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just in case. I do. Yes. That is servant leadership right there at its best. I love that. Let's

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see here. So, all right. So again, we got jflowersmarketing.com, which is so cool because

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I had JCal Digital before transforming to what I'm doing first class business. But I

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love that. I love your approach to AI and how you're going to be talking about the humanity

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aspect of that. We're going to co-collab. Co-collab? I'm excited. We're just going to

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co-collab on that. I think you're doing one co-necessary. But as we get ready to dive

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into AI, marketing, what's going on in the world, there's just so many dangers with it

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right now. I can't help but point that out. It's like giving toddlers an automatic rifle,

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a tank, and a nuclear bomb at the same time. People don't realize how dangerous AI can

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really be. But we all believe the quote. I don't know. If you don't believe this and

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you're listening in, argue with me. But there's a quote that the pen is mightier than the

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sword. And if the pen is mightier than the sword, then what the heck does that make AI?

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So I'd love to just talk to you about, hear your thoughts on that.

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Yes, I actually agree with you because with the pen, you're really laying out the foundation

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for what's going to happen next. And so for me, when it comes to AI, there are, yes, benefits

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of it, but there are also so many downfalls of it that I think nowadays, especially in

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the land of marketing, people have kind of leaned into it a little bit more and kind

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of reliant on it versus still bringing their humanity forward in their marketing. Because

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ultimately, no matter what industry you're in, your potential buyer, customer audience

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is looking to connect with you as the human versus how effective and pretty things can

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come that AI has been able to generate for you. And there's been a lot of talk with clients

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that I've been working with recently that, well, I heard there was this AI program that

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I could create all these videos. I don't really have to be in it, but it'll form my voice.

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And I was like, but does that feel true to you? Does that feel like the representation

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you want to have with those potential clients who are going to be working with you one on

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one? Because I work with a lot of entrepreneurs, small business owners, coaches that are the

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forefront. They're the ones that are having that connection one on one with the clients

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that they're working with. So if you're taking out that element of you, which is one part

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of that, where are we going to go? What kind of substance are we going to create for them?

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Absolutely. And, you know, we all, we all are super intelligent human beings. We are

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all idiots in some form or fashion. We all make stupid decisions. So what I say next,

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I guarantee somebody is going to cut this someday and say, wow, Jackson's real narcissistic

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or rude. But the mass market is a market of idiots, right? That is the reality. And this

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AI fad that has come and all the buzz associated with it is taking advantage of that reality.

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Those who typically listen to the show, they're more intellectual in nature. They like to

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dive into more detail. So we're going to dive into the nuances of how to use this superpower

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well. But we also need to, we can't just throw caution to the wind and forget that, you know,

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if you automate something that, that can influence everybody at once, if you make a grave mistake

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with that, it has a powerful ripple effect on your reputation in the market. And that

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can't be ignored if you want to be a leader who stands the test of time. And in addition

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to that, I hate to burst your bubble, all you AR marketing bros out there, but AI has

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existed for a very, very long time. It is not new. Email is AI. The ability to send

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emails through the cloud to people, we take that for granted. Pandora has been using AI

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for well more than a decade. Google is an AI in and of itself. So I understand that

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I like it cuts, you know, it cuts those people who are so focused on it that then there's

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this celebration that should exist around it too, because there are good things, but

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we have to be responsible as marketers, as leaders and saying, you know, the it's not

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bad to have these tools in our hands until we start using them irresponsibly. And so

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we'll, again, we're going to tie more back into that. Before that, though, I think of

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a greater value and importance right now as a human being who's in front of us and Jocelyn

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Powers. Jocelyn, you've we've worked a lifetime to build everything that you've built to where

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you are today. I hope nobody takes that for granted. And we look at that and say, OK,

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well, what are the three resources? What are the three resources you recommend for visionary

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leaders out there?

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Absolutely. So the most important one that I would say is finding mentorship, because

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though I have thankfully been able to have my business and be successful in it for over

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eight years now, full time is I wouldn't be able to do that without having multiple mentors

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along the really kind of set forth the path of their experiences that allowed to make

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the journey a little bit easier, because we all know as leaders and entrepreneurs that

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it's not for the faint of heart to be a business owner. And so you really have to know kind

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of what your intention behind the work that you're doing, who you want to serve, what's

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the impact you really want to have and know that moving forward and again know that's

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going to change at each stage that you get through life, through your business, whether

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it's just you as the individual or you are able to bring on a team that supports you

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to continue scaling is having mentorship. And I've had mentorship in, you know, the

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typical business of how do we create the foundation, things like that. I've had mentorship in money

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because when I first started, my money story was I don't know if I can ask for that because

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do I have the true value to give to that, that number that they're looking at? And so

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being able to have mentorship on how to frame that and how to pivot and saying, no, I can

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ask for that number because I know that they're not only getting deliverables from me, but

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they're getting an experience and they're going to see an impact in their audience from

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the things that we do in our partnership together. So that would be number one for me. And it's

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tried and true. I've gone through different levels of mentorship as a group. And so that

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I will always say if you can have a mentor, whether it's a paid mentor or not, because

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I'm going to add an S on that. I have to, I can't let it go any longer. I'm like, give

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my hair so right. So my and look as bad of an of a rap as we give as as normal human

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beings, the athletes of the world, the musicians of the world, the celebrities of the world,

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these are people that we can name and universally recognize because of the power that they've

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been able to create in their life and how many mentors are they all surrounded by? They

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are uplifted by hundreds of mentors along their way. So getting into finding mentorship

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and using that as a means of like, wow, how can I find greater and greater mentors? People

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who align with more and more of what I'm doing. If we are, if we ever turn that off and say,

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Hey, good. I'm done. I got my mentor. Like we're setting ourselves up for an extreme

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lack versus the abundance of having multiple influences. And again, finding the focus on

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who is the right type of person, right? But how can I find as many of those right type

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of people as possible? That humility has got to be exercised as a leader and entrepreneur

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to win. So I love that you hit that as point number one.

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Yes, absolutely. And my next one is, I don't know if it's necessarily a resource, but it's

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something that I truly believe in has gotten me to where I am now is the avid excitement

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for learning something new because there are so many ways out there to do pretty much everything.

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Marketing is not new. I know you and I were talking about this before we got started that

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there's so many different approaches to marketing. There's so many different levels and areas

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of marketing that can be a bit overwhelming. But for myself, I take a look at it and say,

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okay, I want to learn this, but is it more for the opportunity that I may need that later

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for someone else coming in to say, Oh, I have experience with this. I may not be the expert

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in it, but I do have experience with it versus am I just doing it to kind of get those new

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certifications and so on. That may be, you may have a balance of the two, but I love

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learning new ways. I'm also a productivity specialist. So any way that I can make things

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work efficiently and not as much time and getting things out there and being more effective

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with it, I'm all in. And so for me, there's a lot of different software. There's a lot

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of different approaches to things that I have found value in. Do I use them all the time?

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No, but they all have their own purpose and intention when I do need them.

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I love that. Again, I got to just up level what you said, because what you said is so

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powerful, but you said it so humbly that people may miss it. And that is your resource, you

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said was actually excitement for learning something new. And I want to focus on it.

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Because I don't know. Yeah, our emotions, those are absolutely resources. The emotions,

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I mean, that drives a marriage. The emotions are that drives two people to commit to each

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other for their entire life. That's crazy. You know, like that, that takes, it's an incredible

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superpower. So if we, if we leave that out of the equation and Glenn Moore shower, he's

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a, he's a celebrity as well. He was in transformers and like a hundred something things, Star

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Trek, et cetera. Best speech I've ever seen in my life. It was so beautiful. And he centered

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it all around the, the value, the emotion of celebrating celebration. And that goes

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hand in hand to me with excitement. It's like that genuine side of excitement. And if we

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leverage that it's amazing how, especially for learning, like you said, right, that the

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ability to progress, the ability to improve, like that's just such a critical thing that

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I think so many people overlook or they deem as boring or they try to ho hum about it's

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like, why not get excited? Why not be, why not celebrate your opportunities in life?

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It just feels better. Absolutely. Well, and kind of tying into that is with the learning

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aspect don't feel that you have to stay in one lane. Really the one thing book. I hate

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that book, but I love that. Yes. Thank you. How niche is this?

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Again, bringing it back to the humanity piece for me, what viewers will see if they connect

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with me on any platform that I'm on is that one, I'm a goofball. I love to be funny. I

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love to bring comedy in because that's who I am as an individual. I also am an avid hockey

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fan. So I'm sorry, but you're going to see different hockey videos. You're going to see

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different memes. That's a part of me while also seeing the resources and services that

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I offer through my agency. I'm also a dog lover. I mentioned this earlier. I have three

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dogs. I call them my coworkers. They're always sleeping on the job though. So we got to work

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on that part, but they're going to see all of those elements because when we bring the

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humanity piece, people are getting to know who I am as the individual on a deeper level

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because there's going to be something in that that they connect with, not just what you're

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providing for them. They're not hiring you solely on what you can provide for them. They're

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solely hiring you on the connection you can build with them because you have that mutual

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thing and building on that. And that's really how you do build that brand trust along the

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way. And all of my clients, majority of them have been with me from the beginning and they

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just continue to grow with me because they've seen my growth and it's urged them and excited

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them to want to continue to grow their businesses. So we really do collaborate in that partnership

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together. That's amazing that it takes a tremendous strength and dedication to relationships,

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but the byproduct of such right is that you get to really enjoy the thorough nature of

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those results and those long stent. You said trust, loyalty, right? Being able to really

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drive raving fans. So many people are focused on driving many, many fans right now that

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they are sorting through endless buckets of people who are in and out and in and out and

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in and out. I don't know why. Well, you got to create depths for that to take place and

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excitement, true genuine celebration, all that. That's a fantastic way to do that. Thank

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you. You shared so many wonderful points in that. Do you want to share a third? Because

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you've already shared like a 3000, but. Oh, let me see. I guess more of a true resource

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that I use. There's a book and I know we're going to talk a little bit more about some

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others later, but it's this book by Maura Neville Thomas. It's called Attention Management,

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how to create success and gain productivity every day. What I love about this is it also

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kind of goes against the grain and the normal viewpoint of productivity and how you can

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have the perfect systems in place. You can have the perfect habits in place, but if you're

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not focusing on your attention in those moments, you can still be less productive than if you

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are focusing on that. This was a great resource. There's a lot of great insight and exercises

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in there that for me were just really exciting because I love productivity as well. I know

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it's different for everybody. I love learning different modalities for how to promote productivity

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because each client I work with is different. Each one has a different work pattern and

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what are things that I can recommend to them and systems I can help create for them that

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are going to make them more productive and efficient in their business? Ultimately, bring

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them in more money because that's one of the big goals. Money is part of everything. How

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can we continue to have that success in the business and bring that revenue in and create

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the life we want? I love it. Absolutely. Money is a resource.

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That's what it is. If we don't pay attention to our resources or we downplay the value

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of our resources, then we set ourselves up for not being able to use the resources that

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we could have. It's very important. Productivity is also one of those things that nobody wants

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and I don't think people walk around admitting they're lazy or admitting that, oh man, I'm

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not very productive. In the world of progress, the world of visionary leaders, there's a

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different subsector of people that thrive on that. In the world of productivity, it's

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amazing how few people know how to become effective at actually producing results. I

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had to go through a very stiff learning process of my business partner calling me out years

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ago and saying, Jackson, you are busy and you do all these busy things and none of it

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produces results. When are you going to start focusing on the things that actually produce

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and drive results? He said it patiently, but it was a very powerful story that hit me so

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hard. I was like, oh, he's right. I was excited about that and dove into learning about production.

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Just having that seed planted the way you planted seeds right now, it put me on a trajectory

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that changed my life. I know you just did that for several people right now. We're going

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to come back. We're going to dive into Joss and Flowers Vision. We'll talk about, again,

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avoiding AI pitfalls. This is incredibly important. Feel free to check that out while we cut for

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a quick break. We're going to talk about retaining our humanity, making sure that our marketing

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tactics or marketing mannerisms, whatever we're doing in marketing, is healthy. Then healthy

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can drive an even greater depth of success that you can be happy with for your brands.

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We'll be right back. All right. Welcome in to Vision Pros Live with Jackson Callum. I'm

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your show host. We'll be doing interviews for visionary entrepreneurs and guest leaders

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who are building fantastic visions out there. Hey, what's up, everybody? Welcome into another

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episode of Vision Pros Live. I am super stoked today. I have a real live, authentic human

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being on the show. Her name is Jocelyn Flowers. I'm not exaggerating. I'm actually very much

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appreciating the fact that she's goofy. She's fun. She knows how to build deep relationships.

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There's just so much opportunity for us to learn. You can check out what she's doing

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at jflowersmarketing.com as well while we talk and catch up. We need to dive into this

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incredible subject of AI that has taken the world by storm. It's not a problem unless

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we allow it to be. It's an opportunity for all of us. How do we discipline ourselves

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to make sure that we leverage the opportunity so that we get the most out of it and it doesn't

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replace our humanity or replace us or cause a disaster of reputation for our businesses?

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We need to talk about those things. Before I bring her on and we dive in deeper into

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her vision and what we're going to do with this, I always want to give more resources.

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That's just what we do. This comes in the form of our sponsors and the Water Project.

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We're going to start with hardtokill.org with Dave Morrow. We've been working with

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Dave for I think around five months now. Phenomenal leader by the way. He's helping 100,000 veterans

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lose two million pounds collectively. The veteran community, come and join us guys.

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Come and jump in these groups. He's got free groups. He's got paid for groups. He's got

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the world's easiest fitness program and he's got his beast program as well. I've gone from

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doing, yep, I only did one pushup the first day. I was embarrassed. 36 years old. How

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did I let that happen? I'm doing between 100 and 120 pushups per day now and nobody's been

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able to motivate me to do that for like nine years. I am living evidence of the value of

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this program. I just love the way he leads with love and serves the community that he's

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part of. Go check out his podcast, the Hard to Kill Podcast as well and let's change veteran

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lives. In addition to that, we got opportunities. Opportunities for Latinos specifically. I'm

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so proud of our Latino team. We have two Latinas here helping me right now on the back end

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of this production. Diana and Vicky do a fantastic job of supporting. We've created a program

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to help Latinos get free job training. I'm talking about completely free training to

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become virtual assistants and digital ambassadors. A lot of these individuals have no idea that

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LinkedIn exists. They don't know about Fiverr, Upwork, Beyond. They don't realize there's

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opportunities that are out there. We teach them about it and we teach them a little bit

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of the English skills too and how to make sure that they learn how to do interviews

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properly. We have an incredible workforce thanks to this program and that's something

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that you're welcome to tap into as well. My hope though is if you know a Latino leader

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that you tag them on this and you send them as a potential guest for our Latino show opportunities

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as well because we're looking for Latino guests who become a beacon of hope and a light and

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inspiration to other Latinos who are coming through our program and learning. Check that

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out and know that we also launched opportunities for the Philippines and opportunities for

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India in the last couple of weeks as well. More to grow. There's 8 billion people to

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help on this planet. Speaking of, one of the entities that I feel is doing an even better

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job than we are at doing that is the water project. The water project is something that

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I just won't ever take for granted. I have taken water for granted my entire life. I've

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never ever been thirsty and not been able to do something about it. When I learned that

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these people, they don't have access to clean drinking water. I imagine the risks the kids

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might have to take in those circumstances, how scary that must be as a parent. I've allowed

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myself to meditate on this a lot over the years since I found out about it. What was

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really cool is if you just donate $5, you actually get to see the outcome of the exact

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project that you contributed to. You get to pick the project that you're helping out.

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There's millions of people who don't even have access to our most basic resource. If

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the economy has been hard for you and you don't have the financial means to give back

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right now, my hope is that you'll think of somebody. Take the time to just think in your

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heart and your mind, who could possibly give back to this or what social media platform

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could I share the water project on and do that because you never know the ripple effect

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of the good that you do. There might be somebody who donates $10,000 to that because of you.

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That would provide water to hundreds of people for generations. The impact of that one act

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of goodness can go so far. Again, let's jump in the game. Let's help the 8 billion people

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out in the world. Right now, let's get down to helping each of you. Jocelyn Flowers, thanks

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for joining me on Vision Pros Live.

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Thanks for having me.

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Absolutely. Let's dive in with the... I want to know, I mean, you shared so well about

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this already, but maybe we can dive in at a deeper level or find some new angles on

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it because the depth is where it's at. What does that vision look like for those that

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you're serving?

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Absolutely. I would say that majority of the audience that I serve now and have, again,

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gone through the journey of finding these people who I really do connect with on that

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deeper level is more of those entrepreneurs and business owners and leaders that are more

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driven by the impact that they're having with those that they're in front of than the monetary

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value they're bringing in with that. When I work with the clients that I have, it's

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really more about what is that bigger vision? What are the things that... Generally, a

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lot of it is giving back. How can I make this piece of my life and business successful enough

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for me to do this bigger mission that I have in giving back and having more of an impact

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in the future generations that are coming? For me, that's really where my vision lies

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is how can I keep amplifying that and bringing more voices to those members and audience

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that are following me and needing that support and the skillset that I have that I can bring

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to the table to make it a little bit easier for them and also get them in front of more

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people?

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I love that. I'm going to add some of your formulas that you gave me with the right mentors,

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with excitement and with the right attention, combining that with my favorite self-made

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quote which is, you can have your cake and you can eat it too, and you can have a conveyor

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belt of cakes. That is what it's all about, maximizing the life, living abundantly, and

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you're helping people achieve just that. I can see it in your demeanor. It would be fun

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to look at your testimonials. We might dive in there and talk about some specifics. Before

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we go on to those, I guess, tell me about your vision. What are some of the other things?

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There's so many things you can envision like the cows outside my window, for instance,

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but I'm curious, what are some of the bigger projects that you're headed towards? Because

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I imagine you have some on your mind and heart as well.

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Yes. Well, I mentioned this a little bit earlier is I'm an avid dog lover. There are a few

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organizations that I've been able to get my foot in a little bit here locally where I'm

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based and I want to be able to give back more to them and how can I do that? I've done pro

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bono marketing work for them to help get their exposure out, really clear the shelters. That's

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a big important piece for me. If I could have a million dogs, I would have a million dogs,

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but we don't have the space or the resources for that. I want to be able to give people

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the opportunity to have the love and companionship that I've been lucky enough to have from a

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young age having dogs my entire life because there are deeper connections you can build

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with having a pet than you can build with a human, I believe. They just have a little

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bit more understanding and they don't fight back as much. But there's a lot of organizations

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in that space that I really want to be able to support, but I'm also an aunt to 12 nieces

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and nephews. So youth programs and being able to provide more resources to them and

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make it known to them that it's okay to go off the beaten path and have more of a creative

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style career versus the typical when I was growing up, oh, you can be a doctor, you can

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be a lawyer, which there's nothing against us. I love them. We need them, but it's also

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okay to go kind of out of the box a little bit and have more of a creative career or

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design something that's brand new that people haven't heard of because that's something

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they're passionate about. So those are two different areas that really are driving me

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to continue keep going. And I love connecting with people. I love conversations, as you

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can see, I love to talk. So it's these all kind of go hand in hand together because they're

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things that I'm truly passionate about. And I would say big high level goal slash vision.

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I would love to work with a hockey player someday just because I think it'd be fun.

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We could create creative things together. But that's, you know, it's up there. We're

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getting closer.

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You know, it's funny. People with less vision might say that, oh my gosh, like you're so

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busy. You know, like you're so scattered. You're so like, you know, when do you have

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no balance, right? Those could be the types of of worldly accusations that come at people

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like us. Right. And I think you've made it to the stage. And I know I've made it to the

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stage too, where what I heard you just say was you have an extreme appreciation for balance

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and you've managed to create balance that is also productive and fruitful. So therein,

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it's like you saying projecting, you know what, I also would like to talk, you know,

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and work with that hockey person that brings that other passion into your life and fold

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with an extreme purpose that magnifies your ability to do it all.

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Absolutely. Well, I've had clients call me the boundary queen, because I know there's

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no true definition to work life balance. I choose to design what that looks like for

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me. And that is bringing all of these different passions into my day to day because yes, my

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agency and my company and my team takes up a large portion. I'm very busy with that.

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And I love my clients and my team. But there's other things that I want to be able to have

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time in and be able to focus in as well. That just make me feel balanced as the human. And

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those are all things that I'm really passionate about. And if I can bring them into my day

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to day, I want that. That's a way. Yeah, absolutely. I love that quote, by the way, there's no

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true definition of work life balance. And it's such a respectful way to put it for those

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again who don't, the arguers will find a way to argue. But the reality, right, language

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is all made up. And so every word has its open into definitions. And so the way you

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skillfully play with these topics without coming across as pompous or without like controlling

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the narrative is just a lot of fun. So let's dive into a typically dark subject. We'll

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try to hit that route. Oh, no, I'm just kidding. But one that I think you're going to, again,

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have a lot of experiences to consider that might help our audience deal with some of

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their own challenges. So what is the worst leadership experience that you've ever had?

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So before I started my agency, I learned very early on that I knew I wanted to own my own

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business, I wasn't quite sure which avenue I really wanted to go to. And I, I've worked

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in a lot of different types of jobs, majority customer service. But I think that's also

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gave me such a skill set for communication and being able to connect with people that

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are maybe that middle class all the way up to million and billionaires and talk to them

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like regular people that just because they're at a certain status, that it doesn't mean

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you can't have a normal conversation with them. So my worst leadership experience, I

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was working for a company where it was kind of that back and forth of we want your input

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to help grow the end make this a better place to work, have more experiences for moving

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up in the organization. And then it's kind of pulling back on that. So it was kind of,

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where do we sit that unknown factor of, okay, finally, I get to be heard, they want my input.

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And then it just still being silenced. And so it, for me, that really did come from high

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leadership. And it just kind of, I kept seeing that in every organization that I was working

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in that you got to a point and it just, they shut the door, they didn't want to hear anymore.

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They said they did, but they really didn't want to take any of it in. And so for me,

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I think that was kind of the breaking point, because I started my business six months later,

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that I knew that was something I wanted to change. Because if I was able to grow to having

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a team that works under me, I want every single person on my team to know that their voice

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is just as important as mine. Just because I'm the owner of the company, the leader,

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so to speak, that does not make my voice more important than theirs. And so I do value anything

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that my team can bring in their insight, because we all have our own experiences in our life

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that can bring a new approach to something that can open our eyes to a different avenue

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that we maybe never would have experienced. But we have to have the platform to do that.

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And the comfort and safety of that, and knowing that you're not just going to be kind of shut

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down afterwards.

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Huge. I, again, blown away by the simple and powerful nature of the quote. To want, to

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hear a leader on stage talk about how important it is that their team has just as much influence,

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as much voice as they do. Without limits. I'm not going to put it as like about this

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company or about Work Life Balance or what it does. You didn't put any limits on that.

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You opened the reality that we're all equals and we can appreciate that and allow that

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to flourish. There's a special result that can come from it. And I'm not going to define

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it, because I think it's different for everybody. But there's a balance and a piece that hits

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my heart and my mind in ways that just makes me want to smile. So thank you.

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And I think a big piece of it too is that, again, I worked in so many different organizations.

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I got to see all different levels, all different industries. And, you know, when I was heard,

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I wanted to do more than ever for that organization because I knew they stood behind what they

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were saying. And the ones that didn't, I was ready to check out and see, OK, where am I

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going to work next? Because this isn't the atmosphere I want to be in. And so it's created

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not only, you know, the loyalty of, oh, this is an organization I want to work for and

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really know that I can make an impact in, but also continue to grow and have that opportunity

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that a larger organization may not give me. Because I still consider myself a bootleak

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agency. And I love that close knit feel. And whenever I bring a new client, they're coming

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into my family. And that's really kind of how we approach it, because I want us to have

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those honest conversations. If something's not working, let's talk about it. If something's

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working, let's celebrate it. Let's keep going. You know, and everybody's voice is going to

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be heard. And that's really important for me. And just to be able to spread that out

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as well.

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Awesome. It's huge. And, you know, it's funny, it's kind of humorous to me that the people

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with healthy boundaries, they leave companies in that situation, right? You have the power

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and the certainty in yourself to know I'm not going to tolerate this and you move on.

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So they lose the best of the best of the best of their workforce. But who stays typically?

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The quiet quitters. The ones who stay are the ones that are just like, ah, all right,

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whatever. We'll just deal with this. You know, I'll get home and watch Netflix to feel better.

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You know, and so you create an economy, a company that is going to eventually collapse

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in the worst of ways. And meanwhile, you're driving everybody's spirits down into the

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mud too. It's a nasty situation to be in. So good choice on worst leadership. Now, let's

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dive into the best leadership experience. What's the best leadership experience you've

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ever had?

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So this is going to take it back even outside of the workplace. I was an athlete all through

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school and I would say the best leadership I had was my high school swim coach because

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for him, it really instilled in me that you can push and you can get more if you feel

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hungry enough for it without being kind of the aggressive, like trying to think of the

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best way to put it, but I'm an aggressive, tenacious individual. Like I love to play

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in the fourth quarter and to play in overtime. Like I'm ready to go on that, but there's

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a difference and I want to hear it because I kind of learned to tone that down in the

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workplace.

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Yes. And for me, he knew where to be that tough love and where to really hold, okay,

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what's the space? Where are we at right now to get us to the goal that we have? I was

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a decent athlete and my goals at that time were this is what's going to get me into the

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college that I want to go to, to be able to have the opportunity to get the job that I

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want down the line. And so there was a lot of weight on that and there was a lot of pressure

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on that, but we were able to again, find that balance between the two, because I'm an extremely

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competitive person. And so if you put a goal in front of me and you tell me I have this

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much time to get to it, I'm going to get to it and try to pass it. My goal is to try to

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pass it. So he really instilled in me that there's okay times to really push hard and

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go all in. And also there's time that you need to slow down because you're not going

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to be able to keep going to that goal if you don't slow down a little bit. So having that

393
00:37:51,840 --> 00:37:59,160
balance between the two and he was also a goofball. So it was really great to connect

394
00:37:59,160 --> 00:38:03,440
with that and kind of kindred spirit that way.

395
00:38:03,440 --> 00:38:09,520
It's fun. It's hard to find people with that appreciation for balance. And some of the

396
00:38:09,520 --> 00:38:14,840
most important things in our life are hard to do. They're hard to pursue and it's worth

397
00:38:14,840 --> 00:38:20,160
it. So this is the last chance that you had to share a powerful lesson with the world.

398
00:38:20,160 --> 00:38:26,960
What powerful lesson can other visionaries learn from your experience?

399
00:38:26,960 --> 00:38:35,960
I think the most important lesson is be intentional in everything that you do and be okay with

400
00:38:35,960 --> 00:38:41,320
the outcome that comes from that. Sometimes our intention doesn't always get us the outcome

401
00:38:41,320 --> 00:38:47,880
we want and that's okay because we do get lessons from that and how to approach it differently,

402
00:38:47,880 --> 00:38:54,440
how to have those conversations a little bit differently. And put that relationship and

403
00:38:54,440 --> 00:39:02,400
humanity first because once we lose that, I don't think there's hope for really anything

404
00:39:02,400 --> 00:39:04,000
to continue growing.

405
00:39:04,000 --> 00:39:12,480
That is a tremendous segue to talking about the AI pitfalls. I think a lot of it has to

406
00:39:12,480 --> 00:39:19,120
do with individuals being lackadaisical, not taking it seriously, not understanding the

407
00:39:19,120 --> 00:39:23,560
repercussions of the tool because it just feels like everybody's doing it. It's not

408
00:39:23,560 --> 00:39:32,360
regulated. It feels like it's okay to just kind of toy with. So let's talk about intentionality

409
00:39:32,360 --> 00:39:39,320
in relation to AI. What are some of the pitfalls that entrepreneurs are falling into? Because

410
00:39:39,320 --> 00:39:45,620
unless it's like a serial killer, it's not making the news or like a political hype thing,

411
00:39:45,620 --> 00:39:50,400
it's not going to make the news. And unless it's an ultra successful reality, it's not

412
00:39:50,400 --> 00:39:56,560
going to make the news. So what are the most common pitfalls that entrepreneurs are falling

413
00:39:56,560 --> 00:39:58,560
into related to AI?

414
00:39:58,560 --> 00:40:06,480
Absolutely. I think one of the biggest ones is they look at, oh, it's making my job easier

415
00:40:06,480 --> 00:40:15,100
in whatever form that looks like for you. And there's again pros and cons to it. But

416
00:40:15,100 --> 00:40:20,440
I would say the biggest pitfall with that is it may be making it easier, but it's also

417
00:40:20,440 --> 00:40:27,920
taking away the key elements for people to connect to. And so if you're not being intentional

418
00:40:27,920 --> 00:40:38,200
with how you're using it and what level of control or activity it has in getting your

419
00:40:38,200 --> 00:40:44,800
message out there, then you're going to lose that ideal audience you want to be connecting

420
00:40:44,800 --> 00:40:51,400
with. The ones that are truly going to be those loyal brand followers that are going

421
00:40:51,400 --> 00:40:56,420
to stick with you through every time, every growth, every ups, every down, you're going

422
00:40:56,420 --> 00:41:02,000
to lose that because it's going to start looking like everything else. It's going to start

423
00:41:02,000 --> 00:41:08,120
to melt. There's no individuality there. There's no personality there. It really takes away

424
00:41:08,120 --> 00:41:16,560
that element. And I am again, all for again, having things that help make things move a

425
00:41:16,560 --> 00:41:22,400
little bit quicker, because time is money, as we know. But I also want to make sure that

426
00:41:22,400 --> 00:41:29,680
it's intentional and I have as much control in the path of how that AI is going to work

427
00:41:29,680 --> 00:41:33,800
to make sure it still has that personal element. Obviously, in marketing, we use scheduling

428
00:41:33,800 --> 00:41:39,800
systems that cuts down on a lot of time versus manually posting because they can automate

429
00:41:39,800 --> 00:41:44,880
that. But I want to make sure that it's still presenting the way it would if I manually

430
00:41:44,880 --> 00:41:51,580
posted it to a platform. I don't want any of these random codes or file names that come

431
00:41:51,580 --> 00:41:55,680
up with sometimes with schedulers. That's an important piece for me.

432
00:41:55,680 --> 00:41:59,760
I'll give an example on that. So a tangible example that I see happening in the market

433
00:41:59,760 --> 00:42:06,920
is people are trying too hard to pre-qualify the condition or the experience related to

434
00:42:06,920 --> 00:42:14,080
said event. One of the nastiest ones I see is they'll say things like, are you ready?

435
00:42:14,080 --> 00:42:20,360
Are you sure you are ready to invest in an opportunity like this? And it's like, really?

436
00:42:20,360 --> 00:42:26,320
Do you really think that helps anybody feel safe or feel like they're appreciated as a

437
00:42:26,320 --> 00:42:33,580
human being by filling this form out? It's such a manipulative, coercive, aggressive

438
00:42:33,580 --> 00:42:41,160
approach to trying to force a closed scenario that it's going to piss normal people off

439
00:42:41,160 --> 00:42:48,680
or turn normal people off. I say, no way. And I see a lot of good human beings accidentally

440
00:42:48,680 --> 00:42:55,720
turning to tactics like that to automate or rush forward relationships based on coaches

441
00:42:55,720 --> 00:43:03,160
or mentors that don't have healthy relationships. They just have a lot of crazy relationships.

442
00:43:03,160 --> 00:43:10,040
Absolutely. And that's why I'm very intentional with the pieces of AI that I use within the

443
00:43:10,040 --> 00:43:15,000
work that I do, because I always make sure there's a human element along the journey.

444
00:43:15,000 --> 00:43:22,200
So if I'm, I produce a weekly newsletter, email newsletter, and I always make sure that

445
00:43:22,200 --> 00:43:26,480
there is a personal element in there, whether it's a personal story and statement from me

446
00:43:26,480 --> 00:43:31,640
in every single one, or there's a video of me greeting and talking about something so

447
00:43:31,640 --> 00:43:37,160
that they can still connect with me, even if I'm not on a call. But there's always that

448
00:43:37,160 --> 00:43:44,200
invitation for us to have a casual conversation that has no strings attached. I am open to

449
00:43:44,200 --> 00:43:48,800
having a conversation with anyone who wants to know a little bit more about marketing,

450
00:43:48,800 --> 00:43:54,320
have insight, want to look for resources. And that's what that platform is for me. My socials

451
00:43:54,320 --> 00:44:01,160
and my email is nothing but resources because yes, there are those out there that are ready

452
00:44:01,160 --> 00:44:06,360
to invest. They're ready to jump in. I need someone to do this for me. Great. There's

453
00:44:06,360 --> 00:44:11,000
an avenue for that. But then there are those who, again, avid learners that want to know

454
00:44:11,000 --> 00:44:17,180
how to do it. We're still somewhere down the line. They may look for support, but they

455
00:44:17,180 --> 00:44:22,200
know the basics. They know the ins and outs a little bit, be able to guide whoever they

456
00:44:22,200 --> 00:44:27,600
are having to support them. That I think would be one of the biggest lessons that I would

457
00:44:27,600 --> 00:44:37,000
tell entrepreneurs or leaders is learn it first, get a framework of it so that you know

458
00:44:37,000 --> 00:44:42,920
how to articulate to the person down the line that is going to support you in actually implementing

459
00:44:42,920 --> 00:44:50,240
it more effectively. Because I run into a lot of those conversations of, well, this

460
00:44:50,240 --> 00:44:52,520
is kind of what I'm thinking, but I don't really know how to...

461
00:44:52,520 --> 00:44:57,320
I think too, Jocelyn, though, I'm going to defend you on this in a very good way and

462
00:44:57,320 --> 00:45:02,620
hopefully help people realize that when I had a back surgery, there's no way I was going

463
00:45:02,620 --> 00:45:06,840
to find out everything I needed to know in order to really know what I was doing and

464
00:45:06,840 --> 00:45:11,520
know what I was getting myself into or what needed to happen. I needed to let go of my

465
00:45:11,520 --> 00:45:17,560
desire to know everything and trust the doctors at hand to take care of me. Business ownership

466
00:45:17,560 --> 00:45:23,960
is no different. It is hard. We cannot escape that. There are lots of simple things that

467
00:45:23,960 --> 00:45:28,560
can be done and that need to be done, but the expert that knows how to pull all those

468
00:45:28,560 --> 00:45:33,000
variables together, you take three times three, it's nine, but you take nine times three,

469
00:45:33,000 --> 00:45:36,480
it's something else, and then you take that times three. It can be as simple as that.

470
00:45:36,480 --> 00:45:42,480
It still doesn't make it any less hard to understand how it all comes together. I hope

471
00:45:42,480 --> 00:45:49,520
that we can inspire the ones who want to know it all to learn how to recognize the mentor

472
00:45:49,520 --> 00:45:56,960
or the person, the team member who can help with the process, entrust them with the opportunity

473
00:45:56,960 --> 00:46:03,000
to implement these systems knowing, hey, I finally found somebody who makes me feel good

474
00:46:03,000 --> 00:46:05,520
about using these types of systems.

475
00:46:05,520 --> 00:46:08,960
And so, give me a favor. Think of one more pitfall. While you're doing it, I'm going

476
00:46:08,960 --> 00:46:12,960
to showcase one, and I might really piss some people off with this one because I'm going

477
00:46:12,960 --> 00:46:19,480
to showcase actual live names, but one of the worst pitfalls I see people using AI for

478
00:46:19,480 --> 00:46:25,400
is automatically connecting with other profiles on LinkedIn and on Facebook. The problem is

479
00:46:25,400 --> 00:46:31,440
not the automation. The problem is the lack of sincerity in the messaging or the lack

480
00:46:31,440 --> 00:46:36,720
of messaging that occurs. And when you're actually trying to contact successful people,

481
00:46:36,720 --> 00:46:40,440
it doesn't do you a lot of favors. It puts you in a position to where you'll probably

482
00:46:40,440 --> 00:46:45,480
be reverse sold if in the best case scenario, but you're usually just going to get ignored.

483
00:46:45,480 --> 00:46:50,440
So here I get an invitation from somebody that doesn't have a message. I don't know

484
00:46:50,440 --> 00:46:54,620
who it is. I'm not going to look at it. My assistant might, but my assistant's trained

485
00:46:54,620 --> 00:46:58,960
to help those people get help from us because they don't know what they're doing. We moved

486
00:46:58,960 --> 00:47:05,080
down here. I love what you're doing. I love what you're doing as an agency owner. They've

487
00:47:05,080 --> 00:47:10,280
even got a typo in their automation. I know it's automated because they get the same message

488
00:47:10,280 --> 00:47:15,440
from hundreds of people. And you don't love what I'm doing. You don't know what I'm doing.

489
00:47:15,440 --> 00:47:22,000
We've never talked before. We're a zero upfront. This is professional begging right here. We're

490
00:47:22,000 --> 00:47:27,200
a zero, but please just give us money. Please just come and give us a chance. And no, I'm

491
00:47:27,200 --> 00:47:31,600
not going to pay attention to that. Jackson, you're killing it. Am I really killing it,

492
00:47:31,600 --> 00:47:37,440
Jordan? Do you really know what I'm doing in business? And is that my lingo as a nurturer

493
00:47:37,440 --> 00:47:43,600
who was raised by six women? Do I really want to kill it in this life? My favorite, oh,

494
00:47:43,600 --> 00:47:49,760
here's another one. A marketing representative at OutreachGenius.ai. Is there anything genius

495
00:47:49,760 --> 00:47:55,440
about doing this type of outreach? No, there's not, Brian. I'm so sorry, my friend. I'm not

496
00:47:55,440 --> 00:48:00,600
trying to say you're not a bad person, but these are not working. And so here's the most

497
00:48:00,600 --> 00:48:06,560
famous one of all. All of us get this on a daily basis. I see we have mutual connections

498
00:48:06,560 --> 00:48:13,600
and we are both members of... Oh my gosh, John. Everybody who starts AI starts with

499
00:48:13,600 --> 00:48:22,080
this outreach message. And my goal is not to roast or to hose these people. I've been

500
00:48:22,080 --> 00:48:28,800
through that process as well. I also at one point made the mistake of thinking that that

501
00:48:28,800 --> 00:48:34,080
was going to somehow unlock success and great relationships would somehow stem from this

502
00:48:34,080 --> 00:48:39,920
really awkward outreach process by hiring people who are cheap and hiring people who

503
00:48:39,920 --> 00:48:45,520
love to claim fame based on vanity metrics. And I will get off my pedestal of talking

504
00:48:45,520 --> 00:48:52,720
about my soapbox, but that is one of the greatest AI pitfalls is people are doing that. And

505
00:48:52,720 --> 00:48:58,280
then, no, your first impression isn't everything, but man, it's really hard to recover from

506
00:48:58,280 --> 00:49:05,760
when you screw it up. Absolutely. And I get those messages a lot. So it made me giggle.

507
00:49:05,760 --> 00:49:10,480
I was like, yep, I've gotten that one too. And that's why... You get those messages,

508
00:49:10,480 --> 00:49:14,880
let us know. Drop it in the comments. Tell us which ones are your favorite ones to see.

509
00:49:14,880 --> 00:49:19,120
Drop a screenshot. And hopefully these people realize we're not coming at them. We're actually

510
00:49:19,120 --> 00:49:24,160
trying to come to them and say, just stop doing the bad stuff. Just stop doing the bad

511
00:49:24,160 --> 00:49:30,680
stuff and get back into being the good person that you are. Well, and my next pitfall actually

512
00:49:30,680 --> 00:49:36,080
kind of tags onto that a little bit is that AI is still a technology. Technology is not

513
00:49:36,080 --> 00:49:41,560
perfect. Technology does not always work. Yes, we are now in the land of technology being

514
00:49:41,560 --> 00:49:47,280
kind of mostly the forefront. It does not always work. So do you really want that to

515
00:49:47,280 --> 00:49:54,200
be kind of that lasting statement that you get? That's me.

516
00:49:54,200 --> 00:49:59,840
This is a statement you want, guys. Or wait, let me go that way. This is the statement

517
00:49:59,840 --> 00:50:05,760
that you want is I'm a person. I'm a human being. I love that you talk about... You don't

518
00:50:05,760 --> 00:50:11,120
talk about even building a culture. You just talked about being able to show up vulnerably

519
00:50:11,120 --> 00:50:14,800
and know that you're going to be appreciated by those that you're working with. That is...

520
00:50:14,800 --> 00:50:21,320
Why can't it be that simple for all of us? And that's really where working with the clients

521
00:50:21,320 --> 00:50:28,080
that I do and having the team that I have is that I have a person, an actual human being

522
00:50:28,080 --> 00:50:34,720
that is supporting in those messaging, in those automations to where it's still personalized.

523
00:50:34,720 --> 00:50:40,080
You're still getting a response from an actual human. It's not an automated system because

524
00:50:40,080 --> 00:50:46,000
again, one of the things I always like to stress to the clients is, well, are you going

525
00:50:46,000 --> 00:50:55,280
to do it just like me? I'm going to always say no because I am not you. I am my own individual.

526
00:50:55,280 --> 00:51:04,120
But we are going to bring as much of your essence into this structure that's going to

527
00:51:04,120 --> 00:51:08,080
make it more efficient for you.

528
00:51:08,080 --> 00:51:13,880
Here's a growth hack related to that exact reality that we use. We call it magic message.

529
00:51:13,880 --> 00:51:20,160
And what we do is the initial automation is designed around a universally applicable campaign

530
00:51:20,160 --> 00:51:23,280
that gets people's attention and gets them to say, oh my, this is different. This feels

531
00:51:23,280 --> 00:51:29,280
good. But if somebody responds and they want an appointment with me and typically their

532
00:51:29,280 --> 00:51:40,120
message back has human nature in it, it'll say something like, hey, Jackson, I'm located

533
00:51:40,120 --> 00:51:45,760
in Palm Springs. Have you ever been? A virtual assistant cannot handle that. They have no

534
00:51:45,760 --> 00:51:51,160
capacity to politely respond to that and give context and build that relationship. Yet I

535
00:51:51,160 --> 00:51:55,360
see so many entrepreneurs who are like, well, why didn't they just book the appointment?

536
00:51:55,360 --> 00:52:01,520
And if you just dive right past that question and ignore it, you ruin the entire purpose

537
00:52:01,520 --> 00:52:06,980
of connecting. And so what we do is magic message is a channel in our Slack and my virtual

538
00:52:06,980 --> 00:52:12,480
assistant or my team member, the person who I work with, they take a screenshot of that

539
00:52:12,480 --> 00:52:18,440
and drop it. I don't have to manage my inbox at all. I just go to my magic message channel.

540
00:52:18,440 --> 00:52:24,560
I see there's a personalized response. Now I can open up LinkedIn and I typically respond

541
00:52:24,560 --> 00:52:30,880
with an audio clip. And then the audio clip, I say, hey, Jocelyn, Palm Desert. I haven't

542
00:52:30,880 --> 00:52:36,480
been to Palm Springs since I was getting crushed by multi-level marketing and made a really

543
00:52:36,480 --> 00:52:41,560
dumb trip there, but it was a lot of fun and I loved Palm Springs. I will dive into that

544
00:52:41,560 --> 00:52:47,660
with all of the personality that is within me that my VA or that human being cannot possibly

545
00:52:47,660 --> 00:52:55,320
do on my behalf. So the automation matters and it helps, but only if I'm also willing

546
00:52:55,320 --> 00:53:00,920
to apply the healthy relationship component to it. I know we're over time too. Am I interrupting?

547
00:53:00,920 --> 00:53:01,920
You have to run, Jocelyn.

548
00:53:01,920 --> 00:53:06,080
No, we're good. I actually want to kind of add to that point.

549
00:53:06,080 --> 00:53:08,440
I got an extra 10 minutes, so happy to.

550
00:53:08,440 --> 00:53:15,120
Perfect. I'll be brief with it. But adding on to that is when I work with the clients,

551
00:53:15,120 --> 00:53:20,200
yes, I provide these services. Yes, I get their exposure out there, but I never take

552
00:53:20,200 --> 00:53:27,040
them out of the equation because that is the person, again, that someone is looking to

553
00:53:27,040 --> 00:53:33,160
connect with. So in the messaging side of things, yes, I have team members that are

554
00:53:33,160 --> 00:53:41,200
in there engaging, activating, sending out messages, but monitoring the inbox in, there

555
00:53:41,200 --> 00:53:46,680
will be messages that come in and we'll say, oh, Janet, we had a message come in, lovely

556
00:53:46,680 --> 00:53:52,320
person, kind of give insights and background on it and have them go in and respond the

557
00:53:52,320 --> 00:54:00,440
way that they want to because you can't take that out. I can never speak to a business

558
00:54:00,440 --> 00:54:05,760
coach's level of this is my approach to it. This is that because that's not what I'm trained

559
00:54:05,760 --> 00:54:10,720
in. I'm trained in taking what you've done and what you can provide and getting it out

560
00:54:10,720 --> 00:54:17,520
to as many people as possible in the most effective way. And with that too, and this

561
00:54:17,520 --> 00:54:23,280
is where I go a little bit against the grain of the traditional marketing is it's very,

562
00:54:23,280 --> 00:54:28,040
and you mentioned it a little bit earlier about the vanity metrics is follower count.

563
00:54:28,040 --> 00:54:34,240
I still always get the question of how do I get as many followers as fast as possible?

564
00:54:34,240 --> 00:54:40,160
Well, do you want as many followers who aren't going to be your ideal buyer, they're not

565
00:54:40,160 --> 00:54:44,320
going to engage with your content, but they're just going to be a number sitting there in

566
00:54:44,320 --> 00:54:53,040
the queue that you're never going to connect with? Or would you have a lower number? Obviously,

567
00:54:53,040 --> 00:54:56,880
we're going to still keep growing that, but we're going to fill it with the value of those

568
00:54:56,880 --> 00:55:02,240
connected individuals who truly want to know more about who you are, more about what you're

569
00:55:02,240 --> 00:55:09,720
offering and built that relationship that is going to last to the end of time.

570
00:55:09,720 --> 00:55:16,740
Which one feels more valuable and more impactful for you? And that's been a big shift and we've

571
00:55:16,740 --> 00:55:23,560
seen a lot more growth in my clients have seen 30 to 40% increases in their revenue

572
00:55:23,560 --> 00:55:29,880
coming in monthly because we focused on the people who want to actually make the connection

573
00:55:29,880 --> 00:55:35,320
versus those vanity followers coming in just so that they have a nice pretty number up

574
00:55:35,320 --> 00:55:36,320
there.

575
00:55:36,320 --> 00:55:42,560
So, let's leave that beautiful result of 30 to 40% increase aside just for a minute and

576
00:55:42,560 --> 00:55:47,040
pretend that that didn't even exist, even though it does, even though you're driving

577
00:55:47,040 --> 00:55:54,280
that. I bet your conversations with your clients are far more enjoyable when you're dealing

578
00:55:54,280 --> 00:55:58,440
with people who appreciate what you just talked about. Am I right or am I right?

579
00:55:58,440 --> 00:56:04,320
In majority, I would say 90% of my clients have exactly the same passions as I do. I've

580
00:56:04,320 --> 00:56:10,120
had client meetings and we each have a dog in our lap and we're just talking. We're out

581
00:56:10,120 --> 00:56:15,800
on walks with the dogs. I've had meetings at hockey games and I'm like, oh, hold on.

582
00:56:15,800 --> 00:56:21,680
What's going on? And then they're asking, well, what's the score? We have those connections.

583
00:56:21,680 --> 00:56:23,880
My clients mean my kids, not my dog.

584
00:56:23,880 --> 00:56:30,080
I show up for them as long as they're showing up for themselves in this equal partnership.

585
00:56:30,080 --> 00:56:37,720
Yeah, it's huge. It's such a good feeling. I spent a long time in my career being willing

586
00:56:37,720 --> 00:56:42,320
to take on not having healthy boundaries. I just wanted to simplify it. I just did not

587
00:56:42,320 --> 00:56:46,640
have healthy boundaries and I didn't have healthy definitions on what I really wanted

588
00:56:46,640 --> 00:56:54,240
and how I really wanted things to go. We've shifted towards that as a discipline that

589
00:56:54,240 --> 00:57:00,280
we pretty much require. Now we have all these people surrounding us and working with us

590
00:57:00,280 --> 00:57:07,720
we resonate with and that we're grateful for and that are grateful for us. It changes your

591
00:57:07,720 --> 00:57:15,880
life in ways that you almost can't describe without just, I mean, people can't feel that.

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I'm sorry, like you're missing out. And best wishes to you. So thank you. You shared so

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much value today. I would love to potentially circle back on this. Maybe someday we bring

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back together and we dive in even more into those pragmatic realities. Entrepreneurs and

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visionaries, if we could bridge every gap possible for you right now, I think Jocelyn

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and I both would. The reality is there's so many ways that AI is affecting your business

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and there's so many ways that you could be possibly using it. And if you haven't spent

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10,000 hours preparing and studying and becoming an expert with that specific tool, then be

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wise enough to check yourself and think through, uh-oh, if it were that easy, wouldn't everybody

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who has access to that same tool be ultra successful? That's not to shame you. That's

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saying call people like Jocelyn, reach out and get the help from the experts and set

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the ego aside. And what will happen is then you will be empowered to have the time to

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actually focus on what you're best at as a visionary and then you can thrive. So we'll

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have the action steps of how to connect with Jocelyn below this video on the landing page

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for the episode. Below that, we'll have the list of resources that we talked about as

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well. And in the top right corner of the show, you'll see a button that says, be our guest.

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If you've got a guest, if you've got a vision, a guest, if you've guessed it, you know, to

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send them. But if you have a vision and you want to share that on our platform and it's

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something that uplifts and builds and help others, then please apply. Come on the show.

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We look forward to hosting you. I hope everybody has a fantastic rest of their day. Thanks

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for joining us today.

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Thank you for being here today. I'm really happy that you tuned into Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes continue to move forward.

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This is going to get more and more fun. We'll have more and more engagement as well. We'll

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invite people to participate in the show. And thank you for giving us your time and

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attention. Have an excellent time building out your vision.