So Sonia, tell me about your vision.
It's really been my vision and the real reason
that I actually established this business was
because I've seen so many times where business owners
actually are along the ride on their business
and they're doing the day to day,
but they're not actually sure why they're doing it.
They don't actually have a plan for themselves
and what their personal outcome is for the business.
They might strategically plan for their business.
They might do all the right rhythms for their business
to ensure the business is successful,
but what they don't actually do is look inward
for themselves and say, why am I actually doing this?
And then utilizing their business as the vehicle
to get them where they wanna go in their life.
And a lot of times they get to the end
of their business journey and they think,
I'll just sell and live off whatever I can get.
And it's not enough.
It's not enough and they've worked really hard
in their life to actually walk away
and not have the outcome that they actually really wanted.
They've grown this amazing vehicle as their business,
but what's in it for them at the end?
And that's what I'm really passionate about and my purpose
and why I established my consulting business initially.