1
00:00:00,000 --> 00:00:06,160
team. I've got my my fiance, he is the operations director. And

2
00:00:06,160 --> 00:00:10,800
then I actually have his mother in law who is the admin director.

3
00:00:11,040 --> 00:00:15,280
Then I have an incredible team in Pakistan, they help me a lot

4
00:00:15,280 --> 00:00:18,760
with the projects that she's like my right hand woman. She's

5
00:00:18,760 --> 00:00:23,280
incredible. That's awesome. What's your name? Her name is

6
00:00:23,280 --> 00:00:26,600
Jamie. I've got to recruit Jamie. Okay, so

7
00:00:26,600 --> 00:00:30,080
yes, I've worked with some incredible teams as well in

8
00:00:30,080 --> 00:00:36,880
Pakistan. Very, very humble. Very good at the team I worked

9
00:00:36,880 --> 00:00:40,000
with Elise paying attention to instructions and then

10
00:00:40,000 --> 00:00:45,400
leadership as well. We, we had a nightmare with a team in the

11
00:00:45,400 --> 00:00:48,520
Philippines. I have two other teams in the Philippines I love

12
00:00:48,520 --> 00:00:51,280
by the way, but this one was fabricating reports. They're

13
00:00:51,280 --> 00:00:54,760
falsifying their reports. Oh, wait, I'm in charge.

14
00:00:54,760 --> 00:00:59,440
I'm in charge of the team in Pakistan too. And the team in

15
00:00:59,440 --> 00:01:03,840
Pakistan took it really, really well. So when I had covered the

16
00:01:03,880 --> 00:01:08,760
problem, and had to go eat crow, you know, and and own that I

17
00:01:08,760 --> 00:01:12,040
messed this up. The Pakistan team was so cool about it. They

18
00:01:12,040 --> 00:01:14,920
were they were such good people. They're ready to just jump in

19
00:01:14,920 --> 00:01:19,160
and help out. They're instantly forgiving. And, you know, like

20
00:01:19,160 --> 00:01:22,480
it was, it was really neat to see them step up. So it's been

21
00:01:22,480 --> 00:01:25,720
so yeah, I would say the Philippines, Pakistan, India,

22
00:01:25,760 --> 00:01:30,160
and then Central South America, like, I love hiring out of all

23
00:01:30,160 --> 00:01:33,760
those countries, always find great people. Yeah, I think

24
00:01:33,760 --> 00:01:36,160
there's something so incredible about it. And I've been hiring

25
00:01:36,160 --> 00:01:39,160
a lot more from Pakistan at the moment, because they seem to

26
00:01:39,160 --> 00:01:44,080
have an incredibly holistic view of business and what needs

27
00:01:44,080 --> 00:01:48,000
to be done. And they're so they're able to take feedback so

28
00:01:48,000 --> 00:01:51,280
well and just run with it. Like they, they solve problems that I

29
00:01:51,280 --> 00:01:54,160
didn't even know I had until they said we've solved this

30
00:01:54,160 --> 00:01:58,120
problem. Like, oh, my, they don't ask for like, there's not

31
00:01:58,120 --> 00:02:00,160
this permission. It's like, I'm thinking like, we should do

32
00:02:00,160 --> 00:02:04,160
this. It's like, yes, let's do that. I love I love it. Yes,

33
00:02:04,200 --> 00:02:09,040
proactive. Proactive is very true. I saw the same thing. And

34
00:02:09,040 --> 00:02:11,960
that's not the same for all cultures. And sometimes we need

35
00:02:11,960 --> 00:02:14,520
somebody who's proactive. And sometimes we need somebody who's

36
00:02:14,560 --> 00:02:17,640
more reserved. So we'll be talking about that as we dive

37
00:02:17,640 --> 00:02:21,720
into leadership and, and this aspect of conscious and kind

38
00:02:21,720 --> 00:02:26,280
CEOs that that you stand for. So before we do that, Caitlin,

39
00:02:26,280 --> 00:02:29,880
what are three books or resources that you recommend for

40
00:02:29,880 --> 00:02:32,200
other visionary leaders out there? I'm gonna take some

41
00:02:32,200 --> 00:02:32,720
notes.

42
00:02:34,720 --> 00:02:39,400
So these books were ones that completely changed my awareness

43
00:02:39,400 --> 00:02:43,520
and mindset on what is possible. So the first one, it's probably

44
00:02:43,520 --> 00:02:48,200
no surprise, The Secret by Rhonda Burns. She allowed me to

45
00:02:48,200 --> 00:02:54,880
really see things in a not like a victim mentality, it was more

46
00:02:54,880 --> 00:02:59,640
like things happen for us, not to us. So it was really, it was

47
00:02:59,640 --> 00:03:03,480
so powerful in shifting my mindset and seeing the positive

48
00:03:03,520 --> 00:03:06,800
out of real immense challenges that you go through in business.

49
00:03:06,800 --> 00:03:13,240
So that was the second one is The Big Leap by Gay Hendrix. And

50
00:03:13,240 --> 00:03:16,880
that was a beautiful way for me to start to understand more of

51
00:03:16,880 --> 00:03:20,000
emotional intelligence and awareness, and to understand the

52
00:03:20,000 --> 00:03:23,200
self sabotaging behaviors that we all do. So we really

53
00:03:23,200 --> 00:03:27,200
normalized, you know, as there's like this dip before you really

54
00:03:27,200 --> 00:03:31,200
up level, so it's really being able to identify and not hone in

55
00:03:31,200 --> 00:03:34,640
on the story of it's not working. It's like, instead of

56
00:03:34,640 --> 00:03:37,200
I'm in a dip, I'm like, Oh, my God, it is working. This is

57
00:03:37,200 --> 00:03:42,160
working, because this is what happens next. And the third book

58
00:03:42,200 --> 00:03:48,480
that I absolutely loved is called You're a Badass at Making

59
00:03:48,480 --> 00:03:54,240
Money by Jensen Chero. So I love Jensen Chero. I remember I was

60
00:03:54,240 --> 00:03:58,480
living in Bali, and I was going for a run. And I was listening

61
00:03:58,480 --> 00:04:02,960
to her audio book. And she's she's funny. She's so relatable.

62
00:04:02,960 --> 00:04:05,840
And the way that she spoke about money was in such a kind

63
00:04:05,840 --> 00:04:09,520
context, that I'd never really heard before. And she really

64
00:04:09,520 --> 00:04:14,720
allows in your book in the book, tangible ways to shift how you

65
00:04:14,720 --> 00:04:17,680
see and view money and how to attract more of it, which is

66
00:04:17,680 --> 00:04:21,200
what's obviously needed in business. So they were really

67
00:04:21,200 --> 00:04:22,320
amazing books.

68
00:04:22,800 --> 00:04:26,640
I'm happy you said these three. One, The Big Leap fell off my

69
00:04:26,640 --> 00:04:30,880
radar. Two, You're a Badass at Making Money. I hadn't heard

70
00:04:30,880 --> 00:04:34,000
that book. So that's always fun when my my library gets

71
00:04:34,000 --> 00:04:38,240
expanded. And then three, I've had so many people in the last

72
00:04:38,240 --> 00:04:42,320
couple of years downplay the value of, you know, the Netflix

73
00:04:42,320 --> 00:04:46,240
show The Secret. I mean, the book The Secret. You know, and I

74
00:04:46,240 --> 00:04:49,840
watched the Netflix version of it. And I loved it. And I got

75
00:04:49,840 --> 00:04:52,880
to attend a conference with John Asirak, who's in it and and

76
00:04:52,880 --> 00:04:56,320
see him speak and, and learn from him a little bit. And it

77
00:04:56,320 --> 00:05:01,520
was, it is one of those types of knowledges that knowledges

78
00:05:02,640 --> 00:05:05,760
that we take for granted. Oh, you know, that we're like,

79
00:05:05,760 --> 00:05:09,120
instantly, as soon as you learn it, it's like, oh, well, this

80
00:05:09,120 --> 00:05:13,440
is just common sense. And there's not there's no such

81
00:05:13,440 --> 00:05:17,520
thing as common sense. That's just our, our, I don't know, our

82
00:05:17,520 --> 00:05:23,520
ego jumping in and saying, wow, we really don't appreciate what

83
00:05:23,520 --> 00:05:26,240
it is that we just learned anymore, because it was so easy

84
00:05:26,240 --> 00:05:30,480
or so simple. But I'm a huge fan of that, that book, that

85
00:05:30,480 --> 00:05:34,720
movie, that that concept of law of attraction and beyond that

86
00:05:34,720 --> 00:05:38,320
there's just there's just so much universally applicable

87
00:05:38,320 --> 00:05:42,080
value and evidences related to it that made it super easy to

88
00:05:42,960 --> 00:05:47,600
shift my mind in ways that without it, I don't think I ever

89
00:05:47,600 --> 00:05:52,400
would have discovered further thoughts on it. Oh, my God, I

90
00:05:52,400 --> 00:05:58,160
agree totally. And I think it's in the powers in the simplicity

91
00:05:58,160 --> 00:06:03,360
and the powers with you, like it completely changed my

92
00:06:03,360 --> 00:06:06,720
viewpoint on I'm powerless, everyone else has the control

93
00:06:06,720 --> 00:06:09,840
to actually what this is within my power. And then you have

94
00:06:09,840 --> 00:06:12,960
those real tangible steps of how can I apply this in my life?

95
00:06:12,960 --> 00:06:16,480
And you test it and it works. And you're like, what? And I

96
00:06:16,480 --> 00:06:19,920
completely changed the way that I do business. Now I integrate

97
00:06:19,920 --> 00:06:22,720
the law of attraction and all of those. I've always been quite

98
00:06:22,720 --> 00:06:27,280
a positive person anyway, but a lot of the gratitude in what I

99
00:06:27,280 --> 00:06:30,080
do, because I've seen the results firsthand, and it's,

100
00:06:31,200 --> 00:06:34,800
it's really it and it's so simple. Yet, and especially

101
00:06:34,800 --> 00:06:38,080
when things become chaotic in the business world and in life,

102
00:06:38,080 --> 00:06:40,800
we ground back into the simplicity of those practices.

103
00:06:41,360 --> 00:06:44,240
And then it helps recharge you back up really quickly.

104
00:06:44,960 --> 00:06:48,640
Absolutely. So if any of you have ever been through a period

105
00:06:48,640 --> 00:06:51,360
or think there may be a period of life where something chaotic

106
00:06:51,360 --> 00:06:55,120
may come up, whereas something challenging might come up, or

107
00:06:55,120 --> 00:06:58,240
you're looking to also become a more conscious and more kind CEO,

108
00:06:58,240 --> 00:07:00,800
this shows for you, we're going to be talking about a

109
00:07:00,800 --> 00:07:05,600
profitable world and how to drive that forward. As a

110
00:07:05,600 --> 00:07:09,760
conscious and kind CEO, there are multiple ways you can get

111
00:07:09,760 --> 00:07:12,960
to that victory, you do not have to be kind at all in order

112
00:07:12,960 --> 00:07:15,760
to drive profitability. And that's something I think

113
00:07:15,760 --> 00:07:19,680
Caitlin, I both stand against is wait a second, let's do this

114
00:07:19,680 --> 00:07:22,320
the right way. Let's do this the way that really lifts people

115
00:07:22,320 --> 00:07:24,240
up. So we're going to be right back. We're going to dive into

116
00:07:24,240 --> 00:07:26,560
Caitlin's vision, talk about that, and we'll see on the other

117
00:07:26,560 --> 00:07:30,880
side. All right, welcome in to Vision Pros live with Jackson

118
00:07:30,880 --> 00:07:33,520
Callum. I'm your show host. We'll be doing interviews for

119
00:07:33,520 --> 00:07:36,960
visionary entrepreneurs and guest leaders who are building

120
00:07:36,960 --> 00:07:48,480
fantastic visions out there. Hey, what's up, everybody?

121
00:07:48,480 --> 00:07:50,960
Welcome into another episode of Vision Pros live. I'm your

122
00:07:50,960 --> 00:07:54,400
show host, Jackson Callum, founder and CEO of First Class

123
00:07:54,400 --> 00:07:57,200
Business, and I'm excited to have Caitlin Cook on here. She

124
00:07:57,200 --> 00:08:01,600
is cooking. She has got this awesome concept of a profitable

125
00:08:01,600 --> 00:08:05,920
world led by conscious and kind CEOs. We're talking about

126
00:08:05,920 --> 00:08:09,200
leaders who really care at a deep level about their people

127
00:08:09,200 --> 00:08:12,560
and how that can drive even greater success. I think all of

128
00:08:12,560 --> 00:08:15,440
us have the opportunity to level up in this regard. And the

129
00:08:15,440 --> 00:08:18,000
cool thing is when you level up in a way that helps your

130
00:08:18,000 --> 00:08:22,080
people internally, you create an exponential ripple effect of

131
00:08:22,080 --> 00:08:24,800
results with those that you're serving outside of your

132
00:08:24,800 --> 00:08:27,520
company. So definitely come in, take some notes, see what she

133
00:08:27,520 --> 00:08:30,720
has to say. And before we bring Caitlin on stage, a couple of

134
00:08:30,720 --> 00:08:33,760
other resources to help you with your progress in your

135
00:08:33,760 --> 00:08:36,400
journey, whether you're a beginning entrepreneur or

136
00:08:36,400 --> 00:08:38,880
you're up there with the best of them and crushing it multiple

137
00:08:38,880 --> 00:08:42,720
times. We got Dave Maros program hard to kill. This

138
00:08:42,720 --> 00:08:46,800
program has been awesome for me as well, even though Dave is

139
00:08:46,800 --> 00:08:51,200
on a mission to help 100,000 veterans lose 2 million pounds

140
00:08:51,200 --> 00:08:55,520
collectively. He's an award winning podcaster. He's got one

141
00:08:55,520 --> 00:08:58,400
of the best military podcasts there is he's interviewing

142
00:08:58,400 --> 00:09:02,880
extremely awesome people about their health journey and about

143
00:09:02,880 --> 00:09:05,680
their life lessons that they've figured out too. And one of the

144
00:09:05,680 --> 00:09:08,400
challenges facing our military right now, especially the

145
00:09:08,400 --> 00:09:11,200
veterans who come home is once they get reintegrated into

146
00:09:11,200 --> 00:09:14,880
society, I think most of them would laugh at the idea of that.

147
00:09:15,440 --> 00:09:19,120
They're not super well received, but even further, they

148
00:09:19,120 --> 00:09:23,200
stop doing their basic trainings within the organization, the

149
00:09:23,200 --> 00:09:26,400
military, and they start to gain weight. And as you gain

150
00:09:26,400 --> 00:09:28,720
weight, I think we all know this, as we gain weight, it

151
00:09:28,720 --> 00:09:32,640
becomes very hard to remember our true fall identity and

152
00:09:32,640 --> 00:09:36,000
feel comfortable in our own bodies. So I love what he's up

153
00:09:36,000 --> 00:09:38,640
to helping them stay on track with their health. That's why

154
00:09:38,640 --> 00:09:40,880
we've joined the team and partner with him on this. And

155
00:09:41,680 --> 00:09:44,080
anyway, we've got a lot to share there. And we hope you join

156
00:09:44,080 --> 00:09:47,600
us over in the communities at hard to kill.org. And we have

157
00:09:47,600 --> 00:09:49,680
organized that the rock hope for Latinos, that's

158
00:09:49,680 --> 00:09:53,120
opportunities, opportunities for Latinos. Specifically, we

159
00:09:53,120 --> 00:09:55,440
also have opportunities in India. We also have

160
00:09:55,440 --> 00:09:57,600
opportunities in the Philippines. We're expanding

161
00:09:57,600 --> 00:10:00,960
this program. The success that we've had with the Latinos,

162
00:10:00,960 --> 00:10:03,120
we've worked with this phenomenal. They are the ones

163
00:10:03,120 --> 00:10:06,320
who actually drive my show forward and are doing the

164
00:10:06,320 --> 00:10:08,880
screen sharing and doing the promotion and the sharing. It's

165
00:10:08,880 --> 00:10:12,000
so awesome to train these individuals up, most of which

166
00:10:12,000 --> 00:10:14,800
have never been virtual assistants before. And they

167
00:10:14,800 --> 00:10:17,200
don't learn how to just become virtual assistants and what

168
00:10:17,200 --> 00:10:20,640
we call digital ambassadors. They become executives in the

169
00:10:20,640 --> 00:10:23,840
process. We're teaching them how to be executives. And in

170
00:10:23,840 --> 00:10:26,560
fact, in most cases, they already know how to be

171
00:10:26,560 --> 00:10:29,680
executives. So it's mainly just an opportunity to say, Hey,

172
00:10:29,680 --> 00:10:32,480
bring your executive skill sets over, come work with us and

173
00:10:32,480 --> 00:10:34,880
let's all build something amazing together. They have

174
00:10:34,880 --> 00:10:38,320
their own podcast as well. They just interviewed Keke

175
00:10:38,320 --> 00:10:43,200
Anglais, who has 900,000 followers on subscribers rather

176
00:10:43,200 --> 00:10:46,320
on YouTube. And they're learning English. They're doing

177
00:10:46,320 --> 00:10:50,000
amazing things. I hope that it expands your capacity to

178
00:10:50,000 --> 00:10:53,280
understand what it could be like to hire. We don't have

179
00:10:53,280 --> 00:10:57,600
anybody hired in Belize, Honduras or El Salvador yet,

180
00:10:57,600 --> 00:11:01,200
but the individuals that are in those specific countries,

181
00:11:02,400 --> 00:11:07,120
they're often lucky to have a dollar a day wage. We can

182
00:11:07,120 --> 00:11:12,160
change the world tremendously by diving in and contracting

183
00:11:12,160 --> 00:11:14,000
individuals throughout the world, helping them realize

184
00:11:14,000 --> 00:11:17,040
there are opportunities and leading them to greatness. What

185
00:11:17,040 --> 00:11:20,080
would that be like for this family to go from $1 a day to

186
00:11:20,080 --> 00:11:24,560
you perhaps paying them $3 to $5 an hour and then seeing

187
00:11:24,560 --> 00:11:27,360
your business take off because of the results you can create

188
00:11:27,360 --> 00:11:30,080
together? It's amazing what you can do, by the way, hint, hint

189
00:11:30,080 --> 00:11:33,840
with chat, GPT and translation services online. So explore

190
00:11:33,840 --> 00:11:36,640
that on your own or come join us in opportunities and see

191
00:11:36,640 --> 00:11:39,520
how we can again change the world together. Another big

192
00:11:39,520 --> 00:11:42,480
one is the water project. I know it looks like I'm

193
00:11:42,480 --> 00:11:45,520
leaving, but I'm actually grabbing my empty water bottle.

194
00:11:45,520 --> 00:11:48,800
This is the closest to thirsty I've ever been in my life. So

195
00:11:48,800 --> 00:11:51,520
when I found out about the water project, I was like, my

196
00:11:51,520 --> 00:11:53,680
goodness, there's millions of people who don't even have

197
00:11:53,680 --> 00:11:57,200
access to clean drinking water that I need to rock this mic

198
00:11:57,200 --> 00:11:59,360
and talk about this and help people understand that we've

199
00:11:59,360 --> 00:12:02,320
got an opportunity to step up and help thanks to the water

200
00:12:02,320 --> 00:12:05,360
project. If you go to their site, you can actually pick a

201
00:12:05,360 --> 00:12:08,080
community that you want to help and it'll tell you how many

202
00:12:08,080 --> 00:12:10,480
people receive the help. It'll tell you the project they're

203
00:12:10,480 --> 00:12:13,920
working on. And even if you just contribute $5 to this, they

204
00:12:13,920 --> 00:12:16,880
then show you the outcome of that project. So you get to see

205
00:12:16,880 --> 00:12:20,800
where your money went to use. And we're talking about like a

206
00:12:20,800 --> 00:12:24,080
borehole well, as they call it, or a sand dam. This is a water

207
00:12:24,080 --> 00:12:27,680
source that is going to impact them for probably 10, 20, maybe

208
00:12:27,680 --> 00:12:30,400
even 30 years and beyond. They educate the community on how to

209
00:12:30,400 --> 00:12:34,480
maintain it. These kids celebrate water the way my kids

210
00:12:34,480 --> 00:12:36,800
celebrate Christmas Day. And some of your kids don't even

211
00:12:36,800 --> 00:12:38,960
celebrate Christmas Day the way these kids are celebrating

212
00:12:38,960 --> 00:12:41,760
water. So if we can jump in and help out with this, that's

213
00:12:41,760 --> 00:12:45,200
awesome. The best thing I think that you can do to help instead

214
00:12:45,200 --> 00:12:49,600
of just feeling like you have to give $5, spreading the word,

215
00:12:49,600 --> 00:12:51,920
you might be the one who connects somebody to this who

216
00:12:51,920 --> 00:12:56,480
ends up giving $5,000, $10,000, $100,000 to this operation and

217
00:12:56,480 --> 00:12:59,200
bringing water to many, many people. So never underestimate

218
00:12:59,200 --> 00:13:03,520
your ability and power to share. While also, of course, if you

219
00:13:03,520 --> 00:13:06,880
want to be one of the direct people who contributes, dive in

220
00:13:06,880 --> 00:13:09,760
with us and let's make that happen. So without further ado,

221
00:13:09,760 --> 00:13:13,360
Caitlin Cook, welcome to Vision Pros Live. Thanks for joining

222
00:13:13,360 --> 00:13:16,960
me today. Thank you. Oh, that was so wonderful. I love the

223
00:13:16,960 --> 00:13:20,000
water project. Isn't it awesome? Is that the first time you've

224
00:13:20,000 --> 00:13:25,280
heard about it? Yeah, it is. That was really helpful. Yes.

225
00:13:25,280 --> 00:13:29,280
Spreading the word, making it happen. I will. I love that.

226
00:13:29,280 --> 00:13:32,560
That's like that's incredible. I would definitely be spreading

227
00:13:32,560 --> 00:13:36,080
the word about that. Oh, that's awesome. I'm super happy to hear

228
00:13:36,080 --> 00:13:39,600
that. We can we can wrap up. No, we've got an awesome vision to

229
00:13:39,600 --> 00:13:43,360
dive into. We've got so much more to uncover. So Caitlin, do

230
00:13:43,360 --> 00:13:46,960
me a favor. Tell you got you've got years on this planet.

231
00:13:46,960 --> 00:13:50,080
You've been working in the CEO space and business space for

232
00:13:50,080 --> 00:13:53,280
a while. You look 16 but at the same time, I know you've got

233
00:13:53,280 --> 00:13:56,320
more than more than a few years in business. So walk us

234
00:13:56,320 --> 00:13:59,040
through what if we were to we can look at your LinkedIn and

235
00:13:59,040 --> 00:14:02,400
your resume but what are some of the things you wouldn't catch

236
00:14:02,400 --> 00:14:09,600
on that that define your leadership path? Oh, so the

237
00:14:09,600 --> 00:14:13,520
things you probably wouldn't see on my LinkedIn or socials

238
00:14:13,520 --> 00:14:16,720
would be all the struggles I went through when I was younger.

239
00:14:16,720 --> 00:14:22,160
Um I am I am a twin. So I am one I'm the youngest of four. So

240
00:14:22,160 --> 00:14:26,560
the way that I grew up in being a twin is that I was never

241
00:14:26,560 --> 00:14:29,840
individualized. I was always it was always the twins, the

242
00:14:29,840 --> 00:14:33,520
girls. So we never really had an identity and if I did, it was

243
00:14:33,520 --> 00:14:38,720
merged into the two of us. So I got to it to an age where I was

244
00:14:38,720 --> 00:14:42,160
about fourteen and I just and when I would do something if my

245
00:14:42,160 --> 00:14:44,400
twin sister wasn't doing it, I felt like I shouldn't be doing

246
00:14:44,400 --> 00:14:48,080
it. And I was like, that's not right. So I I completely

247
00:14:48,080 --> 00:14:50,400
shifted and I'm like, let me just create my own identity.

248
00:14:50,400 --> 00:14:53,040
What does that mean to me? What does that look like? And I

249
00:14:53,040 --> 00:14:57,120
decided I've always loved numbers. Numbers is my thing.

250
00:14:57,120 --> 00:15:01,520
Like numbers tell a story for me. So I um I jumped into

251
00:15:01,520 --> 00:15:04,400
banking and I absolutely loved it and it was there that I

252
00:15:04,400 --> 00:15:08,960
actually became I was promoted within a year every year that

253
00:15:08,960 --> 00:15:12,880
I was in the um and I never put my hand up for a promotion. I

254
00:15:12,880 --> 00:15:14,560
was always asked to be promoted. So I was like, there's

255
00:15:14,560 --> 00:15:17,280
something here that I'm missing. And so I've always had

256
00:15:17,280 --> 00:15:21,520
that inner um that inner I guess leadership quality but

257
00:15:21,520 --> 00:15:24,320
I've always um struggled with imposter syndrome. So I never

258
00:15:24,320 --> 00:15:27,120
believed I could do it and I always identified as being a

259
00:15:27,120 --> 00:15:30,560
twin, being the two of us. So I could never outshine her or do

260
00:15:30,560 --> 00:15:34,000
something she didn't do. So it's through this real

261
00:15:34,000 --> 00:15:38,240
realization um and becoming a leader in the banking industry,

262
00:15:38,240 --> 00:15:40,960
I then went, I'm gonna just take a career break and

263
00:15:40,960 --> 00:15:43,280
completely change everything I've ever known and then

264
00:15:43,280 --> 00:15:47,200
discover who I am at 26. So I did and I moved to the other

265
00:15:47,200 --> 00:15:50,960
side of the world and I met my now fiance there but it was

266
00:15:50,960 --> 00:15:54,640
through that trial and error and completely changing my

267
00:15:54,640 --> 00:15:58,000
environment and changing everything I ever knew. I

268
00:15:58,000 --> 00:16:01,440
figured out how to stand on my own two feet. How to be a

269
00:16:01,440 --> 00:16:04,960
person that I wanted to be and how to really fail at a lot of

270
00:16:04,960 --> 00:16:08,480
things and then build the resilience to stand back up.

271
00:16:08,480 --> 00:16:13,600
Um and that was incredible and then a real pivotal moment was

272
00:16:13,600 --> 00:16:16,400
when my partner and I found out we were pregnant with our son.

273
00:16:16,400 --> 00:16:23,120
He was four months and we had no idea and then um I became we

274
00:16:23,120 --> 00:16:27,200
had to become parents like very very quickly and I was my I

275
00:16:27,200 --> 00:16:31,680
just turned thirty and there's this real beautiful kindness

276
00:16:31,680 --> 00:16:34,960
and awareness and consciousness that comes from

277
00:16:34,960 --> 00:16:38,800
birthing a child and wanting to be that mother and all of a

278
00:16:38,800 --> 00:16:42,000
sudden I saw myself through his eyes and there was a real

279
00:16:42,000 --> 00:16:46,800
softening to how I defined myself and I went I can be a

280
00:16:46,800 --> 00:16:49,280
leader but not in the masculine. You've gotta do this

281
00:16:49,280 --> 00:16:54,080
in a real like empathetic understanding honest way and

282
00:16:54,080 --> 00:16:57,200
that felt right to me. So that's how I kinda transitioned

283
00:16:57,200 --> 00:17:03,760
into the CEO and helping leaders at this level. Yeah. Oh

284
00:17:03,760 --> 00:17:08,400
I love that. I'm a big big believer that moms make the

285
00:17:08,400 --> 00:17:13,440
best leaders. Um that is uh it's so overlooked in the

286
00:17:13,440 --> 00:17:15,520
business world and there's so much opportunity not to. I've

287
00:17:15,520 --> 00:17:19,680
got a horrible joke in the meantime. Um which is um this

288
00:17:19,680 --> 00:17:21,840
interview is not gonna be complete unless I get the

289
00:17:21,840 --> 00:17:24,640
chance to interview your twin. Uh I am totally kidding

290
00:17:24,640 --> 00:17:28,720
though. Not not not fair. I hope nobody ever seriously tell

291
00:17:28,720 --> 00:17:33,440
you to do that in the podcast world. Um I got twin nieces,

292
00:17:33,440 --> 00:17:35,840
Gracie Madison. They're both amazing. Um they're

293
00:17:35,840 --> 00:17:37,840
definitely their own personalities and I I hope

294
00:17:37,840 --> 00:17:40,480
they don't struggle with that. Now now if I ever have twins

295
00:17:40,480 --> 00:17:42,640
in the future, I'm gonna have to think, okay, how do I make

296
00:17:42,640 --> 00:17:45,040
sure I help them establish their own identities because I

297
00:17:45,040 --> 00:17:48,400
can see how that would that would be a interesting paradigm

298
00:17:48,400 --> 00:17:51,840
to grow up in. So shifting back to moms though. Alright, so

299
00:17:51,840 --> 00:17:55,440
moms making the best leaders. I have my own theories and

300
00:17:55,440 --> 00:17:57,920
views on this. You just shared a dynamically powerful one

301
00:17:57,920 --> 00:18:02,240
which is when your child was born, you begin to see your

302
00:18:02,240 --> 00:18:05,920
life through his eyes which is an incredible manifestation

303
00:18:05,920 --> 00:18:09,200
exercise. Um you know, a meditation exercise to think

304
00:18:09,200 --> 00:18:12,800
through that. I guess uh not even self-awareness. It's like

305
00:18:12,800 --> 00:18:18,320
beyond self-awareness. What what is it about? What is about

306
00:18:18,320 --> 00:18:25,280
moms and how do we how can how can strength come from

307
00:18:25,280 --> 00:18:32,400
nurture and softness and um you know, you know, even the even

308
00:18:32,400 --> 00:18:36,720
the word delicate comes to mind. Um you know, like how how

309
00:18:36,720 --> 00:18:39,760
do those lead to strength that also create results or

310
00:18:39,760 --> 00:18:42,560
profitability? Let's try to tie this all together. Oh, I love

311
00:18:42,560 --> 00:18:46,000
that. Oh and this I used to believe you can never

312
00:18:46,000 --> 00:18:48,720
intertwine those. I used to believe like it was very like

313
00:18:48,720 --> 00:18:52,320
you know, it's gonna be harder but it was solid and then

314
00:18:52,320 --> 00:18:56,000
when you see yours think that. Yeah, very much so and I

315
00:18:56,000 --> 00:19:00,560
think I when I uncovered because you have to merge when

316
00:19:00,560 --> 00:19:02,640
you're a parent, you've got when you're a mom, you've gotta

317
00:19:02,640 --> 00:19:06,320
merge business with life and like you know, Alfie's walked

318
00:19:06,320 --> 00:19:08,640
in on me on meetings every now and then and I can't just be

319
00:19:08,640 --> 00:19:12,720
like oh hi honey like that's that's not me like yes you

320
00:19:12,720 --> 00:19:16,160
wear different hats and things but I wanted to kind of flow

321
00:19:16,160 --> 00:19:20,400
in these different identities and I think the beautiful

322
00:19:20,400 --> 00:19:26,320
thing about motherhood is in the absolute depth of empathy

323
00:19:26,320 --> 00:19:31,120
of vulnerability means you are completely open and when you're

324
00:19:31,120 --> 00:19:34,160
completely open you are saying I may get hurt and I'm

325
00:19:34,160 --> 00:19:37,040
probably going to because I have before but I'm still

326
00:19:37,040 --> 00:19:41,520
willing to do it anyway and that pivotal moment creates

327
00:19:41,520 --> 00:19:46,800
profound resilience and the ability to keep showing up even

328
00:19:46,800 --> 00:19:50,880
when your heart is on the line, even when your child is in

329
00:19:50,880 --> 00:19:52,800
front of you, when you know at one point you have to say

330
00:19:52,800 --> 00:19:55,600
goodbye to them. It's the same when you're leading a team.

331
00:19:55,600 --> 00:20:00,400
You've gotta delegate and hope and pray that they can do a

332
00:20:00,400 --> 00:20:04,480
good job and if they don't, you need to just lead again and

333
00:20:04,480 --> 00:20:07,600
tell them how to do it and like it's this constant ebb and

334
00:20:07,600 --> 00:20:09,680
flow. You're never gonna get to leadership status and then

335
00:20:09,680 --> 00:20:12,720
you're done. You're constantly evolving with it and I think

336
00:20:12,720 --> 00:20:15,360
that's something that I've found where people are like I'm

337
00:20:15,360 --> 00:20:18,240
at the CEO level, I'm done now and it's like no, you're at

338
00:20:18,240 --> 00:20:21,840
the CEO level, your leadership is now just the gun. Like you

339
00:20:21,840 --> 00:20:27,760
need to now continue to nurture that and it is really in those

340
00:20:27,760 --> 00:20:31,200
moments of kindness but it's first and foremost kindness to

341
00:20:31,200 --> 00:20:34,960
yourself before kindness to anybody else and the kindness

342
00:20:34,960 --> 00:20:37,680
to yourself means you can't be a people pleaser like you used

343
00:20:37,680 --> 00:20:40,880
to be. So there's resistance, there's like it's

344
00:20:40,880 --> 00:20:43,360
uncomfortable, there's boundaries you need to put up

345
00:20:43,360 --> 00:20:46,880
because I want my child to be able to say yes and no when he

346
00:20:46,880 --> 00:20:50,400
feels like it which means I have to do that. I have to say

347
00:20:50,400 --> 00:20:53,280
what's a no to me and what's a yes to me and then know that

348
00:20:53,280 --> 00:20:57,440
it's not my control how somebody else reacts. Yeah.

349
00:20:57,440 --> 00:21:02,560
So, there's so much opportunity there and moms who are getting

350
00:21:02,560 --> 00:21:06,160
back into the workforce, I see some self-sabotage happening

351
00:21:06,160 --> 00:21:09,680
where they they feel like they don't they don't belong in the

352
00:21:09,680 --> 00:21:13,840
workforce, they don't have a job description or a resume when

353
00:21:13,840 --> 00:21:17,280
in reality they just don't often know how to talk about the

354
00:21:17,280 --> 00:21:21,040
reality of their existing resume. Two, on the flip side,

355
00:21:21,040 --> 00:21:25,120
a lot of leaders might bring somebody in who's that softer,

356
00:21:25,120 --> 00:21:27,520
kinder, more delicate person but they don't know how to

357
00:21:27,520 --> 00:21:31,040
activate. They they don't know how to endorse and empower that

358
00:21:31,040 --> 00:21:35,520
individual and so they end up almost muzzling. You know,

359
00:21:35,520 --> 00:21:37,920
somebody who could be their greatest strength by their side

360
00:21:37,920 --> 00:21:41,280
to bring a new dynamic. So, there's gotta be a respect

361
00:21:41,280 --> 00:21:44,240
provided by the executive in order to benefit from it but

362
00:21:44,240 --> 00:21:49,360
moms, you guys have you have been managers for however long

363
00:21:49,360 --> 00:21:53,360
your child, right, has has been with you and our children are

364
00:21:53,360 --> 00:21:56,800
in subordinate in nature. They they do not always listen. You

365
00:21:56,800 --> 00:22:00,880
cannot fire your child. You don't want to fire your child

366
00:22:00,880 --> 00:22:04,560
for fun but like they might hate you, right, and and really

367
00:22:04,560 --> 00:22:09,120
struggle with a situation and you have to have the ingenuity

368
00:22:09,120 --> 00:22:11,520
to figure out, alright, how do I keep loving this entity that

369
00:22:11,520 --> 00:22:15,280
hates me, right, and and how to make things work. The

370
00:22:15,280 --> 00:22:19,520
superpowers that come with with that level of dedication as a

371
00:22:19,520 --> 00:22:25,200
manager, I don't understand how companies don't see the power

372
00:22:25,200 --> 00:22:27,680
of that, how they don't realize the byproduct of having

373
00:22:27,680 --> 00:22:30,960
somebody who can keep your retention together which is one

374
00:22:30,960 --> 00:22:33,600
of the bottom line factors of whether a company is gonna

375
00:22:33,600 --> 00:22:37,920
succeed or not. So, I'm I'm I'm gonna get my my my high horse

376
00:22:37,920 --> 00:22:43,840
now on on or my my pulpit I guess. So, Caitlin, what's your

377
00:22:43,840 --> 00:22:49,360
vision for the those that you serve? So, my vision from a

378
00:22:49,360 --> 00:22:52,000
simplistic standpoint has always been to help people

379
00:22:52,000 --> 00:22:56,480
grow their business, make more money and impact the world.

380
00:22:56,480 --> 00:22:59,840
And from a more complex expansion on that, it's being

381
00:22:59,840 --> 00:23:03,520
able to intertwine serving and helping the world become a

382
00:23:03,520 --> 00:23:07,360
better place. However, that is means to the CEO or the leader

383
00:23:07,360 --> 00:23:10,080
that I'm working with. As well as making more money

384
00:23:10,080 --> 00:23:14,000
obviously because it drives business. Um but growing their

385
00:23:14,000 --> 00:23:16,880
business means they have to grow. So, there's always an

386
00:23:16,880 --> 00:23:20,480
underlying factor. So, the thing that I absolutely love is

387
00:23:20,480 --> 00:23:23,760
helping people grow. Helping people grow how they show up.

388
00:23:23,760 --> 00:23:26,960
Grow in their emotional intelligence and awareness. Grow

389
00:23:26,960 --> 00:23:31,200
in their joy and their capacity to lead a team. So,

390
00:23:31,200 --> 00:23:33,360
that if you're not willing to grow your business isn't

391
00:23:33,360 --> 00:23:34,960
gonna grow which means you're not gonna make as much more

392
00:23:34,960 --> 00:23:37,040
money. It means you can't improve. So, let's start at

393
00:23:37,040 --> 00:23:42,640
this sector. Um that's so fun. It is so fun when someone

394
00:23:42,640 --> 00:23:45,920
actually goes, I get it. I get it. I've done it. Like I'm

395
00:23:45,920 --> 00:23:50,080
growing and you can see the joy in the journey. It's not

396
00:23:50,080 --> 00:23:53,040
now a destination. It's the journey. The moments on that

397
00:23:53,040 --> 00:23:56,400
journey. It's creating them to be the person they're meant

398
00:23:56,400 --> 00:23:59,760
to be. That better version of themselves and they just light

399
00:23:59,760 --> 00:24:04,880
up when they find that and it's I'm addicted to that. Right.

400
00:24:04,880 --> 00:24:08,160
Yeah. To seeing them just go, oh, this is who I'm meant to

401
00:24:08,160 --> 00:24:13,120
be. This is what I want. Yes, absolutely. It is. That's kind

402
00:24:13,120 --> 00:24:16,320
of the pinnacle of of leadership. Um right is is

403
00:24:16,320 --> 00:24:18,960
seeing that. Um I'm I'm grateful for the way that you

404
00:24:18,960 --> 00:24:21,840
defined it. Let's talk about your vision. You mentioned

405
00:24:21,840 --> 00:24:25,040
Bali. You've mentioned Spain. A couple of different different

406
00:24:25,040 --> 00:24:27,360
countries and opportunities but what do you what do you see

407
00:24:27,360 --> 00:24:31,600
for yourself on the horizon? So, a vision for me has always

408
00:24:31,600 --> 00:24:34,800
been freedom. Complete freedom and I mean obviously

409
00:24:34,800 --> 00:24:38,400
financial freedom but I also mean time freedom and I mean

410
00:24:38,400 --> 00:24:43,040
emotional freedom. So, being able to detach from the

411
00:24:43,040 --> 00:24:46,800
emotional addictions that I have so I can teach my son how

412
00:24:46,800 --> 00:24:49,440
to do that and I can be with my partner better and be more

413
00:24:49,440 --> 00:24:52,800
present and more aware and then those around me who want

414
00:24:52,800 --> 00:24:56,480
to learn how to do it can do it too. Um but I want to be

415
00:24:56,480 --> 00:25:00,720
able to to take time off when I need because I need it and

416
00:25:00,720 --> 00:25:03,680
I'm wanting it and I want to be able to teach other people

417
00:25:03,680 --> 00:25:06,800
how to do that. So, I'm the first coach to myself and then

418
00:25:06,800 --> 00:25:11,200
I help other people do that. Okay, you you opened uh another

419
00:25:11,200 --> 00:25:13,760
vein there. I'm going to go off into this uh down to this

420
00:25:13,760 --> 00:25:17,600
path. You talked about emotional addictions. Um so

421
00:25:17,600 --> 00:25:21,440
certainly feel free to share what your emotional addictions

422
00:25:21,440 --> 00:25:24,480
are. Um the people that you're serving, you know, let's look

423
00:25:24,480 --> 00:25:27,040
at and I I shouldn't say it's the people you're serving.

424
00:25:27,040 --> 00:25:30,080
You serve a lot of people but the the CEOs and the business

425
00:25:30,080 --> 00:25:34,320
owners out there. Um what emotional addictions are common

426
00:25:34,320 --> 00:25:39,120
to have? Um and I'm thinking more so to these these men. Um

427
00:25:39,120 --> 00:25:42,400
these masculine individuals that are like, oh, I don't let

428
00:25:42,400 --> 00:25:44,560
emotions get in the way. It's business. I don't take it

429
00:25:44,560 --> 00:25:47,440
personal. So, what does that look like first and let's

430
00:25:47,440 --> 00:25:50,480
gravitate towards the the people who are more open minded

431
00:25:50,480 --> 00:25:53,520
about this reality. So, the men who are like, oh, I don't

432
00:25:53,520 --> 00:25:56,880
like emotions. Um there's patterns. So, emotions are our

433
00:25:56,880 --> 00:25:59,200
patterns. Our patterns, our habits. The way we do one

434
00:25:59,200 --> 00:26:02,400
thing is the way we do everything. And the pattern is

435
00:26:02,400 --> 00:26:06,000
always um stress. The addiction to stress. The

436
00:26:06,000 --> 00:26:10,160
addiction to feeling like I have to be in control and I have

437
00:26:10,160 --> 00:26:12,640
to be in charge of everything. There's a real control

438
00:26:12,640 --> 00:26:17,600
mentality. Um where the clients will come to me primarily

439
00:26:17,600 --> 00:26:20,000
in the seven figure range trying to get to eight and I'm

440
00:26:20,000 --> 00:26:22,480
like the only way you're gonna get to eight is if you like

441
00:26:22,480 --> 00:26:25,280
reduce this emotional addiction and they're just like I'm not

442
00:26:25,280 --> 00:26:28,880
addicted and I'm like can you step away for a day? No, they

443
00:26:28,880 --> 00:26:32,480
can't. And they can't because they're wanting that

444
00:26:32,480 --> 00:26:35,440
validation of I'm needed, I'm wanted, I I need to be in this

445
00:26:35,440 --> 00:26:38,400
business but it's like you also have a life, you also have a

446
00:26:38,400 --> 00:26:42,800
family, you can step away. Um so that's a huge component of

447
00:26:42,800 --> 00:26:46,240
what I see with my male client. I actually say the women

448
00:26:46,240 --> 00:26:49,200
clients that I work with from an there's so much more

449
00:26:49,200 --> 00:26:53,120
emotionally aware and so willing to accept and

450
00:26:53,120 --> 00:26:56,160
understand that there is something that they can

451
00:26:56,160 --> 00:26:59,440
improve on. And I think it's from a societal understanding

452
00:26:59,440 --> 00:27:01,280
women are normally brought up to be like you're a problem,

453
00:27:01,280 --> 00:27:03,360
you need to fix all these things. And as a mother,

454
00:27:03,360 --> 00:27:05,840
you're like, yes, I'll fix everything. Right. When you

455
00:27:05,840 --> 00:27:08,560
speak woman a woman a core understanding of your

456
00:27:08,560 --> 00:27:13,360
emotional addiction is you're not enough. So that's creating

457
00:27:13,360 --> 00:27:16,000
resistance, that's creating frustration. If you can change

458
00:27:16,000 --> 00:27:19,200
that story, then all of this unlocks and then they change

459
00:27:19,200 --> 00:27:21,520
the story and everything unlocks. And then because

460
00:27:21,520 --> 00:27:23,600
they've got evidence, they do it again and again and they

461
00:27:23,600 --> 00:27:26,800
become so successful because they've got to the core root

462
00:27:26,800 --> 00:27:32,240
of it. Okay. Very good. So this you talked about the root

463
00:27:32,240 --> 00:27:34,800
of stress. Um and you talked about the seven, eight

464
00:27:34,800 --> 00:27:37,440
figures. It reminded me, big shout out to Josh Long. I

465
00:27:37,440 --> 00:27:40,000
think I'm giving the right person credit. Um I believe it

466
00:27:40,000 --> 00:27:43,600
was him who said uh who coined the term the seven figured

467
00:27:43,600 --> 00:27:48,960
desert. Um and I was like, oh, that that is that is something

468
00:27:48,960 --> 00:27:51,760
most people aren't aware of. It's just how difficult the

469
00:27:51,760 --> 00:27:56,160
the journey at seven figure becomes. Uh people think, well,

470
00:27:56,160 --> 00:27:58,640
it'll be easy once I'm making six figures. Once I'm making

471
00:27:58,640 --> 00:28:01,920
high six figures, life will become so much easier and and

472
00:28:01,920 --> 00:28:05,040
uh it's it's interesting. Uh you know, we'll we'll leave it

473
00:28:05,040 --> 00:28:08,240
at that for now. Coming back to this emotional addictions

474
00:28:08,240 --> 00:28:12,720
aspect and stress. Um I mean, I'd I'd love to see your

475
00:28:12,720 --> 00:28:14,960
thought process on this because I think a lot of people

476
00:28:14,960 --> 00:28:17,840
relate to what I'm about to say. So, my mom's a single single

477
00:28:17,840 --> 00:28:23,680
mom of six. I'm the youngest of those six and so providing for

478
00:28:23,680 --> 00:28:27,600
all of us. Um her first husband died in a plane crash. No no

479
00:28:27,600 --> 00:28:31,120
child support there obviously. Um my dad spent all of their

480
00:28:31,120 --> 00:28:35,680
savings um and then did not pay child support either. Um so,

481
00:28:35,680 --> 00:28:40,080
we she had a lot of challenges to figure out how to provide

482
00:28:40,080 --> 00:28:43,760
for us and you know, we'd wake up super early in the morning,

483
00:28:43,760 --> 00:28:47,520
go to her, she owned a gas station outside of the city and

484
00:28:47,520 --> 00:28:50,480
we would go to that from, you know, we were up four and we

485
00:28:50,480 --> 00:28:54,000
were closing that shop around ten uh at night and then coming

486
00:28:54,000 --> 00:28:57,760
back home and starting over. She was everywhere too. Uh

487
00:28:57,760 --> 00:29:00,560
church, all my sports activities, I mean, I have no

488
00:29:00,560 --> 00:29:02,560
idea how she did it all. I don't think anybody does

489
00:29:02,560 --> 00:29:06,400
including her. My question for you though, back to that stress

490
00:29:06,400 --> 00:29:12,880
aspect, um is there a healthy degree of stress and is there a

491
00:29:12,880 --> 00:29:17,520
time where that's something we lean into or could my mom have

492
00:29:17,520 --> 00:29:20,560
possibly had an easier route? And how'd she let go of the

493
00:29:20,560 --> 00:29:24,080
stress? Um you know and had she decided, you know what? It's

494
00:29:24,080 --> 00:29:28,320
not just on me. Um you know, to provide. I have no idea what

495
00:29:28,320 --> 00:29:30,960
the answer is but I'm I'm curious what your what your

496
00:29:30,960 --> 00:29:35,520
thoughts are related to that. Firstly, your mom, wow. She's

497
00:29:35,520 --> 00:29:42,160
incredible. And absolutely. Well done to her. Love that. Um

498
00:29:42,160 --> 00:29:45,760
so when we're talking stress, it's definitely a a healthy

499
00:29:45,760 --> 00:29:49,360
level of stress because it does kind of kick your **** into

500
00:29:49,360 --> 00:29:51,520
gear if you're like, it's a little bit like, eh, I can't

501
00:29:51,520 --> 00:29:53,760
hold it. But then you're like, oh, I'm stressing to do this.

502
00:29:53,760 --> 00:29:57,840
So, that I definitely agree on. But when I, so for me, the

503
00:29:57,840 --> 00:30:00,640
way I look at stress, it's what are you telling yourself in

504
00:30:00,640 --> 00:30:03,040
those moments? If you're feeling stressed and going,

505
00:30:03,040 --> 00:30:06,880
I've got this, I've got the the fuel to drive this, I can do

506
00:30:06,880 --> 00:30:10,000
this and you're actually rewiring your brain to

507
00:30:10,000 --> 00:30:13,920
associate that to deliver a really good outcome which is

508
00:30:13,920 --> 00:30:16,480
healthier for your body. But even those moments of stress,

509
00:30:16,480 --> 00:30:18,240
you're like, I'm not good enough, I can't do this, it

510
00:30:18,240 --> 00:30:21,120
will never work and you're literally running yourself into

511
00:30:21,120 --> 00:30:24,800
the ground. That perpetual cycle of stress and

512
00:30:24,800 --> 00:30:26,960
storytelling is not going to get you anywhere because

513
00:30:26,960 --> 00:30:28,640
you're literally going to be running around in a circle

514
00:30:28,640 --> 00:30:31,040
because you're telling yourself you can't do it. Your

515
00:30:31,040 --> 00:30:36,480
stress will continue to increase and the result you're

516
00:30:36,480 --> 00:30:38,960
wanting won't be there. You might have fleeting moments of

517
00:30:38,960 --> 00:30:42,400
success or what it is that you want but you're going to burn

518
00:30:42,400 --> 00:30:48,640
out from a long-term stability. So, what I always state, if

519
00:30:48,640 --> 00:30:52,400
you're addicted to an emotion, that is something we need to

520
00:30:52,400 --> 00:30:55,680
work on because if you're addicted to something, that

521
00:30:55,680 --> 00:30:59,120
means it controls you and when you're wanting to live a life

522
00:30:59,120 --> 00:31:02,480
of freedom in my viewpoint and you're wanting to have the

523
00:31:02,480 --> 00:31:06,320
success of the life that you want, you can't have things

524
00:31:06,320 --> 00:31:10,240
control you. Yeah. You want to be able to control the things

525
00:31:10,240 --> 00:31:13,920
that you can control and from a stress standpoint, it is very

526
00:31:13,920 --> 00:31:18,240
good but it's about being able to rewire that and bring it

527
00:31:18,240 --> 00:31:20,400
back and go, well, why am I feeling stressed? Okay, I'm

528
00:31:20,400 --> 00:31:22,480
feeling stressed because of this. Okay, cool. So, what do I

529
00:31:22,480 --> 00:31:27,040
do now? And what I find going back to the point you made

530
00:31:27,040 --> 00:31:30,160
before about if I make more money, I'll be happy. Money

531
00:31:30,160 --> 00:31:34,720
amplifies us. So, who you are today, the emotions you feel

532
00:31:34,720 --> 00:31:39,200
today, the stress you potentially have, the stories

533
00:31:39,200 --> 00:31:42,960
you have about money, it's only ever going to amplify unless

534
00:31:42,960 --> 00:31:46,560
you deal with it. Making more money does not heal your money

535
00:31:46,560 --> 00:31:50,720
but working on yourself helps you make more money and make

536
00:31:50,720 --> 00:31:54,800
more money. So, that is a big component when I meet people at

537
00:31:54,800 --> 00:31:58,720
seven figures, they've always gone, I just need to get to

538
00:31:58,720 --> 00:32:01,280
eight because if I get to eight, then I'll feel this and

539
00:32:01,280 --> 00:32:03,920
I'm like, you didn't feel this at five figures, you didn't

540
00:32:03,920 --> 00:32:05,600
feel this at six figures, you're not feeling this at

541
00:32:05,600 --> 00:32:07,600
seven figures. What the hell? Why do you think you're going to

542
00:32:07,600 --> 00:32:10,480
feel this at eight figures? Because you're not willing to

543
00:32:10,480 --> 00:32:14,960
do the internal work or you haven't done it yet and that's

544
00:32:14,960 --> 00:32:18,400
what I really shift people into. How do we now do the

545
00:32:18,400 --> 00:32:21,360
internal work? So, when you get to the eight figures, you

546
00:32:21,360 --> 00:32:24,720
don't feel this and you're not trying to, I have to get the

547
00:32:24,720 --> 00:32:29,200
right there, it's, I get to strive for that, I get to

548
00:32:29,200 --> 00:32:35,760
achieve it and feel more calm. I'm writing that down because

549
00:32:35,760 --> 00:32:40,560
it reminds me of a very important scientific study by

550
00:32:40,560 --> 00:32:43,920
Malcolm Gladwell in Talking With Strangers where he talks

551
00:32:43,920 --> 00:32:49,120
about how alcohol is an amplifier and amplified as the

552
00:32:49,120 --> 00:32:51,600
emotion or the setting that we're in. If somebody is

553
00:32:51,600 --> 00:32:55,440
depressed, for instance, and alone, it actually amplifies

554
00:32:55,440 --> 00:32:58,800
the solitude and the depression versus if they're in a party

555
00:32:58,800 --> 00:33:00,800
atmosphere, then naturally they're going to get a little

556
00:33:00,800 --> 00:33:06,800
bit more crazy and perhaps fun and I believe you're

557
00:33:06,800 --> 00:33:09,920
spot on with the same thing. It hit me, I was like, whoa, I

558
00:33:09,920 --> 00:33:14,960
can see how money is that same amplifier, something that

559
00:33:14,960 --> 00:33:18,320
pushes us in a direction, that propels us rather in the

560
00:33:18,320 --> 00:33:20,560
direction that we're already going, it creates momentum for

561
00:33:20,560 --> 00:33:25,360
it. So that's really, really helpful to understand when it

562
00:33:25,360 --> 00:33:29,040
comes to our own lives visionaries and what direction

563
00:33:29,040 --> 00:33:32,800
are we choosing to go in or are we stuck in, know that

564
00:33:32,800 --> 00:33:36,080
whatever resource you have is going to amplify that

565
00:33:36,080 --> 00:33:41,200
direction. So that's a really profound simple truth. The

566
00:33:41,200 --> 00:33:44,080
other truth I want to circle back to, Dan Martel, SAS

567
00:33:44,080 --> 00:33:47,360
Academy, he talks about mindset being the greatest

568
00:33:47,360 --> 00:33:50,080
problem that entrepreneurs face and I think that goes with

569
00:33:50,080 --> 00:33:54,240
any vision or anybody who's trying to move life forward,

570
00:33:54,240 --> 00:34:00,320
that knowing that our mindset can be amplified or reworked,

571
00:34:00,320 --> 00:34:03,840
we can do work on this. That's why coaches exist. That's why

572
00:34:03,840 --> 00:34:06,160
therapists, psychologists, there's a lot of opportunities

573
00:34:06,160 --> 00:34:10,560
to take control of life and see how can I do this better. The

574
00:34:10,560 --> 00:34:14,320
one that I would say the lack of emotion or the anti-motion

575
00:34:14,320 --> 00:34:18,720
is the one I see most executives and people of great

576
00:34:18,720 --> 00:34:23,200
purpose end up moving towards is they almost check out

577
00:34:23,200 --> 00:34:27,120
emotionally. And so the addiction often comes in the

578
00:34:27,120 --> 00:34:31,840
form, and I went through this as well, where Netflix or

579
00:34:31,840 --> 00:34:35,200
sports or some type of distraction, it could be alcohol,

580
00:34:35,200 --> 00:34:38,720
could be drugs, that distracts me from the emotions I don't

581
00:34:38,720 --> 00:34:45,200
want to face. That external addiction also is a form of what

582
00:34:45,200 --> 00:34:50,960
I'll tie into un-doctorly, the emotional addictions phase or

583
00:34:50,960 --> 00:34:54,960
reality. So just think on that. Those of you listening in, if

584
00:34:54,960 --> 00:34:57,920
that's, you know, this isn't about learning from me or

585
00:34:57,920 --> 00:35:01,200
Caitlin, like what our wisdom is, it's about you taking this

586
00:35:01,200 --> 00:35:03,040
and going and thinking through what are you going to do with

587
00:35:03,040 --> 00:35:06,400
it and how is this going to help you or your team members,

588
00:35:06,400 --> 00:35:09,360
you know, with whatever they might need. So let's step into

589
00:35:09,360 --> 00:35:14,400
a dark subject. What's the worst leadership experience that

590
00:35:14,400 --> 00:35:17,040
you've ever had?

591
00:35:18,240 --> 00:35:21,520
This actually ties in wonderfully to the emotional

592
00:35:21,520 --> 00:35:25,520
side of what we're talking about. So I worked with a leader

593
00:35:25,520 --> 00:35:27,120
and they were at the seven figure mark and they wanted to

594
00:35:27,120 --> 00:35:32,960
get to eight and they just weren't listening when I was

595
00:35:32,960 --> 00:35:35,840
saying from an emotional standpoint, we need to deal with

596
00:35:35,840 --> 00:35:41,360
your emotional state because when you feel something, you

597
00:35:41,360 --> 00:35:47,040
react and it's that reaction that's creating a lot of

598
00:35:47,040 --> 00:35:50,240
issues in your business. So we want to be a bit more proactive

599
00:35:50,240 --> 00:35:53,920
instead of reaction like, oh my god, all these things and I've

600
00:35:53,920 --> 00:35:56,960
been working on them for a few months and we jumped on the

601
00:35:56,960 --> 00:36:00,320
call like we normally do and I'm like, and I knew something had

602
00:36:00,320 --> 00:36:03,200
happened that he didn't want to happen in the business and I

603
00:36:03,200 --> 00:36:06,320
was like, okay, so what, tell me what's going on and it's like

604
00:36:06,320 --> 00:36:14,080
I fired everybody. I'm like what? I'm like why? And he's

605
00:36:14,080 --> 00:36:21,760
like because they all made this mistake and he was so unwilling

606
00:36:21,760 --> 00:36:26,320
to admit that he had made mistakes and there was such a

607
00:36:26,320 --> 00:36:30,720
perfectionistic mindset of I have to do everything perfect

608
00:36:30,720 --> 00:36:34,960
which I used to believe, don't get me wrong but he just was

609
00:36:34,960 --> 00:36:39,600
not willing to to look at the areas that he could improve on

610
00:36:39,600 --> 00:36:44,880
so instead of having his team provide feedback, he just fired

611
00:36:44,880 --> 00:36:49,520
everybody and I'm just like we're going in crisis recovery

612
00:36:49,520 --> 00:36:53,200
mode here like what the hell is going on and I was really

613
00:36:53,200 --> 00:36:55,520
honest with him and I was just like, can I just be really

614
00:36:55,520 --> 00:36:58,240
honest? He's like, yeah, that's my fire. How is your fall? And

615
00:36:58,240 --> 00:37:01,120
I'm like, you have continuously not listened to what I'm

616
00:37:01,120 --> 00:37:04,640
saying and I have to be honest, you are the problem. You are the

617
00:37:04,640 --> 00:37:08,560
problem which also means you're the solution. So stop looking

618
00:37:08,560 --> 00:37:11,840
at the problems and figure out you're the solution and I've

619
00:37:11,840 --> 00:37:15,920
got some options if you're willing to admit that you made

620
00:37:15,920 --> 00:37:19,520
a mistake and he did and we worked together quite intensely

621
00:37:19,520 --> 00:37:24,080
to shift that for him because he was in such a he'd gone into

622
00:37:24,080 --> 00:37:28,640
the into the the real numbing. He'd been in a burnt out phase

623
00:37:28,640 --> 00:37:31,840
for years. He'd been numb. Anytime he felt anything, he

624
00:37:31,840 --> 00:37:36,240
got scared. So he he lashed out to somebody else or it was

625
00:37:36,240 --> 00:37:38,400
always somebody else's fault and I was like, you can't do

626
00:37:38,400 --> 00:37:41,840
that as a leader. You can't. What are you? What have you

627
00:37:41,840 --> 00:37:43,600
done? How are you responsible in this? Because you can

628
00:37:43,600 --> 00:37:47,600
under control you. When you address what you've what like

629
00:37:47,600 --> 00:37:52,240
you've done wrong, you can then have an open, very vulnerable

630
00:37:52,240 --> 00:37:54,800
conversation, sometimes difficult with your team

631
00:37:54,800 --> 00:37:57,760
members but you have to be the one first willing to admit

632
00:37:57,760 --> 00:38:00,640
where you went wrong because if you don't communicate that

633
00:38:00,640 --> 00:38:03,680
they don't know how to. So we did work together quite

634
00:38:03,680 --> 00:38:07,360
intensely for a while and we shifted that and then he hired

635
00:38:07,360 --> 00:38:11,040
he started hiring a team back.

636
00:38:11,680 --> 00:38:15,520
And then yeah slowly slowly but surely kind of his business

637
00:38:15,520 --> 00:38:17,840
got back up to where it needs to be and he's leading with

638
00:38:17,840 --> 00:38:21,680
more heart which is what I always say. You need to

639
00:38:21,680 --> 00:38:23,920
you need to balance both of the two. It's not one or the

640
00:38:23,920 --> 00:38:27,600
other. It's always a combination of the two. So that's one of

641
00:38:27,600 --> 00:38:32,560
the keys on that. You you leveraged the art and in a in a

642
00:38:32,560 --> 00:38:37,440
very organic way of radical candor, right? You let him

643
00:38:37,440 --> 00:38:40,240
know and and you did so but it was just such a perfect

644
00:38:40,240 --> 00:38:42,480
balance of helping him realize like I'm probably gonna use

645
00:38:42,480 --> 00:38:46,240
that line in the in the future. You are the problem which

646
00:38:46,240 --> 00:38:49,040
means you are the solution. I think a lot of people forget

647
00:38:49,040 --> 00:38:53,040
to say that. I also think a lot of people don't want to

648
00:38:53,040 --> 00:38:57,520
hear anything after that first segment. So what good on him.

649
00:38:57,520 --> 00:39:00,560
You know for being able to listen and be willing to go

650
00:39:00,560 --> 00:39:05,120
through that that humble gut check of like whoa okay I need

651
00:39:05,120 --> 00:39:08,160
to do something right here and for you too for sticking with

652
00:39:08,160 --> 00:39:12,080
him for recognizing that you know he made a massive mistake

653
00:39:12,080 --> 00:39:15,840
but you both found a way to overcome that as a team. That

654
00:39:15,840 --> 00:39:20,960
is a very very rare story and in today's world it was it was

655
00:39:20,960 --> 00:39:24,800
different when we didn't have access to swipe left. You know

656
00:39:24,800 --> 00:39:27,840
it was different when we didn't have access to endless people

657
00:39:27,840 --> 00:39:31,600
on LinkedIn and and resumes on Fiverr and Upwork and Beyond.

658
00:39:31,600 --> 00:39:36,000
So to hear that in today's world it I that just makes me

659
00:39:36,000 --> 00:39:40,320
really happy the way that that story turned out. So let's go

660
00:39:40,320 --> 00:39:42,480
into the best leadership. What's the best leadership

661
00:39:42,480 --> 00:39:45,040
experience that you've ever had that I mean you pretty much

662
00:39:45,040 --> 00:39:46,880
nailed that right there. We're gonna do another one. We're

663
00:39:46,880 --> 00:39:51,040
gonna double down. It was actually with a woman that I

664
00:39:51,040 --> 00:39:55,760
worked with. She is one of the most the kindest leaders. Such

665
00:39:55,760 --> 00:40:00,720
a powerful woman in her own right. And she came to me and

666
00:40:00,720 --> 00:40:04,800
she had said like she was hiring more people and she's

667
00:40:04,800 --> 00:40:09,040
like how do I start like I know we're doing ROI on the

668
00:40:09,040 --> 00:40:12,640
financials but how do I start actually figuring out the ROI

669
00:40:12,640 --> 00:40:16,000
on the impact. The impact for the team as well as the impact

670
00:40:16,000 --> 00:40:18,960
for our customers. And she's like I really think that's

671
00:40:18,960 --> 00:40:24,160
important and I want my team to feel and know that they're

672
00:40:24,160 --> 00:40:27,120
they're important to me. And I want that culture to really

673
00:40:27,120 --> 00:40:30,480
enhance. And for her to because normally I address that and

674
00:40:30,480 --> 00:40:33,040
we'll talk to somebody but for her to just come out and go I

675
00:40:33,040 --> 00:40:36,880
wanna now start making this a priority. And she would always

676
00:40:36,880 --> 00:40:39,760
in our conversations be talking about how she can be a better

677
00:40:39,760 --> 00:40:43,840
leader for the team. How can she improve? And I think it was

678
00:40:43,840 --> 00:40:48,720
that self awareness of she kind of gotten rid of all the I'm

679
00:40:48,720 --> 00:40:51,680
to blame like all of that was gone. It was just like I know

680
00:40:51,680 --> 00:40:56,160
that I'm here to serve. I'm here to lead a team. How can I

681
00:40:56,160 --> 00:41:01,360
lead them to the best of my absolute ability? And it was so

682
00:41:01,360 --> 00:41:05,520
incredible and she has the best company culture I have ever

683
00:41:05,520 --> 00:41:10,400
ever seen in a company. And they absolutely adore her. And

684
00:41:10,400 --> 00:41:15,440
she just truly cares at the bottom of her heart. And I was

685
00:41:15,440 --> 00:41:17,920
always in tears many times when we were having our

686
00:41:17,920 --> 00:41:20,960
coaching sessions because I was just like you just your heart

687
00:41:20,960 --> 00:41:26,240
is so open like you're just so wonderful. Do we get to know

688
00:41:26,240 --> 00:41:32,560
who this is? Her name is Kelsey Kloss. Kelsey what? Kelsey

689
00:41:32,560 --> 00:41:38,400
Kloss of Kloss Creates. K-L-O-S-S. Oh that's awesome. We

690
00:41:38,400 --> 00:41:42,320
gotta I just I I hope we get to like tag her in this and let

691
00:41:42,320 --> 00:41:45,440
her know that that's you know that's that she's there. She's

692
00:41:45,440 --> 00:41:49,040
the poster child of best leadership. I mean that that's

693
00:41:49,040 --> 00:41:53,520
awesome. So. And she does PR. PR and media. And so to find

694
00:41:53,520 --> 00:41:57,440
somebody at that level of care who has that amount of talent

695
00:41:57,440 --> 00:42:01,520
in an industry that's quite predominantly not in the care

696
00:42:01,520 --> 00:42:06,000
factor was it's really rare. Right. Absolutely. Um and

697
00:42:06,000 --> 00:42:08,880
that's that's the best of the best typically. Um and I was

698
00:42:08,880 --> 00:42:12,640
the ones who do have that X factor of both components. So

699
00:42:12,640 --> 00:42:15,200
again thank you for sharing. Now before we dive into the

700
00:42:15,200 --> 00:42:20,640
powerful lesson. Um I'm curious were you were you this easy to

701
00:42:20,640 --> 00:42:26,480
talk to about leadership before becoming a mom or is that

702
00:42:26,480 --> 00:42:29,680
something that developed as part of that or after the fact

703
00:42:29,680 --> 00:42:33,520
like you you you have an aura when it comes to leadership and

704
00:42:33,520 --> 00:42:36,720
I'm curious what what what's the root change that occurred or

705
00:42:36,720 --> 00:42:43,440
experience that that drove that? Honestly it was my son.

706
00:42:43,440 --> 00:42:48,160
So for me everything I do is merging strategy. So your your

707
00:42:48,160 --> 00:42:52,320
brain. How how can we really create the high performance with

708
00:42:52,320 --> 00:42:54,720
your mission and your vision and your heart? And I'd always

709
00:42:54,720 --> 00:42:59,680
done things on a very masculine ROI like let's do this. Very

710
00:42:59,680 --> 00:43:04,400
strategic brain side of things. When I had my son he opened my

711
00:43:04,400 --> 00:43:08,480
heart in a way that I've never even ever experienced to such a

712
00:43:08,480 --> 00:43:12,000
level of vulnerability that I didn't realise was needed for

713
00:43:12,000 --> 00:43:16,320
leadership. I'd only ever seen it as there's a mask that you

714
00:43:16,320 --> 00:43:21,280
wear and I realised my heart's just open now with him and my

715
00:43:21,280 --> 00:43:23,840
like don't get me wrong my partner's incredible and like

716
00:43:23,840 --> 00:43:27,440
he did open my heart when we when we met and it's just even

717
00:43:27,440 --> 00:43:34,640
more. Um and then I realised I had to redefine the way that I

718
00:43:34,640 --> 00:43:39,920
saw and viewed leadership and so I kind of just stepped into

719
00:43:39,920 --> 00:43:45,440
me. Just this version of me who can speak from the heart and

720
00:43:45,440 --> 00:43:48,320
use her her intellect and understanding of business and

721
00:43:48,320 --> 00:43:50,960
finance to really help people understand where they are

722
00:43:50,960 --> 00:43:54,480
because if I'm not willing to do it my clients can't do it. So

723
00:43:54,480 --> 00:43:57,440
I have to be the example which means I gotta do it. And don't

724
00:43:57,440 --> 00:44:00,560
get me wrong. It's hard. Like it is difficult if you're trying

725
00:44:00,560 --> 00:44:03,840
to shift um from something you've always known to

726
00:44:03,840 --> 00:44:06,960
something new but it's worth it because when I break through

727
00:44:06,960 --> 00:44:09,360
my clients know how to break through and I can hold their

728
00:44:09,360 --> 00:44:14,000
hand while they do it. Um and I've always kind of been a

729
00:44:14,000 --> 00:44:16,240
natural I've done my my personality test and I've

730
00:44:16,240 --> 00:44:19,520
always been a natural leader but always been scared to do it.

731
00:44:19,520 --> 00:44:23,360
Yeah. That's that's amazing. Um and it's it's funny I haven't

732
00:44:23,360 --> 00:44:26,640
thought about life in that way but I became an uncle when I

733
00:44:26,640 --> 00:44:31,280
was nine years old. And that you know it's it wasn't my first

734
00:44:31,280 --> 00:44:34,800
time being a parent obviously but it did come with a certain

735
00:44:34,800 --> 00:44:39,120
responsibility and a dedication to I wanna be an example for um

736
00:44:39,120 --> 00:44:43,680
you know my nephew and then at eleven I held my sister's hand

737
00:44:43,680 --> 00:44:48,560
to the birth of my my niece and she grew up in our house. So I

738
00:44:48,560 --> 00:44:51,920
had these these strange parental experiences early on

739
00:44:51,920 --> 00:44:56,240
when my child was born. My first daughter was born uh but

740
00:44:56,240 --> 00:44:58,640
the honestly the the strangest excitement about that

741
00:44:58,640 --> 00:45:02,560
experience was people had always told me I didn't know what

742
00:45:02,560 --> 00:45:05,280
it was like to be a parent and then I didn't know that

743
00:45:05,280 --> 00:45:11,600
feeling and my first feeling was yes I did. Um you know I I

744
00:45:11,600 --> 00:45:15,520
didn't feel any different. I felt as much love for my

745
00:45:15,520 --> 00:45:19,520
daughter as I did for my nephews and nieces. Um and it

746
00:45:19,520 --> 00:45:23,520
was a really really strange experience to to kind of go

747
00:45:23,520 --> 00:45:28,480
through that but I I can I think that would be too. I think

748
00:45:28,480 --> 00:45:30,560
what you're talking about. You may have experienced a

749
00:45:30,560 --> 00:45:33,120
different timeline but it it helps me see and now I can

750
00:45:33,120 --> 00:45:35,760
gravitate back to and think through those experiences. So

751
00:45:35,760 --> 00:45:41,120
thank you for um sharing that. That's that's possibly the most

752
00:45:41,120 --> 00:45:43,200
powerful lesson that you could share. At least it is

753
00:45:43,200 --> 00:45:46,800
with me. Um we'll see though. He might you might one up it. If

754
00:45:46,800 --> 00:45:49,360
this was the last chance Caitlin that you had to share a

755
00:45:49,360 --> 00:45:52,480
powerful lesson with the world. What powerful lesson can other

756
00:45:52,480 --> 00:45:56,080
visionaries learn from your experience?

757
00:45:56,080 --> 00:46:03,520
Such a good question. There's so many things. Um the only

758
00:46:03,520 --> 00:46:06,960
thing you should try to be striving for is happiness.

759
00:46:06,960 --> 00:46:12,720
Everything unlocks with happiness. Um because when a

760
00:46:12,720 --> 00:46:15,840
leader's happy, their team's happy. When a leader knows how

761
00:46:15,840 --> 00:46:18,880
to be happy, their team know how to be happy. And happiness

762
00:46:18,880 --> 00:46:21,200
doesn't mean you don't have hard conversations. It doesn't

763
00:46:21,200 --> 00:46:22,960
mean that you don't fire people. It doesn't mean that

764
00:46:22,960 --> 00:46:25,280
you don't have mistakes but it means that you always go back

765
00:46:25,280 --> 00:46:29,440
to being happy and there's always an underlying love and

766
00:46:29,440 --> 00:46:36,400
self acceptance with happiness. Accept who you are um with all

767
00:46:36,400 --> 00:46:39,120
your flaws because you're gonna make mistakes and that's okay

768
00:46:39,120 --> 00:46:42,640
we're meant to. That's how you get better. Just stand back up.

769
00:46:42,640 --> 00:46:45,760
I've literally taught my son every time he stands he falls

770
00:46:45,760 --> 00:46:48,720
down. I say what are we doing before Dan says we get back up.

771
00:46:48,720 --> 00:46:52,240
I'm like yep we get back up. You just keep getting back up.

772
00:46:52,240 --> 00:46:56,480
And you can do this. That's right Bruce. Um alright that's

773
00:46:56,480 --> 00:47:01,600
a Batman quote. Um and I love it. It's it's fantastic. And I

774
00:47:01,600 --> 00:47:03,600
not the original or the original quote. The one you

775
00:47:03,600 --> 00:47:06,480
shared. The only thing you should be you should try to be

776
00:47:06,480 --> 00:47:09,280
striving for is happiness. Everything unlocks with

777
00:47:09,280 --> 00:47:13,200
happiness. Um I I'm going to add that as well. That's that's

778
00:47:13,200 --> 00:47:16,640
definitely a part of my homework today and for the next

779
00:47:16,640 --> 00:47:21,120
century. Um is to to pay attention to that more. Um I'll

780
00:47:21,120 --> 00:47:25,520
add a little tweet to it. Um my my base is peace. Um that's

781
00:47:25,520 --> 00:47:28,720
where I would I would I would interchange those words as for

782
00:47:28,720 --> 00:47:33,040
me step one. Um and that has a lot to do with religion for me.

783
00:47:33,040 --> 00:47:38,240
That's my my base of um guaranteed uh emotion no matter

784
00:47:38,240 --> 00:47:42,320
what somebody does. I can I can have peace. However I think

785
00:47:42,320 --> 00:47:47,920
from the the next level of that is happiness. Um is I I need

786
00:47:47,920 --> 00:47:52,480
if I'm going to maximize this life. I can't have a mindset

787
00:47:52,480 --> 00:47:58,480
that um that blocks me from hoping for happiness or that

788
00:47:58,480 --> 00:48:02,800
keeps me from thinking I can cultivate this in my life. If I

789
00:48:02,800 --> 00:48:06,160
don't allow myself to really dive into that then as you

790
00:48:06,160 --> 00:48:11,440
mentioned I end up creating a chasm or a struggle for

791
00:48:11,440 --> 00:48:15,040
everybody involved in my equations. Um you know and in

792
00:48:15,040 --> 00:48:19,920
in my potential results. So that's that's that's really

793
00:48:19,920 --> 00:48:22,800
powerful. Happiness is one of those things that I struggle

794
00:48:22,800 --> 00:48:28,320
with. It is not a natural um a natural feeling for me to to

795
00:48:28,320 --> 00:48:32,880
gravitate towards. Um so even more important if uh you know

796
00:48:32,880 --> 00:48:35,440
if you're out there visionary leader style um if that's

797
00:48:35,440 --> 00:48:38,640
something that also uh you struggle with all the more

798
00:48:38,640 --> 00:48:41,360
reason for us to jump in and say hey how do we how do we

799
00:48:41,360 --> 00:48:43,840
cultivate this and create this in our lives? So again thank

800
00:48:43,840 --> 00:48:47,200
you for that. Uh before we wrap up if do you have an extra

801
00:48:47,200 --> 00:48:49,360
few minutes? I know we're right at the hour and if you

802
00:48:49,360 --> 00:48:53,760
gotta go, it's okay. Yeah, I got a few minutes. Okay. So I'd

803
00:48:53,760 --> 00:48:56,160
love to dive into this concept just a little bit more

804
00:48:56,160 --> 00:49:00,000
directly. A profitable world and led by conscious and kind

805
00:49:00,000 --> 00:49:03,520
CEOs. Uh the show and the time is yours. What does that look

806
00:49:03,520 --> 00:49:05,760
like and how do we achieve that as entrepreneurs or what

807
00:49:05,760 --> 00:49:10,400
question should I be asking related to that topic? So my

808
00:49:10,400 --> 00:49:13,840
belief with this is always starts from ourselves. So

809
00:49:13,840 --> 00:49:16,720
profitability obviously means financial profitability but

810
00:49:16,720 --> 00:49:20,480
profitability in wealth and riches in how much love you

811
00:49:20,480 --> 00:49:23,280
feel, how much gratitude you cultivate, your overall

812
00:49:23,280 --> 00:49:29,840
happiness. Um and I've started creating a world of leaders who

813
00:49:29,840 --> 00:49:34,960
merge so beautifully strategic elements of their business to

814
00:49:34,960 --> 00:49:38,720
drive profitability but also to enhance their company culture

815
00:49:38,720 --> 00:49:42,400
so they can be happy. They can enjoy life and it's not this

816
00:49:42,400 --> 00:49:45,040
rigid you have to work nine to five. It's like there's

817
00:49:45,040 --> 00:49:48,960
fluidity, there's ebbs and flows and with with life and

818
00:49:48,960 --> 00:49:53,600
it's kind of breaking all the boxes and it's like what do you

819
00:49:53,600 --> 00:49:56,080
define as that? And I love this question I always ask my

820
00:49:56,080 --> 00:49:58,880
clients. I'm like they're like what is what is success? I'm

821
00:49:58,880 --> 00:50:01,280
like what do you define success as? And they're like

822
00:50:01,280 --> 00:50:03,840
making this amount. I'm like cool what would that do for you?

823
00:50:03,840 --> 00:50:07,280
And it's expanding beyond just the numbers. Because numbers

824
00:50:07,280 --> 00:50:09,680
are just they're not good or bad they're just numbers but

825
00:50:09,680 --> 00:50:13,120
what's what's the meaning you want to attach to it? So when

826
00:50:13,120 --> 00:50:15,760
we're speaking on profitability it's the life they

827
00:50:15,760 --> 00:50:19,760
get to create with it. If more people got to create the life

828
00:50:19,760 --> 00:50:26,000
they want to grow into and that is their deciding factor. It's

829
00:50:26,000 --> 00:50:29,120
being able to have the time with your children or not have

830
00:50:29,120 --> 00:50:33,360
the time with your children. It's being able to to create

831
00:50:33,360 --> 00:50:36,880
such profound impact in your own companies that you have a

832
00:50:36,880 --> 00:50:41,600
channel where you just fund not-for-profit organizations

833
00:50:41,600 --> 00:50:44,640
because there's more than enough and it helps serve your

834
00:50:44,640 --> 00:50:48,640
heart as well as serve your mission, serve your mind and

835
00:50:48,640 --> 00:50:53,760
what you ultimately love to do in the world. Wow. Okay you

836
00:50:53,760 --> 00:50:58,720
have masterful listening skills like ultra masterful and one

837
00:50:58,720 --> 00:51:02,160
of them was when you talked about you are the problem and

838
00:51:02,160 --> 00:51:04,880
you can also be the solution and then there's this one where

839
00:51:04,880 --> 00:51:09,440
what do you define success as and you and I know there's a

840
00:51:09,440 --> 00:51:14,480
superficial element right there's a lack of depth to

841
00:51:14,480 --> 00:51:18,080
you know money is everything but you didn't come at it like

842
00:51:18,080 --> 00:51:23,360
that. You didn't react, you didn't respond, you didn't just

843
00:51:23,360 --> 00:51:26,480
listen to understand you provided a new key of depth to

844
00:51:26,480 --> 00:51:30,560
honor what was said by asking next well you know what would

845
00:51:30,560 --> 00:51:32,960
that do for you? You're honoring the reality of where the

846
00:51:32,960 --> 00:51:38,480
person's at. How the heck did you learn to do that? I was

847
00:51:38,480 --> 00:51:41,920
always like a media so I'm I'm one of four and my parents

848
00:51:41,920 --> 00:51:44,480
didn't really get along. They do now but they didn't. So I was

849
00:51:44,480 --> 00:51:47,360
always kind of a mediator in the family so I would be the

850
00:51:47,360 --> 00:51:49,760
person who communicates to everybody so I'd have to be very

851
00:51:49,760 --> 00:51:52,800
astute with my listening but I've been a coach consultant

852
00:51:52,800 --> 00:51:57,680
for 18 years and the results and I'm I'm just so about impact

853
00:51:57,680 --> 00:52:00,560
and transformation and it's normally you can't just go

854
00:52:00,560 --> 00:52:03,520
surface deep because it's surface results isn't it? You've

855
00:52:03,520 --> 00:52:06,320
gotta go deeper. So it's obvious there's a tone in the

856
00:52:06,320 --> 00:52:09,040
cadence you use. I'm gonna shoot down the 18 year aspect

857
00:52:09,040 --> 00:52:11,520
because I've met a lot of coaches who've been coaches for

858
00:52:11,520 --> 00:52:17,920
1800 years and they still suck at it. So again, where did you

859
00:52:17,920 --> 00:52:21,040
where did you unlock this?

860
00:52:23,920 --> 00:52:27,360
I think I was honestly

861
00:52:27,360 --> 00:52:31,920
I love being able to expand on somebody's viewpoint because

862
00:52:31,920 --> 00:52:34,480
when I've had because I've traveled the world and I've

863
00:52:34,480 --> 00:52:37,680
been able to speak to so many people of different cultures

864
00:52:37,680 --> 00:52:41,280
and understanding and you know even being in the UK now and

865
00:52:41,280 --> 00:52:44,480
I'm Australian I have to explain some of the things that

866
00:52:44,480 --> 00:52:47,200
I'm saying because even though it's English it's completely

867
00:52:47,200 --> 00:52:50,000
different the meaning of it. So it's so important the

868
00:52:50,000 --> 00:52:52,880
intentionality and the meaning behind your conversation. So

869
00:52:52,880 --> 00:52:55,520
there's always kind of in a depth to the way that I think

870
00:52:55,520 --> 00:53:00,160
and speak and English was never my best subject. I was

871
00:53:00,160 --> 00:53:03,680
always a numbers person. So I really tried hard in English to

872
00:53:03,680 --> 00:53:10,240
really understand what people were saying. But when I became

873
00:53:10,240 --> 00:53:13,280
when I left the bank and I started to figure out who I was

874
00:53:13,280 --> 00:53:15,520
I would just sit down and have conversations with when I was

875
00:53:15,520 --> 00:53:18,560
in London or like on my own. I was like who are you? Tell me

876
00:53:18,560 --> 00:53:21,440
about yourself and they'd always be like miserable and I

877
00:53:21,440 --> 00:53:24,640
was like let me see if I can if you can leave here with a

878
00:53:24,640 --> 00:53:27,440
smile like that was what I was saying in my head and that was

879
00:53:27,440 --> 00:53:30,960
just a game I like to play and then I was like and then I

880
00:53:30,960 --> 00:53:33,280
figured out the way you could change their mindset and change

881
00:53:33,280 --> 00:53:36,080
their their mood is by expanding on their thought and

882
00:53:36,080 --> 00:53:39,760
by shifting what they believe to be true so that it unloved

883
00:53:39,760 --> 00:53:43,040
something was an aha moment and I love that aha moment

884
00:53:43,040 --> 00:53:47,360
because then their life is never the same again. Yeah.

885
00:53:47,360 --> 00:53:51,440
Oh man I just want to marinate in this. So the the another

886
00:53:51,440 --> 00:53:54,240
the next takeaway I have for myself on this is you said I

887
00:53:54,240 --> 00:53:58,560
love to expand on people's viewpoint and I think a lot of

888
00:53:58,560 --> 00:54:03,200
times as leaders we either get uncomfortable or we get laser

889
00:54:03,200 --> 00:54:06,160
focused on wanting other people to understand our viewpoint

890
00:54:06,160 --> 00:54:09,040
and and see something new or see something better than what

891
00:54:09,040 --> 00:54:12,960
they may have said. I know I'm I'm very guilty of that so

892
00:54:12,960 --> 00:54:16,160
you've given me yet another awesome opportunity to to think

893
00:54:16,160 --> 00:54:19,040
through this. I will be contacting you after the show

894
00:54:19,040 --> 00:54:24,160
for sure and visionary leaders you can of course do the same

895
00:54:24,160 --> 00:54:27,440
there's going to be action steps in the landing page below

896
00:54:27,440 --> 00:54:29,520
the show notes that you can take with Caitlin Cook and her

897
00:54:29,520 --> 00:54:32,560
brand. There will be the resources down below that as

898
00:54:32,560 --> 00:54:35,920
well the resources that Caitlin and I have both learned

899
00:54:35,920 --> 00:54:38,800
from to get to where we're at in life. If those are helpful

900
00:54:38,800 --> 00:54:42,560
for you awesome and then also in the top right corner of the

901
00:54:42,560 --> 00:54:45,680
screen you're going to see a button that says be our guest.

902
00:54:45,680 --> 00:54:48,000
If you are a visionary leader and you're looking to launch

903
00:54:48,000 --> 00:54:50,960
something it does not matter if you're that stay at home mom

904
00:54:50,960 --> 00:54:54,160
who's who's just you know moving on from that and

905
00:54:54,160 --> 00:54:56,480
realizing you want to do something different in life.

906
00:54:56,480 --> 00:54:58,880
Come and share that vision if you're the stay at home mom in

907
00:54:58,880 --> 00:55:01,360
the middle of that and that's your vision and how to be a

908
00:55:01,360 --> 00:55:04,320
great mom come and share that with us on vision pros live.

909
00:55:04,320 --> 00:55:07,680
This isn't just about business and then if you're you know

910
00:55:07,680 --> 00:55:09,840
you're off to the races in business and crushing it of

911
00:55:09,840 --> 00:55:12,720
course you're welcome to be on the show too. We look forward

912
00:55:12,720 --> 00:55:16,240
to continuing to host excellent leaders Caitlin. This has been

913
00:55:16,240 --> 00:55:18,960
an absolute pleasure any final thoughts you want to share

914
00:55:18,960 --> 00:55:22,560
with the audience. I'll let you do the wrap up today. First of

915
00:55:22,560 --> 00:55:24,800
all I want to say thank you so much Jackson this has been so

916
00:55:24,800 --> 00:55:27,760
lovely and I love the depth of our conversation and that you

917
00:55:27,760 --> 00:55:33,040
just don't bypass the difficult things which I really really

918
00:55:33,040 --> 00:55:36,000
appreciate. I guess my final thoughts would be like I want

919
00:55:36,000 --> 00:55:39,120
to normalize the process and the journey and it's not all

920
00:55:39,120 --> 00:55:41,760
rainbows and butterflies. The reason people succeed is

921
00:55:41,760 --> 00:55:46,480
because they fail a lot and failure means being put up

922
00:55:46,480 --> 00:55:49,520
against yourself and having to go what have I done here that

923
00:55:49,520 --> 00:55:53,520
I could have done differently and it's being aware of your

924
00:55:53,520 --> 00:55:57,360
emotions and holding space for all of it because all of it is

925
00:55:57,360 --> 00:56:00,400
you and that is okay and you get to have moments where

926
00:56:00,400 --> 00:56:02,160
you're thriving and you get to have moments where you're like

927
00:56:02,160 --> 00:56:04,480
I'm just going to have chicken wings and sit on the couch and

928
00:56:04,480 --> 00:56:06,960
laughing and watch a movie because today is just not my

929
00:56:06,960 --> 00:56:10,880
day but it's a journey you ebb and flow just accept it and

930
00:56:10,880 --> 00:56:14,400
embrace every moment of it. You've got this. You heard it

931
00:56:14,400 --> 00:56:18,080
and you felt it from visionary CEO, Caitlin Cook. Thank you

932
00:56:18,080 --> 00:56:20,400
for being here today. I'm really happy that you tuned in

933
00:56:20,400 --> 00:56:23,600
to Vision Pros Live. I'm looking forward to seeing your

934
00:56:23,600 --> 00:56:26,640
reactions as these episodes continue to move forward. This

935
00:56:26,640 --> 00:56:29,200
is going to get more and more fun. We'll have more and more

936
00:56:29,200 --> 00:56:31,760
engagement as well. We'll invite people to participate in

937
00:56:31,760 --> 00:56:34,080
the show and thank you for giving us your time and

938
00:56:34,080 --> 00:56:45,520
attention. Have an excellent time building out your.