Would you say that is also your line of why you do it,
what you do?
Yeah, because it's so unfortunate.
That's just all, for all these agencies,
I feel bad for them because some of them
are really, really good and they deserve to get some work.
But in the inbox of all their people they're pushing to,
it's just white noise and no one's paying
any attention to it.
So how do they get the business?
How do they cut through that traffic?
And that's one of the whys is to help the agencies
get better management and get the real business
that they actually deserve.
But we don't represent the agencies, to be clear.
We don't take any money from agencies.
And for the client, oh my gosh, I mean, how much time?
It's not the fact that you would waste three to four months
doing the research to find the agency,
only to find out that you got a hoodwinked
and it was a bait and switch.
They brought some people to the interview
and they're not available at the time of the contract.
Oh, funny how that worked out.
But I've got these other people who are just as good,
just as good, that they just recruited to get
this contract going.
And so you end up with this, it's just like a startup,
you've heard of the cycle of a startup,
it's sort of this hope and aspirational period
where you get your first customers
and then you get this trough of despair as it's called.
And then the short and the long.
Yeah, so the same thing happens with most clients
in that when they go on their own,
they get really pumped based on the call they had
with the CEO or the CTO of the agency
and they sound like they're gonna be perfect,
they know exactly what we need to do.
But that's the thing is they take those calls
all day long every day.
So they know exactly what to say to make them sound good.
And the vendor, the buyer is maybe the first time
they've ever gone through this process.
They don't really have a good process to figure things out.
So their expectations go up, the reality is down here.
And then after a couple of sprints, they go,
oh my gosh, we made a big mistake.
And either they cut loose after a couple of months
or they just plow on and try and make it work.
I've sunk so much time into this,
I'm gonna make it happen.
I'm gonna train these guys how to understand our business.
That should never happen and that's the why.