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Justin J Moore, tell me about your vision.

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So this is a great exercise in refining it

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because I feel like when you're in a day to day,

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you don't necessarily think about it as much as you should.

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But I've always had two loves

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and I thank my parents for that.

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My parents are both opera singers from Juilliard,

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but they decided to start their own businesses

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in the music world because traveling and touring

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just wasn't for either of them.

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They both tried it, it just didn't work.

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And so they went and started production companies.

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And so there was always this blend of like

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a really creative, like love of music and art,

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but also love of bringing people into that

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and like helping people kind of experience that.

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Like my parents were always teaching people

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and always helping people do something.

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So I saw them like serve a lot of people

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and I just loved business growing up.

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Like I was genuinely like the lemonade stand kid.

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Like that was the best way to spend a Saturday

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from ages like nine to 15.

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I would just busk downtown like all day with my friends

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and like gather up big crowds of people.

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And I had this big voice when I was even 12,

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obviously my parents are opera singers.

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So we just echo through the streets

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and people would be like, what is that like child doing?

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And they would come over and like gather.

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And so I found-

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Ed Sheeran style.

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Ed Sheeran, yeah, totally.

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And man, like I was making a good living

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for being so young.

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I was like spending it all on all you can eat sushi

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and like video games and stuff.

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But you know, but I thought like,

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I thought I had to pick one for the longest time.

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I thought, yeah, I gotta pick one.

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I gotta go with one.

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And so I did music for about four years.

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I was the number one vocalist on Fiverr.

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And I just did music all the time.

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And then I thought this is just like,

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it's just killing me.

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Like just writing all day, recording all day.

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It was hurting my voice.

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I was sitting all the time.

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Like just kind of health thing.

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I don't think that sitting all the time is great either.

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And just like a lot of things,

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I was just like, this is just not feeling super right.

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And so then I decided to dive into my business

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with my fiance, which was still in the audio space.

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It's still like, it like nurtured that like hunger

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for creating something cool.

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And I worked on a podcast

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for a really famous mountain biker.

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And I was like, this is really meaningful.

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Like this is like helping people.

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Like this two hours of podcast is like

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so incredibly meaningful for people who listen.

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And I was like, you know what?

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Let me just learn how to do this really well.

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And so I learned how to do it.

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I built a business around that.

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And so now the vision for my business is to,

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we want to have a hundred,

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we want to have 1 billion people be served

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through podcasts that we create,

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have their problems be solved

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and have their pains eased through the content

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that we help others produce.

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So it's like, we help people help people.

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And so it's like exponential helping.

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But on the other side,

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I think that this business could allow me to spend

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half of my time, maybe more than half of my time

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becoming one of the greatest songwriters of the century.

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And that means, you know,

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if you want to measure that in like streams,

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I don't know if that's the best way to measure it,

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but one of my goals would be to get a hundred billion streams.

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I think I could go, I think I go bigger than that,

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but like, I guess that's like the modern way

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of measuring it.

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But I also, like if I, like if I'm being a bit more

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like kind of like less specific,

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I would just love to branch out

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and try different styles of music.

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I would love to compose like symphonic orchestra pieces

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and get my music into movies and into like, you know,

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synced up with really beautiful visuals.

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And yeah, I think more and more it's about following

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like what seems to be like the most meaningful thing.

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And money doesn't really play into it a lot,

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although there'll probably be, you know, a lot of that too,

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but it's like the main thing is just seeing where I can,

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you know, use this skill of the business and the music

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to make like a big impact and be proud of like,

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be proud of what my life was or is, does that make sense?

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You made me cry.

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Oh, I'm listening to some like,

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I want my kids to turn out like this.

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This is what I want my kids to be able to do

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with their life, right?

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Is follow that intuition and know that you said something

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very respectful related to finances.

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You didn't disrespect it, right?

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You didn't say it's not important.

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You talked about it not being the end goal,

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but you did so in a way that was poetic in nature.

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And I think that's super cool.

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I hope other visionaries hearing this

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really feel impacted by that, you know,

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and seize that opportunity to say, you know what,

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am I pursuing the things that intuitively

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feel right to me and making those adjustments

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to not overdo it?

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You know, I'm seeing how your story reflects

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doing just that.

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And more of us would benefit from being able

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to kind of harmonize our desires.

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So there's our musician styles.

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Yeah, I was gonna say.