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Tell me about your vision.

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My vision is where I want to be is to help business owners

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build that strategy foundation under their marketing.

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I have run into and I've done this for a really long time,

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so many businesses that launch into a marketing activity

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without really understanding how it fits in their strategy

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or even if they have a strategy underneath it at all.

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And I execute that vision in a couple of ways.

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I have a podcast more than a few words

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and I share quick tips.

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I do training both at colleges

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and in presentations around the country.

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I've written several books

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and I work with individual clients

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helping them lay that foundation.

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Gotcha, so adding on to that,

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where did your vision come from?

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I fell in love with marketing when I was in grad school,

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I was supposed to be an accountant

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and two of my professors explained to me

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that I could do accounting, but I would hate my life.

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That I see the world through a marketing lens

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and they were absolutely right.

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The accounting helps, but the way I see the world

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is definitely through that marketing lens.

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And in both corporate jobs and as the owner of an agency,

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over and over again, I found that

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if I could get business owners over that hump,

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if I could get them to the place

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where they understood what their strategy was,

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what we did for them was so much more fun

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and so much more productive.

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And I have tested this technique

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through way too many decades of marketing

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and I believe that it is the way to go.

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Yeah, absolutely, this is great.

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So where are you going with your vision?

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What's your goal for your vision?

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I've had the big company experience,

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I've had the entrepreneurial experience,

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I ran my agency for 20 years until I sold it.

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Where I'm going now is I wanna work selectively

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with business owners that really get the process,

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that really are going to participate actively.

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I'm not looking for people who want me to come in

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and solve their life's problems, not my gig.

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I want people that understand this is a partnership,

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that they're gonna have to take responsibility,

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they're gonna have to make the tough choices.

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I'm gonna ask the hard questions,

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they are gonna have to be ready to answer them.

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And like I said, few clients that really get it,

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that's where I wanna be at this point.

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So it's much more of a for fun type thing for you,

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not as much as the entrepreneurial trying to help everyone

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to make a lot of money type.

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I, no, I want my clients to make money, don't get me wrong.

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I want them to be successful

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and I definitely wanna be paid for my time,

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just like when I do a presentation,

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I'm showing up, I expect that there's going to be

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a remuneration at the end of it.

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I am just at a place where I can be selective.

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And-

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I totally understand.

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You know, I mean, I ran an agency for 20 years,

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I loved most of my clients.

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There were some that we worked with

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because they paid a lot of money, it kept the lights on,

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but that isn't the kind of work I wanna chase after

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at this point in my life.

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Yeah, I know a friend of mine, well, a friend of mine,

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I know him through networking, his name is Don Ollert

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and he's up in Michigan

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and he does a style of marketing as well.

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I forget the exact specifics that he runs into,

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but he did some other stuff throughout his life

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and then he retired and then he got tired of being retired

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and started his own company

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where he does marketing now for fun.

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And he, same way he gets to be specific

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in who he wants to work with

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because he wants to take on the fun clients,

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not just everyone.

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Absolutely, and you know, fun does not mean not challenging,

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but it can mean a product or a service

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that I'm excited about.

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It might be a cause that I'm like,

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if we can get this message out, we can change the world

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and or at least our little corner of the world.

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I teach one course a semester at a local university

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because I want that next generation of marketers

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to come into the workforce prepared to do it right.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions

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as these episodes continue to move forward.

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This is gonna get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show

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and thank you for giving us your time and attention.

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Have an excellent time building out your vision

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and becoming a Vision Pro yourself.