1 00:00:00,000 --> 00:00:03,440 Would you say that is also your line of why you do it, 2 00:00:03,440 --> 00:00:04,440 what you do? 3 00:00:04,440 --> 00:00:06,300 Yeah, because it's so unfortunate. 4 00:00:06,300 --> 00:00:08,160 That's just all, for all these agencies, 5 00:00:08,160 --> 00:00:09,920 I feel bad for them because some of them 6 00:00:09,920 --> 00:00:12,920 are really, really good and they deserve to get some work. 7 00:00:12,920 --> 00:00:16,680 But in the inbox of all their people they're pushing to, 8 00:00:16,680 --> 00:00:19,080 it's just white noise and no one's paying 9 00:00:19,080 --> 00:00:20,920 any attention to it. 10 00:00:20,920 --> 00:00:23,100 So how do they get the business? 11 00:00:23,100 --> 00:00:24,560 How do they cut through that traffic? 12 00:00:24,560 --> 00:00:27,140 And that's one of the whys is to help the agencies 13 00:00:27,140 --> 00:00:28,800 get better management and get the real business 14 00:00:28,800 --> 00:00:30,360 that they actually deserve. 15 00:00:30,360 --> 00:00:32,280 But we don't represent the agencies, to be clear. 16 00:00:32,280 --> 00:00:35,120 We don't take any money from agencies. 17 00:00:35,120 --> 00:00:39,080 And for the client, oh my gosh, I mean, how much time? 18 00:00:39,080 --> 00:00:42,840 It's not the fact that you would waste three to four months 19 00:00:42,840 --> 00:00:44,760 doing the research to find the agency, 20 00:00:44,760 --> 00:00:47,000 only to find out that you got a hoodwinked 21 00:00:47,000 --> 00:00:48,080 and it was a bait and switch. 22 00:00:48,080 --> 00:00:49,960 They brought some people to the interview 23 00:00:49,960 --> 00:00:51,760 and they're not available at the time of the contract. 24 00:00:51,760 --> 00:00:53,440 Oh, funny how that worked out. 25 00:00:53,440 --> 00:00:56,240 But I've got these other people who are just as good, 26 00:00:56,240 --> 00:00:59,000 just as good, that they just recruited to get 27 00:00:59,000 --> 00:01:00,520 this contract going. 28 00:01:00,520 --> 00:01:04,200 And so you end up with this, it's just like a startup, 29 00:01:04,200 --> 00:01:06,000 you've heard of the cycle of a startup, 30 00:01:06,000 --> 00:01:08,640 it's sort of this hope and aspirational period 31 00:01:08,640 --> 00:01:09,600 where you get your first customers 32 00:01:09,600 --> 00:01:12,640 and then you get this trough of despair as it's called. 33 00:01:12,640 --> 00:01:14,240 And then the short and the long. 34 00:01:14,240 --> 00:01:19,240 Yeah, so the same thing happens with most clients 35 00:01:19,840 --> 00:01:21,920 in that when they go on their own, 36 00:01:21,920 --> 00:01:24,120 they get really pumped based on the call they had 37 00:01:24,120 --> 00:01:27,080 with the CEO or the CTO of the agency 38 00:01:27,080 --> 00:01:28,720 and they sound like they're gonna be perfect, 39 00:01:28,720 --> 00:01:30,320 they know exactly what we need to do. 40 00:01:30,320 --> 00:01:32,200 But that's the thing is they take those calls 41 00:01:32,200 --> 00:01:34,320 all day long every day. 42 00:01:34,320 --> 00:01:37,640 So they know exactly what to say to make them sound good. 43 00:01:37,640 --> 00:01:40,460 And the vendor, the buyer is maybe the first time 44 00:01:40,460 --> 00:01:42,160 they've ever gone through this process. 45 00:01:42,160 --> 00:01:44,360 They don't really have a good process to figure things out. 46 00:01:44,360 --> 00:01:47,960 So their expectations go up, the reality is down here. 47 00:01:47,960 --> 00:01:50,000 And then after a couple of sprints, they go, 48 00:01:50,000 --> 00:01:51,400 oh my gosh, we made a big mistake. 49 00:01:51,400 --> 00:01:55,160 And either they cut loose after a couple of months 50 00:01:55,160 --> 00:01:57,880 or they just plow on and try and make it work. 51 00:01:57,880 --> 00:01:59,600 I've sunk so much time into this, 52 00:01:59,600 --> 00:02:01,160 I'm gonna make it happen. 53 00:02:01,160 --> 00:02:04,040 I'm gonna train these guys how to understand our business. 54 00:02:04,040 --> 00:02:21,640 That should never happen and that's the why.