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Where would you say this vision came from?

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You know, it's funny, I was always in the corporate world, so I wasn't the traditional

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entrepreneur from childhood.

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It wasn't something I set out to do.

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I think I just, you know, over my years of being in corporate, I decided that I didn't

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really want to be a corporate mum.

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That was the truth.

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And high five to anyone who is doing that.

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I think everything is hard when you become a mum if you're working.

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But I decided I didn't want to do that.

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And I guess maybe I was solving my own problem.

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I really wanted to prove that you could actually build a scalable company without blowing

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yourself up.

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Because I knew that that was something I needed to do.

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Because I made the decision to launch my own company at the same time as having kids.

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Now, my first company wasn't this one.

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So this is interesting, right?

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So the vision probably, I did have a vision that was similar, but it was more around the

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financial end of companies because my background was in the financial industry.

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But I guess I started out doing some consulting with businesses initially in the early days

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when I first left corporate.

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And I saw that one of the acute problems I saw was this issue of them not being able to

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get out of the weeds and actually get the work done and actually move forward.

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And this is still happening.

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So I just had conversations over the last few days with businesses where they don't

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realize that this is actually a major problem, is the ability, the burnout, that everyone's

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trying to do more, be more productive.

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And my philosophy is more like, well, no, we need to get better at creating dynamite

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processes and systems and architecture and actually plugging great assistance in to run

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those processes.

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And actually, you bring the cost of your people's strategy down, dramatically doing that.

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So I think maybe in my own way, I knew that I had to be a great delegator if I was going

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to pull off my own vision for my personal life.

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And from that, I sort of pivoted out of the first foray into business, and I ended up

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going into this philosophy point of view and into this business.

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And that was nine years ago.

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Here we are today.