Is that what you say your vision kind of came from?
Yeah, so my vision and then it morphed. So I started off talking about being a culture futurist
and speaking about cultures. And then I interviewed a company a couple years ago. So
I've interviewed 85 companies around the world, 25 countries to try and understand what drives
their cultures. And one of the companies had excellence as a value. Now you see, I didn't
talk about vision and mission. I talked about value and purpose, because I think those are
bigger cultural drivers. And one of them had as a value excellence. And I asked them to explain
the concept of excellence. And they said to me that excellence in their terminology was that you
can never be perfect. But if you aim for perfection and you achieve excellence, you've done really well.
And so that, that for me was, was kind of an eye opener, because I said culture is bigger than
that culture is excellence. And I now define excellence as showing up as the best version of
yourself or your company every day. So even if you and Australians are renowned for going out and
what they call going on a bender, going out on the, on the beers for a night and feeling horrible the
next day. And when I talk to companies and I talk to staff and particularly blue collar workers, and
I say to them, if you've been out on a bender and you are hung over to hell the next day, but you're
showing up at work and you're doing the best you can, despite your personal circumstance, I'm not
encouraging you to go out on benders, but I'm saying then you are excellent on that day, you're
showing up as the best version of yourself. And I said, so if you start at that level, and the days
you're not hung over, which is hopefully most of them, then you've got a, then you've got a target
to show up as this excellent person every day. And so that's, that's part of this whole evolution of
this, what I now call the excellence project, which will be my third or fourth published book
on excellence on excellence in a broader sense. But how, and what I mean by that, well, it's about
optimizing culture, leadership and strategy. So I've expanded from just culture to both leadership
and strategy and how those really give an organization the view of excellence.
Thanks for sharing that. I think
not a lot of people think like that. There's a saying in first-class business and vision pros that
people don't care how much you know until they know how much you care.
Yeah, absolutely. Absolutely. And so, yeah, I mean, we have little things, like tiny little things
in my current financial services group every Friday, and I'm not saying that I'm not saying
that I did the business problem. In this current business is the reality in my life,
I had a bunch of people who knew my Lueller's and they were in very good demand and they kept
they come to me at about 11 o'clock and say we're ordering lunch from sushi place, pizza place,
burger place, chicken place, what do you want and then can I have your credit card to pay for it.