Tell me about your vision.
Yes, I love our vision.
When we think about our wellness studio,
we primarily focus on sensory deprivation float therapy.
And when we look at the float therapy space,
it has been around for a very long time.
But I don't think that it has really become this mainstream.
You don't see one on every corner.
You don't see people practicing this regularly in their life.
So our vision for this brand is really
to make it available to everyone,
make float therapy a normal practice that people utilize
to manage stress and pain and sleep.
So through this brand, we will be franchising
to open this up to more people and become more widely known
as an accessible resource to more people.
It was 2016.
I was at a conference in San Diego State University.
And that guy fell in love with his float therapy session.
Where did your vision come from?
I think it really came from people just like you that
said exactly what you said.
I've heard about float therapy.
I heard somebody had an amazing experience,
but I've never tried it.
You probably don't have one in New Braunfels.
Or if you do, you haven't heard about it yet.
So that's really where this vision came from.
We need to make this more widely accessible.
We need to get these available and in front of people
so that they can do it and they have that available to them.
Because most people don't go buy float tanks
and put them in their houses.
Let's get them easily available for them.
I appreciate how delicate you were in running me over
with that bus.
So thoughtfully twice and then reversing that was in your right.
And I live in San Antonio as well.
So there's definitely float there.
I got to go.
I got to make it happen.
But ideally, too, I get the experience with your brand.
How many locations do you guys have?
And what's the expansion look like?
Yeah, so we are an emerging franchise.
We have had one location open for six years.
We just started franchising this year.
And we have six pending locations that
are in the process of opening.
So yes, very exciting.
Yeah, we're growing fast and very excited about that.
OK, so in relation to how did you get started,
you have background with brick and mortar and franchises
and things of that nature.
So how did you get started?
Maybe not linear, but the steps.
Because there's just a lot of entrepreneurs out there
or wantrepreneurs, people who are getting started,
who don't know what they don't know.
What can you help us see so we don't fall off the cliff?
Yeah.
So my husband and I were both in the corporate world,
working sales jobs.
And we both felt this pull to entrepreneurship to do something.
We weren't sure what that would look like.
So we started looking at franchises ourselves.
We fell upon a CBD franchise.
So we went all in with that.
And franchising was really nice because we
had those steps of how to open.
We had that support, the brand backing, and the marketing.
So we didn't have to go in making as many mistakes.
Now we still made some mistakes along the way,
still learned some things.
But it was nice to have that support there.
So we started with CBD and grew that to three locations.
So we learned how to manage these multi-locations.
I found myself on the board of that franchise,
which was awesome experience to get
to know the back end side of things, some things that I
would do, some things that I wouldn't do.
But it was a great learning experience.
And through that, we started looking
at what are some other ways we can help people.
We really liked the products, but we
realized people were coming in with problems with sleep
and stress and pain.
And we were like, what else can we do to help them?
And that's when we fell upon different services,
like float therapy, coal plunging, sauna.
And so we started adding all of these things
into one of our locations.
And before we knew it, we had built this brand
that was totally different.
People were coming in.
They were like, why am I coming into a CBD store
for a float session?
So we wound up leaving that franchise on good terms
and rebranded, completely focusing just on the services.
And yeah, the rest is history.
Thank you for being here today.
I'm really happy that you tuned into Vision Pros Live.
I'm looking forward to seeing your reactions
as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a Vision Pro yourself.