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Where would you say that this vision of building this culture and essentially your business come from?

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Yeah, it's a great question. I I

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actually searched for these types of services when I was when I was in a role where I really needed them and

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a quick backstory about me is I

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was in a situation where it was such a blessing and disguise but a

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CFO that was kind of over that I had to report to was left a position

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with only you know, two or three months of my time being here and so a lot of the the CFO type of responsibilities

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Kind of fell to me in that in that moment and I had to learn quickly

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and so there were about three different service offerings that I

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Shopped for along the way in terms of my training over the years

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and the first one being you know, a bookkeeping company that really sent me a

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they said they did CFO services and their CFO services was a

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it was a management report that was just spit out from QuickBooks and they took the

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Financial data and put it into their spreadsheet and then they sent me an email and said here's your management report with no analysis with no

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Here's how we get from A to B. Here's here

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You know, we're restructuring X Y and Z to make this more, you know strategic or make more efficient from an operational standpoint

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And so what that what that felt was?

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Well, this is not very helpful for me to really grow my business, but it came with the title of the CFO

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so that was one before we moved on from them then I went to a CPA firm and

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The CPA firm was was great in terms of the taxes

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But at the end of the day, it was really hot, you know controller work, which they were helping me achieve

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And so well, it was very helpful from a controller standpoint. They helped a lot of the efficient processes

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There were still lots of question marks around. Well, how do we how do we grow this business?

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How do we take what we have and go into this different market and you know some

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Larger strategic questions that were looming and found that they weren't able to help that much either

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and then lastly I we hired a CFO coach who

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Was great technically but oftentimes showed up with hey

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What do you want to talk about today and there was nobody really driving this?

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And so what I found is that in my search of these services I

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found

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Not that they may not exist but that there was a hole in the market for small business owners

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Where there's just this massive gap and that we find that so many of these people

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These small business owners, they can't afford to go out and hire a full-time CFO

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and

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You know, they they oftentimes feel like they're they go to their CPA or they go to their

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Their bookkeeper and they're asking for help and they find that the while they're great at their roles

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They're more focused on the past and everything that they the business owner wants is in the future

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And so how do you marry these two and they find that you know these vendors?

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That's not their job and that's not their role. And so we've created our suite of services so that

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business owners can really understand how their goals in the future can be mapped to what is happening in the financial

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And how we create a roadmap to get from where they are today to where they want to be at an affordable price point

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So you're getting the value of high-level strategic thought at a fraction of the cost?