where did this exactly come from of helping entrepreneurs, educating them?
Yeah, I think part of it comes from our own experience as being entrepreneurs.
So as we have built our own software products and had issues with marketing and growing those,
I think we started doing digital marketing over a decade ago. And then Josh, Zach and I aren't
software developers. And so we felt the pain of getting our own software developed. And I think
that led to Cloudburst and doing software development for ourselves and for other
founders and entrepreneurs. With Rainmaker, I've been doing LinkedIn automation for over five years,
but Rainmaker is a company, it's only six months old. And so I think the vision of helping other
entrepreneurs through our businesses really a lot of times came out of our own frustration
and trying to figure things out for ourselves, which allowed us to start applying that to
businesses where we can help other entrepreneurs. So I think then twofold is the actual axe,
which is one, providing services, which is great, and it allows us to build businesses and to
generate revenue. But I think the other part of it is very much around the education component,
because now that we've mastered these different industries and areas of expertise, we can really
share that and help other entrepreneurs. So I think there's that aspect to it as well.
Thank you for sharing that. Can you tell me more about that education component? What exactly do
you do in that scenario? Yeah. So for me, specifically with Rainmaker, clients are hiring
me for my strategy and for my automation. But about 95% of what I am doing on any client's
LinkedIn account are really automating the manual actions that they would be taking. And through
that automation, they're able to achieve more scale. But what that allows me to do from an
educational standpoint is to say, this is how you should be using LinkedIn. This is how I've used
it the last five years. This is where I have seen success. And they can literally take those
strategies, those campaign types, and begin applying it to their LinkedIn accounts manually.
And just start improving their performance on LinkedIn. They don't even need me or Rainmaker.
It's only if they want to apply some level of automation and scale that they would want to use
me. So it's very freeing to be able to share these very specific strategies that if a business does
it right, I don't see how they would fail on LinkedIn. And knowing that they could do all of
this without me if they wanted. And so I just love sharing that education.
And usually you get invited to people to speak about these things. Do you have a program that
you give people online? Or do you have a course that people can take? What is it exactly?
Yeah, that's a great question. Right now it's just me speaking and talking. Going on to podcasts,
I was one earlier today. I met with a founder earlier today and spent almost an hour talking
with him about how they should be using LinkedIn. And they want to use me. Great. If they don't,
I'm fine with that too. So I think that there isn't a program other than hiring me for the
automation. I don't have anything else. But I do want to turn rainmakergrows.com into a more of a
learning resource. So one of the pages already on that site is a campaigns page. And there's like
12 different campaign types that everyone should be considering for their LinkedIn account.
And only one of them requires a unique way that rainmaker can get at data and export data out of
LinkedIn. The other 11 campaign types, anybody else can use. Well, yeah, there it is. So
11 out of those 12, anybody can go do manually.