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Where are you going with your vision at this point?

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Well, I think my vision at this point is that

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I have a unique business model.

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And in my book, I share that business model

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with the people who buy the book.

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Now, I've reached a certain point in my life

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where I want to share what I've learned with other people.

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You know, there are a lot of people in real estate

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who come into real estate and fail.

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There are a lot of people who don't have a vision,

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don't know how to create a business model.

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And without a business model and a vision,

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it's pretty hard to write a marketing plan.

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And in real estate brokerage,

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marketing is probably 75 to 90% of the expense

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in a typical brokerage firm, okay?

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So if they don't know how to write a business model

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and they don't know how to create a marketing plan,

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they're probably not gonna be successful in real estate.

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And that's why you have a very high turnover

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in agents and offices.

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People come into the business that are totally unprepared.

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I would like to share, I taught real estate

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at the Ebby Halliday Career Development Center

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for about three years.

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And I shared with new agents how to get started

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in real estate and how to build their business.

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This book is simply a continuation of that.

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So I guess what I would say is

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I created something new and different.

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I'm sharing it now.

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I'm sharing it because, you know,

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I've made some really great money in my life

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and I'm not really doing the book to make money.

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Although everyone likes to be successful

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in what they're doing, I think.

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But I think my real goal here is to help people

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to not come into real estate and fail.

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And I think your podcast, Vision Pros,

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many people, I love the concept by the way,

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but many people go into real estate without a vision.

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They think it's a job.

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They think that most people,

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most people are socially conditioned,

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especially in the United States,

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to think that real estate agents are all successful.

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They all make a lot of money.

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They drive an expensive car

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and they probably belong to a country club, okay?

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And that's not the case.

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There are a lot of real estate agents that struggle.

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So I guess the next continuation is to write books.

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While I continue to do my real estate

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and provide superior client care to my clients

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that I work with,

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you know, I think that's where it's headed is

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for me to help other people.

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I've been successful in what I've done,

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so I'm sharing that.