how you got started into this, how would I say it?
It's educating business per se.
Yeah, I think we always look around us
and those closest to us of starting that,
but really building on my education as a CPA
and my MBA and my years of corporate finance
to say theories and here are some practices
that we see happening in corporate finance,
but this don't always translate down to the small business
owner, so being the spouse of a small business owner
is hard and I was like, I don't understand
why you're not making more money
or why you can't contribute more at home
and then I was able to peel back some of the things
that he was doing to really implement some strategies
and help his business be more profitable,
which ultimately benefited our entire family.