a desert situation, a wartime environment,

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you know, that's hard work in trying to make that available.

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But if you could have a situation where you could get,

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women could clean up and take care of themselves

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hygienically, you know, so what are we saying there?

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Trying to make an effort that, you know,

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you can get a two minute shower

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and somebody can wash their hair and their body.

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Yep.

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That makes a big difference in, you know,

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how hard people are gonna lean into stuff.

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Yep, absolutely.

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There's so many challenges we're ever facing.

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There's so many challenges we ever look.

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I mean, Disney could have decided not to do the movie

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based on Mulan, right?

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Because they could have been worried about,

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how's this gonna be perceived and how does this, you know,

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how do people take these situations into consideration?

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And I'm not one to lean away from subjects.

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I'm also not one to pretend I'm an expert

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on any subject for that matter.

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So Joseph and I are looking at, ladies, bell us out.

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Help us know what we need to know, right?

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In order to appreciate what still needs to be done

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in today's world relation to leadership.

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And I hope some of you point out,

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this is not just women or gender specific.

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The world has changed.

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Now you got kids that play, you know,

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they use their phones to learn more things

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than we did in my generation.

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But they also are less athletically inclined

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to dribble basketball, at least across the board.

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Some of them are way better at it than us

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because they're superstars and they focus on it.

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Others have never touched a basketball in their life.

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So if we don't as leaders, whether it's women, men,

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Gen Z or baby boomers, if we don't all come together

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to talk about this stuff and figure out how we see things,

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then there's just gonna be more and more divide.

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And that's my goal with this segment.

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So come and tell us where we're divided

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and what we can learn.

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That was awesome.

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So Joe, thank you for that.

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We're gonna dive into an easier subject,

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more close to home, I think.

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What are, based on your experience,

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what are three resources that you recommend

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to other visionary leaders out there

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that they should lean into?

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Three resources?

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Those can be books, movies, programs, your call.

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I'd say one of the resources I always suggest,

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and this all started out with my grandfather.

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He said, the good Lord gave you two ears and one mouth.

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And at a minimum, you ought to be listening

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00:15:25,020 --> 00:15:28,620
as twice as much as you're talking.

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And the second thing that he showed me was,

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we would see somebody, we would be around

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and there's somebody that's really kind of an expert

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at doing something.

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And my grandfather would force me to go introduce myself

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to that person and ask him a question.

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And so the whole idea was,

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look for the experts around you,

295
00:16:01,580 --> 00:16:08,580
go use your good manners and learn something.

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And in one particular case, we were at a cotton gin

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and this man was using two claws

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and he'd back up to a bale of cotton

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and stick it in the cotton.

300
00:16:26,460 --> 00:16:31,380
And that cotton was probably a 500,

301
00:16:31,380 --> 00:16:33,780
600 pound bale of cotton.

302
00:16:33,780 --> 00:16:38,700
And he got that on his back and walked over

303
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and loaded it onto a truck that was backed up against,

304
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evenly with the wall.

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And my grandfather said, go over there

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and learn how to do that.

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And so I went over there and asked him,

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when the guy took some time and showed me that really,

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it wasn't his back, it was all about his legs

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and making his back very static.

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Cause if I'd went and tried to do that myself,

312
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I'd probably hurt myself.

313
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But the whole point of showing me how to resource things

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throughout my life was,

315
00:17:18,540 --> 00:17:20,660
hey, you've got to take it upon yourself

316
00:17:20,660 --> 00:17:24,860
to introduce yourself and be inquisitive.

317
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And most people desire to help

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and or share with you.

319
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I mean, if you, you know, we'll take the time.

320
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I love that.

321
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All right, number one, use these ears.

322
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Two, go up to experts,

323
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introduce yourself and ask good questions.

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What's number three?

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Number three is, you know, the way I look at high school,

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high school is a preparation

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for you to learn how to learn.

328
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And so if you can read well,

329
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then you are armed in today's world to educate yourself

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in anything that you want to educate yourself into.

331
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Because now you don't, you know, used to,

332
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you'd have to go to the library.

333
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You'd end up having to buy a book or, you know,

334
00:18:25,300 --> 00:18:30,300
but almost anything and courses and free academies

335
00:18:31,700 --> 00:18:34,940
and everything else is basically online.

336
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So if you have the gumption, the desire,

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the internal gut desire to improve yourself,

338
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I mean, the ways and means are available.

339
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So that's the third thing I would say.

340
00:18:50,940 --> 00:18:52,940
High school and read well, hand in hand.

341
00:18:52,940 --> 00:18:55,660
And I love that you focus on high school for that.

342
00:18:57,340 --> 00:18:59,220
Reminds me of two things.

343
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One, Zig Ziglar's story of David Locke.

344
00:19:04,220 --> 00:19:06,520
It's one of my favorite stories to listen to.

345
00:19:06,520 --> 00:19:08,780
I listened to my kids a couple of weeks ago.

346
00:19:08,780 --> 00:19:11,740
And it says, man who had cerebral palsy.

347
00:19:11,740 --> 00:19:15,740
And the doctor said, do not allow him in a room

348
00:19:15,740 --> 00:19:18,540
with other people who have cerebral palsy.

349
00:19:18,540 --> 00:19:20,340
So you've got to help him understand

350
00:19:20,340 --> 00:19:23,500
that he is not to be withheld or held back

351
00:19:23,500 --> 00:19:25,980
based on the limitations that he sees in others.

352
00:19:25,980 --> 00:19:27,140
But that was really interesting.

353
00:19:27,140 --> 00:19:28,940
It's a very hard story to listen to by the way.

354
00:19:28,940 --> 00:19:31,980
It's not very 2024 friendly.

355
00:19:31,980 --> 00:19:36,140
But in addition to that, when I was in Uruguay,

356
00:19:36,140 --> 00:19:38,920
Shubert was 23 years old and could hardly read.

357
00:19:39,940 --> 00:19:42,100
His eight-year-old sister was also

358
00:19:42,100 --> 00:19:44,140
from a small underdeveloped town.

359
00:19:44,140 --> 00:19:45,380
She could read better than he could

360
00:19:45,380 --> 00:19:47,980
and she couldn't read at her level as an eight-year-old.

361
00:19:47,980 --> 00:19:50,860
And so next thing you know, within a matter of weeks,

362
00:19:50,860 --> 00:19:53,060
Shubert's reading faster than her

363
00:19:53,060 --> 00:19:56,700
and he's got a fire underneath him to move his life forward

364
00:19:56,700 --> 00:20:00,300
because of some fantastic elements of purpose

365
00:20:00,300 --> 00:20:02,500
that he found through training with us

366
00:20:02,500 --> 00:20:04,100
and learning with us.

367
00:20:04,100 --> 00:20:06,300
It doesn't matter if you're in high school

368
00:20:06,300 --> 00:20:10,840
or you're 40 years old and or you're 23 or you're 10,

369
00:20:10,840 --> 00:20:15,180
we all have the ability to start practicing more tenacity,

370
00:20:15,180 --> 00:20:16,500
more diligence.

371
00:20:16,500 --> 00:20:19,580
And so I really appreciate you highlighting

372
00:20:19,580 --> 00:20:23,140
that ability to read and specifically at an age group

373
00:20:23,140 --> 00:20:25,660
when you might have already written yourself off.

374
00:20:25,660 --> 00:20:26,900
Don't do that to yourself.

375
00:20:28,260 --> 00:20:29,160
You gotta believe in yourself.

376
00:20:29,160 --> 00:20:31,260
You gotta keep going, recognize there's so much more.

377
00:20:31,260 --> 00:20:33,380
Had we got decades of opportunity.

378
00:20:33,380 --> 00:20:38,380
So listen more, two ears, ask great questions of experts,

379
00:20:38,620 --> 00:20:42,420
read well and get an amazing grandpa.

380
00:20:42,420 --> 00:20:44,460
Certainly could use some help.

381
00:20:44,460 --> 00:20:46,020
If you don't have one, borrow one.

382
00:20:46,020 --> 00:20:48,420
There's plenty out there who will jump in

383
00:20:48,420 --> 00:20:51,700
and try to help make sure that you get mentored.

384
00:20:51,700 --> 00:20:53,260
I speak for Joe and myself on that too.

385
00:20:53,260 --> 00:20:55,660
Happy to play the grandpa role if you'll let me.

386
00:20:57,660 --> 00:20:59,460
Joe's probably better fit for that than I am.

387
00:20:59,460 --> 00:21:00,740
He's got decades of wisdom.

388
00:21:00,740 --> 00:21:02,100
That's why I'm excited to have him on the show.

389
00:21:02,100 --> 00:21:03,620
We're gonna come right back after break.

390
00:21:03,620 --> 00:21:05,660
We'll be diving into Joe's vision,

391
00:21:05,660 --> 00:21:08,580
talking about again, everything that we can

392
00:21:08,580 --> 00:21:10,460
to just expand your own visions

393
00:21:10,460 --> 00:21:11,740
and inspire you to keep building.

394
00:21:11,740 --> 00:21:13,340
We'll see you on the other side, everybody.

395
00:21:13,340 --> 00:21:16,580
All right, welcome in to Vision Pros Live.

396
00:21:16,580 --> 00:21:18,660
With Jackson Calame, I'm your show host.

397
00:21:18,660 --> 00:21:21,340
We'll be doing interviews for visionary entrepreneurs

398
00:21:21,340 --> 00:21:23,300
and guest leaders who are building

399
00:21:23,300 --> 00:21:24,820
fantastic visions out there.

400
00:21:26,060 --> 00:21:31,060
Hey, what's up everybody?

401
00:21:35,020 --> 00:21:37,380
Welcome into another episode of Vision Pros Live.

402
00:21:37,380 --> 00:21:39,460
I'm your show host, Jackson Calame,

403
00:21:39,460 --> 00:21:41,460
founder and CEO of First Class Business.

404
00:21:41,460 --> 00:21:43,420
I'm excited to have Joe Franke III.

405
00:21:43,420 --> 00:21:47,340
In fact, that's retired Colonel Joe Franke III.

406
00:21:47,340 --> 00:21:50,380
We're gonna be talking about his decades of wisdom.

407
00:21:50,380 --> 00:21:53,420
And if you're like, well, he's older,

408
00:21:53,420 --> 00:21:56,340
he's senior, he's tenured, well, shut up and listen.

409
00:21:56,340 --> 00:21:58,020
Like I'm gonna do the same with Joe.

410
00:21:58,020 --> 00:21:59,060
That's the point.

411
00:22:00,060 --> 00:22:02,860
There's a very good story, sociology story

412
00:22:02,860 --> 00:22:04,700
on the young rhinos.

413
00:22:04,700 --> 00:22:06,020
I highly recommend looking it up.

414
00:22:06,020 --> 00:22:08,580
I heard it at 17 years old when I was in college

415
00:22:08,580 --> 00:22:11,460
and it talked about how if the young rhinos

416
00:22:11,460 --> 00:22:14,900
run the environment, they end up destroying it.

417
00:22:14,900 --> 00:22:18,740
And the value and need to have those who have

418
00:22:18,740 --> 00:22:20,700
the decades of wisdom ahead of us,

419
00:22:20,700 --> 00:22:22,820
like they've got so much knowledge for us.

420
00:22:22,820 --> 00:22:24,460
So I'm gonna shut my trap soon enough.

421
00:22:24,460 --> 00:22:25,740
We'll bring Joe back on.

422
00:22:25,740 --> 00:22:28,140
We'll dive into everything we can about his vision.

423
00:22:28,140 --> 00:22:29,980
Before we do a couple of resources for you,

424
00:22:29,980 --> 00:22:32,060
number one that aligns well with Joe

425
00:22:32,060 --> 00:22:35,020
is Dave Morrow of hardtokill.org.

426
00:22:35,020 --> 00:22:38,660
Dave's helping 100,000 veterans lose two million pounds

427
00:22:38,660 --> 00:22:39,820
collectively.

428
00:22:39,820 --> 00:22:43,060
Now, a lot of these veterans, they come home from war

429
00:22:43,060 --> 00:22:45,460
and they lose sight of their basic training routines

430
00:22:45,460 --> 00:22:47,940
or they realize that their routines were a little bit

431
00:22:47,940 --> 00:22:51,100
hard on their bodies and they need to make an adjustment

432
00:22:51,100 --> 00:22:54,500
in order to look good, feel good,

433
00:22:54,500 --> 00:22:55,900
and then go be able to do good.

434
00:22:55,900 --> 00:22:57,140
And Dave helps them with just that.

435
00:22:57,140 --> 00:22:58,380
He's got a great podcast.

436
00:22:58,380 --> 00:23:00,100
I highly recommend checking the podcast out

437
00:23:00,100 --> 00:23:02,340
and joining the free fitness community

438
00:23:02,340 --> 00:23:04,940
and seeing what Dave offers above and beyond that

439
00:23:04,940 --> 00:23:07,180
as well, he's been a delight to work with.

440
00:23:07,180 --> 00:23:10,500
And we have opportunities for work for Latinos.

441
00:23:10,500 --> 00:23:12,580
That's one of our homegrown programs.

442
00:23:12,580 --> 00:23:15,420
It's a free program to help Latinos throughout the world

443
00:23:15,420 --> 00:23:18,460
learn how to become what you and I know as virtual assistants

444
00:23:18,460 --> 00:23:21,260
or what we call digital ambassadors, how to promote brands,

445
00:23:21,260 --> 00:23:24,260
how to help build with some of the tools behind the scenes

446
00:23:24,260 --> 00:23:26,740
that really hold entrepreneurs back.

447
00:23:26,740 --> 00:23:28,180
They shouldn't be messing with their websites.

448
00:23:28,180 --> 00:23:30,980
Guys, you shouldn't be messing with all the technical

449
00:23:30,980 --> 00:23:33,940
know-hows unless that's your expertise.

450
00:23:33,940 --> 00:23:35,900
Get somebody to help you with those processes.

451
00:23:35,900 --> 00:23:38,580
Well, we provide the free training program for 90 days

452
00:23:38,580 --> 00:23:40,820
to help them get certified and qualified.

453
00:23:40,820 --> 00:23:43,420
And then we get them connected with brands who actually

454
00:23:43,420 --> 00:23:44,940
treat them like human beings.

455
00:23:44,940 --> 00:23:46,260
Too many people are participating

456
00:23:46,260 --> 00:23:48,580
in what I call virtual abuse.

457
00:23:48,580 --> 00:23:51,020
We can do better than that, entrepreneurs, visionaries.

458
00:23:51,020 --> 00:23:52,500
We can hire people and actually take

459
00:23:52,500 --> 00:23:53,660
an interest in their lives.

460
00:23:53,660 --> 00:23:56,860
And the byproduct of doing so means that they actually show up

461
00:23:56,860 --> 00:23:57,980
and want to work with you.

462
00:23:57,980 --> 00:23:59,540
And they get excited to dive in every day.

463
00:23:59,540 --> 00:24:00,900
I've seen that with my own team.

464
00:24:00,900 --> 00:24:02,860
So definitely check out what we're building.

465
00:24:02,860 --> 00:24:04,700
Feel free to contribute to that.

466
00:24:04,700 --> 00:24:07,460
And the best way you can do so, just give them a call.

467
00:24:07,460 --> 00:24:09,140
Reach out to them directly and see

468
00:24:09,140 --> 00:24:12,140
how they might be able to help you build your vision out.

469
00:24:12,140 --> 00:24:14,140
Then there's the water project.

470
00:24:14,140 --> 00:24:16,820
The water project is not something we're affiliated with,

471
00:24:16,820 --> 00:24:18,380
but it is near and dear to my heart

472
00:24:18,380 --> 00:24:20,100
because I choose for it to be.

473
00:24:20,100 --> 00:24:23,700
I have never been thirsty in my life.

474
00:24:23,700 --> 00:24:26,740
Every once, I've always had access to get access to water.

475
00:24:26,740 --> 00:24:29,220
And I took that for granted for a long time.

476
00:24:29,220 --> 00:24:31,220
When I found out about the water project

477
00:24:31,220 --> 00:24:33,340
and that there's millions of people who don't even

478
00:24:33,340 --> 00:24:35,900
have access to that, I don't know.

479
00:24:35,900 --> 00:24:37,820
I just let it shake me, I guess.

480
00:24:37,820 --> 00:24:39,900
I started to realize that there's these ways

481
00:24:39,900 --> 00:24:42,260
to get involved in the water project.

482
00:24:42,260 --> 00:24:44,260
They allow you to actually choose the community

483
00:24:44,260 --> 00:24:45,420
that you want to give to.

484
00:24:45,420 --> 00:24:48,860
And if you give even $5 to $10 to that community,

485
00:24:48,860 --> 00:24:52,060
you get to see the results come forward for that community.

486
00:24:52,060 --> 00:24:53,580
They document the process.

487
00:24:53,580 --> 00:24:56,060
You can see that that borehole well or that sand dam

488
00:24:56,060 --> 00:24:57,220
came to fruition.

489
00:24:57,220 --> 00:24:59,620
And these kids, they celebrate water like my kids

490
00:24:59,620 --> 00:25:00,700
celebrate Christmas Day.

491
00:25:00,700 --> 00:25:03,420
So I'll continue to rock the mic about it.

492
00:25:03,420 --> 00:25:06,340
If you've got another cause that you'd like to see us promote,

493
00:25:06,340 --> 00:25:08,500
don't hesitate to drop that in the comments.

494
00:25:08,500 --> 00:25:10,900
And if financially you're so restricted right now

495
00:25:10,900 --> 00:25:13,100
that you can't contribute to one of these,

496
00:25:13,100 --> 00:25:15,340
then my hope is that you'll just dig into your heart

497
00:25:15,340 --> 00:25:18,980
and think, who do I know that I could share this with?

498
00:25:18,980 --> 00:25:21,420
You might end up sharing it with somebody who ends up,

499
00:25:21,420 --> 00:25:24,700
I don't know, paying $100,000 and funding more than 20

500
00:25:24,700 --> 00:25:25,780
of these projects.

501
00:25:25,780 --> 00:25:29,020
And the generational impact that even one of these projects

502
00:25:29,020 --> 00:25:31,060
coming to fruition means for our world

503
00:25:31,060 --> 00:25:32,540
is absolutely phenomenal.

504
00:25:32,540 --> 00:25:33,980
It's worth meditating on.

505
00:25:33,980 --> 00:25:34,940
I'll let you do that.

506
00:25:34,940 --> 00:25:37,820
I want to continue to talk about it, but I won't.

507
00:25:37,820 --> 00:25:39,820
Joe Franke, welcome to Vision Pros Live.

508
00:25:39,820 --> 00:25:41,900
Thanks for joining me on stage today.

509
00:25:41,900 --> 00:25:43,740
Hey, glad to be here.

510
00:25:43,740 --> 00:25:45,380
Absolutely.

511
00:25:45,380 --> 00:25:48,820
All right, so the question, you're

512
00:25:48,820 --> 00:25:50,260
able to help a lot of people, Joe.

513
00:25:50,260 --> 00:25:54,540
So what is your vision for those that you serve?

514
00:25:54,540 --> 00:25:57,300
What do you hope to see for them?

515
00:25:57,300 --> 00:26:00,340
Well, the most important thing is, what is it

516
00:26:00,340 --> 00:26:03,380
that they want to achieve?

517
00:26:03,380 --> 00:26:06,420
What is it that they want to achieve?

518
00:26:06,420 --> 00:26:10,740
And I'm a big believer is if they know where they want to go

519
00:26:10,740 --> 00:26:16,260
and can define it, most people know where they are.

520
00:26:16,260 --> 00:26:18,860
And so if we can define those two points,

521
00:26:18,860 --> 00:26:21,900
then we can build a bridge to get them from where they are

522
00:26:21,900 --> 00:26:25,140
now to where they want to go.

523
00:26:25,140 --> 00:26:26,420
I'm going to stick with Joe.

524
00:26:26,420 --> 00:26:29,460
I'm going to dive in on that, man.

525
00:26:29,460 --> 00:26:32,140
Because I already say, and I love the idea of it,

526
00:26:32,140 --> 00:26:37,180
but I do not give my kids what they want.

527
00:26:37,180 --> 00:26:39,580
Those I serve, too.

528
00:26:39,580 --> 00:26:40,460
Don't get me wrong.

529
00:26:40,460 --> 00:26:42,780
If I've got to negotiate with them on the ice cream

530
00:26:42,780 --> 00:26:44,500
and taking a bite of ice cream before they finish

531
00:26:44,500 --> 00:26:46,820
their vegetables, we'll do some negotiating.

532
00:26:46,820 --> 00:26:48,580
But if they got what they wanted,

533
00:26:48,580 --> 00:26:52,180
we'd be at Disneyland every single day, all day long.

534
00:26:52,180 --> 00:26:54,860
And they might not get what they need out of life.

535
00:26:54,860 --> 00:26:57,380
So how do we balance that as providers,

536
00:26:57,380 --> 00:27:02,340
giving people what they want, but also recognizing that how

537
00:27:02,340 --> 00:27:05,900
do we protect them from ruining their lives by overindulging?

538
00:27:05,900 --> 00:27:09,620
Oh, I understand that.

539
00:27:09,620 --> 00:27:14,300
What I was basing it on is somebody

540
00:27:14,300 --> 00:27:16,540
is trying to better themselves.

541
00:27:16,540 --> 00:27:18,060
They are trying to get somewhere,

542
00:27:18,060 --> 00:27:21,140
but they're not able to do it themselves.

543
00:27:21,140 --> 00:27:23,540
Or something is in the way.

544
00:27:23,540 --> 00:27:29,260
And so in other words, most people

545
00:27:29,260 --> 00:27:31,620
are either looking for employment.

546
00:27:31,620 --> 00:27:34,100
They're out of work looking for employment.

547
00:27:34,100 --> 00:27:36,820
Or they're in employment that they don't particularly like,

548
00:27:36,820 --> 00:27:38,500
and they want something different.

549
00:27:38,500 --> 00:27:40,900
They want, they're seeking change.

550
00:27:40,900 --> 00:27:43,500
Or they want to pivot.

551
00:27:43,500 --> 00:27:46,340
Or they want to even change sectors.

552
00:27:46,340 --> 00:27:50,180
Or better yet, they're tired of the corporate hustle

553
00:27:50,180 --> 00:27:53,660
and bustle, and they've got this idea on entrepreneurship.

554
00:27:53,660 --> 00:27:58,020
And they want to follow that.

555
00:27:58,020 --> 00:28:04,540
So I didn't mean that as it applied to youngsters.

556
00:28:04,540 --> 00:28:10,940
But with adults, if you kind of know what you want

557
00:28:10,940 --> 00:28:13,420
and you're not able to get it, in other words,

558
00:28:13,420 --> 00:28:17,020
you've tried something that's not working,

559
00:28:17,020 --> 00:28:21,340
then what I've been able to do is

560
00:28:21,340 --> 00:28:24,660
help people get from where they are to where they want to go.

561
00:28:24,660 --> 00:28:29,700
Now, in that help, in one case, the person said,

562
00:28:29,700 --> 00:28:31,060
this is what I really want to do.

563
00:28:31,060 --> 00:28:34,420
And I said, well, you're going to need two years of college.

564
00:28:34,420 --> 00:28:36,900
And he said, well, I don't want to do that.

565
00:28:36,900 --> 00:28:40,260
And I said, OK, well, I do executive search.

566
00:28:40,260 --> 00:28:42,220
I'm out here in the search business.

567
00:28:42,220 --> 00:28:44,860
And I'm never going to call you.

568
00:28:44,860 --> 00:28:47,900
And I'm never going to put you forward, because I can always

569
00:28:47,900 --> 00:28:51,220
find somebody better, or the client that's paying me

570
00:28:51,220 --> 00:28:54,740
to find the best and the brightest to bring them

571
00:28:54,740 --> 00:28:56,780
to solve their problem.

572
00:28:56,780 --> 00:29:00,660
And we had to go back and forth on that.

573
00:29:00,660 --> 00:29:03,260
And I said, if this is something you're looking for.

574
00:29:03,260 --> 00:29:05,420
That's what my audience needs is that back and forth.

575
00:29:05,420 --> 00:29:07,300
Because even, I know you said youngsters,

576
00:29:07,300 --> 00:29:09,380
but my entrepreneurs, man, they'd all

577
00:29:09,380 --> 00:29:16,660
be broker than dirt if we focus on giving them what they want.

578
00:29:16,660 --> 00:29:22,020
Well, if you're an entrepreneur, you got to have a plan.

579
00:29:24,660 --> 00:29:26,420
The idea that you can be an entrepreneur.

580
00:29:26,420 --> 00:29:27,220
I didn't mean to derail you.

581
00:29:27,220 --> 00:29:28,780
I just meant to dive in deeper with you

582
00:29:28,780 --> 00:29:30,980
on this story, though, this executive.

583
00:29:30,980 --> 00:29:32,780
He didn't want the school.

584
00:29:32,780 --> 00:29:36,140
Now you help him realize you gave him the tough love,

585
00:29:36,140 --> 00:29:39,100
which really sounds like you delivered it quite kindly.

586
00:29:39,100 --> 00:29:42,700
Hey, you're not going to get the role if you don't put this in.

587
00:29:42,700 --> 00:29:44,820
Where did that lead to?

588
00:29:44,820 --> 00:29:48,540
Well, this was about five or six years ago.

589
00:29:48,540 --> 00:29:54,020
And he eventually went back and did it

590
00:29:54,020 --> 00:29:55,940
and got the certifications, right?

591
00:29:55,940 --> 00:29:59,540
Because it's all about, OK, all these other people

592
00:29:59,540 --> 00:30:00,700
have all this other stuff.

593
00:30:00,700 --> 00:30:02,060
They're in front of you.

594
00:30:02,060 --> 00:30:05,180
And I said, do you want to make a choice

595
00:30:05,180 --> 00:30:08,260
to be at the back of the bus forever?

596
00:30:08,260 --> 00:30:10,300
Because by going for two years of college,

597
00:30:10,300 --> 00:30:12,860
we can put you in the front of the bus.

598
00:30:12,860 --> 00:30:15,820
And when we take people off the bus,

599
00:30:15,820 --> 00:30:18,500
we take them off the front of the bus.

600
00:30:18,500 --> 00:30:19,500
It's your option.

601
00:30:24,020 --> 00:30:30,980
So in that particular case, he chose to make that effort.

602
00:30:30,980 --> 00:30:35,980
And as far as I know, he's doing great.

603
00:30:35,980 --> 00:30:39,460
But the important thing is somebody has to give you

604
00:30:39,460 --> 00:30:41,820
the God's honest truth.

605
00:30:41,820 --> 00:30:43,420
Yes.

606
00:30:43,420 --> 00:30:45,660
That's why I pushed you out of the want thing.

607
00:30:45,660 --> 00:30:46,660
That's why I did.

608
00:30:46,660 --> 00:30:48,740
I know you're doing more than just giving people

609
00:30:48,740 --> 00:30:50,340
what they want to hear.

610
00:30:50,340 --> 00:30:51,620
I already know that about you.

611
00:30:51,620 --> 00:30:54,900
Because LinkedIn, if you go to LinkedIn.com right now

612
00:30:54,900 --> 00:30:58,380
and you're not signed in, their massive promise

613
00:30:58,380 --> 00:31:02,980
is find the right job or internship for you.

614
00:31:02,980 --> 00:31:06,020
We've heard this bull crap for decades

615
00:31:06,020 --> 00:31:07,900
that that's going to be easy.

616
00:31:07,900 --> 00:31:10,900
And you're just going to give us everything that we want.

617
00:31:10,900 --> 00:31:12,020
I think people are my odd.

618
00:31:12,020 --> 00:31:13,100
And they're sick of that.

619
00:31:13,100 --> 00:31:15,860
They want to know the real truth behind the matter.

620
00:31:15,860 --> 00:31:20,580
The real truth is everything involves work.

621
00:31:20,580 --> 00:31:25,700
If you want success, it involves work.

622
00:31:25,700 --> 00:31:26,860
Music to my ears, Joe.

623
00:31:26,860 --> 00:31:27,700
Keep going.

624
00:31:27,700 --> 00:31:33,100
Bottom line up front, there's no free lunch.

625
00:31:33,100 --> 00:31:37,620
And so you've got to be competitive.

626
00:31:37,620 --> 00:31:40,180
The world is competitive.

627
00:31:40,180 --> 00:31:45,820
And how competitive are you compared to the peer

628
00:31:45,820 --> 00:31:48,020
that you're competing with?

629
00:31:48,020 --> 00:31:51,260
And what I find is we have a lot of people

630
00:31:51,260 --> 00:31:54,420
that are truly competitive.

631
00:31:54,420 --> 00:31:57,300
But they don't articulate it in a way

632
00:31:57,300 --> 00:32:01,620
that it's seen on a LinkedIn profile.

633
00:32:01,620 --> 00:32:08,580
So why would you give up that space since you earned it

634
00:32:08,580 --> 00:32:10,940
and not take advantage of it?

635
00:32:10,940 --> 00:32:11,700
Yeah.

636
00:32:11,700 --> 00:32:16,020
So you and I are having a back and forth really

637
00:32:16,020 --> 00:32:18,100
good discussion.

638
00:32:18,100 --> 00:32:22,380
So what happens every day on LinkedIn with my profile

639
00:32:22,380 --> 00:32:29,980
and your profile is our profiles are our avatars.

640
00:32:29,980 --> 00:32:33,100
They're showing up for us.

641
00:32:33,100 --> 00:32:37,260
And they're having coffee with somebody else.

642
00:32:37,260 --> 00:32:42,180
And so you have to ask yourself, is your LinkedIn profile

643
00:32:42,180 --> 00:32:50,060
representing you in such a way that you're

644
00:32:50,060 --> 00:32:54,460
having a positive experience on this other interaction?

645
00:32:54,460 --> 00:32:56,980
You know?

646
00:32:56,980 --> 00:33:00,340
So that's just like, OK.

647
00:33:00,340 --> 00:33:01,020
Since-

648
00:33:01,020 --> 00:33:02,300
Is that how we connected?

649
00:33:02,300 --> 00:33:03,820
Did we connect through LinkedIn or did we

650
00:33:03,820 --> 00:33:06,140
connect through PodMatch?

651
00:33:06,140 --> 00:33:08,340
We connected through LinkedIn.

652
00:33:08,340 --> 00:33:09,500
OK, that's what I thought.

653
00:33:09,500 --> 00:33:10,340
I was like, is that?

654
00:33:10,340 --> 00:33:12,540
I mean, it's a great example.

655
00:33:12,540 --> 00:33:15,460
This is a real world example of we would not

656
00:33:15,460 --> 00:33:19,340
have targeted and asked Joe to be on our show

657
00:33:19,340 --> 00:33:24,140
had it not been for the quality profile that he has set up.

658
00:33:24,140 --> 00:33:27,060
Everything from the 22,894 followers

659
00:33:27,060 --> 00:33:29,180
that he's built over time and master time there

660
00:33:29,180 --> 00:33:34,180
to the clarity with which his value is,

661
00:33:34,180 --> 00:33:36,100
it's all very clear right here.

662
00:33:36,100 --> 00:33:38,900
In fact, I'm going to go check and look at our conversation

663
00:33:38,900 --> 00:33:40,700
back and forth while you-

664
00:33:40,700 --> 00:33:43,820
So what else can people do related to these profiles

665
00:33:43,820 --> 00:33:46,420
to make sure that their coffee exp-

666
00:33:46,420 --> 00:33:48,980
Because what you're saying is my profile says your profile,

667
00:33:48,980 --> 00:33:51,460
my assistant sees your profile, I see it,

668
00:33:51,460 --> 00:33:53,060
and that's my first interview.

669
00:33:53,060 --> 00:33:55,100
It's paying attention to what you have on there.

670
00:33:55,100 --> 00:33:56,420
What are some things people overlook?

671
00:34:00,460 --> 00:34:06,220
What they overlook, I think, is LinkedIn started out

672
00:34:06,220 --> 00:34:08,060
as a basic thing.

673
00:34:08,060 --> 00:34:13,060
Back when I got on it, you put who you are, what you do,

674
00:34:13,060 --> 00:34:16,900
and it was a little bitty resume.

675
00:34:16,900 --> 00:34:22,260
Well, that was 19 years ago, or 20 years ago now.

676
00:34:22,260 --> 00:34:27,060
But my point is LinkedIn gives you all the ability

677
00:34:27,060 --> 00:34:32,420
to lay out everything that you bring to the table.

678
00:34:32,420 --> 00:34:38,300
For example, if you are using your resume,

679
00:34:38,300 --> 00:34:40,980
and your resume should be submitted

680
00:34:40,980 --> 00:34:49,620
against a job specification or job description,

681
00:34:49,620 --> 00:34:53,620
you're answering the mail for that.

682
00:34:53,620 --> 00:34:55,540
Well, your LinkedIn profile should

683
00:34:55,540 --> 00:35:00,460
be everything else about you.

684
00:35:00,460 --> 00:35:04,300
The resume is a one-shot, one-sniper shot

685
00:35:04,300 --> 00:35:06,260
against that one job.

686
00:35:06,260 --> 00:35:09,660
It's uniquely created for that one shot.

687
00:35:09,660 --> 00:35:12,780
Your LinkedIn profile is your warehouse of everything

688
00:35:12,780 --> 00:35:17,540
you be, know, do, everything.

689
00:35:17,540 --> 00:35:22,220
And so consequently, on your LinkedIn profile,

690
00:35:22,220 --> 00:35:26,260
what you have the opportunity to market and merchandise

691
00:35:26,260 --> 00:35:28,140
is your emotional intelligence.

692
00:35:31,340 --> 00:35:33,540
And you have a lot of emotional intelligence,

693
00:35:33,540 --> 00:35:35,500
and you're really into that.

694
00:35:35,500 --> 00:35:37,980
I mean, you're talking about water.

695
00:35:37,980 --> 00:35:38,740
Absolutely.

696
00:35:38,740 --> 00:35:39,780
I'm the best at it.

697
00:35:39,780 --> 00:35:41,380
No, I'm just kidding.

698
00:35:41,380 --> 00:35:43,420
But I do understand the value of it.

699
00:35:43,420 --> 00:35:44,060
We both do.

700
00:35:44,060 --> 00:35:45,780
We appreciate it tremendously.

701
00:35:45,780 --> 00:35:49,460
Yeah, so I mean, so all your volunteer stuff,

702
00:35:49,460 --> 00:35:53,140
all this other stuff that you do or you

703
00:35:53,140 --> 00:35:55,740
would do for the community, believe it or not,

704
00:35:55,740 --> 00:35:59,020
other people would like to take that into account.

705
00:35:59,020 --> 00:36:04,060
But they can't take it into account if they can't see it.

706
00:36:04,060 --> 00:36:05,420
That's right.

707
00:36:05,420 --> 00:36:06,860
That's right.

708
00:36:06,860 --> 00:36:08,260
Everybody says, well, Joe, I don't

709
00:36:08,260 --> 00:36:09,540
want to put all that stuff out there.

710
00:36:09,540 --> 00:36:12,340
I was working with a guy, and we got all this stuff out there.

711
00:36:12,340 --> 00:36:15,340
I mean, he was a wizard in his area.

712
00:36:15,340 --> 00:36:17,180
And he says, Joe, I've thought about this.

713
00:36:17,180 --> 00:36:19,580
And I'm just not going to put that out there.

714
00:36:19,580 --> 00:36:21,140
And I said, OK, no problem.

715
00:36:21,140 --> 00:36:25,180
I mean, you're the client, and I'm working for you.

716
00:36:25,180 --> 00:36:27,020
And he said, let's take everything

717
00:36:27,020 --> 00:36:27,940
and put it in a folder.

718
00:36:27,940 --> 00:36:31,380
And I said, well, I said, no, I mean,

719
00:36:31,380 --> 00:36:34,300
a folder that you can export.

720
00:36:34,300 --> 00:36:36,620
And he said, well, why would I want to export that folder?

721
00:36:36,620 --> 00:36:39,380
And I said, well, you need to market obituary

722
00:36:39,380 --> 00:36:40,580
and give it to your wife.

723
00:36:43,500 --> 00:36:47,020
And he said, I said, why would you

724
00:36:47,020 --> 00:36:51,220
wait till the end for somebody to talk about all

725
00:36:51,220 --> 00:36:53,220
the great things you did?

726
00:36:53,220 --> 00:36:59,100
Why don't you talk about it now and let somebody find you

727
00:36:59,100 --> 00:37:00,860
for what you bring to the table?

728
00:37:00,860 --> 00:37:04,500
Because there's people out there searching for people like me.

729
00:37:04,500 --> 00:37:07,620
So I've coached in 16 different countries.

730
00:37:07,620 --> 00:37:09,740
I've never advertised.

731
00:37:09,740 --> 00:37:15,260
So that means they found me, much like you found me.

732
00:37:15,260 --> 00:37:18,020
We got to talk about that.

733
00:37:18,020 --> 00:37:18,700
That's funny.

734
00:37:18,700 --> 00:37:21,260
You found me, actually.

735
00:37:21,260 --> 00:37:22,900
So I'm excited to have ended this.

736
00:37:22,900 --> 00:37:26,500
We're going to both learn a lot and up level here.

737
00:37:26,500 --> 00:37:28,100
If we want to argue, we'll argue, too.

738
00:37:28,100 --> 00:37:29,100
Joe, I really like you.

739
00:37:29,100 --> 00:37:30,940
And you know that from our past conversation.

740
00:37:30,940 --> 00:37:32,980
We got to go to lunch with you someday.

741
00:37:32,980 --> 00:37:35,180
I hope you come down to New Braunfels at some point,

742
00:37:35,180 --> 00:37:37,580
because I don't go to Houston.

743
00:37:37,580 --> 00:37:39,260
Yeah, I like New Braunfels.

744
00:37:39,260 --> 00:37:39,580
I'll be there.

745
00:37:39,580 --> 00:37:41,220
I got to go to the Astros game, though.

746
00:37:41,220 --> 00:37:42,140
I got to take my son.

747
00:37:42,140 --> 00:37:44,540
So when we go, I'm going to let you know,

748
00:37:44,540 --> 00:37:47,340
because I want to get together with you.

749
00:37:47,340 --> 00:37:48,660
We are going to wrestle.

750
00:37:48,660 --> 00:37:50,780
We're going to wrestle over LinkedIn right now,

751
00:37:50,780 --> 00:37:54,100
because we had some back and forth that just makes me laugh.

752
00:37:54,100 --> 00:37:55,580
And I hope it makes you laugh, too,

753
00:37:55,580 --> 00:37:59,140
because we're going to destroy both of the things

754
00:37:59,140 --> 00:38:01,300
that we did along the way that could have very much

755
00:38:01,300 --> 00:38:04,540
hurt our relationship and made us not like each other at all.

756
00:38:04,540 --> 00:38:07,620
So this is going to be a raw and real opportunity for all

757
00:38:07,620 --> 00:38:09,220
of us to learn from.

758
00:38:09,220 --> 00:38:10,620
I'm going to pull it up.

759
00:38:10,620 --> 00:38:13,340
And I'm going to show you guys that I did not

760
00:38:13,340 --> 00:38:17,020
see Joe's message at all when he first reached out to me.

761
00:38:17,020 --> 00:38:18,340
And he did not see mine.

762
00:38:18,340 --> 00:38:21,460
Our automations were pretty much going head to head.

763
00:38:21,460 --> 00:38:22,780
All right, so let's take a look.

764
00:38:22,780 --> 00:38:23,860
Here's Joe.

765
00:38:23,860 --> 00:38:28,140
And I get this message back in 2021.

766
00:38:28,140 --> 00:38:29,340
That's like 10 decades ago.

767
00:38:29,340 --> 00:38:31,020
So that's three years ago.

768
00:38:31,020 --> 00:38:32,940
And welcome aboard, Jackson.

769
00:38:32,940 --> 00:38:33,860
Thanks for reaching out.

770
00:38:33,860 --> 00:38:35,820
I have no idea what message I sent him

771
00:38:35,820 --> 00:38:37,420
to trigger this type of thing.

772
00:38:37,420 --> 00:38:40,340
I did not read this at all, guaranteed.

773
00:38:40,340 --> 00:38:41,540
I didn't read it when it hit.

774
00:38:41,540 --> 00:38:43,140
Sure enough, July 20th.

775
00:38:43,140 --> 00:38:44,260
What is that?

776
00:38:44,260 --> 00:38:49,060
Three days later, my automation or my assistant

777
00:38:49,060 --> 00:38:50,260
hits you up with a message.

778
00:38:50,260 --> 00:38:51,460
That's great, Joe.

779
00:38:51,460 --> 00:38:52,700
We work with coaches.

780
00:38:52,700 --> 00:38:54,340
And I'm doing this thing where we're

781
00:38:54,340 --> 00:38:55,780
trying to promote this program.

782
00:38:55,780 --> 00:38:57,820
And I'm not listening to you.

783
00:38:57,820 --> 00:39:01,100
And now you're not listening to me, right?

784
00:39:01,100 --> 00:39:02,660
You're like, hey, thanks for the note.

785
00:39:02,660 --> 00:39:05,540
But here's what I'm doing.

786
00:39:05,540 --> 00:39:08,660
And I'm like, OK, well, I didn't see any of this.

787
00:39:08,660 --> 00:39:10,020
My assistant would have seen it.

788
00:39:10,020 --> 00:39:12,940
But neither one of us wanted to touch this conversation

789
00:39:12,940 --> 00:39:15,340
with a 10-foot pole because they're both just pitching

790
00:39:15,340 --> 00:39:16,300
each other.

791
00:39:16,300 --> 00:39:18,140
So here comes my birthday.

792
00:39:18,140 --> 00:39:21,060
And I get a zillion messages on my birthday.

793
00:39:21,060 --> 00:39:24,020
Most of them are people trying to pitch me stuff.

794
00:39:24,020 --> 00:39:24,860
Here comes Joe.

795
00:39:24,860 --> 00:39:26,060
Happy birthday, Jackson.

796
00:39:26,060 --> 00:39:30,580
I just want to do the honor.

797
00:39:30,580 --> 00:39:32,620
Let me pitch you two things real fast.

798
00:39:32,620 --> 00:39:36,340
I remember seeing that from somebody and going,

799
00:39:36,340 --> 00:39:38,780
team, don't ever do this.

800
00:39:38,780 --> 00:39:41,980
Don't ever automate my stuff to where I'm spamming people

801
00:39:41,980 --> 00:39:43,420
on their birthday.

802
00:39:43,420 --> 00:39:45,820
So then I get spammed the next birthday as well.

803
00:39:45,820 --> 00:39:46,540
And I get it.

804
00:39:46,540 --> 00:39:48,780
We're all trying to make our stuff important.

805
00:39:48,780 --> 00:39:51,140
But here I come back, Joe.

806
00:39:51,140 --> 00:39:52,740
And I spam you again.

807
00:39:52,740 --> 00:39:54,220
I still haven't learned.

808
00:39:54,220 --> 00:39:56,580
We're both trying to figure out how are we

809
00:39:56,580 --> 00:39:58,340
getting people to connect with our stuff.

810
00:39:58,340 --> 00:40:00,820
And we want people to value what we have.

811
00:40:00,820 --> 00:40:03,700
And then again, I've got my automation set up.

812
00:40:03,700 --> 00:40:04,820
And it hits you again.

813
00:40:04,820 --> 00:40:06,620
And you know better than to mess with that.

814
00:40:06,620 --> 00:40:09,300
And then you hit me with more birthday news about you

815
00:40:09,300 --> 00:40:12,180
instead of something about us.

816
00:40:12,180 --> 00:40:17,180
And once again, May 23, I've subscribed to Power Brand Tips.

817
00:40:17,180 --> 00:40:18,940
Are you seeking podcast guests?

818
00:40:18,940 --> 00:40:20,420
And then there's something there.

819
00:40:20,420 --> 00:40:24,580
Well, eventually, my assistant comes in on May 24.

820
00:40:24,580 --> 00:40:25,980
And Angie's like, you know what?

821
00:40:25,980 --> 00:40:28,580
You guys are both really screwing this up.

822
00:40:28,580 --> 00:40:31,500
Let me just meet you both in the middle and pull this together.

823
00:40:31,500 --> 00:40:34,300
And Angie's a godsend who makes amazing things happen.

824
00:40:34,300 --> 00:40:37,420
And we finally got booked.

825
00:40:37,420 --> 00:40:41,860
Now, that awkward story right there of what transpired

826
00:40:41,860 --> 00:40:44,900
was not two men at our best showing our best,

827
00:40:44,900 --> 00:40:47,460
but it was two men trying to figure out the world of marketing

828
00:40:47,460 --> 00:40:49,980
and trying to figure out how to help each other

829
00:40:49,980 --> 00:40:52,140
and how to help each other catch each other's value.

830
00:40:52,140 --> 00:40:53,900
And we ended up on that call.

831
00:40:53,900 --> 00:40:56,420
That was the very first time I even knew I interacted with you

832
00:40:56,420 --> 00:40:59,620
was you coming onto that pre-podcast.

833
00:40:59,620 --> 00:41:03,620
And I met a human being who is a wonderful man.

834
00:41:03,620 --> 00:41:06,620
And I think you felt something similar for me

835
00:41:06,620 --> 00:41:09,660
because I want to talk about the messages.

836
00:41:09,660 --> 00:41:12,180
We just picked up right where we were.

837
00:41:12,180 --> 00:41:16,140
I see so many leaders, Joe, that go through an experience

838
00:41:16,140 --> 00:41:17,020
like that.

839
00:41:17,020 --> 00:41:19,940
And they want to judge and crucify the individual.

840
00:41:19,940 --> 00:41:22,260
They want to point out all the flaws and the challenges.

841
00:41:22,260 --> 00:41:26,180
They want to act like the spilled milk matters.

842
00:41:26,180 --> 00:41:28,740
When you and I, we focused on the cows.

843
00:41:28,740 --> 00:41:31,180
We focused on the fact that we can make mountains

844
00:41:31,180 --> 00:41:34,300
move with each other and get past all that nonsense.

845
00:41:34,300 --> 00:41:35,300
I love that.

846
00:41:35,300 --> 00:41:38,140
So those of you on LinkedIn, Joe's

847
00:41:38,140 --> 00:41:41,340
got superpowers when it comes to making sure you build

848
00:41:41,340 --> 00:41:42,460
your profiles the right way.

849
00:41:42,460 --> 00:41:44,540
I don't have any doubt about that.

850
00:41:44,540 --> 00:41:48,180
Making sure you get the fundamental basics stated

851
00:41:48,180 --> 00:41:50,620
about who you are, what you do, and how you help.

852
00:41:50,620 --> 00:41:53,860
And we both learned some things throughout time

853
00:41:53,860 --> 00:41:56,860
on all this marketing and automation stuff.

854
00:41:56,860 --> 00:41:59,780
But I hope you all learn from each of those scenarios.

855
00:41:59,780 --> 00:42:04,060
And I'm going to hard shift us over to what's

856
00:42:04,060 --> 00:42:05,620
your vision for you, Joe?

857
00:42:05,620 --> 00:42:07,940
What do you see for yourself on the horizon?

858
00:42:07,940 --> 00:42:11,220
Because I can tell you got more in the tank, man.

859
00:42:11,220 --> 00:42:19,980
Well, I'm going to continue helping people.

860
00:42:19,980 --> 00:42:24,700
I don't know if we went into this story the last time.

861
00:42:24,700 --> 00:42:32,260
But how I got here is an interesting story.

862
00:42:32,260 --> 00:42:34,940
So I'll share that with you very briefly.

863
00:42:34,940 --> 00:42:41,020
Anyway, so I was doing partner, one of my friends

864
00:42:41,020 --> 00:42:42,180
said, hey, let's get together.

865
00:42:42,180 --> 00:42:46,060
This big search firm wants to start a Houston office.

866
00:42:46,060 --> 00:42:49,260
And you handle the engineering, I handle the oil and gas.

867
00:42:49,260 --> 00:42:51,220
And so we did that.

868
00:42:51,220 --> 00:42:54,300
And we told them, I said, look, don't come to Houston

869
00:42:54,300 --> 00:42:57,940
unless you're willing to ride it out for four years.

870
00:42:57,940 --> 00:43:03,340
Because there's a sign way that goes around here, oil and gas.

871
00:43:03,340 --> 00:43:05,260
Anyway, they said, yeah, yeah, we're in.

872
00:43:05,260 --> 00:43:06,220
We're in.

873
00:43:06,220 --> 00:43:09,220
And so sure enough, we got into it doing real well.

874
00:43:09,220 --> 00:43:11,780
And then the first downturn comes and, oh, we

875
00:43:11,780 --> 00:43:12,860
can't handle it anymore.

876
00:43:12,860 --> 00:43:15,900
So they wanted to get out.

877
00:43:15,900 --> 00:43:20,820
But when they trained us, training was really good.

878
00:43:20,820 --> 00:43:24,060
But you couldn't talk to any job seekers.

879
00:43:24,060 --> 00:43:26,420
Because, hey, the company wanted you

880
00:43:26,420 --> 00:43:29,220
to just be working on clients.

881
00:43:29,220 --> 00:43:32,100
And so what happens is when you become an executive search

882
00:43:32,100 --> 00:43:33,380
consultant, somebody finds out.

883
00:43:33,380 --> 00:43:36,660
Then everybody calls you and says, hey,

884
00:43:36,660 --> 00:43:38,020
can you take a look at my resume?

885
00:43:38,020 --> 00:43:40,340
Can you take a look at my LinkedIn profile?

886
00:43:40,340 --> 00:43:42,980
And I said, well, I can.

887
00:43:42,980 --> 00:43:44,780
But I've got to follow the company's rules.

888
00:43:44,780 --> 00:43:47,860
So I do it before breakfast, at lunch, or afterwards.

889
00:43:47,860 --> 00:43:50,540
So anyway, for the first batch of people

890
00:43:50,540 --> 00:43:54,380
that I went through that with, they all

891
00:43:54,380 --> 00:43:55,500
seemed to got interviews.

892
00:43:55,500 --> 00:43:57,020
And they got jobs.

893
00:43:57,020 --> 00:44:00,900
So then they told all their friends and family.

894
00:44:00,900 --> 00:44:03,940
So then I was getting calls at 5 o'clock in the morning,

895
00:44:03,940 --> 00:44:05,100
11 o'clock at night.

896
00:44:05,100 --> 00:44:10,300
And my wife says, hey, you need to go back to your day job.

897
00:44:10,300 --> 00:44:13,260
Or let's make a business out of this.

898
00:44:13,260 --> 00:44:15,140
And I said, well, why do you think

899
00:44:15,140 --> 00:44:17,420
this would be a good business?

900
00:44:17,420 --> 00:44:20,980
And my wife said, well, Joe, I'm listening.

901
00:44:20,980 --> 00:44:23,020
You talk to these people.

902
00:44:23,020 --> 00:44:28,340
And you sound like you're developing army officers.

903
00:44:28,340 --> 00:44:30,820
So then it was like a big blinding flash

904
00:44:30,820 --> 00:44:32,700
of the obvious that really all I'd

905
00:44:32,700 --> 00:44:38,020
done for almost 40 years was develop people.

906
00:44:38,020 --> 00:44:40,660
Because when you're in the army and you're a leader,

907
00:44:40,660 --> 00:44:43,580
you're trying to help your subordinate get

908
00:44:43,580 --> 00:44:45,300
to their next school.

909
00:44:45,300 --> 00:44:48,220
You're trying to get them ready for their next promotion.

910
00:44:48,220 --> 00:44:51,860
You're trying to get them ready for their next assignment.

911
00:44:51,860 --> 00:44:54,820
Because that's how you progress in the military.

912
00:44:54,820 --> 00:44:56,740
It's a competitive environment.

913
00:44:56,740 --> 00:45:00,100
You've got to do your part.

914
00:45:00,100 --> 00:45:01,300
You've got to apply.

915
00:45:01,300 --> 00:45:10,220
So this was just a natural thing for me.

916
00:45:10,220 --> 00:45:15,100
And so I was fortunate enough that I found my gift.

917
00:45:15,100 --> 00:45:16,020
So it's my gift.

918
00:45:16,020 --> 00:45:21,020
So my vision is I'm going to continue to do this and help

919
00:45:21,020 --> 00:45:21,500
people.

920
00:45:21,500 --> 00:45:26,980
And so we say with LinkedIn, but when you start helping a person,

921
00:45:26,980 --> 00:45:28,740
you're doing some personal coaching.

922
00:45:28,740 --> 00:45:30,260
You're doing some blind coaching.

923
00:45:30,260 --> 00:45:31,740
It's huge.

924
00:45:31,740 --> 00:45:34,500
It's huge because you do what you

925
00:45:34,500 --> 00:45:40,060
need to do in order to get them to move along.

926
00:45:40,060 --> 00:45:40,780
Right.

927
00:45:40,780 --> 00:45:41,460
I love that.

928
00:45:41,460 --> 00:45:44,820
And that's what I've seen about you as well is too many people

929
00:45:44,820 --> 00:45:48,420
are trying to box professionals into a specific service

930
00:45:48,420 --> 00:45:50,220
or a specific niche.

931
00:45:50,220 --> 00:45:52,300
They want people to juggle with the rest.

932
00:45:52,300 --> 00:45:53,740
Can you juggle with your right hand

933
00:45:53,740 --> 00:45:55,340
and tie your left hand behind your back?

934
00:45:55,340 --> 00:45:56,380
Why?

935
00:45:56,380 --> 00:45:57,660
I have a left arm.

936
00:45:57,660 --> 00:45:59,220
Why can't I use both to help you?

937
00:45:59,220 --> 00:46:01,900
Well, I need to see that you can do it with one hand only.

938
00:46:01,900 --> 00:46:02,580
Why?

939
00:46:02,580 --> 00:46:03,940
Where is this practical?

940
00:46:03,940 --> 00:46:06,700
We do that to people in the professional space.

941
00:46:06,700 --> 00:46:09,660
But that is so neat that the natural progression

942
00:46:09,660 --> 00:46:12,220
of the 40 years is that you realize

943
00:46:12,220 --> 00:46:14,980
that there's a universal applicability to this.

944
00:46:14,980 --> 00:46:18,460
And it's about helping the person get the end result,

945
00:46:18,460 --> 00:46:22,260
not just the theatrics or the reality of the mechanisms that

946
00:46:22,260 --> 00:46:24,900
have to be adjusted or that get to be adjusted along the way,

947
00:46:24,900 --> 00:46:27,140
depending on how somebody wants to look at that.

948
00:46:27,140 --> 00:46:31,740
So you have to have those hard conversations because of them.

949
00:46:31,740 --> 00:46:34,260
It's just like, OK, if somebody says,

950
00:46:34,260 --> 00:46:36,500
well, I want to be chief of staff of the army.

951
00:46:36,500 --> 00:46:38,980
And I said, well, OK, I can map out what

952
00:46:38,980 --> 00:46:41,500
it looks like for 35 years.

953
00:46:41,500 --> 00:46:43,620
These are the things that you need to do.

954
00:46:43,620 --> 00:46:45,740
These are the orders you need to do them in.

955
00:46:45,740 --> 00:46:50,180
And oh, by the way, you've got to be the top person

956
00:46:50,180 --> 00:46:52,220
on that track.

957
00:46:52,220 --> 00:46:53,820
But I mean, there is a path.

958
00:46:53,820 --> 00:46:57,980
And so with people, when they decide

959
00:46:57,980 --> 00:47:01,060
that's what they want to do, I said, look, OK,

960
00:47:01,060 --> 00:47:02,620
this is what's involved.

961
00:47:02,620 --> 00:47:07,940
And if you want to do it, it's not a problem.

962
00:47:07,940 --> 00:47:10,100
But I'm not the one doing it.

963
00:47:10,100 --> 00:47:10,700
Yeah.

964
00:47:10,700 --> 00:47:12,660
I can tell you what you've got to do in order

965
00:47:12,660 --> 00:47:14,260
to be competitive.

966
00:47:14,260 --> 00:47:15,340
Exactly.

967
00:47:15,340 --> 00:47:19,180
We're going to postpone the worst leadership experience

968
00:47:19,180 --> 00:47:20,300
ever and the best leadership.

969
00:47:20,300 --> 00:47:21,820
I am dying to get to those.

970
00:47:21,820 --> 00:47:23,580
But today, we're not going to have time.

971
00:47:23,580 --> 00:47:24,500
I hope you come back.

972
00:47:24,500 --> 00:47:25,980
I'd be happy to dive into those.

973
00:47:25,980 --> 00:47:29,620
I do want to skip to a powerful lesson, though.

974
00:47:29,620 --> 00:47:33,980
So if this was the last chance that you have to speak, Joe,

975
00:47:33,980 --> 00:47:36,340
what powerful lesson can other visionary leaders

976
00:47:36,340 --> 00:47:37,620
learn from your experience?

977
00:47:42,420 --> 00:47:43,860
I always go back.

978
00:47:43,860 --> 00:47:46,780
The thing that has benefited me the most

979
00:47:46,780 --> 00:47:52,380
is I always tried to listen two to three times more

980
00:47:52,380 --> 00:47:55,020
than I spoke about something.

981
00:47:55,020 --> 00:47:58,620
And I don't know if it's my personality

982
00:47:58,620 --> 00:48:00,740
or the way I'm wired.

983
00:48:00,740 --> 00:48:04,940
That just in a group setting that disarmed people

984
00:48:04,940 --> 00:48:07,980
and we were able to get to working

985
00:48:07,980 --> 00:48:10,740
on what the real issues are.

986
00:48:14,340 --> 00:48:16,500
That's really hard for me to do as a podcast host.

987
00:48:16,500 --> 00:48:19,300
I'm supposed to be the one listening, my friend.

988
00:48:19,300 --> 00:48:20,980
I like that, though.

989
00:48:20,980 --> 00:48:21,540
I like it.

990
00:48:21,540 --> 00:48:25,420
That's a powerful lesson for all of us.

991
00:48:25,420 --> 00:48:28,780
Listen two to three times more than I speak about something.

992
00:48:28,780 --> 00:48:31,300
And you've been playing with that wisdom

993
00:48:31,300 --> 00:48:33,700
for a number of decades.

994
00:48:33,700 --> 00:48:39,340
So I can see the value in following suit with that.

995
00:48:39,340 --> 00:48:43,540
Well, we're going to wrap up a little bit on that today.

996
00:48:43,540 --> 00:48:45,940
We'll talk a little bit more just open-endedly

997
00:48:45,940 --> 00:48:48,540
since I don't want to go into the worst leadership

998
00:48:48,540 --> 00:48:49,540
and the best leadership.

999
00:48:49,540 --> 00:48:51,220
But we've got a couple extra minutes.

1000
00:48:51,220 --> 00:48:54,140
Joe, what are some other powerful lessons

1001
00:48:54,140 --> 00:48:56,900
of leadership that we can just pick up from you

1002
00:48:56,900 --> 00:48:58,180
in a couple of minutes?

1003
00:48:58,180 --> 00:49:00,580
You don't have to give me every fortune cookie in the book.

1004
00:49:00,580 --> 00:49:06,540
But I just so inspired to give you some time to share with us.

1005
00:49:06,540 --> 00:49:10,180
Well, I think young people that are

1006
00:49:10,180 --> 00:49:18,580
learning to lead in the hardest transitions that I saw

1007
00:49:18,580 --> 00:49:23,340
was in the private sector, where a person has

1008
00:49:23,340 --> 00:49:24,900
been kind of an expert.

1009
00:49:24,900 --> 00:49:27,780
They've worked on this particular niche.

1010
00:49:27,780 --> 00:49:30,620
And now the promotion system in the company

1011
00:49:30,620 --> 00:49:35,180
is now going to put them in a supervisory role of a couple

1012
00:49:35,180 --> 00:49:35,820
of people.

1013
00:49:35,820 --> 00:49:42,740
And they are just completely unarmed to do that.

1014
00:49:42,740 --> 00:49:53,540
And so I encourage people out there to take advantage of,

1015
00:49:53,540 --> 00:49:56,220
hey, you might be in a social group.

1016
00:49:56,220 --> 00:49:58,420
Learn to lead.

1017
00:49:58,420 --> 00:50:02,260
In other words, take on a task with a couple of other people.

1018
00:50:02,260 --> 00:50:03,740
It might be in your church.

1019
00:50:03,740 --> 00:50:06,180
It might be in your volunteer organization.

1020
00:50:06,180 --> 00:50:10,260
It might be volunteering down at the local pantry

1021
00:50:10,260 --> 00:50:11,460
where you give out food.

1022
00:50:11,460 --> 00:50:14,660
I mean, everybody will show you the basics.

1023
00:50:14,660 --> 00:50:17,460
And then they'll put you kind of in charge of stuff.

1024
00:50:17,460 --> 00:50:21,460
So there is all kinds of ways to learn

1025
00:50:21,460 --> 00:50:25,700
to interact with people before you actually have to do it

1026
00:50:25,700 --> 00:50:28,500
where you're on the job.

1027
00:50:28,500 --> 00:50:34,900
And it sounds trite, but believe me, it's a big deal.

1028
00:50:34,900 --> 00:50:35,620
No, no, no.

1029
00:50:35,620 --> 00:50:37,900
I think there's extreme wisdom in that.

1030
00:50:37,900 --> 00:50:38,900
I'll back you up on it.

1031
00:50:38,900 --> 00:50:41,820
One of the first articles I wrote on LinkedIn

1032
00:50:41,820 --> 00:50:45,820
talks about why we should hire from the hospitality industry.

1033
00:50:45,820 --> 00:50:47,620
I wrote it years ago.

1034
00:50:47,620 --> 00:50:49,500
Found phenomenal workers.

1035
00:50:49,500 --> 00:50:54,020
And when somebody comes in with a service-oriented attitude

1036
00:50:54,020 --> 00:50:57,900
that's willing to ultimately be subservient to somebody who's

1037
00:50:57,900 --> 00:51:00,620
mean or yelling or aggressive and your job

1038
00:51:00,620 --> 00:51:05,180
is to help them have a phenomenal experience,

1039
00:51:05,180 --> 00:51:07,860
there's a lot of humility that gets exercised there.

1040
00:51:07,860 --> 00:51:10,740
And two, I think there's a lot of wisdom.

1041
00:51:10,740 --> 00:51:12,420
I don't have as many decades as you.

1042
00:51:12,420 --> 00:51:14,160
I don't have 40 years to look at on this.

1043
00:51:14,160 --> 00:51:16,540
But I've got a couple of decades.

1044
00:51:16,540 --> 00:51:21,180
And you saying the hardest transition is basically

1045
00:51:21,180 --> 00:51:25,500
a private sector promotion, you have no idea how many times

1046
00:51:25,500 --> 00:51:30,300
I just broke my heart and hurt from my own experiences

1047
00:51:30,300 --> 00:51:34,460
as well as friends, family members, acquaintances,

1048
00:51:34,460 --> 00:51:39,220
the stories that I've heard and seen along the same path.

1049
00:51:39,220 --> 00:51:44,140
When we get put into leadership without any training

1050
00:51:44,140 --> 00:51:46,700
and without a good guide of, well, who the heck

1051
00:51:46,700 --> 00:51:49,620
do I hire then as a coach or as a mentor

1052
00:51:49,620 --> 00:51:52,340
to help me if nobody else is going to help me,

1053
00:51:52,340 --> 00:51:54,260
that is a very painful reality.

1054
00:51:54,260 --> 00:51:57,020
And then you tied that right into, well,

1055
00:51:57,020 --> 00:51:59,740
where can we figure this out on our own too?

1056
00:51:59,740 --> 00:52:01,860
There's a ton of wisdom in what you just shared.

1057
00:52:01,860 --> 00:52:06,020
So those of you who, again, visionary leaders,

1058
00:52:06,020 --> 00:52:08,660
feel like you're gravitating towards Joe, by all means,

1059
00:52:08,660 --> 00:52:09,180
reach out.

1060
00:52:09,180 --> 00:52:12,460
We'll have in the action steps below this episode ways

1061
00:52:12,460 --> 00:52:13,820
that you can connect with Joe.

1062
00:52:13,820 --> 00:52:15,900
We'll also have the resources that we

1063
00:52:15,900 --> 00:52:17,780
shared listed below that.

1064
00:52:17,780 --> 00:52:20,780
That way anybody can quickly grab and consume the value

1065
00:52:20,780 --> 00:52:23,260
that Joe's thrown down today.

1066
00:52:23,260 --> 00:52:26,260
In addition to that, though, if you know somebody,

1067
00:52:26,260 --> 00:52:28,660
if you've got somebody who's difficult to deal

1068
00:52:28,660 --> 00:52:31,300
with on your staff, or you've got somebody

1069
00:52:31,300 --> 00:52:34,380
who's looking for a job out there and needs some help,

1070
00:52:34,380 --> 00:52:36,460
then you might recommend they take

1071
00:52:36,460 --> 00:52:39,300
a look at what Joe Frankie's up to and how he's helping.

1072
00:52:39,300 --> 00:52:42,340
You might be the person who guides that person

1073
00:52:42,340 --> 00:52:45,620
to an opportunity of a lifetime.

1074
00:52:45,620 --> 00:52:48,580
It's amazing how fast our life can change

1075
00:52:48,580 --> 00:52:52,460
when we're put in the position to have the right job

1076
00:52:52,460 --> 00:52:55,260
or the right identity from a career standpoint.

1077
00:52:55,260 --> 00:52:59,260
And yeah, I'm excited to hear the stories of people

1078
00:52:59,260 --> 00:53:01,460
who end up connecting with you because of this experience,

1079
00:53:01,460 --> 00:53:01,980
Joe.

1080
00:53:01,980 --> 00:53:03,380
Joe, I'll let you close out today.

1081
00:53:03,380 --> 00:53:04,460
You wrap up for us.

1082
00:53:04,460 --> 00:53:08,860
Well, after the first 300 people I coached,

1083
00:53:08,860 --> 00:53:13,140
everybody was saying, hey, Joe, where's your PDF?

1084
00:53:13,140 --> 00:53:14,100
Where's your pamphlet?

1085
00:53:14,100 --> 00:53:16,980
Where's your e-book?

1086
00:53:16,980 --> 00:53:20,420
So Lori Ruff, another thought leader on LinkedIn

1087
00:53:20,420 --> 00:53:22,740
and good friend of mine, she and I got together

1088
00:53:22,740 --> 00:53:24,620
and we wrote a book called LinkedIn,

1089
00:53:24,620 --> 00:53:29,540
the five minute drill for executive networking success.

1090
00:53:29,540 --> 00:53:32,180
And it was the hardest thing I've ever done

1091
00:53:32,180 --> 00:53:34,940
because the book is one hour in length.

1092
00:53:34,940 --> 00:53:37,420
In other words, it's a one hour read.

1093
00:53:37,420 --> 00:53:41,780
But it's designed to arm you with all the knowledge.

1094
00:53:41,780 --> 00:53:45,420
And if you need more knowledge, there's

1095
00:53:45,420 --> 00:53:47,260
a bunch of reference stuff in the back

1096
00:53:47,260 --> 00:53:50,820
to take the deeper dive if that's what you want.

1097
00:53:50,820 --> 00:53:51,500
I saw that.

1098
00:53:51,500 --> 00:53:55,820
I saw that it's got 47 reviews too on Amazon, which

1099
00:53:55,820 --> 00:53:57,820
is not easy to obtain.

1100
00:53:57,820 --> 00:54:00,780
You got to have people who you got to really promote that

1101
00:54:00,780 --> 00:54:01,660
to get it out there.

1102
00:54:01,660 --> 00:54:05,020
And I hope you continue to launch the 2.0 versions of it

1103
00:54:05,020 --> 00:54:09,260
and build upon the foundation that you've laid.

1104
00:54:09,260 --> 00:54:10,860
Again, there's so much wisdom and value

1105
00:54:10,860 --> 00:54:13,740
that's overlooked here or that could be,

1106
00:54:13,740 --> 00:54:15,300
both in terms of our show too.

1107
00:54:15,300 --> 00:54:18,580
We're at 21,000 downloads today.

1108
00:54:18,580 --> 00:54:21,980
And in total, a lot of people would say, oh my gosh,

1109
00:54:21,980 --> 00:54:24,380
that's not a drop in the bucket compared to the football

1110
00:54:24,380 --> 00:54:26,380
games this weekend.

1111
00:54:26,380 --> 00:54:29,060
And so we got a long ways to go in terms

1112
00:54:29,060 --> 00:54:32,660
of helping people catch the quick value of what we do.

1113
00:54:32,660 --> 00:54:35,460
But we'll do that with all you visionaries out there too,

1114
00:54:35,460 --> 00:54:38,460
diving in, sharing these resources with others.

1115
00:54:38,460 --> 00:54:40,540
And we look forward to helping all of you

1116
00:54:40,540 --> 00:54:41,740
on building out your visions.

1117
00:54:41,740 --> 00:54:43,540
We'll see you guys on the next episode.

1118
00:54:43,540 --> 00:54:44,940
Joe, thanks for being here today.

1119
00:54:44,940 --> 00:54:46,740
Oh, thanks for having me.

1120
00:54:46,740 --> 00:54:47,780
Been a pleasure.

1121
00:54:47,780 --> 00:54:48,340
See you guys.

1122
00:54:48,340 --> 00:54:49,740
Thank you for being here today.

1123
00:54:49,740 --> 00:54:52,180
I'm really happy that you tuned in to Vision Pros Live.

1124
00:54:52,180 --> 00:54:54,820
I'm looking forward to seeing your reactions

1125
00:54:54,820 --> 00:54:57,100
as these episodes continue to move forward.

1126
00:54:57,100 --> 00:54:58,780
This is going to get more and more fun.

1127
00:54:58,780 --> 00:55:00,660
We'll have more and more engagement as well.

1128
00:55:00,660 --> 00:55:02,740
We'll invite people to participate in the show.

1129
00:55:02,740 --> 00:55:05,100
And thank you for giving us your time and attention.

1130
00:55:05,100 --> 00:55:19,300
Have an excellent time building out your vision.