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I'd like to talk about non arguable goals and if possible,

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Mocha, which is a form of communication.

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Are you familiar with non arguable goals?

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Yeah, I think you mentioned that last time.

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But did I?

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Yeah.

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So I mean, a non arguable goal is actually literally something

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that someone wouldn't argue about.

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And my favorite example is Paul O'Neill of Alcoa saying

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that their non arguable goal is going to be employee safety.

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And the non arguable piece was, like he asked the shareholders,

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look, if anybody wants to lose an arm working at Alcoa factory,

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raise your hand and we'll take that arm.

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So who's going to argue against that or for that?

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And he also said at the same time or sometime during that process,

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anyone who comes to me with a proposal where our company is

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going to make a lot of money by sacrificing the health

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and safety of our employees or our stakeholders,

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just shareholders, that person is going to get fired.