1 00:00:00,000 --> 00:00:03,440 Tristan Palu, tell me about your vision. 2 00:00:05,100 --> 00:00:08,300 So my vision, is it, do you mean my vision 3 00:00:08,300 --> 00:00:11,000 as an entrepreneur, my vision as an advisor, 4 00:00:11,000 --> 00:00:13,840 my vision as a teacher? 5 00:00:13,840 --> 00:00:15,080 It's gonna be so strange. 6 00:00:15,080 --> 00:00:16,540 You get absolute freedom. 7 00:00:16,540 --> 00:00:18,140 Right now I'm looking at the cows 8 00:00:18,140 --> 00:00:19,460 in the field across the street, 9 00:00:19,460 --> 00:00:21,220 but that's my vision, but you are welcome 10 00:00:21,220 --> 00:00:23,300 to share any vision that you want to. 11 00:00:23,300 --> 00:00:25,380 Well, I have actually also a vision 12 00:00:25,380 --> 00:00:28,340 of a clear blue sky from my terrace, 13 00:00:28,340 --> 00:00:30,340 it's just out there. 14 00:00:30,340 --> 00:00:33,620 No, I think, well, my vision for life 15 00:00:33,620 --> 00:00:38,300 is that I want to, well, I've had this vision 16 00:00:38,300 --> 00:00:41,660 for quite a few years, is that I want to enjoy what I do. 17 00:00:41,660 --> 00:00:44,220 So I do lots of different things. 18 00:00:45,220 --> 00:00:47,780 I'm a kind of an entrepreneur. 19 00:00:47,780 --> 00:00:52,380 I have a couple of businesses that I'm developing. 20 00:00:52,380 --> 00:00:56,700 I'm an advisor and a consultant to several other businesses. 21 00:00:56,700 --> 00:00:59,900 I've been mentoring startups for 10 years. 22 00:00:59,900 --> 00:01:02,600 I like to work with entrepreneurs. 23 00:01:02,600 --> 00:01:06,860 I like to help them, because having a background 24 00:01:06,860 --> 00:01:09,980 in business strategy and business planning, 25 00:01:11,540 --> 00:01:13,940 I've realized that a lot of things are obvious for me, 26 00:01:13,940 --> 00:01:16,620 but they're not obvious to many people. 27 00:01:16,620 --> 00:01:20,060 So I like to help entrepreneurs kind of go 28 00:01:20,060 --> 00:01:24,460 from that vision to an actual business. 29 00:01:24,460 --> 00:01:25,300 And I love that. 30 00:01:25,300 --> 00:01:26,140 I like all this process. 31 00:01:26,140 --> 00:01:28,380 I want to put the ticker down here. 32 00:01:28,380 --> 00:01:29,840 You wrote this. 33 00:01:29,840 --> 00:01:30,980 So I'm gonna put this ticker down here 34 00:01:30,980 --> 00:01:34,420 so people can see about your passion about that business 35 00:01:34,420 --> 00:01:36,220 and the strategy and entrepreneurs 36 00:01:36,220 --> 00:01:39,980 and guiding them from failing to executing the vision. 37 00:01:39,980 --> 00:01:41,380 And I mean, I'm with you, man. 38 00:01:41,380 --> 00:01:44,700 It is a shame when somebody does not know how to execute 39 00:01:44,700 --> 00:01:45,740 and bring that to life. 40 00:01:45,740 --> 00:01:48,540 So yeah, let's go down that vein for sure. 41 00:01:48,540 --> 00:01:52,780 Yeah, I actually am writing a book about this. 42 00:01:52,780 --> 00:01:57,300 And I wrote like a smaller, like 30 page essay 43 00:01:57,300 --> 00:01:59,160 and I'm writing a longer book. 44 00:02:00,140 --> 00:02:03,980 And I'm even contemplating writing a PhD thesis 45 00:02:03,980 --> 00:02:04,940 on that topic. 46 00:02:04,940 --> 00:02:09,940 So I do like this idea of going from an idea to business. 47 00:02:11,140 --> 00:02:15,620 And because I think people fall in love with an idea 48 00:02:15,620 --> 00:02:20,620 and there is also this mythical creature 49 00:02:20,620 --> 00:02:25,620 that an entrepreneur will wake up one day 50 00:02:25,980 --> 00:02:28,300 and yeah, he had an idea 51 00:02:28,300 --> 00:02:31,420 and now he has a tremendous business. 52 00:02:31,420 --> 00:02:33,460 And I'm like, hmm, this is not true. 53 00:02:33,460 --> 00:02:35,700 It's like, this has never been true. 54 00:02:35,700 --> 00:02:39,280 And it's just a very lazy approach to entrepreneurship. 55 00:02:40,860 --> 00:02:45,300 So I like much more the process of being, you know, 56 00:02:45,300 --> 00:02:49,660 methodical about executing and building a business 57 00:02:49,660 --> 00:02:53,960 and scaling it and being ready to scale. 58 00:02:55,820 --> 00:02:59,820 And I often tell people, you know, 59 00:02:59,820 --> 00:03:02,340 where do you see yourself in one year? 60 00:03:02,340 --> 00:03:05,860 Just to probe a bit, I'm gonna be a market leader. 61 00:03:05,860 --> 00:03:09,260 I'm like, okay, this implies ABCD. 62 00:03:09,260 --> 00:03:10,600 Are you ready for that? 63 00:03:10,600 --> 00:03:14,980 It means next month you need 300 employees, your 20 people. 64 00:03:14,980 --> 00:03:17,140 How are you gonna do this? 65 00:03:17,140 --> 00:03:20,260 So it's always, you know, it's not crushing dreams, 66 00:03:20,260 --> 00:03:24,260 but it's more bringing people to reality 67 00:03:24,260 --> 00:03:29,260 and to the fact that grinding means, you know, 68 00:03:30,380 --> 00:03:31,740 it's- 69 00:03:31,740 --> 00:03:33,240 Wearing something down. 70 00:03:34,660 --> 00:03:38,260 Yeah, consistency over motivation. 71 00:03:38,260 --> 00:03:39,100 You know, it's like, 72 00:03:39,100 --> 00:03:41,100 you're never gonna be motivated every day. 73 00:03:41,940 --> 00:03:42,780 Anyway, this is my vision. 74 00:03:42,780 --> 00:03:43,620 There's a balance there. 75 00:03:43,620 --> 00:03:44,440 No, I love it. 76 00:03:44,440 --> 00:03:45,280 There's a balance there, 77 00:03:45,280 --> 00:03:50,280 but I love that you understand the base and the process 78 00:03:50,340 --> 00:03:52,540 and the reality that exists 79 00:03:52,540 --> 00:03:55,580 in order for a rocket launch to take place. 80 00:03:55,580 --> 00:03:56,660 You're talking about that. 81 00:03:56,660 --> 00:03:58,180 You're not talking about the rocket launch 82 00:03:58,180 --> 00:04:00,980 and how it has to happen today and like, let's go, right? 83 00:04:00,980 --> 00:04:02,980 You're talking about adding some, 84 00:04:02,980 --> 00:04:04,300 like being pragmatic about it. 85 00:04:04,300 --> 00:04:05,540 And you show that in your website. 86 00:04:05,540 --> 00:04:07,460 You mind if I pull that up? 87 00:04:07,460 --> 00:04:08,700 I'm gonna pull it up while we talk. 88 00:04:08,700 --> 00:04:12,700 So strategy Y being the brand, 89 00:04:12,700 --> 00:04:14,740 again, you mentioned this idea that, 90 00:04:14,740 --> 00:04:16,380 no, it doesn't happen in one day. 91 00:04:16,380 --> 00:04:18,980 You don't just plant a rocket on the ground and then, 92 00:04:18,980 --> 00:04:21,340 you know, hey, let's send this up in space 93 00:04:21,340 --> 00:04:23,020 and possibly blow up. 94 00:04:23,020 --> 00:04:26,300 There's repercussions for people who rush it. 95 00:04:26,300 --> 00:04:30,060 So talk to me about what elements of, 96 00:04:30,060 --> 00:04:35,060 what are the elements of strategy or business growth 97 00:04:35,060 --> 00:04:38,180 that entrepreneurs are often overlooking, you know, 98 00:04:38,180 --> 00:04:40,140 and turning, turning and putting their blinders on 99 00:04:40,140 --> 00:04:41,740 and saying, no, I don't need to look at that. 100 00:04:41,740 --> 00:04:45,780 They should be considering in the process of launch. 101 00:04:45,780 --> 00:04:46,940 Yeah, I see. 102 00:04:46,940 --> 00:04:50,620 I love the passion of entrepreneurs and, you know, 103 00:04:50,620 --> 00:04:55,180 what they come up with an idea. 104 00:04:55,180 --> 00:04:57,820 And usually, you know, I tell people that, 105 00:04:57,820 --> 00:04:59,660 you know more the market than I do. 106 00:04:59,660 --> 00:05:01,420 You've probably done your homework 107 00:05:01,420 --> 00:05:03,300 and you know what you want to do. 108 00:05:03,300 --> 00:05:07,620 And I'm here to kind of try to bring that energy 109 00:05:07,620 --> 00:05:12,620 into a plan, into something that actually works. 110 00:05:14,060 --> 00:05:18,020 And where I see many people failing is that 111 00:05:18,020 --> 00:05:19,900 they're saying the idea in itself 112 00:05:19,900 --> 00:05:23,740 is what makes a great business. 113 00:05:23,740 --> 00:05:28,700 Oh, well, I've identified this need for whatever. 114 00:05:28,700 --> 00:05:30,260 And I'm like, yeah, sure. 115 00:05:30,260 --> 00:05:33,620 First, you know, let's take a step back. 116 00:05:33,620 --> 00:05:35,620 What is the market? 117 00:05:35,620 --> 00:05:37,940 You know, how big is it? 118 00:05:37,940 --> 00:05:39,500 Have you tested with customers? 119 00:05:39,500 --> 00:05:41,660 Do we have paying customers? 120 00:05:41,660 --> 00:05:42,820 No, no, no. 121 00:05:42,820 --> 00:05:44,220 And then you're like, okay, well, you know, 122 00:05:44,220 --> 00:05:47,300 let's refine a bit what you want to do. 123 00:05:47,300 --> 00:05:52,300 So I think it's this boring part of business planning. 124 00:05:52,580 --> 00:05:56,060 I'm not saying that you need to spend a million hours 125 00:05:56,060 --> 00:05:56,900 on the plan. 126 00:05:56,900 --> 00:06:00,340 It's write something simple, start executing, 127 00:06:01,220 --> 00:06:04,900 test the ideas, test the plan, adjust, 128 00:06:04,900 --> 00:06:07,580 but have something in writing because this is when 129 00:06:07,580 --> 00:06:10,860 when you see that things are not gonna work. 130 00:06:10,860 --> 00:06:12,220 What is the distribution? 131 00:06:12,220 --> 00:06:13,540 What is the marketing? 132 00:06:13,540 --> 00:06:16,140 You know, who are your customers? 133 00:06:16,140 --> 00:06:17,420 Oh, maybe they are. 134 00:06:17,420 --> 00:06:20,660 Okay, well, let's get back to the drawing board here. 135 00:06:22,340 --> 00:06:25,340 And for me, it's just answering basic questions. 136 00:06:25,340 --> 00:06:26,220 What are you selling? 137 00:06:26,220 --> 00:06:27,620 Who are you selling it to? 138 00:06:27,620 --> 00:06:29,260 How are you selling it to? 139 00:06:29,260 --> 00:06:30,820 How much? 140 00:06:30,820 --> 00:06:33,820 And then you realize many people can't answer 141 00:06:33,820 --> 00:06:36,380 these basic questions about their business. 142 00:06:36,380 --> 00:06:37,700 It's absolutely. 143 00:06:37,700 --> 00:06:41,460 And, you know, in basketball, 144 00:06:41,460 --> 00:06:44,700 there's this concept of fundamentals. 145 00:06:44,700 --> 00:06:46,820 All sports have it, but in basketball, 146 00:06:46,820 --> 00:06:49,740 because I'm from San Antonio, we had the big fundamental. 147 00:06:49,740 --> 00:06:51,620 We had Tim Duncan on our team. 148 00:06:51,620 --> 00:06:56,180 And Tim Duncan is notorious for being boring 149 00:06:56,180 --> 00:06:59,020 in how he plays basketball and doing all the basic things. 150 00:06:59,020 --> 00:07:02,300 And yet he has the most, the highest winning percentage 151 00:07:02,300 --> 00:07:06,100 of any athlete of any sport of all time. 152 00:07:07,940 --> 00:07:10,740 It has a lot to do with the fact that he's dedicated 153 00:07:10,740 --> 00:07:12,420 to the principles. 154 00:07:12,420 --> 00:07:14,020 Somebody fact-checked me on that, by the way. 155 00:07:14,020 --> 00:07:17,060 I'd like to see if I'm wrong about him being number one 156 00:07:17,060 --> 00:07:20,300 of all time in relation to win percentage. 157 00:07:20,300 --> 00:07:24,940 But I wanna dive into a deeper question for you, 158 00:07:24,940 --> 00:07:26,540 specifically. 159 00:07:26,540 --> 00:07:30,260 So strategy, not many kids, you know, 160 00:07:30,260 --> 00:07:31,860 at kindergarten when they ask, you know, 161 00:07:31,860 --> 00:07:33,580 what are you gonna do for a living? 162 00:07:33,580 --> 00:07:34,860 Probably answer like, 163 00:07:34,860 --> 00:07:37,540 I'm gonna be a strategist for businesses. 164 00:07:37,540 --> 00:07:40,380 So what's the story behind your why? 165 00:07:40,380 --> 00:07:43,020 How did you, you know, I'm curious what your why is, 166 00:07:43,020 --> 00:07:45,140 but the story behind it too. 167 00:07:45,140 --> 00:07:48,140 How did you get to where you cared 168 00:07:48,140 --> 00:07:50,020 about strategy for businesses? 169 00:07:51,980 --> 00:07:54,180 Yeah, I think, I mean, as many people, 170 00:07:54,180 --> 00:07:57,940 it's not totally random, but. 171 00:07:57,940 --> 00:07:59,900 So I went to business school. 172 00:07:59,900 --> 00:08:04,220 I did a master's degree in management 173 00:08:04,220 --> 00:08:06,060 and I majored in finance. 174 00:08:06,060 --> 00:08:08,860 So I wanted to work in finance. 175 00:08:08,860 --> 00:08:10,700 You know, I had this image, 176 00:08:10,700 --> 00:08:13,900 gonna work on Wall Street and make a lot of money 177 00:08:13,900 --> 00:08:15,540 and it looked appealing. 178 00:08:15,540 --> 00:08:19,340 So after I completed my master's degree, 179 00:08:19,340 --> 00:08:24,340 I went to London to work in mergers and acquisitions, 180 00:08:24,420 --> 00:08:25,580 investment banking. 181 00:08:27,100 --> 00:08:29,260 And I realized that actually, 182 00:08:29,260 --> 00:08:32,620 probably wasn't for me, like the hours were very long. 183 00:08:32,620 --> 00:08:35,500 It was very, a bit frustrating 184 00:08:35,500 --> 00:08:37,140 that you were looking at businesses, 185 00:08:37,140 --> 00:08:39,780 looking at what they do, going to sell them, buy them, 186 00:08:39,780 --> 00:08:44,380 but you were not going into the core of what they were doing. 187 00:08:44,380 --> 00:08:49,380 So I ended up in the corporate strategy team of a bank. 188 00:08:51,460 --> 00:08:53,740 So working on the strategy of the bank 189 00:08:53,740 --> 00:08:56,020 and what they wanted to do. 190 00:08:56,020 --> 00:08:59,580 And it was at the pivotal moment of that bank 191 00:08:59,580 --> 00:09:02,740 because it was being carved out. 192 00:09:02,740 --> 00:09:07,740 So being separated from the other, 193 00:09:07,940 --> 00:09:10,540 the main company, which was in Australia 194 00:09:10,540 --> 00:09:12,540 and it was being separated 195 00:09:13,620 --> 00:09:18,620 and as an independent business in the UK. 196 00:09:19,460 --> 00:09:21,100 So it was a super interesting moment 197 00:09:21,100 --> 00:09:26,100 to work in business strategy within that organization. 198 00:09:26,180 --> 00:09:28,260 And then it went through a few things. 199 00:09:28,260 --> 00:09:32,900 So I ended up randomly in business strategy 200 00:09:32,900 --> 00:09:36,700 and I found it like super appealing to work into planning, 201 00:09:36,700 --> 00:09:40,020 into launching new businesses, new products. 202 00:09:40,020 --> 00:09:41,940 And then I also like focused a lot 203 00:09:41,940 --> 00:09:45,880 on developing new businesses with other companies. 204 00:09:46,980 --> 00:09:49,300 And I spent a few years doing that 205 00:09:49,300 --> 00:09:52,580 and it was super interesting. 206 00:09:52,580 --> 00:09:55,860 And then I decided to leave the UK 207 00:09:55,860 --> 00:09:58,140 and I started doing consulting and advisory 208 00:09:58,140 --> 00:10:02,740 on the back of that experience working in business strategy. 209 00:10:02,740 --> 00:10:06,500 But to answer your question, why I became, 210 00:10:06,500 --> 00:10:08,300 well, I guess while working, 211 00:10:08,300 --> 00:10:13,300 I found like strategy and innovation quite interesting. 212 00:10:13,300 --> 00:10:18,300 And obviously coming from a finance background, 213 00:10:21,380 --> 00:10:24,180 a lot of strategic decisions are linked to finance, 214 00:10:24,180 --> 00:10:26,260 which is helping me now 215 00:10:26,260 --> 00:10:28,900 because a lot of the time when you're saying 216 00:10:28,900 --> 00:10:31,260 as you advise a company on how to grow, 217 00:10:31,260 --> 00:10:34,060 there is an element of where do we get the money from 218 00:10:34,060 --> 00:10:37,740 when you can't generate that revenue fast enough. 219 00:10:37,740 --> 00:10:39,740 So obviously my background helps a lot 220 00:10:40,700 --> 00:10:42,980 with the number of questions linked to 221 00:10:42,980 --> 00:10:43,860 how do we grow? 222 00:10:43,860 --> 00:10:45,220 Hey, well, we need money. 223 00:10:46,700 --> 00:10:49,540 But yeah, this is the story behind my why. 224 00:10:49,540 --> 00:10:50,900 Thank you for being here today. 225 00:10:50,900 --> 00:10:53,380 I'm really happy that you tuned into Vision Pros Live. 226 00:10:53,380 --> 00:10:56,020 I'm looking forward to seeing your reactions 227 00:10:56,020 --> 00:10:58,300 as these episodes continue to move forward. 228 00:10:58,300 --> 00:11:00,020 This is gonna get more and more fun. 229 00:11:00,020 --> 00:11:01,820 We'll have more and more engagement as well. 230 00:11:01,820 --> 00:11:03,940 We'll invite people to participate in the show 231 00:11:03,940 --> 00:11:06,300 and thank you for giving us your time and attention. 232 00:11:06,300 --> 00:11:09,020 Have an excellent time building out your vision 233 00:11:09,020 --> 00:11:14,020 and becoming a Vision Pro yourself.