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Why do leaders hide from funding their vision?

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I think it's fear. It's fear of failure, fear of being judged.

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That takes a lot of guts to get out there. Not only to put yourself out there and say,

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this is my idea. Here's how I want to change the world. But then, and will you give me some

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money to do that? Because the answer could be no. And it could be a big laugh or it could be on

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an eye roll. And that's hard to deal with. It's embarrassing. It's humiliating. And you don't want

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to do that. There's an actual self-preservation part of the brain that doesn't want you to do that,

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doesn't want pain, doesn't want hurt. And, you know, of course, as we grow up and school and

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bullies and we've been hurt before, we don't want to experience it again. And so there's actually a

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part of the brain, of the subconscious brain, that keeps you from moving into pain. And it's that

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thing that, and we want it. We don't want to walk down that dark alley at midnight because it's a

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shortcut home. We want to take the lighted streets where there's people around. It's safer. We don't

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want to stand too close to the edge of the Grand Canyon. We don't want, or the edge of the Empire

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State Building. We don't want to pet the rattlesnake in the middle of the trail. We don't want to touch

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the hot pot on the stove. So there's a self-preservation that keeps us alive, obviously.

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But there's also, what about the emotional hurt and pain we've had in the past? And so

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your subconscious mind wants to keep you from that too. And by putting yourself too far out there,

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one of the options is you may get hurt again. And so I think there's some fear of embarrassment,

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of fear of failure, fear of being judged, certainly. And in terms of, of course you want to

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hide. I mean, when there's a threat, when there's a tornado coming at you, when there's a fight in

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the bar or in the street or wherever you want to hide, you want to make yourself smaller. And to a

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certain extent, this is where procrastination comes from. Even though the benefit of doing the

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project or whatever is doing the report, doing the social media marketing is going to be beneficial

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to you, there's some pain to it. Sitting there for a couple of hours, coming up with Instagram

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reels or whatever it is. And so you end up with procrastination because it's funner to maybe read

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a book or watch TV or go on a walk or something than doing it and sitting in front of the computer

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all day long. And so in terms of hiding, there's just a certain amount of self-preservation.

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And yes, it is to your benefit to go out there and give your message and even fund your message.

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But there's also some pain involved with that because there will be people who will say no.

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I mean, look at great example, some of your listeners would probably be familiar with is

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the Chicken Soup for the Soul series of books that were written by Jack Canfield and Mark

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Victor Hansen. It's a big phenomenon in the 90s or early 2000s, whenever that was. And they were

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rejected by 157 publishers. And that's got to be painful. You know, that they kept going and they

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didn't hide because they believed in what they were working on. It was finally some medical

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textbook publisher who was going bankrupt decided to take a shot at it. And they ended up selling

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millions upon millions of books. A best-selling book is 100,000 copies. You know, that's a

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best-selling book. If you sell 100,000 copies, if you sell 20,000 copies, you'll probably get

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another book out of your publisher. You'll get to write another book, let alone 100,000 copies. So

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when you're a Stephen King or a J.K. Rowling or something, you're selling millions of books, let

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alone, you know, this probably without exaggeration, at least 50, if not 60 volumes of this Chicken Soup

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for the Soul series of books, you're selling tens of millions of copies over a decade. But look at

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all the failure they had to go through. And once it was, once the publishing deal was set up, it

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still took them a year before they started selling books with all the marketing they had to do. They

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had their specific five things every day. They did five things every day. And back then they didn't

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have podcasts and things like that. They were writing articles and blog posts and interviews

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on radio shows and things like that. But between the two of them, they did five things every day

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to promote the book. So that's 10 things between the two of them. And it still took some 360

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days before the book started selling. And so in terms of hiding, it's a lot of work. It's, and

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it's a lot of putting yourself out there. And it's a lot of maybe a lot of notes and a lot of doors

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shut in your face. And that's got to work. And you don't want that. So in terms of hiding, in terms

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of how to go about doing it anyway, you know, again, I think it's doing the work every day to

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put yourself in state, just like an actor before they go out on stage or an athlete before they

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walk up to the starting line or up to home plate or whatever. You want to put yourself into the

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zone, so to speak. And, and if need be, pretend you are that person already. And if you need to

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armor yourself or put on the mask, then you need to do that if you need to make that cold call.

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But you can do that. You're allowed to do that. I think there's even still a certain authenticity

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to putting on a mask or an armor because it's a mask you develop. It's still part of you if you

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want to go through the whole Joseph Campbell archetypes and things like that. You're just

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putting on the warrior mask, or you're putting on the success mask or the power, empowerment mask

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or whatever, whatever mask you're putting on. It's still a part of you. It's just your version of

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that. And so I think in terms of the word mask, maybe that's even a misnomer because mask implies

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you're hiding your identity. I think it's just another part of your identity, the warrior

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identity or the empowerment identity that you're now putting out there, which maybe is new,

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or needs to be tested off. But I think it's that idea of if you need to become, oops, I'm sorry,

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if you need to become that warrior personality, take 10 minutes, 15 minutes before you make that

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series of calls, phone calls or the presentation before the board of directors or the investors,

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whether that's sitting in your car or if there's a room you could go to before you do it or maybe

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you're doing it on a Zoom call or something, take 15 minutes and put yourself in state, put yourself

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in the shoes of the person who's going to be successful in making that presentation.

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And the more you practice that, the better you get at it. And when do you stop practicing being

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that person? You never look at the Dalai Lama. Ask the Dalai Lama when you stop practicing this

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stuff. You just keep going. And you can become, like I say, you can become the person you want to

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be. Look at, again, Tony Robbins. When you hear his story at the very beginning, he doesn't sound

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like a very confident person or somebody who's even very comfortable in his own shoes or even

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in his own skin. And yet look at him even just several years later when he decided to turn his

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life around. But that required a lot of work on his part and a certain relentlessness. And even

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if you look at his documentary that came out a few years ago, I'm Not Your Guru, that Tony Robbins

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documentary, basically just follows him through one of those week-long events in the arenas when

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he's talking to 10,000 people. But it shows him in his morning getting up out of bed and he's doing

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the cold plunge and he's jumping on a little trampoline to wake up his adrenal glands. And then

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he's doing his meditation work. Then he goes to the event center and talks to his staff and what's

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going on and the accountants and the producers who are doing next year's events. And then he goes out

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on stage and inspires 10,000 people. And even right before he goes out on stage, he still puts

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himself in state. And this guy's been doing it for 40 years. The man started in 1980. And he still,

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not only does his meditation work and his physical work in the mornings, he still puts himself in

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state before he walks out on stage. Just as I'm sure Yo-Yo Ma does, just as any athlete does or

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any actor or any musician, you're going to put yourself in state. So what about doing that before

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you walk into that investment meeting or the board of directors or the Zoom call? What if you spent

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10 minutes, 15 minutes doing some sort of meditation work or visualization work or

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whatever it is for you? And there's all sorts of different ways of doing it. But finding that way

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that where you put yourself into the zone and then walk out on stage or walk into the meeting or the

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investment group meeting and then see how well you do. But again, there's that certain

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relentlessness. Don't wait until it's five minutes before the meeting to decide you're going to do

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something about it. You want to practice, just like any athlete's going to practice before they get

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to the actual event. You want to practice for the marathon or the 10K or whatever. So practicing

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leading up to any sort of event you're doing is going to put you in a more comfortable place,

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reduce that fear, reduce that anxiety because you feel more comfortable doing it. And so again,

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there's a, like I said a couple of times already, there's a certain relentlessness to this work.

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You don't get to just decide one day that, yeah, I'm going to go in front of an investment group

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and ask for a million dollars for my great idea and hope that it goes well. You need to lead up

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to that and practice for that, maybe in front of a group of people. So I think it can be done.

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And if you need to put yourself in the warrior mode, put yourself in the archetype of your warrior

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and empower yourself in that way.