Tell me about your vision.
I imagine a world where people who have an important story
to tell, a story that has the potential to change the world,
find the words to make that happen.
And basically, my career started out
of sheer frustration over the amount of ideas
where that failed.
I've been to so many conference, I've
sat in so many meetings where I saw brilliant people speak
about brilliant ideas to other brilliant people,
but these ideas got thrown into a trash bin
because nobody cared for finding better words.
Nobody cared for finding the words that
got people's attention, that made the complex feel easy.
And so people tuned out, and the ideas couldn't live on.
It's a very unique vision.
That's something we actually do need in our world right now.
I myself have a hard time sometimes articulating stuff.
So I can feel the importance of saying the right words
to the right people.