who is your typical client?
My typical client is a small to mid-size company.
I love to work with companies that have products
because I really, really, I have the most experience
because I also have an e-commerce company.
So I can give them real life examples from our company
and can show everything that I did for us
without breaking any NDAs.
So that's the easiest thing for me.
But actually I have one rule.
What the company does has to be exciting for me.
And that bar is really, really low.
But it has to be.
There were some instances where I was just,
sorry, I just don't feel it.
Like this is so far away from me.
I can't force this excitement on myself
and then it won't be a good fit.
But that's a sweet spot.
I'm sorry, sorry.
Do you typically do just a consult first
just to see if that excitement is there?
I think with me, if it's not there,
in five minutes, there's a sign that,
okay, this is not a good fit.
Because again, this relationship with your consultant
and part of it is very intense leadership coaching.
Then it's me being very critical about the company
and how it does things.
And then me suggesting very wild and weird ideas.
It's all based on trust.
So if the trust is not there,
it will never work.
So that's also my answer to why I'm doing it.
Like just under my name.
But typically a company,
good symptoms that I see where companies feel like
that they need help,
it's usually always the marketing.
Like they don't like something about their marketing.
They feel like it's getting more expensive
without having great results.
They just don't understand like why they even
has a marketing agency working for them.
And I chose companies who work with marketing agencies
because big part of what I do is working with the team.
So I don't wanna criticize someone on the team.
So it's, and also I see the model,
how the whole agency world is set up.
It's a small miracle if it works out really well.
So that is one of the most common symptoms
that people ask me about.
The other one being just not being the customer favorite.
Not being loved by customers,
which doesn't mean that the company is not successful,
but it's not so distinct.
And the people aren't super fans.
They're just consumers.
And then the third one is something
with the people inside the team.
There's some tension, some troubles.
And sometimes they just think that it's an HR problem,
but sometimes it turns out that the problem is way bigger
and it's about the lack of the brand being exciting
for the people working in the business
or even the owners.
So those are the three typical starting points.