Tell us a little bit about who you are, what your company is, and how you provide financial
freedom and fulfillment as a coach.
Thank you, Barbara.
Thank you for having me on the show.
For me, I am inspired by the vision, which is from the Bill Gates that every home, every
desk will have a computer one day.
And that vision inspires me to create a vision of my own.
And that reason is having humans, all humans, like you, I, everyone, we all live a fulfilled
life and have a financial freedom, achieve that.
So that's the reason.
And in my life now, I've taken a mission, my life's purpose to have 15,100 people achieve
financial freedom and a fulfilled life.
So my story is that when I, in 2011, I started a accounting company to solve three main problems
that existed in the industry and which I didn't want for my clients was a high failure rate
of small and medium businesses.
Number two was that small business owners, when they retire, they do not have enough
cash for the funds to retire or live with a lifestyle.
The third one was that accountants of that public practice accounting will focus on compliance
and reporting rather than focusing on like helping small business owners to create a
profitable, sustainable business.
So that's what I started in 2011.
And then fast forward a few years, we solved that problem for our clients and we were happy,
we were growing.
But all the time I would feel some unfulfillment that I had a vision which was bigger than
that, but then I will, sometime I will focus on my current business.
We will hire some people, we'll grow one client at a time.
Then we focus on, we get back to our focus, back to our current state.
Then I'll lose my focus on the bigger picture, which I wanted to achieve.
And that to and fro, to and fro, that felt me kind of unfulfilled, I would say.
And then one day I stopped for a moment to reflect on my journey.
Then I saw that we are missing out on something.
And then during reading, listening to podcasts, learning from thought leaders around the globe,
I found this word serving.
And then I kept asking myself, what does serving mean for me?
And then it connected me back to what my core values are.
And I locked myself with two of my team members to just then go through that intense process
for three months.
We will start from 7 a.m. to 7 p.m., Monday to Saturday, on the whiteboard, we will just
open ourselves, at who we are, what we want to achieve.
And those whiteboard scribbles then became the value system.
And then when we go deep and deep and deep after reading, listening, that serving, knowing
what I want to live for, the purpose, the values, that became that, you know, a system
that I call it now, semisets fulfillment system.
And once I discovered that, my values, the purpose, the feeling of being lost and stuck
went away.
My path became clearer.
Then I started making decisions that were aligned with myself.
In that realization, I found my fulfillment was in fulfilling other people's lives, in
serving others, seeing them getting unstuck.
And this is how that semisets fulfillment system was born.
And now this system now helps me to get me back on the track.
Like the reason I have it is big, as all reason are.
And my purpose, how can I help this 15,100 people in my life?
And that fulfills me.
And now with this system, I can just bounce back.
Whenever I am stuck, or I'm focusing on the current problem, current firefight, but then
I can back, you know, we all get off track.
And this system helps me to focus, to come back on the main reason, main purpose.
And that's what I want to share now with your audience, that we all are same.
We all want to do and achieve and help other people.
And sometimes life happens, you know, our kids get sick, we get sick, COVID happens,
you know, economy, interest, all those things happen.
But then how can we fast track that we come back to our reason, we come back to our reason.
So that's what this step by step system I've created, which I'm sharing in the book, which
can be used in any situation you are in.
I'm now taken this situation, which is relevant right now, but you can say, I want to learn
podcasting and I'm using the same system to learn podcasting.
So this is what can be used.
And I've been using that system for helping my clients to achieve financial freedom and
a fulfilled life.
Wow.
And it's great because actually you touched on a couple of my questions all without one
answer.
I'm curious, where did you come up with, I think you said 15,100 people, what's significant
about that number?
See I really chose that number very thoughtfully.
And again, I want like as a mission, I want it to be that which I can achieve in my lifetime.
So even as a reason, someone will pick up this reason after me when I'm gone, someone
will pick up and then we keep working and going towards that helping everyone.
So 15,100, if I will coach personally 100 people in my life and those 100 will then
help their 100.
So that gives us 10,000 people that we have impacted directly.
And then also we wanted to acknowledge and include the people in the life circles of
these 10,000 people because without family, friends, community support, you cannot have
a fulfilled life, for example.
So we wanted to include that.
Also my parents have been like very instrumental in making me who I am right now.
I wanted to make sure that we do not forget our obligation to our parents, which we sometimes
when busy in our own responsibilities, our kids, their schools, our business team, all
those things, we forget them.
I wanted to make sure that we remember their crucial role and importance in our life.
So I wanted to, so these 5,000 are those people, whether you have parents, your friends, your
family, whoever is supporting you, your community, you would also take them as well together.
So this is 15,100 people that if I am able to impact, I would feel like I lived a good
life.
And even if I die tomorrow, at least now I know that I lived every moment that I was
working towards that vision, that mission.
And that helps me wake up with excitement.
That helps me just learn something.
And podcasting is new for me.
But why I'm learning?
Because this helps me reach to those people.
It gets my voice there.
And one person will say, wow, I'm connected.
And it happens to me as well that whenever I pick up a goal, I sometimes miss it.
And then I feel that off track.
And this way, they can see that, yeah, we all do it.
It's been like last seven years I've been off track on track, off track on track.
So yeah, so I'm here.
I'm one of you.
Yeah, I love, I really love your authenticity and your honesty.
It surely comes through.
You can see that in terms of you being a servant leader and something that I just really, really
appreciate.
And it's interesting because so much of what we do, my company and first class business,
really focuses on what is your why?
What is your purpose?
Which you talked a little bit about.
But what would you say, I heard you mention your parents, what would you say was really
kind of the underlying story?
Because there's so many ways you can do that.
And you went financial route.
So what was it that, what's the story behind that?
Why?
See, it's when I look at the fulfillment, it has six elements.
And when you combine six needs I talk about, and then when you add five kind of people
in your life circle, which I hear that six needs are first of all, let me dissect the
six needs.
So first one is the brand.
So brand is not just the logo when I say brand.
Brand is like who you are.
What's your mission?
What's your vision?
That's who you are.
What do you want to be remembered for?
That's your brand.
Second is the money.
Money, then I don't have a particular number for myself.
It's about financial freedom.
And everyone has a different number.
And in this world, financial freedom is important to achieve.
And I share more detail there, but I finish the six points first.
So brand, money, money means financial freedom.
Time, time, how would you like to divide or like 168 hours of your week, how would you
like to divide?
So that's the time.
The skill, what skills do you want to learn?
Go deep practice.
That's the skill.
What your health, when we see it's a physical and mindset, how would you keep your mindset?
Because it's all about mindset.
Your physical body will support you once you have the mindset.
And if we don't have the right mindset, every step is hard.
Every challenge becomes a big mountain.
But when you are ready with your mindset, you just, you know, it's easier.
Experience is the sixth one, which is we want to create those experiences that life is about
experience that we want to create for ourselves.
And these are the six needs which make you fulfilled.
These are the six needs.
For me, it's in this order, brand, money, time, skill, health and experience.
For other people, you can change the order.
Sometimes it's a health on top.
Sometimes it's money on top.
It's all, you know, there's a flexibility, there's a choice.
Now when you stack that five life circles, it's starting with you.
Like even when we are designing our life, we take ourselves as third parties, you.
I'll look after you.
So that's the first one, which you can't separate.
You have to have one.
That's your life.
That's, you know, and second one is your immediate family.
So whoever lives with you, whose day to day decision impact your day to day decision,
they are the immediate family.
And that's your life cycle.
Maybe your spouse, maybe your kids, maybe your parents, wherever you live it.
Number three is your business, team, employment, colleagues.
That's that circle.
If it's a big business, small business, but that's that life circle.
And number four is then your friends, community, extended family, and whoever doesn't live
with you, anyone who's closer, they are in the fourth circle.
And the fifth one is your spiritual, non-spiritual circle.
And now you can choose whether who you want in your life, whether you want your family
or not, whether you want business or not, whether you want your friends or not.
And this way you focus on creating your life and those, you know, and when you how I've
designed is the 30 cells.
So 30 cells, six into five 30 cells.
And now with brand, with knowing your vision and mission and having the financial freedom,
so if these two things are aligned, then you can learn, then you can look after yourself,
then you can create the experiences.
So this is why I'm just highlighting these two things, financial freedom and a fulfilled
life.
So when you go deep, it is six needs because you need all the six and when you combine
this life circle, people in life circle, that becomes 30 of the cells here.
Okay.
And it's interesting because, you know, as a fellow coach, a different type of coaching,
but all coaching is life coaching.
So much of what you're describing really is life coaching.
And I would not have gotten that impression when I looked at your company website and
things like that, but it makes so much sense.
So you know, one of another curiosity question is how close are you in terms of this goal
that you've set for yourself in terms of the number of people you plan to serve and where
you are at, I guess about 13 years into your journey.
See, so far, I've been working on only as an accounting company, I've been working only
on the money part.
Even though I'm running an accounting company with this similar mindset.
However, now in the last seven years, I've been working on this system and the book.
So first five years, I was working with this system, with myself, my company, my family,
my team, and last two years, I've been actively bringing this system into life through the
book.
And so now I'm starting my journey, which connects me with a bigger vision, which I
was working on a very small element of what I want to do.
So which now that system is ready to be shared.
And I'm launching the book on 6th of November.
So I am starting my holistic journey now and where my last 13 years have been working on
that, a part of that.
So that's my like a new journey.
But in the same vision, same vision.
Okay.
So it sounds like what I'm hearing you say, the coach of me is saying, okay, so after
13 years of seeing what may or may not have been missing in the equation, what I'm hearing
is now this is more of a recent pivot.
That is a true passion to the point that, wow, you have a book coming out on November
4th.
So tell us about that.
So yeah, that book I've written, which shares that step by step process, the seven steps,
and it has a lots of stories and a process, the templates, how we just go from here to
there.
Like if I had this system with me, it wouldn't take me 13 years, for example.
I would just take, yeah, I'll start from here and go there.
And I would have more courage.
I wouldn't go, you know, kind of, I would go faster, which I am doing now.
And then people, you know, and that's why sharing the book, it gives me a comprehensive
foundation.
Because in the book, you can share the whole solution.
You know, otherwise in article, in one of the videos, you find a little nugget.
But by writing a book, you can share the whole thing.
So this is the complete.
And I'm always wanting to see something complete.
And this is why this system is complete.
Everyone knows nuggets, but putting them into the sequence from start to end, and the seven
steps I've written, and I can share those several steps if you want, that what are those
and why when you see it completes and you can do anything, you can achieve anything,
you never stuck when you use that process, when you have that mindset, you never stuck.
You always know where you are.
You always know what's the right thing to do.
What is the decision which aligns with your true self?
And that's the sharing that step by step process.
Yeah.
And it's interesting because again, you know, everything that you're talking about, I completely
can align with it from a coaching perspective.
And so with this recent pivot, you've talked about the book, but you haven't.
Have you decided on a name for it?
On the name?
On the book.
Yes.
Does it have a title?
I assume there's a name.
Yeah.
So the date is 6 November, just to correct, the date is 6 November, but the title of the
book is Seven Steps to a Fulfilled Life.
So that's the title.
And the subtitle is Never Feel Lost or Stuck Again.
So that's the subtitle.
So Seven Steps to a Fulfilled Life, which gives the positive that and then also it solves
that particular pain, which is never feel lost or stuck.
And in my case, I was lost or stuck many times, many times.
All the failures come and then we feel like, oh, are we doing the right thing?
Is it, am I doing the right thing?
You know, so now by sharing or having this system in place and knowing my purpose and
sharing with everyone and taking agreement with my family, my friends, my community,
that is it OK if I'm doing it?
Are you with me?
You know, is my team with me?
I can't do it alone.
And that, you know, and that I'm able to write a book.
I was not an author.
I couldn't speak.
I'm one of those, right?
I had to learn everything.
But this system, this process helps me get to the next step, get to the next step.
And yeah, so that's the book about.
Awesome.
Yeah, in this country, we have a phrase called the school of hard knocks.
And what I'm hearing is that this book is just so completely filled with your lessons
learned and, you know, and how that may help somebody else.
Part of the way you present, you show up as a servant leader, I guess, as we're winding
down, very technically a little bit over time, but you have another minute or two.
I guess.
What would you say was your biggest learning opportunity as you're moving through this
pivot, as so many business leaders are doing on a regular basis?
I was just in a webinar.
A bunch of us were asked to comment, and it turned out that 80 percent of the people that
were in this particular meeting had commented that they had pivoted their business at some
point.
And so what would you say is your biggest lesson learned?
See, I whatever I'm doing, I'm not stopping anything.
I'm not changing anything.
My current accounting company is a part of achieving now and going one step further.
So I'm not stopping anything if it's a pivot.
I'm not changing anything.
I'm just going one step further.
So accounting company still is expanding, is thriving.
Because see, at the implementation, once you have the reason, you go to implement.
Our accounting company implements that, helping people launch the business, increase their
revenue, reduce the cost, increase the profitability and advice on the tax, helping improve the
cash flow, helping the financial freedom part.
So that's part of me.
I'm a CPA.
I'm an accounting.
I've got that accounting company.
But everyone works with that reason.
We are not here working for the tax office.
We're not working for just for the little element.
Everything we're doing is submitting to the bigger purpose, which is a financial freedom
and a fulfilled life.
And my learning from this whole thing is just contribute.
That's it.
I'm not here making, doing any big thing.
I'm here to contribute whatever I can in anyone's life.
And I've chosen a goal which I can achieve.
As I said, even if I couldn't achieve, it's not about what other people are doing.
It's about me, what my life looks like.
I want to do that.
And this now, the process I'm sharing, the system I'm sharing, the learnings I'm sharing,
that is my learning, that how can I stick to my vision?
It's not about someone else.
I'm already learning from you.
I'm learning from other people.
They inspire me, but I need to bring back that learning back to my vision.
And I have then my own obligation to serve one person in my life, one person at a time.
And there's so much to do, so much to do.
And I want to contribute my effort into achieving it.
And I'm learning and I'm getting so much from everyone who's out there who's helping me
out.
And without their help, I couldn't do it.
But I'm learning how to speak.
And you will find me after five years of this practice, you will see me, oh, I'm way better.
I'm not better now.
I know that.
I'm not.
But after five years, I'll be much better speaker.
I'll have more clarity in my thoughts.
But I'm very, even while speaking with you, at least I'm sharing with you what I want
to say.
And I think your honesty and your integrity and your humility are really coming through.
And my last question for you as we wrap this up would be, what if any question do you wish
I had asked you that I did not?
I would be honest.
I was enjoying the conversation.
It's not about what you're asking.
It's about just sharing who we are.
And this is what, you know, we will have multiple conversations.
It's not just one.
So there's always an opportunity to talk something else.
But that was great.
Whatever you ask, I just love it.
I would just love to share without any, yeah.
Once this will ultimately air all over the world, what would be the best way for people,
based on what I saw, your company, your accounting services, that's Australia specific.
What I'm hearing you say is this is going to be much more global.
So what's the best people, what's the best way for people to connect with you, especially
November 6th, if I'm correct, when the book comes out?
See, I've got my Instagram page, which is my Mukesh Bajaj 7SFS, where I'm taking more
like personal messages.
And I've got my website, mukeshbajaj.com.au, which will then, you know, people can sign
up for the newsletter.
And then, you know, if people are here local, they can join me on the launch and take the
signed autograph book.
But people who are your audience, who are listening from outside Australia, they can,
you know, they just be part of our journey.
And I'm just here to share one, you know, all the my stories, people I connect with.
And I am always, you know, keen to, curious to listen to those stories.
How are they achieving financial freedom and a fulfilled life?
So what makes them, you know, achieve or challenges or their 10 points, all those things.
So yeah, all the stories, you know, sign up for the newsletter, Instagram, Facebook, all
my same, same ID, it works on Facebook, Instagram, LinkedIn.
And you have it spelled out right in your name.
So whether it's miukeshbajaj.aio, that's how it's spelled out.
So miukeshbajaj.aio, M-U-K-E-S-H-B-A-J-A-J, 7SFS, which is seven step fulfillment system.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
I invite people to participate in the show and thank you for giving us your time and
attention.
I hope you have an excellent time building out your vision and becoming a Vision Pro