1 00:00:00,000 --> 00:00:01,880 Tell me about your vision. 2 00:00:01,880 --> 00:00:02,840 Yeah, thanks, Jax. 3 00:00:02,840 --> 00:00:04,280 It's good to be with you. 4 00:00:04,280 --> 00:00:05,640 So we have a vision. 5 00:00:05,640 --> 00:00:10,960 I have a vision of creating more space and time 6 00:00:10,960 --> 00:00:14,320 and hopefully money in people's lives through automation. 7 00:00:17,080 --> 00:00:19,400 I'm inherently a lazy guy. 8 00:00:19,400 --> 00:00:22,400 And if I can automate something, that 9 00:00:22,400 --> 00:00:26,400 makes it significantly more beneficial to somebody, 10 00:00:26,400 --> 00:00:28,860 especially if they're running a small business. 11 00:00:28,860 --> 00:00:32,280 I have a soft spot in my heart for small business guys 12 00:00:32,280 --> 00:00:34,920 who work their tails off. 13 00:00:34,920 --> 00:00:37,160 And they get their butts kicked every single day. 14 00:00:37,160 --> 00:00:40,720 And so that's the mission that we have right now. 15 00:00:43,620 --> 00:00:45,960 From a product perspective, it gets a little bit deeper 16 00:00:45,960 --> 00:00:46,480 and wider. 17 00:00:46,480 --> 00:00:51,880 But from a delivery of why I'm here, 18 00:00:51,880 --> 00:00:54,120 it really comes down to how do we help somebody 19 00:00:54,120 --> 00:00:56,120 live a better life. 20 00:00:56,120 --> 00:00:56,640 Very good. 21 00:00:56,640 --> 00:00:58,680 We're going to be going deep and wide, by the way. 22 00:00:58,680 --> 00:01:00,320 Especially this topic. 23 00:01:00,320 --> 00:01:05,320 So one, I appreciate the thorough background 24 00:01:05,320 --> 00:01:06,800 that you have in entrepreneurship. 25 00:01:06,800 --> 00:01:09,000 You've been at this a while. 26 00:01:09,000 --> 00:01:11,960 I mean, I was a young kid with glasses that stands by a car. 27 00:01:11,960 --> 00:01:13,280 I don't know if you own or not. 28 00:01:13,280 --> 00:01:14,680 So that's number one. 29 00:01:14,680 --> 00:01:17,680 Two, everybody and their dog, really dogs, 30 00:01:17,680 --> 00:01:20,320 are learning to talk about automation at this point. 31 00:01:20,320 --> 00:01:25,920 And so the idea is cheap, the implementation of such. 32 00:01:25,920 --> 00:01:29,120 I also have a very strong heart for entrepreneurship. 33 00:01:29,120 --> 00:01:31,440 And with how many are losing at the game, 34 00:01:31,440 --> 00:01:33,360 it's very important that we get the right advice 35 00:01:33,360 --> 00:01:34,800 from the right people. 36 00:01:34,800 --> 00:01:37,480 If you don't mind, tell me, let's let the audience 37 00:01:37,480 --> 00:01:39,080 know about your background. 38 00:01:39,080 --> 00:01:40,560 What all have you been involved in? 39 00:01:40,560 --> 00:01:43,680 I love the vulnerability about the clothing line 40 00:01:43,680 --> 00:01:45,200 and the disaster that was. 41 00:01:45,200 --> 00:01:49,200 I love that you've drawn from different industries as well, 42 00:01:49,200 --> 00:01:53,740 ranging from in-person, it sounds like local businesses, 43 00:01:53,740 --> 00:01:56,400 correct me if I'm wrong, all the way to app development 44 00:01:56,400 --> 00:01:59,040 and the online world of SaaS, which I would 45 00:01:59,040 --> 00:02:01,600 include in the app genre. 46 00:02:01,600 --> 00:02:02,120 Hit it. 47 00:02:02,120 --> 00:02:04,320 And tell me about your background. 48 00:02:04,320 --> 00:02:07,120 Yeah, so I graduated from college 49 00:02:07,120 --> 00:02:09,080 and went to work for a financial firm, which 50 00:02:09,080 --> 00:02:11,440 a lot of people did. 51 00:02:11,440 --> 00:02:13,440 I didn't get a lot out of that in terms 52 00:02:13,440 --> 00:02:15,240 of any personal development, although I 53 00:02:15,240 --> 00:02:17,880 did get a chance to live in Texas, which was a highlight. 54 00:02:17,880 --> 00:02:18,380 Woo! 55 00:02:18,380 --> 00:02:19,360 Well, thank you. 56 00:02:19,360 --> 00:02:25,080 I really found out very quickly I just wasn't cut out 57 00:02:25,080 --> 00:02:27,640 to work for somebody else. 58 00:02:27,640 --> 00:02:31,320 Unless it was an inborn vision that I had, 59 00:02:31,320 --> 00:02:37,200 I had a very hard time executing somebody else's mechanical 60 00:02:37,200 --> 00:02:38,280 process. 61 00:02:38,280 --> 00:02:42,480 So right from the very beginning, I skipped out on that. 62 00:02:42,480 --> 00:02:44,920 I went to work for a guy in New York City 63 00:02:44,920 --> 00:02:48,880 who was an entrepreneur, helped him get his product, which 64 00:02:48,880 --> 00:02:51,760 was taking this is in the 90s. 65 00:02:51,760 --> 00:02:52,960 So I'm really aging myself. 66 00:02:52,960 --> 00:02:56,440 But in the 90s, there were vacant buildings in New York 67 00:02:56,440 --> 00:02:58,840 and owners who needed to figure out how to fill them. 68 00:02:58,840 --> 00:03:00,880 And this guy had the idea that I would fill them 69 00:03:00,880 --> 00:03:04,320 with students who could not find housing that 70 00:03:04,320 --> 00:03:07,600 were going to the university inside of, say, Manhattan. 71 00:03:07,600 --> 00:03:12,000 So we created basically these commercial dorms. 72 00:03:12,000 --> 00:03:16,400 And I didn't like New York, so I didn't stay there very long. 73 00:03:16,400 --> 00:03:20,040 But I hit that nail really hard for him. 74 00:03:20,040 --> 00:03:24,040 And he filled up any building that he 75 00:03:24,040 --> 00:03:26,440 could touch for the next five years 76 00:03:26,440 --> 00:03:29,080 simply because I went out and I had the conversations 77 00:03:29,080 --> 00:03:32,200 with the schools, who all, by the way, dropped their jaws. 78 00:03:32,200 --> 00:03:33,200 Like, what do you mean? 79 00:03:33,200 --> 00:03:34,120 You have a building. 80 00:03:34,120 --> 00:03:36,840 We have a building that we could fill with your students. 81 00:03:36,840 --> 00:03:40,280 And they thought this was just a magical combination. 82 00:03:40,280 --> 00:03:43,160 And so my friend George did very well with that, 83 00:03:43,160 --> 00:03:45,080 which I was happy about. 84 00:03:45,080 --> 00:03:47,600 But I moved back out where I wanted to be into the country 85 00:03:47,600 --> 00:03:52,840 and started to work in equipment leasing, which was a great, 86 00:03:52,840 --> 00:03:58,240 yeah, just a really, it's a very esoteric business. 87 00:03:58,240 --> 00:04:02,600 You combine finance, sales, personal acumen, 88 00:04:02,600 --> 00:04:06,720 and a study of value of assets. 89 00:04:06,720 --> 00:04:08,360 That's really kind of what we focused on. 90 00:04:08,360 --> 00:04:09,560 And I got really good at it. 91 00:04:09,560 --> 00:04:13,000 I did it for about 16, 17 years. 92 00:04:13,000 --> 00:04:14,480 We grew a business. 93 00:04:14,480 --> 00:04:17,120 Tell me a little bit about how you ended up in that. 94 00:04:17,120 --> 00:04:19,080 So it's a big shift. 95 00:04:19,080 --> 00:04:20,680 There you go. 96 00:04:20,680 --> 00:04:22,240 It was my dad. 97 00:04:22,240 --> 00:04:24,040 My dad was very successful. 98 00:04:24,040 --> 00:04:28,560 He was one of the early dinosaurs in equipment leasing 99 00:04:28,560 --> 00:04:34,760 and had a fabulous reputation, a very creative guy with numbers. 100 00:04:34,760 --> 00:04:37,240 And so working inside that operation, 101 00:04:37,240 --> 00:04:43,320 I learned quite a bit about how to solve problems for people. 102 00:04:43,320 --> 00:04:48,640 And also how to develop relationships. 103 00:04:48,640 --> 00:04:53,280 We were focused on really the Fortune 1000 companies, 104 00:04:53,280 --> 00:04:55,760 so really better end credit kind of companies. 105 00:04:55,760 --> 00:04:59,880 And so that wasn't a big part of the picture for us. 106 00:04:59,880 --> 00:05:02,480 But getting creative with the different types of equipment 107 00:05:02,480 --> 00:05:05,280 that they wanted to lease was really interesting. 108 00:05:05,280 --> 00:05:09,160 We did a lot of computers, which was OK. 109 00:05:09,160 --> 00:05:12,880 But when we started to diversify the portfolio 110 00:05:12,880 --> 00:05:22,240 into other assets like machine tools, forklifts, process 111 00:05:22,240 --> 00:05:24,720 and equipment or materials handling equipment, 112 00:05:24,720 --> 00:05:27,920 it was you'd walk into these. 113 00:05:27,920 --> 00:05:30,720 To lease a computer, you need to walk into and sit at a desk 114 00:05:30,720 --> 00:05:31,240 with a guy. 115 00:05:31,240 --> 00:05:34,360 You look at a bulleted sheet of description, and that's it. 116 00:05:34,360 --> 00:05:37,280 When you lease something else, like some of these big things, 117 00:05:37,280 --> 00:05:39,800 it was like you walked into Gulfstream 118 00:05:39,800 --> 00:05:40,800 was one of my clients. 119 00:05:40,800 --> 00:05:42,720 And they had these massive machines 120 00:05:42,720 --> 00:05:43,960 to help bend metal. 121 00:05:43,960 --> 00:05:46,000 And they were on the lease all this stuff. 122 00:05:46,000 --> 00:05:48,120 I was really fascinated with it. 123 00:05:48,120 --> 00:05:50,040 So we got really good. 124 00:05:50,040 --> 00:05:50,720 Yeah. 125 00:05:50,720 --> 00:05:53,960 This is not something you normally are like, oh, me too. 126 00:05:53,960 --> 00:05:55,520 This is not one of those things. 127 00:05:55,520 --> 00:06:01,320 But my grandpa owned McNutt Oil and Gas Tool Rental Company. 128 00:06:01,320 --> 00:06:03,520 That was the largest tool rental company 129 00:06:03,520 --> 00:06:07,000 in the world for oil and gas companies in its time. 130 00:06:07,000 --> 00:06:11,640 So I never met anybody in the tool rental equipment space. 131 00:06:11,640 --> 00:06:12,960 That was before my time. 132 00:06:12,960 --> 00:06:17,880 But I got to know some things about the industry. 133 00:06:17,880 --> 00:06:18,840 And I'm like, what? 134 00:06:18,840 --> 00:06:20,160 How? 135 00:06:20,160 --> 00:06:21,120 So yeah. 136 00:06:21,120 --> 00:06:23,040 It's a very business-oriented way. 137 00:06:23,040 --> 00:06:26,440 How can you help a company figure out 138 00:06:26,440 --> 00:06:30,560 how to use the equipment they want under a structure that 139 00:06:30,560 --> 00:06:33,920 is really beneficial to them and that ultimately is that you 140 00:06:33,920 --> 00:06:37,280 position yourself as we were the owners of the equipment? 141 00:06:37,280 --> 00:06:41,000 How do we position ourselves for a successful outcome 142 00:06:41,000 --> 00:06:44,040 at the end, which was how do we get our money out? 143 00:06:44,040 --> 00:06:45,960 Because these are all investments. 144 00:06:45,960 --> 00:06:47,600 We were in the operating lease. 145 00:06:47,600 --> 00:06:49,920 We were in what they called an operating lease game, 146 00:06:49,920 --> 00:06:53,200 where somebody would identify the equipment that they wanted. 147 00:06:53,200 --> 00:06:56,200 And then we would say, OK, we'll put a lease together for it. 148 00:06:56,200 --> 00:06:57,840 And it needs to be an operating lease 149 00:06:57,840 --> 00:07:02,160 so that they could take the payments as an expense. 150 00:07:02,160 --> 00:07:04,800 And this goes back a long time. 151 00:07:04,800 --> 00:07:08,280 Two major opportunities for the vision pros out there, 152 00:07:08,280 --> 00:07:10,120 especially the ones who are, well, 153 00:07:10,120 --> 00:07:12,600 let's go younger side first. 154 00:07:12,600 --> 00:07:14,760 Get into industries and get experience. 155 00:07:14,760 --> 00:07:16,240 That's what I'm hearing. 156 00:07:16,240 --> 00:07:17,440 Take chances. 157 00:07:17,440 --> 00:07:19,960 Go and go and learn about these opportunities. 158 00:07:19,960 --> 00:07:22,240 If you've got parents with wisdom, too, 159 00:07:22,240 --> 00:07:24,680 or grandparents, don't hesitate to dive into that. 160 00:07:24,680 --> 00:07:28,160 And two, the business owners on the opposite side, 161 00:07:28,160 --> 00:07:30,120 it doesn't sound like they necessarily hired you 162 00:07:30,120 --> 00:07:33,400 because of your degree or because of your experience 163 00:07:33,400 --> 00:07:35,000 in that specific industry. 164 00:07:35,000 --> 00:07:37,760 It sounds like they understood that you were ready to go 165 00:07:37,760 --> 00:07:39,200 to work and you wanted to learn. 166 00:07:39,200 --> 00:07:42,000 And there's a lot of mentorship that took place. 167 00:07:42,000 --> 00:07:45,480 And like you said, you hit that hammer hard. 168 00:07:45,480 --> 00:07:48,320 You didn't say, I shied away from the work. 169 00:07:48,320 --> 00:07:48,920 You helped me late. 170 00:07:48,920 --> 00:07:49,840 You were lazy earlier. 171 00:07:49,840 --> 00:07:52,320 But now you're telling me you worked the tail off in that. 172 00:07:52,320 --> 00:07:54,320 And so I'm putting two and two together 173 00:07:54,320 --> 00:07:56,640 for the audience members who don't necessarily 174 00:07:56,640 --> 00:08:00,560 catch the path and the strength building that took place there. 175 00:08:00,560 --> 00:08:02,280 So let's continue. 176 00:08:02,280 --> 00:08:04,080 Let's go down this route further. 177 00:08:04,080 --> 00:08:07,040 So you had two massive industries there. 178 00:08:07,040 --> 00:08:07,760 What else? 179 00:08:07,760 --> 00:08:11,440 Yeah, so then we took, so we ended up selling the business. 180 00:08:11,440 --> 00:08:14,520 We ended up growing it and selling the business, 181 00:08:14,520 --> 00:08:17,480 which was a terrific thing for my father in particular 182 00:08:17,480 --> 00:08:20,640 because the goal was, how do we get him retired? 183 00:08:20,640 --> 00:08:24,360 And we did a good job of making sure that happened. 184 00:08:24,360 --> 00:08:28,080 And then I stayed on with that company 185 00:08:28,080 --> 00:08:29,160 for a couple more years. 186 00:08:29,160 --> 00:08:30,640 And then we parted ways. 187 00:08:30,640 --> 00:08:32,440 And I took about a year off the dabble 188 00:08:32,440 --> 00:08:35,360 in starting to build apps because at the time, 189 00:08:35,360 --> 00:08:37,880 Facebook was really coming into its own 190 00:08:37,880 --> 00:08:40,640 and building little apps that you could use on Facebook 191 00:08:40,640 --> 00:08:41,840 became the thing. 192 00:08:41,840 --> 00:08:44,320 And I didn't really get very good at it. 193 00:08:44,320 --> 00:08:47,880 But I'd say one of the common themes throughout my life 194 00:08:47,880 --> 00:08:50,440 has been an infinite curiosity. 195 00:08:50,440 --> 00:08:53,920 I'm just not afraid to go try something 196 00:08:53,920 --> 00:08:58,320 if I think it's worthwhile or even if it's just interesting. 197 00:08:58,320 --> 00:09:01,720 And so the Facebook app building exercise 198 00:09:01,720 --> 00:09:06,080 was an introduction to how do you actually construct 199 00:09:06,080 --> 00:09:09,440 a tool digitally that does something. 200 00:09:09,440 --> 00:09:11,360 You tell it to do this and then it does that. 201 00:09:11,360 --> 00:09:12,200 So- 202 00:09:12,200 --> 00:09:13,760 That's the least lazy mind I've heard all week. 203 00:09:13,760 --> 00:09:14,960 So could you, can you show on though? 204 00:09:14,960 --> 00:09:16,200 I'm loving this. 205 00:09:16,200 --> 00:09:18,040 I'm seeing who you really are, man. 206 00:09:18,040 --> 00:09:18,880 Go on now. 207 00:09:20,800 --> 00:09:25,800 And so there was no great like financial benefit from that. 208 00:09:26,800 --> 00:09:27,960 There was just a lot of learning. 209 00:09:27,960 --> 00:09:31,120 It was like a whole nother, it was a whole nother education. 210 00:09:31,120 --> 00:09:33,200 And along that continuum, I was approached 211 00:09:33,200 --> 00:09:35,320 by a couple of guys who, 212 00:09:36,640 --> 00:09:38,160 couple of investment bankers who said, 213 00:09:38,160 --> 00:09:40,360 hey, listen, you're not in the leasing business 214 00:09:40,360 --> 00:09:43,280 but we wanna start another leasing business. 215 00:09:43,280 --> 00:09:45,040 And the product we wanna focus on 216 00:09:45,040 --> 00:09:47,160 are Harley Davidson motorcycles. 217 00:09:48,920 --> 00:09:50,960 And I said, well, tell me more about this idea. 218 00:09:50,960 --> 00:09:54,840 They said, we think that there's a market for a two, 219 00:09:54,840 --> 00:09:58,320 three and four year lease program 220 00:09:58,320 --> 00:10:01,920 for pre-owned Harley Davidson's. 221 00:10:01,920 --> 00:10:04,160 So I said, okay, it's really interesting. 222 00:10:04,160 --> 00:10:05,600 I don't know anything about the bikes, 223 00:10:05,600 --> 00:10:06,520 but we'll check it out. 224 00:10:06,520 --> 00:10:10,440 So we did some research into the values of these bikes. 225 00:10:10,440 --> 00:10:15,440 And if you look at the data of a new Harley Davidson, 226 00:10:17,480 --> 00:10:20,280 a new Harley Davidson month one to month 36, 227 00:10:20,280 --> 00:10:22,640 it drops like a stone like everything else. 228 00:10:22,640 --> 00:10:25,880 But then it just literally stops and goes up a hair 229 00:10:25,880 --> 00:10:28,520 and then it just floats off like a hockey stick 230 00:10:28,520 --> 00:10:30,240 for 20 years. 231 00:10:30,240 --> 00:10:33,560 I mean, it's unbelievable how stable their pricing is. 232 00:10:36,520 --> 00:10:39,720 So I said, well, that's a good asset to lease. 233 00:10:39,720 --> 00:10:42,680 And so we went about the process of getting 234 00:10:42,680 --> 00:10:45,560 the number one Harley deal in the world on board as a partner 235 00:10:45,560 --> 00:10:47,680 and raising a little bit of capital. 236 00:10:47,680 --> 00:10:50,480 And we put together a system 237 00:10:50,480 --> 00:10:54,000 which I basically engineered on the back of a napkin, 238 00:10:54,000 --> 00:10:55,040 like literally. 239 00:10:55,040 --> 00:10:57,440 I said, in my old business, 240 00:10:57,440 --> 00:11:01,520 we had four or five different systems 241 00:11:01,520 --> 00:11:04,560 that every transaction had to be input the same way. 242 00:11:04,560 --> 00:11:09,560 And then those systems, tax, servicing, asset management, 243 00:11:12,680 --> 00:11:15,720 and something else, I forget, payments or something. 244 00:11:15,720 --> 00:11:18,240 Anyways, all four or five of those systems, 245 00:11:18,240 --> 00:11:19,720 they had to have the same data put into them. 246 00:11:19,720 --> 00:11:24,280 And it was so expensive and it was so rife for errors 247 00:11:24,280 --> 00:11:26,440 that the first thing I said about the new, 248 00:11:26,440 --> 00:11:29,320 this platform we called Chrome Capital was, 249 00:11:29,320 --> 00:11:32,720 I want the data to go in one time into one system 250 00:11:32,720 --> 00:11:35,120 and then we can peel it off and we can use it from there, 251 00:11:35,120 --> 00:11:37,960 but no longer we're gonna enter the data more than one time. 252 00:11:37,960 --> 00:11:42,600 And so therein lies the beginnings of automation 253 00:11:42,600 --> 00:11:44,840 because once you have the data in there, 254 00:11:44,840 --> 00:11:46,640 then you can start to manipulate it. 255 00:11:46,640 --> 00:11:48,680 You can do things with it that makes some sense. 256 00:11:48,680 --> 00:11:53,000 So we created an operating platform 257 00:11:53,000 --> 00:11:55,240 for any dealer across the country 258 00:11:56,280 --> 00:11:59,600 to input the things that they knew. 259 00:11:59,600 --> 00:12:02,040 So they know the bike, 260 00:12:02,040 --> 00:12:04,080 they know how much they wanna charge for it. 261 00:12:04,080 --> 00:12:06,160 And then we gave them a tool to go ahead 262 00:12:06,160 --> 00:12:07,960 and find out what the credit of the guy 263 00:12:07,960 --> 00:12:09,480 on the other side of the desk was. 264 00:12:09,480 --> 00:12:11,440 And we rendered a decision immediately, 265 00:12:11,440 --> 00:12:15,120 which allowed him to build a lease in a platform 266 00:12:15,120 --> 00:12:19,920 and in a format that we affectionately referred to as TGM. 267 00:12:19,920 --> 00:12:22,320 Okay, speaking of charging for, 268 00:12:22,320 --> 00:12:23,960 you're gonna have to start charging me 269 00:12:23,960 --> 00:12:26,920 a consultation fee for this episode 270 00:12:26,920 --> 00:12:28,680 because you're crushing it. 271 00:12:28,680 --> 00:12:30,840 And so I'm gonna cut that off. 272 00:12:30,840 --> 00:12:33,040 People need to, they want that value 273 00:12:33,040 --> 00:12:34,360 and that was the amount of you. 274 00:12:34,360 --> 00:12:35,560 We need to bring you back 275 00:12:35,560 --> 00:12:37,360 where I'm not robbing you of your time 276 00:12:37,360 --> 00:12:40,720 or we need to make sure that we're paying you for this stuff 277 00:12:40,720 --> 00:12:42,440 because this is fantastic. 278 00:12:42,440 --> 00:12:44,560 Okay, we're gonna shift gears real fast. 279 00:12:44,560 --> 00:12:46,200 We're gonna go right into 280 00:12:46,200 --> 00:12:48,120 where are you going with this vision, 281 00:12:48,120 --> 00:12:51,280 ProValet.io, I'm gonna dive in on that. 282 00:12:51,280 --> 00:12:54,880 Yeah, so that was started with a personal experience. 283 00:12:54,880 --> 00:12:57,560 I had a difficult experience with, 284 00:12:57,560 --> 00:13:00,960 I live in Florida, so we're fortunate enough to have a pool. 285 00:13:00,960 --> 00:13:04,080 And we had an unfortunate experience 286 00:13:04,080 --> 00:13:05,760 with the pool service business 287 00:13:05,760 --> 00:13:09,760 where there was just this hard lack of communication. 288 00:13:09,760 --> 00:13:11,840 And I didn't really know what was happening, 289 00:13:11,840 --> 00:13:12,680 when it was happening. 290 00:13:12,680 --> 00:13:14,560 Invoices would just simply show up 291 00:13:14,560 --> 00:13:15,760 and I would pay them 292 00:13:15,760 --> 00:13:17,480 because I could see that what they were doing was working. 293 00:13:17,480 --> 00:13:19,560 But I brought them into a room and I said, 294 00:13:19,560 --> 00:13:21,680 listen, we need to figure out a different way to operate 295 00:13:21,680 --> 00:13:22,840 our relationship. 296 00:13:22,840 --> 00:13:24,520 And I told them what I was thinking about. 297 00:13:24,520 --> 00:13:26,440 And my experience in leasing 298 00:13:26,440 --> 00:13:29,800 and the experience of building the leasing platforms 299 00:13:29,800 --> 00:13:30,880 led right into this 300 00:13:30,880 --> 00:13:35,200 where we had basically a three-party relationship. 301 00:13:35,200 --> 00:13:36,840 There's the home office, 302 00:13:36,840 --> 00:13:38,560 there's the guy in the field doing the work, 303 00:13:38,560 --> 00:13:40,960 and then there's me, the homeowner. 304 00:13:40,960 --> 00:13:43,840 And so we built a platform around that philosophy 305 00:13:43,840 --> 00:13:46,600 that if we keep the homeowner informed 306 00:13:46,600 --> 00:13:51,440 and we give the technician the tools to record their data, 307 00:13:51,440 --> 00:13:54,040 they can do a better job. 308 00:13:54,040 --> 00:13:57,480 And then when we feed all that information into the app, 309 00:13:57,480 --> 00:13:59,880 into the admin app, 310 00:13:59,880 --> 00:14:01,560 that somebody can actually look at 311 00:14:01,560 --> 00:14:06,520 and manage their entire universe of activity in one screen. 312 00:14:06,520 --> 00:14:09,840 So that's been the mandate here 313 00:14:09,840 --> 00:14:14,000 is how do we effectively deliver business process automation 314 00:14:14,000 --> 00:14:17,160 to the small and medium sized service business. 315 00:14:17,160 --> 00:14:21,200 So, again, I had some experience building different systems. 316 00:14:21,200 --> 00:14:24,000 And when we first started building this thing, 317 00:14:25,400 --> 00:14:27,600 I originally thought, okay, pools, we'll do pools. 318 00:14:27,600 --> 00:14:29,560 And then as we were building the system, 319 00:14:29,560 --> 00:14:31,880 it became really evident that, 320 00:14:31,880 --> 00:14:33,560 and this is through other conversations 321 00:14:33,560 --> 00:14:34,760 with other different verticals, 322 00:14:34,760 --> 00:14:39,760 but the capacity to create an agnostic system 323 00:14:39,760 --> 00:14:44,760 was far more valuable than simply isolating ourselves 324 00:14:45,720 --> 00:14:49,720 to only a pool proprietary system. 325 00:14:49,720 --> 00:14:53,080 So now that sounds a little bit controversial 326 00:14:53,080 --> 00:14:55,120 based on what you just saw on our website. 327 00:14:56,200 --> 00:14:57,920 Just bear in mind that what we're doing 328 00:14:57,920 --> 00:15:00,040 is we're focusing on pool service business 329 00:15:00,040 --> 00:15:02,160 because like Carly Davidson's, 330 00:15:02,160 --> 00:15:03,920 it was the most complex. 331 00:15:03,920 --> 00:15:06,360 Let me dive in there on that. 332 00:15:06,360 --> 00:15:10,080 Because Peter, our websites, all visionaries out there, 333 00:15:10,080 --> 00:15:12,320 you compliment any visionary on their website, 334 00:15:12,320 --> 00:15:14,720 they're gonna say, oh, well, it's not done yet. 335 00:15:15,800 --> 00:15:18,160 Almost every single time, never heard anybody be like, 336 00:15:18,160 --> 00:15:21,240 oh yeah, no, it's exactly, it's the past reality. 337 00:15:22,160 --> 00:15:24,800 Once you publish it, it's already in the past. 338 00:15:24,800 --> 00:15:25,840 So we're talking about the vision 339 00:15:25,840 --> 00:15:27,000 of where you're headed with this. 340 00:15:27,000 --> 00:15:29,480 It's easy to see the foundation that you've built. 341 00:15:29,480 --> 00:15:33,600 I can also easily see why you guys are so ready 342 00:15:33,600 --> 00:15:35,840 to move into other niches. 343 00:15:35,840 --> 00:15:37,920 The systems are on point. 344 00:15:37,920 --> 00:15:38,840 Somebody keeps going through that. 345 00:15:38,840 --> 00:15:39,840 You feel free to keep going. 346 00:15:39,840 --> 00:15:41,000 But I just wanted to say that, 347 00:15:41,000 --> 00:15:43,720 that anybody who's judging an existing business 348 00:15:43,720 --> 00:15:46,120 and the future of a business based on a website, 349 00:15:47,120 --> 00:15:48,360 you're missing the point. 350 00:15:48,360 --> 00:15:49,600 You need to talk to the visionary 351 00:15:49,600 --> 00:15:52,640 about where they're headed, not what they've already done. 352 00:15:52,640 --> 00:15:54,280 So where we're gonna take this, 353 00:15:56,840 --> 00:15:58,720 I'm not sure that there's an original idea 354 00:15:58,720 --> 00:15:59,880 anywhere out there. 355 00:15:59,880 --> 00:16:04,120 There may be ones that you mashed together 356 00:16:04,120 --> 00:16:06,280 that make it look somewhat unique. 357 00:16:06,280 --> 00:16:07,960 And the vision I have quite candidly 358 00:16:07,960 --> 00:16:12,960 is I want any service business across the country to say, 359 00:16:13,000 --> 00:16:14,480 of course I use ProValue. 360 00:16:14,480 --> 00:16:17,520 Why would I use anything else to operate my business? 361 00:16:17,520 --> 00:16:19,760 Much in the same way that people who have 362 00:16:21,560 --> 00:16:24,520 an e-commerce presence online 363 00:16:24,520 --> 00:16:27,120 say the same thing about Shopify. 364 00:16:27,120 --> 00:16:32,120 And so we have actually modeled this platform 365 00:16:32,120 --> 00:16:37,040 after Shopify, both in terms of architecture 366 00:16:37,040 --> 00:16:39,600 and having open APIs. 367 00:16:40,760 --> 00:16:43,480 The flexibility to grow the business 368 00:16:43,480 --> 00:16:45,400 with this architecture is, 369 00:16:46,360 --> 00:16:49,440 I won't say it's limitless, but it's pretty darn close. 370 00:16:49,440 --> 00:16:53,280 So we're really, really smoking happy about 371 00:16:54,160 --> 00:16:56,560 the performance of the platform right now. 372 00:16:56,560 --> 00:16:58,560 Really happy with the feedback we're getting 373 00:16:58,560 --> 00:17:00,440 from the pool service market. 374 00:17:00,440 --> 00:17:05,440 There are companies that have been out there 375 00:17:05,800 --> 00:17:10,240 for 10, 15 years and we're flipping apple carts, 376 00:17:10,240 --> 00:17:12,560 going into their customers and taking them 377 00:17:12,560 --> 00:17:16,920 because we saw something several years ago 378 00:17:16,920 --> 00:17:20,000 that was the benefit of a lot of, 379 00:17:20,000 --> 00:17:22,080 and I'm not knocking these guys, 380 00:17:22,080 --> 00:17:23,840 these other companies, they're great companies, 381 00:17:23,840 --> 00:17:28,480 but they focused on was how do we help our field staff, 382 00:17:28,480 --> 00:17:30,600 how do we help our company's field staff 383 00:17:30,600 --> 00:17:31,600 operate more efficiently? 384 00:17:31,600 --> 00:17:32,960 Thank you for being here today. 385 00:17:32,960 --> 00:17:35,440 I'm really happy that you tuned in to Vision Pros Live. 386 00:17:35,440 --> 00:17:38,080 I'm looking forward to seeing your reactions 387 00:17:38,080 --> 00:17:40,360 as these episodes continue to move forward. 388 00:17:40,360 --> 00:17:42,080 This is gonna get more and more fun. 389 00:17:42,080 --> 00:17:43,880 We'll have more and more engagement as well. 390 00:17:43,880 --> 00:17:46,000 We'll invite people to participate in the show 391 00:17:46,000 --> 00:17:48,360 and thank you for giving us your time and attention. 392 00:17:48,360 --> 00:17:51,080 Have an excellent time building out your vision 393 00:17:51,080 --> 00:17:58,080 and becoming a Vision Pro yourself.