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What is your why behind doing it every day?

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uh, I think the you know, it's um

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it's

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My why and one of my clients says, you know, it says, you know, it says like, you know, you love this stuff

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And I I don't you know, obviously I don't love seeing my clients my clients in crisis

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but

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I to me on looking at a situation and seeing how it's going to play out

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um

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And trying to to figure out the best way the best path forward, you know to me. It's very it's very exciting

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Um to to deal with that because it's a fluid situation. It's brand new. It's different

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um, and so you have to have uh, you know, you have to have a uh, a plan that makes you have to have

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uh, just be prepared to think think these all these things all the way through and so, um, you know, they typically

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You know move fast

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um, and uh in that and it's exciting, you know, so that's the that's what gets me, you know

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Gets me going about this sometimes some people are are kind of terrified of this and it and rightly so you know

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um for me

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I mean part of what makes it interesting for me is that you know, most of my clients I have relationships with them

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But i'm not in their building

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And i'm not it's not my um

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you know, um

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it's it's uh

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I'm I can be objective and I can give them, you know sound advice because i'm not in the building

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I'm not worrying about my job

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I'm not worrying about you know

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How i'm going to pay my rent or my if I lose my job or if this happens if that happens or if i'm

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Culpable for something i'm just trying to help them get you know, do a better job with their with their business

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That's what gets me gets me going

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it's interesting because similar to what I do I

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Produce podcasts so i'm always behind the scenes

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It feels like your job is also somewhere in that same vein where if we don't hear from john

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That's a good day type situation

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Well, yeah, I know I mean obviously if you don't if uh if i'm not if if

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Things are okay if i'm not involved, right? So yeah, there's uh, there's certainly

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Um, there's there's some no news is good news there for sure for sure

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I mean, I typically do not I mean I can sort of take that sort of forward role and serve as a spokesperson

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And i've done that before

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um

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But you know part of what i'm trying to do is i'm in many cases i'm trying to make a make a crisis situation

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Kind of make it go away

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um, sometimes the sometimes there's there's information that gets out something happening with a business and

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It's just not true

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And so but somebody's jumped on it and somebody's, you know

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Reporter listened to somebody to a person and that person said something that's sort of true, but it's not completely true

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Uh, and you know that you you know, and that that's actually one of the more most rewarding things in

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um for me is is is is kind of killing a negative story

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And you know, those are sort of those are like really

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Kind of harsh kind of terms, um, but you know killing a story. It's typically just this industry term

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um, but you know the

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Getting the you know getting getting a media outlet to realize there's no news here

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This is not what you think it is you you think you're on to

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You know the next great, you know watergate type of thing. Um, it's not

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It's a problem not a Ortiz problem that could get here

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But it's diyllic and I think you've showed a great example of what it was before

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Right? So dep mai

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Leap into the