1 00:00:00,000 --> 00:00:01,600 Tell me about your vision. 2 00:00:03,120 --> 00:00:08,120 So my vision is for a world where people just interact 3 00:00:08,420 --> 00:00:10,780 with each other a lot more. 4 00:00:10,780 --> 00:00:15,780 And to bring it more down to sort of the circle of people 5 00:00:15,780 --> 00:00:18,660 that I interact with the most, which is entrepreneurs. 6 00:00:20,020 --> 00:00:23,220 I see a lot of entrepreneurs who just burn themselves up 7 00:00:23,220 --> 00:00:25,500 with their marketing and they're just, 8 00:00:25,500 --> 00:00:29,220 they have this big vision and they are hampered 9 00:00:29,220 --> 00:00:33,380 and made smaller by the whole mindset issues 10 00:00:33,380 --> 00:00:36,020 around marketing and all the technicalities they have, 11 00:00:36,020 --> 00:00:38,500 they think they need to know, et cetera. 12 00:00:38,500 --> 00:00:41,780 And I've seen so many dreams just sort of die on the vine 13 00:00:41,780 --> 00:00:42,620 because of that. 14 00:00:42,620 --> 00:00:45,860 And so my vision is really to help entrepreneurs 15 00:00:45,860 --> 00:00:48,740 to feel differently about their marketing 16 00:00:48,740 --> 00:00:52,380 and bring the joy that they have 17 00:00:52,380 --> 00:00:54,780 when they're sharing their message with their client 18 00:00:54,780 --> 00:00:56,300 and they're helping their clients 19 00:00:56,300 --> 00:00:58,940 and bring that into their marketing 20 00:00:58,940 --> 00:01:03,940 by basically saying, if you treat your entire audience 21 00:01:04,060 --> 00:01:08,020 like your clients, you can bring that joy of helping them. 22 00:01:08,020 --> 00:01:10,540 And then in the process, lo and behold, 23 00:01:10,540 --> 00:01:12,300 you actually are doing your marketing 24 00:01:12,300 --> 00:01:14,660 and you can bring more people into the fold. 25 00:01:14,660 --> 00:01:16,940 So that's sort of the vision I have 26 00:01:16,940 --> 00:01:19,780 for mission-driven entrepreneurs. 27 00:01:19,780 --> 00:01:20,780 It's huge. 28 00:01:21,860 --> 00:01:24,280 You remind me of one of my absolute favorite business books. 29 00:01:24,280 --> 00:01:25,460 A lot of people haven't read it. 30 00:01:25,460 --> 00:01:29,180 It's by Ken Blanchard and it's called Raving Fans. 31 00:01:30,420 --> 00:01:34,900 And you simplified that in a way that's very, very important. 32 00:01:36,500 --> 00:01:38,100 There's two sides to that coin 33 00:01:38,100 --> 00:01:39,380 that we'll need to explore a little bit 34 00:01:39,380 --> 00:01:43,940 because it's important to simplify business. 35 00:01:43,940 --> 00:01:47,060 And for me, it's also important for people to recognize 36 00:01:47,060 --> 00:01:49,820 that you can simplify it, but it's still hard. 37 00:01:50,900 --> 00:01:53,860 And in a world that pitches everything is easy, 38 00:01:53,860 --> 00:01:56,060 get rich quick, blah, blah, blah. 39 00:01:56,060 --> 00:02:00,100 It's really hard for me to say, okay, 40 00:02:00,980 --> 00:02:03,260 who are the coaches that are simplifying 41 00:02:03,260 --> 00:02:07,340 but that aren't over-promising something 42 00:02:07,340 --> 00:02:10,660 that gets people to stick for a very long time, 43 00:02:10,660 --> 00:02:12,780 but at the end of the day, they're left empty-handed 44 00:02:12,780 --> 00:02:15,300 and that's still one variable in many 45 00:02:15,300 --> 00:02:19,380 that can crush somebody's business and dreams. 46 00:02:19,380 --> 00:02:20,860 What are your thoughts on that? 47 00:02:20,860 --> 00:02:25,420 How do we balance simplifying with the hard 48 00:02:25,420 --> 00:02:27,380 but sincere truth? 49 00:02:27,380 --> 00:02:32,380 96% of businesses lose within 10 years, 4% survive. 50 00:02:32,380 --> 00:02:33,220 Yeah, exactly. 51 00:02:33,220 --> 00:02:36,020 What are your feelings on that? 52 00:02:36,020 --> 00:02:38,460 Yeah, so that's exactly the kind of statistic 53 00:02:38,460 --> 00:02:42,060 that I'm trying to combat with my work. 54 00:02:42,060 --> 00:02:46,460 And I think simplifying is, you're absolutely right, 55 00:02:46,460 --> 00:02:47,740 it's the first step. 56 00:02:47,740 --> 00:02:52,740 And the world is not constructed in a way 57 00:02:53,340 --> 00:02:55,100 to help us with that, honestly, right? 58 00:02:55,100 --> 00:02:58,420 Like there's so many, I call them burrow marketers 59 00:02:58,420 --> 00:03:02,860 just as an envelope, doesn't mean it's all men and women too, 60 00:03:02,860 --> 00:03:05,660 but it's just sort of it's a- 61 00:03:05,660 --> 00:03:07,220 A lot of yes men as well. 62 00:03:07,220 --> 00:03:08,060 Yeah. 63 00:03:08,060 --> 00:03:09,260 Brokers and yes men. 64 00:03:09,260 --> 00:03:10,420 Yeah, exactly. 65 00:03:10,420 --> 00:03:12,820 It's just all this pushing and saying, 66 00:03:12,820 --> 00:03:14,740 well, my formula and this and that. 67 00:03:14,740 --> 00:03:18,180 So we need to combat that. 68 00:03:18,180 --> 00:03:21,500 That's really important to get to the entrepreneurs 69 00:03:21,500 --> 00:03:26,220 early in their journey so that they're not sort of sucked in 70 00:03:26,220 --> 00:03:28,860 by all this media around them. 71 00:03:30,100 --> 00:03:33,820 And just remember to stick with the key principles. 72 00:03:35,220 --> 00:03:36,580 There's only three things, right? 73 00:03:36,580 --> 00:03:39,020 You need an offer, you need a client 74 00:03:39,020 --> 00:03:40,340 and you need to convert them. 75 00:03:40,340 --> 00:03:43,860 So an audience, I mean, and then convert them into a client. 76 00:03:43,860 --> 00:03:48,860 So those kinds of simplicity principles 77 00:03:49,300 --> 00:03:50,460 are super important now. 78 00:03:50,460 --> 00:03:52,020 How do we communicate them? 79 00:03:52,020 --> 00:03:54,700 That's the whole big question. 80 00:03:54,700 --> 00:03:55,540 But you're right. 81 00:03:55,540 --> 00:04:00,540 You have to work hard to keep things simple. 82 00:04:01,180 --> 00:04:05,100 You know how when you say something that is so obvious 83 00:04:05,100 --> 00:04:08,820 and so simple and so compelling and people hear it 84 00:04:08,820 --> 00:04:11,500 and they're like, well, they can't unhear it, right? 85 00:04:11,500 --> 00:04:13,380 It's not something that you just invented. 86 00:04:13,380 --> 00:04:15,820 It's usually something that you've honed. 87 00:04:15,820 --> 00:04:19,020 It's a sentence that you've honed over years, right? 88 00:04:19,020 --> 00:04:20,700 Try on error and all of this. 89 00:04:20,700 --> 00:04:24,860 But the more work there is behind something, 90 00:04:24,860 --> 00:04:27,980 the more you can get to this clean, 91 00:04:28,900 --> 00:04:32,420 like water, like simplicity that is obvious to people. 92 00:04:32,420 --> 00:04:36,340 And that's, I think what you mean by simple but hard. 93 00:04:36,340 --> 00:04:38,660 It's a lot of work to get to that simplicity 94 00:04:38,660 --> 00:04:41,620 that will help others get the message. 95 00:04:41,620 --> 00:04:43,940 There's some things though that make me worry about that 96 00:04:43,940 --> 00:04:45,100 for the entrepreneur. 97 00:04:46,300 --> 00:04:48,100 We're gonna explore it. 98 00:04:48,100 --> 00:04:50,580 Again, I'm trying to take the math equation and say, 99 00:04:50,580 --> 00:04:52,380 okay, I wanna pull the great out of this, 100 00:04:52,380 --> 00:04:56,020 but I also wanna recognize the minute things 101 00:04:56,020 --> 00:05:00,780 that may not align with how a lot of entrepreneurs 102 00:05:00,780 --> 00:05:01,780 need to see this. 103 00:05:03,580 --> 00:05:07,140 You used a couple of words that are, for me, 104 00:05:07,140 --> 00:05:11,340 they're giant red flags out of context. 105 00:05:11,340 --> 00:05:13,060 But in a certain context, 106 00:05:13,060 --> 00:05:15,900 they can be the most important words somebody hears. 107 00:05:17,060 --> 00:05:21,100 At the same time, the overgeneralization 108 00:05:21,100 --> 00:05:24,260 can crush an entrepreneur. 109 00:05:24,260 --> 00:05:27,420 So one thing that I try never to say to clients 110 00:05:27,420 --> 00:05:29,660 is you only need. 111 00:05:30,820 --> 00:05:31,660 Yeah. 112 00:05:31,660 --> 00:05:33,100 You need, right? 113 00:05:33,100 --> 00:05:35,860 One, I don't know what other people need. 114 00:05:35,860 --> 00:05:37,620 It'd be like my doctor saying, 115 00:05:37,620 --> 00:05:41,580 you need this medicine without taking into consideration 116 00:05:41,580 --> 00:05:44,660 who I am, what my allergies are, 117 00:05:44,660 --> 00:05:47,540 what my symptoms are. 118 00:05:47,540 --> 00:05:49,820 And so as coaches, 119 00:05:49,820 --> 00:05:52,220 I think we have to be far more careful 120 00:05:52,220 --> 00:05:53,980 with the word choices that we make. 121 00:05:55,260 --> 00:05:56,860 Need is an absolute word. 122 00:05:57,740 --> 00:06:02,740 And when I'm diagnosing or assigning some to people 123 00:06:03,100 --> 00:06:05,860 and in general, a million people, 124 00:06:05,860 --> 00:06:08,860 I might hurt somebody's business by saying that. 125 00:06:08,860 --> 00:06:10,020 I'm gonna show you something 126 00:06:10,020 --> 00:06:12,020 and I'm curious about your thoughts on it 127 00:06:12,020 --> 00:06:15,260 because I believe that business is complex. 128 00:06:15,260 --> 00:06:16,380 It's not simple. 129 00:06:16,380 --> 00:06:20,100 And so while each one of the mechanisms 130 00:06:20,100 --> 00:06:21,540 that you talked about, 131 00:06:21,540 --> 00:06:24,260 I don't disagree, they're very important mechanisms. 132 00:06:24,260 --> 00:06:28,060 I think you said the client, the offer and the conversion. 133 00:06:28,060 --> 00:06:31,740 The audience offer and yeah, and conversion, yeah. 134 00:06:31,740 --> 00:06:36,740 And yes, entrepreneurship, 135 00:06:36,940 --> 00:06:40,740 to me it's like a book, a recipe book 136 00:06:40,740 --> 00:06:43,380 of simple rest, 300 simple recipes. 137 00:06:44,500 --> 00:06:48,060 But the challenge, the complexity is 138 00:06:48,060 --> 00:06:51,420 you have to make the right recipe at the right time 139 00:06:51,420 --> 00:06:53,620 for the right person at the right temperature 140 00:06:53,620 --> 00:06:56,820 delivered by the right person with the right attitude 141 00:06:56,820 --> 00:06:58,140 or the right cadence. 142 00:06:58,140 --> 00:06:59,780 You have the managers say, 143 00:06:59,780 --> 00:07:01,460 how did everything go at the right time too? 144 00:07:01,460 --> 00:07:06,460 There's a huge complexity of getting the dance moves 145 00:07:06,580 --> 00:07:08,580 right at the right time in order for the show 146 00:07:08,580 --> 00:07:10,420 to be something people appreciate. 147 00:07:11,500 --> 00:07:16,500 So I'm guilty of saying you only need some time 148 00:07:18,180 --> 00:07:21,540 and I try to remind you what I suggest. 149 00:07:22,580 --> 00:07:24,420 Here's something you might look at. 150 00:07:26,300 --> 00:07:27,180 What are your thoughts on that? 151 00:07:27,180 --> 00:07:28,460 Because I know I'm kind of calling you out 152 00:07:28,460 --> 00:07:30,260 on the only need. 153 00:07:30,260 --> 00:07:32,380 Great, those are my favorite episodes 154 00:07:32,380 --> 00:07:34,420 when there's a real conversation and dialogue 155 00:07:34,420 --> 00:07:37,740 not just me spewing out my usual stuff. 156 00:07:37,740 --> 00:07:39,820 So yeah, I agree with you. 157 00:07:39,820 --> 00:07:43,140 Choice of words is super important. 158 00:07:43,140 --> 00:07:46,180 And to me it's more like between you and me, 159 00:07:46,180 --> 00:07:48,980 we are talking about marketing so we can use certain words 160 00:07:48,980 --> 00:07:51,580 that we wouldn't use necessarily with our clients. 161 00:07:53,300 --> 00:07:57,060 But yeah, what else to say about that? 162 00:07:57,060 --> 00:07:58,460 You're absolutely right. 163 00:07:58,460 --> 00:08:01,340 It's that balance, it's what we were talking about. 164 00:08:01,340 --> 00:08:05,260 It's that balance between the simplicity of the principle 165 00:08:05,260 --> 00:08:07,340 that is clear enough and simple enough 166 00:08:07,340 --> 00:08:09,940 that you come back to it constantly. 167 00:08:09,940 --> 00:08:13,620 But the complexity is in how do you apply it? 168 00:08:13,620 --> 00:08:16,660 How do you measure it once you've applied it? 169 00:08:16,660 --> 00:08:21,020 And how do you figure out whether you've really 170 00:08:21,020 --> 00:08:24,380 used that principle and did it work for you? 171 00:08:24,380 --> 00:08:26,460 Did it help you accomplish your goals, right? 172 00:08:26,460 --> 00:08:31,460 So we have these really clear simple principles 173 00:08:31,740 --> 00:08:34,900 to hang on to, which is what I was saying 174 00:08:34,900 --> 00:08:36,900 about avoiding all the recipes. 175 00:08:37,820 --> 00:08:40,420 But at the same time, the work is underneath 176 00:08:40,420 --> 00:08:43,540 in the background by constantly reviewing 177 00:08:43,540 --> 00:08:45,860 and re-centering on that principle. 178 00:08:47,180 --> 00:08:48,100 You're amazing. 179 00:08:50,180 --> 00:08:52,300 It's not easy for, you have to have a certain 180 00:08:52,300 --> 00:08:56,140 degree of leadership to be able to embrace the argument. 181 00:08:56,140 --> 00:08:57,300 Especially on stage. 182 00:08:57,300 --> 00:08:59,260 So I applaud you for that tremendously. 183 00:08:59,260 --> 00:09:00,380 Thank you. 184 00:09:00,380 --> 00:09:01,700 You submitted your vision. 185 00:09:01,700 --> 00:09:03,060 I've got it across the bottom here. 186 00:09:03,060 --> 00:09:04,380 I've got most of it. 187 00:09:04,380 --> 00:09:05,380 The text gets cut off. 188 00:09:05,380 --> 00:09:07,100 But it says, my vision is for entrepreneurs 189 00:09:07,100 --> 00:09:10,220 to bring the joy they have in their client work 190 00:09:10,220 --> 00:09:11,620 over to their marketing. 191 00:09:11,620 --> 00:09:13,940 And I read that and I was like, 192 00:09:13,940 --> 00:09:16,140 she speaks my language. 193 00:09:16,140 --> 00:09:17,740 I was like, that's why we start with vision. 194 00:09:17,740 --> 00:09:20,460 There's so many people out there just shoving products 195 00:09:20,460 --> 00:09:22,060 and services at people. 196 00:09:22,060 --> 00:09:23,660 And not even really thinking about it 197 00:09:23,660 --> 00:09:26,500 or hiring somebody super cheap 198 00:09:26,500 --> 00:09:28,700 who doesn't actually know their vision 199 00:09:28,700 --> 00:09:30,940 to try to promote them with their own vision. 200 00:09:30,940 --> 00:09:33,740 And there's just this massive disconnect 201 00:09:33,740 --> 00:09:36,140 of relationship, of purpose. 202 00:09:37,140 --> 00:09:41,460 And you said so that they can stop chasing clients 203 00:09:41,460 --> 00:09:44,980 and instead they can attract them like a magnet 204 00:09:44,980 --> 00:09:49,780 and finally have a more sustainable and enjoyable business. 205 00:09:50,780 --> 00:09:51,980 You crushed that. 206 00:09:51,980 --> 00:09:53,820 Like that's fantastic. 207 00:09:53,820 --> 00:09:56,300 And it's exactly the type of leadership 208 00:09:56,300 --> 00:09:57,580 that we want for our audience. 209 00:09:57,580 --> 00:10:01,100 Because again, I would say, 210 00:10:04,100 --> 00:10:08,540 80% or more of the show applicants that we get, 211 00:10:08,540 --> 00:10:13,540 maybe towards 95%, they've lost that passion. 212 00:10:13,620 --> 00:10:15,580 Yes, that's what hurts me. 213 00:10:15,580 --> 00:10:17,180 I see that all the time. 214 00:10:17,180 --> 00:10:20,980 I've had hundreds of conversations with entrepreneurs 215 00:10:20,980 --> 00:10:25,620 and that's the heaviness it left me with. 216 00:10:25,620 --> 00:10:27,020 When I was doing that, 217 00:10:27,020 --> 00:10:29,380 I was having a lot of these conversations 218 00:10:29,380 --> 00:10:33,700 and it would leave me depressed. 219 00:10:33,700 --> 00:10:36,020 I was like, why I see these people? 220 00:10:36,020 --> 00:10:38,140 It was incredible in the conversation. 221 00:10:38,140 --> 00:10:39,740 They're talking about their challenge 222 00:10:39,740 --> 00:10:41,700 and what is happening and all this. 223 00:10:41,700 --> 00:10:43,300 And I'm like trying to help them. 224 00:10:43,300 --> 00:10:47,100 And then I asked them, why do you do what you do? 225 00:10:47,100 --> 00:10:49,340 Such a simple question, right? 226 00:10:49,340 --> 00:10:54,340 And then it was almost as if they had shed this other skin 227 00:10:55,420 --> 00:10:57,020 and they became another person. 228 00:10:57,020 --> 00:10:58,060 Like they light up. 229 00:10:58,060 --> 00:11:00,380 It's like, because I can help with this, 230 00:11:00,380 --> 00:11:01,340 I can help with that. 231 00:11:01,340 --> 00:11:04,780 And that's what I mean by the joy of helping. 232 00:11:04,780 --> 00:11:09,780 And if you look at the thing that I said 233 00:11:10,180 --> 00:11:13,020 to bring the joy they have in their client work, 234 00:11:14,420 --> 00:11:17,740 that's sort of the condition. 235 00:11:17,740 --> 00:11:19,860 This is where I've chosen to work 236 00:11:19,860 --> 00:11:22,020 with mission-driven entrepreneurs. 237 00:11:22,020 --> 00:11:25,260 I want to work with people who have joy 238 00:11:25,260 --> 00:11:26,540 in their client work. 239 00:11:26,540 --> 00:11:27,820 It's sort of the first. 240 00:11:27,820 --> 00:11:30,660 So then you can bring that joy over to your market. 241 00:11:30,660 --> 00:11:34,700 If you don't have that joy, then you're not my audience. 242 00:11:34,700 --> 00:11:37,540 You have other problems that other people can solve. 243 00:11:39,380 --> 00:11:40,940 It's amazing. 244 00:11:40,940 --> 00:11:43,620 I know you and I have the same paralleled conversations 245 00:11:43,620 --> 00:11:46,420 all the time with people where we ask them, 246 00:11:46,420 --> 00:11:47,500 what do they do? 247 00:11:47,500 --> 00:11:50,700 And then drives that mechanical robot answer of, 248 00:11:50,700 --> 00:11:52,460 here's my product, here's my service, 249 00:11:52,460 --> 00:11:53,620 here's my business card. 250 00:11:53,620 --> 00:11:58,140 And then you ask that question about the why, 251 00:11:58,140 --> 00:12:00,900 or you ask about the vision, or you ask about, 252 00:12:00,900 --> 00:12:04,260 I love to ask people, so you're an attorney, 253 00:12:04,260 --> 00:12:06,900 where did the desire come from to be an attorney? 254 00:12:06,900 --> 00:12:09,020 And that usually gets them along the same path of, 255 00:12:09,020 --> 00:12:11,860 well, I want to be an attorney because of X, Y, or Z. 256 00:12:11,860 --> 00:12:15,220 And then when I say, why didn't you lead with that? 257 00:12:15,220 --> 00:12:17,780 Or like, why? 258 00:12:17,780 --> 00:12:19,140 That's amazing. 259 00:12:19,140 --> 00:12:20,700 You caught me there with that. 260 00:12:20,700 --> 00:12:21,820 And then, you know what? 261 00:12:21,820 --> 00:12:24,380 They almost inevitably say, 262 00:12:24,380 --> 00:12:26,140 oh, but people told me I needed to talk more 263 00:12:26,140 --> 00:12:27,460 about my product or service. 264 00:12:27,460 --> 00:12:31,260 Oh, other coaches told me that it wasn't clear what I did. 265 00:12:31,260 --> 00:12:34,540 Other investors told me that it wasn't making sense 266 00:12:34,540 --> 00:12:36,980 and it wasn't clear how the stuff worked. 267 00:12:38,460 --> 00:12:39,740 Do you ever hear people say that? 268 00:12:39,740 --> 00:12:42,340 Well, yeah, that's one of the big problems 269 00:12:42,340 --> 00:12:44,700 is when you're an entrepreneur. 270 00:12:44,700 --> 00:12:47,940 You have this, you're at home, you have this big vision, 271 00:12:47,940 --> 00:12:50,460 and then you decide, okay, I'm gonna do this business. 272 00:12:50,460 --> 00:12:53,660 So you go out there, and then all of a sudden you're like, 273 00:12:53,660 --> 00:12:56,100 oh, wait, so how do I do this? 274 00:12:56,100 --> 00:12:57,780 And then you start searching on LinkedIn, 275 00:12:57,780 --> 00:13:01,180 oh, on Google, you start searching. 276 00:13:01,180 --> 00:13:02,580 And then before you know it, 277 00:13:02,580 --> 00:13:04,900 you have all these things you've signed up for, 278 00:13:04,900 --> 00:13:07,700 all these lead magnets, all these other things, 279 00:13:07,700 --> 00:13:10,060 and your inbox is flooded. 280 00:13:10,060 --> 00:13:12,420 And before you know it, you're signing up for programs. 281 00:13:12,420 --> 00:13:14,220 And that's the problem. 282 00:13:14,220 --> 00:13:17,660 There's so much noise in this marketing world, 283 00:13:17,660 --> 00:13:21,260 and it grounds the budding entrepreneur. 284 00:13:21,260 --> 00:13:26,260 It takes years to shed all of that. 285 00:13:26,500 --> 00:13:28,660 First of all, you have to survive, right? 286 00:13:28,660 --> 00:13:30,740 So that's what I mean by sustainable, right? 287 00:13:30,740 --> 00:13:32,780 I'm gonna tie it to this new little thing right here, 288 00:13:32,780 --> 00:13:36,940 because you're hitting a lot of the symptoms right in the head. 289 00:13:36,940 --> 00:13:40,180 I believe that this is driven by a lot of marketers, 290 00:13:40,180 --> 00:13:41,580 as well as founders, 291 00:13:41,580 --> 00:13:44,860 getting distracted by the typical client 292 00:13:44,860 --> 00:13:46,220 versus the ideal client. 293 00:13:46,220 --> 00:13:49,580 They decide that, wow, I'm getting too many nos. 294 00:13:49,580 --> 00:13:51,900 So I better start saying everything 295 00:13:51,900 --> 00:13:54,660 that everybody wants to hear, 296 00:13:54,660 --> 00:13:56,740 not recognizing that, no, no, no, 297 00:13:56,740 --> 00:13:59,220 5% of your market at any given time 298 00:13:59,220 --> 00:14:01,460 is in a position to where they're really gonna understand you. 299 00:14:01,460 --> 00:14:04,740 So if you start molding the way you talk 300 00:14:04,740 --> 00:14:06,700 so that you fit in really well 301 00:14:06,700 --> 00:14:09,500 with the typical person you come across, 302 00:14:09,500 --> 00:14:12,820 you're going to completely be ignored by the ideal client 303 00:14:12,820 --> 00:14:14,580 once they finally come across. 304 00:14:14,580 --> 00:14:15,780 Exactly. 305 00:14:15,780 --> 00:14:19,500 And that's exactly what you're being taught to do 306 00:14:19,500 --> 00:14:21,020 by these people who say, 307 00:14:21,020 --> 00:14:22,220 oh, you wanna make millions, 308 00:14:22,220 --> 00:14:23,580 well, you need a lot of people, 309 00:14:23,580 --> 00:14:25,540 and therefore you need to do X, Y, and Z, 310 00:14:25,540 --> 00:14:27,780 which is all taking you down the wrong path. 311 00:14:27,780 --> 00:14:29,140 Thank you for being here today. 312 00:14:29,140 --> 00:14:31,620 I'm really happy that you tuned in to Vision Pros Live. 313 00:14:31,620 --> 00:14:34,260 I'm looking forward to seeing your reactions 314 00:14:34,260 --> 00:14:36,540 as these episodes continue to move forward. 315 00:14:36,540 --> 00:14:38,260 This is gonna get more and more fun. 316 00:14:38,260 --> 00:14:40,060 We'll have more and more engagement as well. 317 00:14:40,060 --> 00:14:42,180 We'll invite people to participate in the show. 318 00:14:42,180 --> 00:14:44,540 And thank you for giving us your time and attention. 319 00:14:44,540 --> 00:14:47,260 Have an excellent time building out your vision 320 00:14:47,260 --> 00:15:08,620 and becoming a Vision Pro yourself.