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Where are you going with this vision?

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Ultimately, the goal is to create the leading company in the book publishing industry that incorporates AI.

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And that's where I'm headed. So far, it's looking pretty good.

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One of the biggest challenges that AI specifically is facing, and I think you're probably aware of that, is the ethics issue.

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Sure.

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Have you incorporated that in your process of using AI?

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Well, philosophically, that's a big question. Like ethically, how does AI fit in with kind of everything we do?

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And it's also an issue in book publishing in smaller ways.

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Like, for example, an ethical issue that we deal with is when authors will ask us, is it ethical for me to use my own name with a book that AI has technically written?

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And I try not to answer ethical questions, because I think like that's something that people need to think about on their own.

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Like, I don't want to be the moral or an ethical guide for other people in this industry.

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I mean, that's not my place, I don't think.

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But I kind of ask them to think about some of the implications. Like, do you think it's misleading?

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How much of the work did you actually put into this book? Like, how much of it is yours versus AI?

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And based on that, that's how I think you should make the decision.

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Another ethical question that comes up, and this one I kind of have a pretty firm answer to, but of course I let the authors make their own decisions.

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When the author comes up with a pen name for the work, very often that's what people choose to do because they don't want to take credit for AI's work.

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Is it ethical to give that pen name credentials and like degrees like Phil Johnson, PhD? Like, is that ethical?

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And for me, I'd say no. I say that's crossing the line. I don't think you could come across it.

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You can say a PhD wrote this when a PhD did not actually write it.

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Similarly with any kind of designations after the name, I think that definitely crosses the line.

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But again, I offer my guidance. I'm not the morality police. If somebody wants to do that, then they could do it and deal with the consequences.