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Is that what you say your vision kind of came from?

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Yeah, so my vision and then it morphed. So I started off talking about being a culture futurist

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and speaking about cultures. And then I interviewed a company a couple years ago. So

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I've interviewed 85 companies around the world, 25 countries to try and understand what drives

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their cultures. And one of the companies had excellence as a value. Now you see, I didn't

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talk about vision and mission. I talked about value and purpose, because I think those are

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bigger cultural drivers. And one of them had as a value excellence. And I asked them to explain

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the concept of excellence. And they said to me that excellence in their terminology was that you

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can never be perfect. But if you aim for perfection and you achieve excellence, you've done really well.

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And so that, that for me was, was kind of an eye opener, because I said culture is bigger than

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that culture is excellence. And I now define excellence as showing up as the best version of

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yourself or your company every day. So even if you and Australians are renowned for going out and

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what they call going on a bender, going out on the, on the beers for a night and feeling horrible the

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next day. And when I talk to companies and I talk to staff and particularly blue collar workers, and

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I say to them, if you've been out on a bender and you are hung over to hell the next day, but you're

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showing up at work and you're doing the best you can, despite your personal circumstance, I'm not

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encouraging you to go out on benders, but I'm saying then you are excellent on that day, you're

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showing up as the best version of yourself. And I said, so if you start at that level, and the days

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you're not hung over, which is hopefully most of them, then you've got a, then you've got a target

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to show up as this excellent person every day. And so that's, that's part of this whole evolution of

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this, what I now call the excellence project, which will be my third or fourth published book

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on excellence on excellence in a broader sense. But how, and what I mean by that, well, it's about

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optimizing culture, leadership and strategy. So I've expanded from just culture to both leadership

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and strategy and how those really give an organization the view of excellence.

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Thanks for sharing that. I think

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not a lot of people think like that. There's a saying in first-class business and vision pros that

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people don't care how much you know until they know how much you care.

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Yeah, absolutely. Absolutely. And so, yeah, I mean, we have little things, like tiny little things

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in my current financial services group every Friday, and I'm not saying that I'm not saying

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that I did the business problem. In this current business is the reality in my life,

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I had a bunch of people who knew my Lueller's and they were in very good demand and they kept

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they come to me at about 11 o'clock and say we're ordering lunch from sushi place, pizza place,

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burger place, chicken place, what do you want and then can I have your credit card to pay for it.