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Why do leaders hide from funding their vision?

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And what made you decide to move forward

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and just let it flow?

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And how did you do that?

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I think the biggest reason that people are afraid

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of funding their vision is imposter syndrome.

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Oh.

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They're afraid.

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They don't wanna step up and do something

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where they could fail.

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They don't wanna look stupid.

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They don't wanna go out there and tell the world

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that they're this expert or this great person

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at this thing and then get laughed at.

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Which I understand.

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I've dealt with that.

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I still deal with it on occasion.

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It's something that will always be there

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for every human on the planet.

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I don't care who you are.

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In some way or fashion,

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you will deal with this at some point.

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What I've realized though about it is that

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that imposter syndrome is an integrity driven value.

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Or I'm sorry, it's driven by a value of integrity

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and it's a feeling that stems from it.

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Because when you reach a level of competence

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in your skillset, whether it's real estate

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or marketing or sales, whatever the thing is

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that you're great at,

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you reach a level of unconscious competence.

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Meaning you don't even know what you know at this point.

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You're just doing things based on reflex.

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So what happens is you know you don't know everything

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and when someone asks you to step up and to lead,

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you have this feeling of like, well, why me?

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What makes me the expert?

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Why should I be the one to do this?

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And your vision is no different.

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That calling, that download that you get,

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it's always gonna be blocked by that initial like,

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am I the real person for this?

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Why am I being chosen for this mission?

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Why am I being blessed with this vision?

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And why don't I want like, why me?

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You know, it's so strange.

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So you have to be willing to just go and say,

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listen, even if I fail, whatever you subscribe to,

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whether it's religion or your own version of life

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in the universe and energies, like energy begets energy.

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If you wanna get something,

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you have to be willing to put something into it for that.

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So if you want your vision to become a reality,

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you have to fund it.

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What's great now is understanding that funding,

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that doesn't always have to be a monetary thing.

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It's not a dollar necessarily

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because you realize time is money now.

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So funding your vision could be a minimum of saying,

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I'm gonna invest one hour every day

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into making this happen.

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Non-negotiable, I know that the one resource I have is time,

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so I'm gonna spend time working on making this vision

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a reality.

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Do that for 30 days.

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See how much farther you are in 30 days than right now

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where you're consistently going,

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well, I don't have the money to invest in my vision.

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Well, you don't have money, that's true.

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What are you doing with your time?

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And that goes back to writing down

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and taking that two week note of what you've done every day

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to try to figure out how to make your vision come to life.

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And I love that you say that,

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and it is a cliche statement,

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and it's a statement that most people use,

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but time is money.

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And in order to put yourself into the area of success,

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you have to take the time to do that,

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and you have to develop those things

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and just put your best foot forward.

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And I truly, truly, truly love your mindset.

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Like I get it why you're on stage,

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and I get it why these books are being written.

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So I wanna talk about one of your books really quick,

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and that is Crushing the Day.

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I looked at that and I was like, that's dope.

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And I mean, there's many books,

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and I mean, there's many books out there, right?

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But there's also a phrase,

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and I do judge a book by its cover.

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So it's super cute, it's super cute.

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I love the cover.

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So I was like, oh, I like that.

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Also, I will buy one.

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I'm just trying to figure out how to get one signed.

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Anywho.

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I got you, from the store.

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As soon as we get off of this, I'll send you the link.

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I'll sign one.

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I'm happy to send you one, Franco.

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I think that would be great.

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I would love it,

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because I not only wanna say this out loud

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and to whomever watches this,

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I don't do this because I'm a professional on my end.

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I do this because I have a lot of learning to do myself.

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So you're not, as you're sitting here,

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and I'm taking notes, I'm a note taker.

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The page is a whole mess.

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And I'm taking notes and I'm like,

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oh, that's a plug, that's a good one.

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So I want to say out loud

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in vulnerability and transparency, thank you.

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Thank you for feeding me what I haven't eaten yet.

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You know what I mean?

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So those are those things that we don't tend to understand.

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It's like, everything is not about me.

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Everything is to see what we can give out there.

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And so due to time and everything else,

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when it comes to that book and crushing the day,

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out of all, I think you have four books.

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Is that your most favorite?

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It's probably the one that's the most personal.

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I don't know that I have a favorite.

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I think it's like anything, it's seasons, right?

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You have a favorite TV show,

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but then it changes a little bit.

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My books are kind of the same way,

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but crushing the day is definitely the most personal.

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It was the first book that I wrote and released.

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It was and is a very deep dive into my childhood,

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my upbringing, a lot of the things that I've been able

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to do, I think, is the things that I think really shaped

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who I am as an individual and a young man.

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I mean, I'll be 36 here next week.

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And so, I'm sorry, 37 next week.

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You see how time flies.

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But I'm very blessed to have been able to share

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those stories because there's a lot of things

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that I think most sales professionals, entrepreneurs,

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anyone that's on that journey of development,

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they hit that wall where they're like,

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okay, I know there's more, I can feel it.

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There's this internal pull, whether it's deja vu

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or these just callings that you get, downloads, whatever.

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And I feel like it's the permission to take that next step

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that we're all seeking, that we just aren't getting

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from those around us.

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And it's not to say that the people in our circle

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aren't good people, but unfortunately,

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what you're gonna learn is the people you're around now

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are not likely the same individuals who will take you

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to the level you're destined to be on.

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So it's kind of just recognizing and assessing,

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all right, where are you?

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What have you learned so far?

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What are the things that you can be grateful for

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and show like, all right, this really helped me get here.

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And then also realizing what can I do to serve

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the individuals who I know are where I wanna be in life?

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It's like social drafting, right?

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You can do it yourself, but it's a lot harder

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and it takes longer versus if you get in a group

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and you're kind of running with some people

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and you can kind of draft behind them

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and learn from them what they got going on,

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it's a lot better.

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So it's just a matter of, I really think that book for me

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is about those little lessons that I learned

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in my childhood and my young adult life

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that helped me get to the point where I can make

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the decision to go all in like I have.