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How did you get started?

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How did you begin with your coaching?

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I got started with my coaching after sort of 20 or 25 years

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in management consulting around

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real estate development internationally.

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So I had been traveling and working all over the world

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for 20 or 25 years, maybe 20 at the time.

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And it was interesting.

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I was working with clients

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that really couldn't seem to grasp

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how the world was changing,

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how rapidly it was changing and how they needed to adapt.

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So I found myself kind of just intuitively

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doing a lot of coaching with people,

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a lot of coaching with leaders or business owners,

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founders and entrepreneurs

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to kind of coach them into this idea

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of a wider angle lens on the world, what is happening,

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how do you sell, market, communicate to people

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that in the age of knowledge, in the age of the internet,

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in the age of information.

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And I realized that I needed to go back to school

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so it wouldn't take three months

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for somebody to figure out how to do a brand promise

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or how to dive deep into a meaningful brand

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and an expression of the brand or a sales strategy.

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So I went back to school and said,

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I need to learn how to be a coach

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because most of the time in sort of sales,

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marketing, branding and communications,

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at least the stuff that I was doing,

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I was coaching people on how you needed

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to do things differently,

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how because of the world we're living in,

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people were no longer responding to garbage marketing

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and to sort of the old cliches

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that you just couldn't do the same garbage anymore.

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So I just started really as a tool

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for my consulting business.

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And over time, maybe I also wanted to travel less,

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the real estate development stuff,

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I just started to do less of it

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and I really started to do more coaching

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and I kind of grew into it over the last six years.

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So it wasn't like a clean,

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finish something and start something else.

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It was kind of an evolution, I guess.