How did you get started?
How did you begin with your coaching?
I got started with my coaching after sort of 20 or 25 years
in management consulting around
real estate development internationally.
So I had been traveling and working all over the world
for 20 or 25 years, maybe 20 at the time.
And it was interesting.
I was working with clients
that really couldn't seem to grasp
how the world was changing,
how rapidly it was changing and how they needed to adapt.
So I found myself kind of just intuitively
doing a lot of coaching with people,
a lot of coaching with leaders or business owners,
founders and entrepreneurs
to kind of coach them into this idea
of a wider angle lens on the world, what is happening,
how do you sell, market, communicate to people
that in the age of knowledge, in the age of the internet,
in the age of information.
And I realized that I needed to go back to school
so it wouldn't take three months
for somebody to figure out how to do a brand promise
or how to dive deep into a meaningful brand
and an expression of the brand or a sales strategy.
So I went back to school and said,
I need to learn how to be a coach
because most of the time in sort of sales,
marketing, branding and communications,
at least the stuff that I was doing,
I was coaching people on how you needed
to do things differently,
how because of the world we're living in,
people were no longer responding to garbage marketing
and to sort of the old cliches
that you just couldn't do the same garbage anymore.
So I just started really as a tool
for my consulting business.
And over time, maybe I also wanted to travel less,
the real estate development stuff,
I just started to do less of it
and I really started to do more coaching
and I kind of grew into it over the last six years.
So it wasn't like a clean,
finish something and start something else.
It was kind of an evolution, I guess.