Where would you say this vision came from?
You know, it's funny, I was always in the corporate world, so I wasn't the traditional
entrepreneur from childhood.
It wasn't something I set out to do.
I think I just, you know, over my years of being in corporate, I decided that I didn't
really want to be a corporate mum.
That was the truth.
And high five to anyone who is doing that.
I think everything is hard when you become a mum if you're working.
But I decided I didn't want to do that.
And I guess maybe I was solving my own problem.
I really wanted to prove that you could actually build a scalable company without blowing
yourself up.
Because I knew that that was something I needed to do.
Because I made the decision to launch my own company at the same time as having kids.
Now, my first company wasn't this one.
So this is interesting, right?
So the vision probably, I did have a vision that was similar, but it was more around the
financial end of companies because my background was in the financial industry.
But I guess I started out doing some consulting with businesses initially in the early days
when I first left corporate.
And I saw that one of the acute problems I saw was this issue of them not being able to
get out of the weeds and actually get the work done and actually move forward.
And this is still happening.
So I just had conversations over the last few days with businesses where they don't
realize that this is actually a major problem, is the ability, the burnout, that everyone's
trying to do more, be more productive.
And my philosophy is more like, well, no, we need to get better at creating dynamite
processes and systems and architecture and actually plugging great assistance in to run
those processes.
And actually, you bring the cost of your people's strategy down, dramatically doing that.
So I think maybe in my own way, I knew that I had to be a great delegator if I was going
to pull off my own vision for my personal life.
And from that, I sort of pivoted out of the first foray into business, and I ended up
going into this philosophy point of view and into this business.
And that was nine years ago.
Here we are today.