1 00:00:00,000 --> 00:00:01,160 Where did it come from? 2 00:00:01,160 --> 00:00:02,860 Such a, I know, right? 3 00:00:04,380 --> 00:00:06,900 There's probably multiple places. 4 00:00:08,880 --> 00:00:13,100 Okay, I'm gonna go all the way back to when I was about 10. 5 00:00:13,100 --> 00:00:15,200 And I don't know why I remember this, 6 00:00:15,200 --> 00:00:19,020 but I was obsessed with successful musicians 7 00:00:19,020 --> 00:00:20,320 when I discovered music. 8 00:00:20,320 --> 00:00:22,720 This is gonna go way before your time, 9 00:00:22,720 --> 00:00:24,640 but I was a 70s music kid. 10 00:00:25,520 --> 00:00:29,240 Okay, so there was this group called The Carpenters, 11 00:00:29,240 --> 00:00:31,960 and it was this whole, I sort of, 12 00:00:31,960 --> 00:00:34,940 and I became obsessed with their success. 13 00:00:35,960 --> 00:00:38,880 And I don't know, it was like, I mean, her voice, 14 00:00:38,880 --> 00:00:41,560 there's all that, you know, the sound at the time 15 00:00:41,560 --> 00:00:43,400 and everything, I just remember falling in love 16 00:00:43,400 --> 00:00:46,100 with that sound, falling in love with music. 17 00:00:47,340 --> 00:00:49,560 But behind the curtain, I was like, okay, 18 00:00:49,560 --> 00:00:52,520 how are they getting their music into the world? 19 00:00:52,520 --> 00:00:55,300 Like, I was obsessed with how it was happening. 20 00:00:55,300 --> 00:00:58,960 And it's a little bit like today's world 21 00:00:58,960 --> 00:01:01,760 is fascinated with Taylor Swift. 22 00:01:01,760 --> 00:01:03,740 Like, how did that happen? 23 00:01:04,920 --> 00:01:06,520 Right, I mean, she started doing okay, 24 00:01:06,520 --> 00:01:08,180 and then, you know, she's, and then all of a sudden, 25 00:01:08,180 --> 00:01:11,440 boom, right, it just reaches a level. 26 00:01:11,440 --> 00:01:16,080 And so this phenomenon of reach and impact 27 00:01:16,080 --> 00:01:18,020 I became fascinated by. 28 00:01:19,120 --> 00:01:19,960 And some people say, 29 00:01:19,960 --> 00:01:21,720 well, that's just about becoming famous. 30 00:01:21,720 --> 00:01:25,240 I said, no, it's actually about the impact from the fame. 31 00:01:25,240 --> 00:01:27,680 And if anybody's doing it well right now, 32 00:01:27,680 --> 00:01:30,240 and I think in the musical or the entertainment business, 33 00:01:30,240 --> 00:01:32,680 Taylor Swift, as we all are aware of, 34 00:01:32,680 --> 00:01:37,680 is playing the impact and inspiration and, you know, 35 00:01:38,080 --> 00:01:41,720 music game at a level that's beyond our wildest imaginations. 36 00:01:41,720 --> 00:01:44,000 And then she gives back $100,000 to the drivers. 37 00:01:44,000 --> 00:01:48,000 And we all know it's all planned, beautiful, 38 00:01:48,000 --> 00:01:50,220 but it's all impact oriented. 39 00:01:52,180 --> 00:01:54,640 So that's a long answer, but I remember thinking, 40 00:01:54,640 --> 00:01:56,040 I don't remember, like in my teens, 41 00:01:56,040 --> 00:01:58,720 I was like, how are they having that impact? 42 00:01:58,720 --> 00:02:00,280 How is that impact happening? 43 00:02:00,280 --> 00:02:05,160 How is that voice getting into my living room in 1973? 44 00:02:05,160 --> 00:02:07,240 So it was literally about the speakers, 45 00:02:07,240 --> 00:02:11,160 about the record, where I bought it, how did it get made? 46 00:02:11,160 --> 00:02:15,380 I became obsessed with turning something that doesn't exist 47 00:02:15,380 --> 00:02:17,680 into something that I can experience. 48 00:02:17,680 --> 00:02:19,080 How does that happen? 49 00:02:20,100 --> 00:02:22,200 And then Steve Jobs came along in my life 50 00:02:22,200 --> 00:02:24,540 and changed the game for me completely. 51 00:02:24,540 --> 00:02:25,720 And I've never turned back. 52 00:02:25,720 --> 00:02:27,800 I'm an Apple freak. 53 00:02:27,800 --> 00:02:29,480 Be a little bit of that guy. 54 00:02:29,480 --> 00:02:33,360 That man obviously, you know, put it on its head. 55 00:02:33,360 --> 00:02:34,200 Yeah. 56 00:02:34,200 --> 00:02:36,120 You know, and as we all know, 57 00:02:36,120 --> 00:02:40,320 we're all now in the expansion of his, by the way, 58 00:02:40,320 --> 00:02:43,520 consciousness of, I believe I can make something 59 00:02:43,520 --> 00:02:46,360 out of nothing that's never been invented before. 60 00:02:47,200 --> 00:02:48,040 Right? 61 00:02:48,040 --> 00:02:49,320 I mean, he literally like this iPhone thing. 62 00:02:49,320 --> 00:02:50,960 Like, how does that, how does, like, 63 00:02:50,960 --> 00:02:52,760 I mean, I remember him being interviewed and he goes, 64 00:02:52,760 --> 00:02:53,800 I don't want any tools. 65 00:02:53,800 --> 00:02:55,000 The tool is the finger. 66 00:02:55,000 --> 00:02:56,880 Go figure it out. 67 00:02:56,880 --> 00:02:59,080 It's literally the conversation he had with the engineers. 68 00:02:59,080 --> 00:02:59,920 Figure this out. 69 00:02:59,920 --> 00:03:01,960 And there was technology being made on 70 00:03:01,960 --> 00:03:04,600 when you touch this thing and we all know. 71 00:03:04,600 --> 00:03:09,600 Now that's remarkable to take some dream of something that, 72 00:03:10,560 --> 00:03:11,760 you know, what came to him? 73 00:03:11,760 --> 00:03:13,120 Like it comes like a download. 74 00:03:13,120 --> 00:03:14,520 I want this to be in the world. 75 00:03:14,520 --> 00:03:16,240 How do I make it real? 76 00:03:16,240 --> 00:03:24,240 I became obsessed with that conversation, still am.