1 00:00:00,000 --> 00:00:01,840 Tell me about your vision. 2 00:00:01,840 --> 00:00:05,440 Yes, I love our vision. 3 00:00:05,440 --> 00:00:07,940 When we think about our wellness studio, 4 00:00:07,940 --> 00:00:12,440 we primarily focus on sensory deprivation float therapy. 5 00:00:12,440 --> 00:00:16,340 And when we look at the float therapy space, 6 00:00:16,340 --> 00:00:19,240 it has been around for a very long time. 7 00:00:19,240 --> 00:00:23,280 But I don't think that it has really become this mainstream. 8 00:00:23,280 --> 00:00:24,960 You don't see one on every corner. 9 00:00:24,960 --> 00:00:29,480 You don't see people practicing this regularly in their life. 10 00:00:29,480 --> 00:00:31,560 So our vision for this brand is really 11 00:00:31,560 --> 00:00:34,240 to make it available to everyone, 12 00:00:34,240 --> 00:00:38,000 make float therapy a normal practice that people utilize 13 00:00:38,000 --> 00:00:41,760 to manage stress and pain and sleep. 14 00:00:41,760 --> 00:00:45,080 So through this brand, we will be franchising 15 00:00:45,080 --> 00:00:51,500 to open this up to more people and become more widely known 16 00:00:51,500 --> 00:00:55,520 as an accessible resource to more people. 17 00:00:55,520 --> 00:00:57,240 It was 2016. 18 00:00:57,240 --> 00:00:59,560 I was at a conference in San Diego State University. 19 00:00:59,560 --> 00:01:04,280 And that guy fell in love with his float therapy session. 20 00:01:04,280 --> 00:01:07,240 Where did your vision come from? 21 00:01:07,240 --> 00:01:10,920 I think it really came from people just like you that 22 00:01:10,920 --> 00:01:13,320 said exactly what you said. 23 00:01:13,320 --> 00:01:15,000 I've heard about float therapy. 24 00:01:15,000 --> 00:01:17,360 I heard somebody had an amazing experience, 25 00:01:17,360 --> 00:01:19,120 but I've never tried it. 26 00:01:19,120 --> 00:01:21,320 You probably don't have one in New Braunfels. 27 00:01:21,320 --> 00:01:24,240 Or if you do, you haven't heard about it yet. 28 00:01:24,240 --> 00:01:26,720 So that's really where this vision came from. 29 00:01:26,720 --> 00:01:28,840 We need to make this more widely accessible. 30 00:01:28,840 --> 00:01:32,640 We need to get these available and in front of people 31 00:01:32,640 --> 00:01:35,200 so that they can do it and they have that available to them. 32 00:01:35,200 --> 00:01:38,160 Because most people don't go buy float tanks 33 00:01:38,160 --> 00:01:39,920 and put them in their houses. 34 00:01:39,920 --> 00:01:43,960 Let's get them easily available for them. 35 00:01:43,960 --> 00:01:47,800 I appreciate how delicate you were in running me over 36 00:01:47,800 --> 00:01:48,920 with that bus. 37 00:01:48,920 --> 00:01:53,280 So thoughtfully twice and then reversing that was in your right. 38 00:01:53,280 --> 00:01:55,360 And I live in San Antonio as well. 39 00:01:55,360 --> 00:01:57,640 So there's definitely float there. 40 00:01:57,640 --> 00:01:58,320 I got to go. 41 00:01:58,320 --> 00:01:59,440 I got to make it happen. 42 00:01:59,440 --> 00:02:02,840 But ideally, too, I get the experience with your brand. 43 00:02:02,840 --> 00:02:04,520 How many locations do you guys have? 44 00:02:04,520 --> 00:02:07,640 And what's the expansion look like? 45 00:02:07,640 --> 00:02:11,160 Yeah, so we are an emerging franchise. 46 00:02:11,160 --> 00:02:14,440 We have had one location open for six years. 47 00:02:14,440 --> 00:02:16,320 We just started franchising this year. 48 00:02:16,320 --> 00:02:19,120 And we have six pending locations that 49 00:02:19,120 --> 00:02:20,760 are in the process of opening. 50 00:02:20,760 --> 00:02:24,120 So yes, very exciting. 51 00:02:24,120 --> 00:02:27,800 Yeah, we're growing fast and very excited about that. 52 00:02:27,800 --> 00:02:32,680 OK, so in relation to how did you get started, 53 00:02:32,680 --> 00:02:36,400 you have background with brick and mortar and franchises 54 00:02:36,400 --> 00:02:37,560 and things of that nature. 55 00:02:37,560 --> 00:02:40,200 So how did you get started? 56 00:02:40,200 --> 00:02:41,920 Maybe not linear, but the steps. 57 00:02:41,920 --> 00:02:44,520 Because there's just a lot of entrepreneurs out there 58 00:02:44,520 --> 00:02:47,400 or wantrepreneurs, people who are getting started, 59 00:02:47,400 --> 00:02:49,280 who don't know what they don't know. 60 00:02:49,280 --> 00:02:53,200 What can you help us see so we don't fall off the cliff? 61 00:02:53,200 --> 00:02:54,040 Yeah. 62 00:02:54,040 --> 00:02:58,040 So my husband and I were both in the corporate world, 63 00:02:58,040 --> 00:02:59,520 working sales jobs. 64 00:02:59,520 --> 00:03:03,600 And we both felt this pull to entrepreneurship to do something. 65 00:03:03,600 --> 00:03:05,360 We weren't sure what that would look like. 66 00:03:05,360 --> 00:03:08,960 So we started looking at franchises ourselves. 67 00:03:08,960 --> 00:03:11,760 We fell upon a CBD franchise. 68 00:03:11,760 --> 00:03:14,760 So we went all in with that. 69 00:03:14,760 --> 00:03:16,680 And franchising was really nice because we 70 00:03:16,680 --> 00:03:19,280 had those steps of how to open. 71 00:03:19,280 --> 00:03:23,200 We had that support, the brand backing, and the marketing. 72 00:03:23,200 --> 00:03:26,160 So we didn't have to go in making as many mistakes. 73 00:03:26,160 --> 00:03:28,200 Now we still made some mistakes along the way, 74 00:03:28,200 --> 00:03:30,680 still learned some things. 75 00:03:30,680 --> 00:03:33,720 But it was nice to have that support there. 76 00:03:33,720 --> 00:03:37,760 So we started with CBD and grew that to three locations. 77 00:03:37,760 --> 00:03:41,400 So we learned how to manage these multi-locations. 78 00:03:41,400 --> 00:03:44,040 I found myself on the board of that franchise, 79 00:03:44,040 --> 00:03:45,760 which was awesome experience to get 80 00:03:45,760 --> 00:03:50,000 to know the back end side of things, some things that I 81 00:03:50,000 --> 00:03:52,960 would do, some things that I wouldn't do. 82 00:03:52,960 --> 00:03:54,600 But it was a great learning experience. 83 00:03:54,600 --> 00:03:57,920 And through that, we started looking 84 00:03:57,920 --> 00:03:59,800 at what are some other ways we can help people. 85 00:03:59,800 --> 00:04:01,840 We really liked the products, but we 86 00:04:01,840 --> 00:04:05,240 realized people were coming in with problems with sleep 87 00:04:05,240 --> 00:04:06,360 and stress and pain. 88 00:04:06,360 --> 00:04:09,520 And we were like, what else can we do to help them? 89 00:04:09,520 --> 00:04:12,680 And that's when we fell upon different services, 90 00:04:12,680 --> 00:04:16,600 like float therapy, coal plunging, sauna. 91 00:04:16,600 --> 00:04:18,440 And so we started adding all of these things 92 00:04:18,440 --> 00:04:20,080 into one of our locations. 93 00:04:20,080 --> 00:04:23,280 And before we knew it, we had built this brand 94 00:04:23,280 --> 00:04:25,200 that was totally different. 95 00:04:25,200 --> 00:04:26,360 People were coming in. 96 00:04:26,360 --> 00:04:28,320 They were like, why am I coming into a CBD store 97 00:04:28,320 --> 00:04:29,440 for a float session? 98 00:04:29,440 --> 00:04:33,120 So we wound up leaving that franchise on good terms 99 00:04:33,120 --> 00:04:38,560 and rebranded, completely focusing just on the services. 100 00:04:38,560 --> 00:04:40,600 And yeah, the rest is history. 101 00:04:40,600 --> 00:04:42,160 Thank you for being here today. 102 00:04:42,160 --> 00:04:44,640 I'm really happy that you tuned into Vision Pros Live. 103 00:04:44,640 --> 00:04:47,320 I'm looking forward to seeing your reactions 104 00:04:47,320 --> 00:04:49,480 as these episodes continue to move forward. 105 00:04:49,480 --> 00:04:51,280 This is going to get more and more fun. 106 00:04:51,280 --> 00:04:53,160 We'll have more and more engagement as well. 107 00:04:53,160 --> 00:04:55,240 We'll invite people to participate in the show. 108 00:04:55,240 --> 00:04:57,600 And thank you for giving us your time and attention. 109 00:04:57,600 --> 00:05:00,320 Have an excellent time building out your vision 110 00:05:00,320 --> 00:05:20,080 and becoming a Vision Pro yourself.