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Tell me about your vision.

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I imagine a world where people who have an important story

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to tell, a story that has the potential to change the world,

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find the words to make that happen.

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And basically, my career started out

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of sheer frustration over the amount of ideas

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where that failed.

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I've been to so many conference, I've

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sat in so many meetings where I saw brilliant people speak

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about brilliant ideas to other brilliant people,

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but these ideas got thrown into a trash bin

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because nobody cared for finding better words.

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Nobody cared for finding the words that

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got people's attention, that made the complex feel easy.

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And so people tuned out, and the ideas couldn't live on.

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It's a very unique vision.

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That's something we actually do need in our world right now.

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I myself have a hard time sometimes articulating stuff.

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So I can feel the importance of saying the right words

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to the right people.