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you back on the show as well. Thank you. Exciting. So, Mark,

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we haven't talked personally about this. How, how did you get

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started with magic boxes?

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I love that you're calling them magic boxes.

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I call them magic. They're magical. I can tell.

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But I like to think they're magical, too. It's, it was all an

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accident was never meant to be the business. When I started as

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an entrepreneur, I was like deep into corporate America for years,

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and then pivoting from being like this corporate junkie into

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becoming an entrepreneur. My biggest frustration with the

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digital space was people made it so hard to get started with

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their products and services. And I'm like, I just wish you would

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send me the things that I need to be set up for success. And

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that's where it all started. And I tested this out with an event

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I did called Clickpreneur. It was a virtual summit that I

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wanted to send people things that would help them get the

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best insights from this event. So created a publication and

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what I did not expect to happen was when people received this

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publication in the mail, they did videos, they took pictures,

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I was getting all this organic content and all this social

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proof from the speakers and from the attendees that I was like,

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there's something powerful about mixing physical with digital.

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And then the second time we did an event, I decided to do a box

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experience with it. And the people who received it sold the

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program better than I did, because they were doing these

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average three to seven minute unboxing videos showing off the

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pieces. But so much of what we look at is stop sending swag to

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people we say swag means stuff without a goal, send them the

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tools. So that's kind of where this all started. And it's just

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spiraled out from there.

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Wow. Yeah, that is that is so awesome. The first time, I guess

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I would say the first iteration of something like this that I

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ever saw. I didn't realize what I had seen and already

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participated in and it was rich dad, poor dad. And the cash flow

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game that they have and, and the whole process of that. So I, I

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got to learn about it once, but you've put this on on repeat,

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you're creating this over and over for different clients have

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turned into a business model. What, what an amazing fun

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project. Oh, like that's, thank you. I just gotta say thank you

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on behalf of the business world, because why are we doing this

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more? I love that you say it's so funny, though, because like,

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it to build a business that fuels my soul. And like every

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single so every tile behind me represents a different

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experience that we built out for clients. We've done so many of

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these. And we have another office that has more of these.

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But for me, it's just fun to like really get into what is it

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that you're trying to achieve? How do we optimize journey? And

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gamification is one of our tenants in the sense of if I can

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incentivize behavior to get you to take action and get a result

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faster, I'm going to gamify it. That's fantastic. We're going to

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look at some of these boxes too, and just a minute but before we

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do, all right, let's dive into some of the practical things

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that have also helped you along the way. In fact, three

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resources, but one trumps them all. These boxes are resource,

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right? Putting these together, I'm going to throw that out

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there for you. So you don't even have to say it. I'm a big

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believer in gamifying a process, simplifying it, making it

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attractive, tangible, something that people can hang on to. What

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are three other resources you recommend for visionary leaders

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out there that they may be overlooking or haven't read or

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picked up yet?

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Yeah, so if I was to recommend some books, two of my favorite

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books lately, these are the ones I've been nerding out to

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are Joey Coleman's Never Lose a Customer Again. The second one is

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Who Not How by Benjamin Hardy. So I know a lot of people are big

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fans of Benjamin Hardy, but those are two that I absolutely

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love. And then from a resource perspective, one of the things

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that we're playing with a lot that I have been loving is how

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do we reimagine the use of QR codes? And so we built our own

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QR code platform because when we're talking about the gateway

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from digital to physical, there's so much you can do with

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QR codes and happy to delve into this now, or if you want to

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later on, that are just like untouched by business owners,

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that can drive additional sales in terms of how to think a

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little bit more strategically about the fact that every

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single phone is a gateway to the online portal just using your

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camera app. And so when you understand the use cases and how

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to think differently about QR codes, it opens up a whole new

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avenue with how you can think about your business.

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I love it. Let's open a corner of Pandora's box. What's one of

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those that's overlooked right now?

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Yeah, so for me, start looking at QR codes, not necessarily as

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the way to access a menu at a restaurant, but a gateway to

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send information to your customer. So I can take a QR

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code, put it on a water bottle and set it so you can scan it

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Monday and have a different experience than if you scan it

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Tuesday. So imagine being in the fitness space, if you had a

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water bottle as the item that is sent, I can have the Monday

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workout. But when you scan it on Tuesday, it's the Tuesday

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workout. And I can set it that when it gets to the end of the

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weekend, we're back at Monday, it can repeat the cycle again,

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we call it a carousel. So there's different applications of

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that you can do it on a magnet, you can do it on a sticker that

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you put on your laptop, if you have a laptop to the left and

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the right of the mouse, you can get a nice vinyl sticker for

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nothing. And say, Hey, do you need a lifeline in your

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business in this QR code, but set it on a rotation that it's

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always changing. And part of this idea of always changing,

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why that's interesting to me is, when I send you something or

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creating an experience, I don't want it to be something that

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you get and throw out. So then the question becomes, what are

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the things that you naturally keep in your life? And how can

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we engineer intentionality based on what you already keep? For

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instance, our boxes, the most common size box we produce,

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is a small box, this is what most clients want. And the big

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reason we do this is because when you read a book, like the

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ones behind you, you typically put it on a bookshelf, you don't

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throw it out. So why don't we create experiences that are a

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little bit bigger than a book, we can brand the spine, I can

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say that this is box one of four and create an open loop, that if

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you want to collect all the pieces, you have to keep playing

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the game. So how starting to think of this idea of how do we

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increase the intentionality again, back to the QR codes, if

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it's always changing, are you more or less likely to save it?

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I'm hoping that you're more likely to save it because you

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want to see what the next experience may be.

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You're like Captain Planet for the internet. Yeah, recyclable

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reusable goods in the digital realm. That's all. So you took

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the corner by the way, and pretty much rip the top off and

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wide open. So that's fantastic. I really love what you're

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talking about. One of our sponsors Dave from hard to kill.

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He's helping 100,000 veterans lose 2 million pounds

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collectively, we're going to be talking about this like

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immediately and say, dude, QR codes, home water bottles. I've

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never thought about that is that I mean, the biggest application

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for QR code similar to what you're talking about, I've

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suggested the restaurants is, is implementing a QR code so that

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you're getting reviews. You know, that way they can amplify

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their reviews and every customer comes in can review their their

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next experience. But that's just that's only scratching the

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surface of all that you've just opened our eyes to and we did

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that in like 60 seconds. Oh, that was awesome. So yeah, we're

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gonna be right back. We're gonna come in, we're gonna dive into

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Mark Stern's vision talk about custom box agency, and every

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other vision that he's got in the horizon. And we'll see you

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guys in the other side. All right, welcome in to vision

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pros live with Jackson Callum. I'm your show host, we'll be

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doing interviews for visionary entrepreneurs and guest leaders

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who are building fantastic visions out there. Hey, what's

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up, everybody? Welcome into the episode of vision pros live. I'm

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your show host, Jackson Callum, founder and CEO of first class

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business and I am stoked to have Mark Stern on today. This guy

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thinks unlike anybody I think I've ever met in terms of

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marketing and fun entertaining people and how to how to help

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really amplify our experiences with those that we want to

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serve. And I just, yeah, it's just awesome to have somebody

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this genius level on in relation to how to serve human beings

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with even greater sass, let's call it, I don't want to call it

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hype. And I know I sound kind of hype right now. But like, we're

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talking about truly amplifying the depth of the relationship

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and you're gonna get to see exactly how they're going about

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doing that. So we'll dive into that in just a minute and bring

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Mark back on. But first, a real quick shout out to Dave of hard

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to kill Dave Marlowe hard to kill.org. They're helping 100,000

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veterans lose 2 million pounds collectively, you know, there's a

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there's a tragedy going on a lot of our armed forces come home.

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And they don't have the same training regimens and exercise

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routines as the past plus some of the ones they were in are

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destructive to their long term health. And so helping them get

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re centered and acclimated to normal civilian life and also

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making sure that they get the support so that they can still

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look good, feel good and then do good. I absolutely love what

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Dave's up to with this, which is why we've joined forces to help

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him continue to expand hard to kill go check that out and send

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your military friends on over there so they can also see what

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Dave's put together for the world. Then there's open the ice

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Latinas or open the ice that the rock hopper Latinos and that's

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opportunities for Latinos to find work. This is our program.

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This is something that's near and dear to my heart. My biggest

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vision is to bridge the economic gap between North America,

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South America and rest of world. And our team is absolutely

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phenomenal. They have their own podcast now. But if you know a

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Latino who would be a great guest for that, let us know

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somebody who would be a leader and showcase that there are

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opportunities. But also if you know people in Central South

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America who might want job training, this is a fantastic

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opportunity to get certified and trained. And if you're

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looking to hire virtual assistants, then definitely come

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and talk to us and see who we have available on our team. The

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one thing we won't contribute to and entrepreneurs, I hope you

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really take this to heart whether you work with us or not.

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We don't contribute to VA experiences. We call it virtual

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abuse. I see a lot of entrepreneurs not care about the

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employees that they work with and the team members they get.

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They hire people on fiber. I did it too. I hired people based

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on a transaction, not based on the actual relationship. And it

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wasn't until transitioning to actually care about my people at

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a deep level where things really started to take off for

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us. Plus, it's a whole lot more fun to have a whole lot of

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people working with you that you have great relationships with

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so definitely consider rewarding your virtual assistant

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today if you haven't done that recently. Lastly, the water

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project. The water project when I found out about it, man, it

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hit me real hard because I've never been thirsty in my life.

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I've always had access to clean drinking water and I found out

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there's millions of people who don't have access to clean

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drinking water. And when I saw what the water project was

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doing, I fell in love with it because of their transparency.

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When you donate to or contribute to one of these

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communities, they'll actually send you the update of what

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happens. They'll send you the social proof that this project

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got completed. You get to see how many people in the area

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this this water well or the sand dam is affecting. You get

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to learn how they build these out. Again, if we can do

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something to help these people, then fantastic. If one person

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even contributes to this or one person even shares it, you

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just never know how far the ripple effect of your good will

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do. That picture that we just saw on the screen of these kids

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celebrating water like my kids celebrate Christmas Day.

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That's something worth meditating on. That's something

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worth taking a walk and thinking about and realizing the type of

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impact that we're able to make by giving simple contributions

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or spreading the word. So, without further ado, I'm gonna

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bring Mark Stern on board and we're gonna talk about how to

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amplify your visions. Mark, welcome to Vision Pros Live,

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man. Thrilled to be here, Jackson. Thank you for having

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me. Absolutely, man. Um this is this is gonna be a lot of fun.

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I can't wait to see that video pop up. As soon as it pops up,

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I'm gonna interrupt this and and totally steal the thunder of

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whatever we're on. Um make sure that your boxes are showcased.

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Um so, Mark, let's dive into what's your vision for those

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that you serve? Um you know, what do you what do you hope

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to see them accomplish or what's the outcome look like?

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Yeah, I think in a nutshell, I wanna simplify

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transformation. You know, I've now been in this game long

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enough to say so many business owners make it so tough for

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people to get started with their products and services and

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have clarity on what success looks like. Guilty. Okay. So,

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much of it. Yeah and we all are to some degree and it's funny

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cuz it's easy for me to hold up a mirror to your business and

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it's just as hard when I see that mirror reflect back on me

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but that is a big part of the vision here is how do we get

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results faster? How do we simplify the customer journey?

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Um how do we make it easy for them to know what steps they

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need to take to get that result and before they, you know,

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know it, they have achieved what it is as to why they bought

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your products and services and they're ready for the next

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thing. Yeah. No, absolutely. I mean, I I almost wanna stay on

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that vein because we are we are so guilty as entrepreneurs of

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accidentally, you know, complicated things um in order

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or not inspiring people because the confused mind says no but

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yeah, how do you take something that is often so boring as

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business, right? And turn it into something that the people

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are legitimately excited uh to to go after. So, let's stay on

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that vein. How do you do that? You know, what does that look

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like to you? Yeah, the three things that I like to look at

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for any program that or product if we work with the client, the

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three questions I always ask is what is this product or

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service? What what is the outcome? What can I expect when

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we complete it and what does success look like? The analogy

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I like to use is if you're running a race, I love to do

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Spartan races. So, I love to do obstacle course racing mud

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runs. Um and you know, I know without a shadow of a doubt that

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when I cross the starting line, I'm no longer prepping for the

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race. I'm in the race and I know when I cross the finish

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line without a shadow of a doubt, I've completed the race.

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Um and then at the end, I get a medal to represent the journey

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that I've just been on. So much of what we do with clients

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is, I mean, it's a simple formula that we look at to say,

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have we really defined what success looks like? Have we

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defined what the process looks like to go from what we call

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start here to the desired outcome as to why they bought

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your products and services and that's what we ultimately look

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into. When that piece is defined, then there's so much I

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can do. I can leverage that as sales collateral. I can show you

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ways to extend lifetime value by simply knowing where people

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are stuck in offering them additional services or

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introducing the next piece I can serve them. I can gamify

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your business and incentivize behavior at certain junctions

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of the process. There's so much that I can do but if I don't

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have that, I can't build a box experience around your

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business which means, you know, what I don't want is to see

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business owners jump in and go, um good luck. I hope you get to

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the finish line. Uh we wanna make it as easy as possible for

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people. Dude, I I can't wait to see it. In fact, we're gonna

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dive in right now. We're gonna take a look at one of these

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videos and see what these boxes are all about. Did you did you

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have thought before I jumped in? No, no, no. I'm here. Here we

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go. Boom. Okay. Whoo. Whoo. I actually have that one right

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here. So, it's all that. That's cool. That worked out perfect.

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No, that's perfect. Um yeah, you can be talking, put a little

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voice over to that. Heck yeah, man. Yeah. So, this is reset

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with Miranda. She helps people get into the best shapes of

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their lives and she has this multi uh it's like a multi-year

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program. I think there's six phases to it and this first

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phase is all about helping people rewire their

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relationship with food and also starting to lose like people

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lose I think twenty pounds on average within the first eight

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weeks. Something crazy that she's able to help people do but

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so much of what you're looking at here is uh we took her

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process and it was an eight-week process at the front

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end and we gamified it. So, what you can see there is there

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was a journey map that says, here's what to expect on the

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first eight weeks and then for each week of the experience,

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there's a different envelope. So, part of what we wanna do is

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we want it to be a celebration that you earn the white to

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break open a new envelope inside the envelope. It's gonna

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be the action card for what you need to do for that week. So,

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we're trying to make it as easy as possible so you understand

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the steps that you need to take and then there's gonna be

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supporting tools and resources relevant to that week's

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activity. So, this is a give them everything that they need

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to be set up for success. Um don't make them have to run out

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and get things and then you'll also see um that there's a lot

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of other supporting tools and resources that she loves that

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she also included in that experience as well. So, and the

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good thing about this is you can see a typical experience

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for us has about thirty to fifty pieces in it. When it's

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assembled, it's beautiful, it's elegant, um it's it doesn't

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feel overwhelming cuz you're just going through it one step

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at a time but truly everything you need to have that

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experience with reset with Miranda's inside that box. I

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love it. We're gonna now that you have the context guys,

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we're actually gonna see it again.

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So cool. I love that. We're we're gonna come back to

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another couple of those um in just a minute. Before we do,

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you talked about Spartan races um and I'd love to know about

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you. What what's your vision Mark for your life? What do you

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see for yourself? Yeah, it's interesting. This, well, I'll

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tell you right now, I've been going through this crazy life

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transformation. I actually just uh got back from Hawaii this

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past weekend, did a Spartan beast in Hawaii which was like

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a half marathon um and that was a huge goal of mine but um

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right now, so much of me personally is focused on um I

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just turned forty. I don't know if you've made your way into

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the forties yet. No, but I look like it. No, I'm thirty-six.

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No, you're fine. You should have seen me and and the men look

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better with age. They say so. Um but uh I started this year

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pretty afraid um transitioning from thirty-nine to forty and

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I'd read that the average human life is seventy-eight. I'm

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getting mortal here but like seventy-eight is the average

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lifespan and so at thirty-nine, it's like you are literally at

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the midpoint of life and so this idea of like like making a

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decision and making a choice and um optimizing areas of your

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life that I've neglected. I neglected my health. So, I

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started this year in the two twenties. I'm now in the one

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eighties. Um and uh just like the person who started this

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year to the person who I am now, the biggest thing that

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change was one asking for help and two making a decision um

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and so part of it is for me, it's such a box experience in

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making around, you know, this idea of making that transition

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in life at any point. I would say I've been going through a

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life crisis right now and I think that it's inevitable, you

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know, for a lot of us that it just happens but it's a

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welcomed one because it's opened up my eyes to say who

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is the person I want to become in the second half of my life

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and uh looking at all aspects of my life from my business to

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my relationships to myself, my body, how I'm taking care of

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myself. So, that has been like a big priority this year and

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Spartan races since you mentioned it. Um it's been five

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years since I have done Spartan races and I got so out of

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shape during COVID and I don't think I realized how much COVID

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affected me um but this was a truly a celebratory minute to

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be able to say I earned my trifecta. I did three races

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that you needed to get the trifecta medal and if you

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don't know what that means, Spartan has this brilliant

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model that when you complete a race, they give you a medal. I

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think I have one. Here you go. This is my first one and then

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they hang a third of a medal off of the medal and to get

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your trifecta. The rules are you have to do an eight to ten

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mile or and a half marathon in the same calendar year and so I

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used to do all the time up to COVID and quite frankly, that

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one model has inspired my business so much because you

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know, some of our box experiences, you may get a

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piece in the first experience and especially to say you have

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a membership or software as a service platform. If I tell you

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to get the next piece, you have to keep playing the game from

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a retention standpoint. This is totally a retention play. It's

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totally a play to extend lifetime value. There's

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different ways to re-envision that Spartan trifecta medal

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for a business owner to incorporate something similar

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in their own business. Absolutely. Well, and I think

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that here there's a difference and people who once they start

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selling a hammer, they start seeing everything as a nail,

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right? There's that side of things where people get lost in

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the shuffle and they're just like, oh, I better talk to

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everybody about Bob Vance, Vance Refrigeration. You know,

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Bob Vance, Vance Refrigeration. If you're an office fan, you

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know I'm talking about. But the reality of what you're doing is

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you're actually the byproduct of having chosen a path that is

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just so beneficial and so influential. It's something that

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you get to learn about with every experience you happen to

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interact with. You already know that if you want to do

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something and stick to it, you want to find an environment and

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you hit the key on the head. I heard Glenn Morschauer teach

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about this best talk I've ever heard. The power of

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celebration. Yeah, and how we don't we thought folks on hype.

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A lot of people focus on excitement. A lot of people

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focus on the next big fad when in reality the underlying

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benefit of authentically being able to celebrate and have

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gratitude. Outstands outlast them all. So I think it's

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interesting how you you mentioned that word and you kind

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of key in on that. Is that by choice? Did that something

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that's learned or is that just something that like

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intuitively hit you? Celebration is huge and just to take it a

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step further what you said. Brooke Castillo. I don't know if

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you're familiar with Brooke. She's a life coach. She has one

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of the biggest. She's one of the biggest life coaches in the

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game. She's brilliant. She had a quote that was for most

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people the last time that they were truly recognized or

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celebrated in their life was their high school graduation.

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And I would take it a step further to say it's either your

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high school graduation or your wedding day. And for most

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people like the power of reinforcing and celebrating.

405
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Again, this gets back to this idea of have you defined

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success and success can be achieved like hitting this

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milestone. We have a framework that we talk about called the

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jewels, the tools and the rules, meaning your customer is on a

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journey to the jewels. And so if my goal is to get a black

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belt in Taekwondo and I'm a white belt, I have to collect

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all the belts. These are each jewels that take me one step

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closer to achieving the ultimate jewel. You know, if

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you're talking about college, it's your graduate degree. It's

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a physical representation of achieving the thing for me and

415
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Spartan races, the medal at the end. So it's the it's the

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thing that represents the accomplishment of something so

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much greater. And then when we say the tools and the roles,

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this is where I say our role comes in as entrepreneurs. We

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need to provide them with the tools. This is why I love the

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box experiences and we need to set the rules. So what's the

421
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frame that they need to go through this experience is if

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you don't set the rules, what I say is chaos has the chance to

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pursue. So in that model, recognition is so powerful

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because when you recognize someone and they have that

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physical item, this gets back into this idea of where things

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that we say, well, I know that there are empty nesters that

427
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have the soccer trophies in their house and their children's

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bedroom from when they were three or four years old,

429
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because that form of recognition is something that we

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hold on to for the rest of our lives. That graduate degree you

431
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got from college or the college degree, it's a piece of paper,

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but we save it for the rest of our lives. And that piece of

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00:23:27,120 --> 00:23:29,840
paper is a couple of bucks, but why is it that we save these

434
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things? It's just the power of recognition. So when we work

435
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with clients, we say there's three types of campaigns we

436
00:23:35,280 --> 00:23:38,640
offer an acquisition campaign. So it's getting the customer all

437
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the way to point of sale. So acquiring the customer or it's

438
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delivery. You brought my products or services. Let me

439
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give you a box to onboard you and prepare you for the

440
00:23:47,680 --> 00:23:51,360
journey or its retention, which is recognition, celebration,

441
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or introducing the next piece in the game. And so this like

442
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idea of recognition, it's a big part of our business simply

443
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because it's powerful. It is a powerful beacon to extend

444
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lifetime value. Well, you're talking about improving

445
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people's lives. I mean, at the end of the day, that's a big

446
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part of the celebration. It's funny, you taught me something

447
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amazing just now and in a couple of ways. One, you gave me

448
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a wealth of knowledge. Brooke, what is Brooks last name? How

449
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do you spell it? C-A-S-T-I-L-L-O. Oh, Castillo. Yeah, very

450
00:24:21,760 --> 00:24:26,320
good. Okay, Brooke Castillo. I didn't know about her. And then

451
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through you, she opened my mind to realize like, oh, man,

452
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that's a big reality. I'm very blessed in that my

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celebrations have come through other means. But that makes me

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unrelatable to the world. I did not graduate. Rather, I

455
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graduated early by telling my mom, I'm either dropping out or

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I'll graduate early, take your pick. And I had a teacher

457
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trying to force me into sticking around. I was like, no,

458
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this would be a waste of time for me. And I thought through

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why it was so important to her and I could see what you're

460
00:25:00,240 --> 00:25:03,680
saying. But for me, it didn't matter. Then I'm divorced, man.

461
00:25:03,680 --> 00:25:06,720
So my wedding is not something that is something that continues

462
00:25:06,720 --> 00:25:11,680
to be a celebration. And so I've had a life where I've gotten

463
00:25:11,680 --> 00:25:15,040
and I have a point three, three GPA. I don't have a sticker

464
00:25:15,040 --> 00:25:18,240
thing on my wall or a piece of paper. So what you're doing is

465
00:25:18,240 --> 00:25:22,880
you're helping me see a grander paradigm that exists for most

466
00:25:22,880 --> 00:25:26,320
people that are out there. And I think other entrepreneurs who

467
00:25:26,320 --> 00:25:30,000
are a little bit more in the outlier space tend to overlook

468
00:25:30,000 --> 00:25:33,840
or not realize the importance of such accolades for people who

469
00:25:33,840 --> 00:25:36,560
did actually achieve those things. And those are important.

470
00:25:36,560 --> 00:25:39,200
Those those aspects do matter. So we're going to dive in,

471
00:25:39,200 --> 00:25:40,880
we're going to take another look at another box, and we're

472
00:25:40,880 --> 00:25:42,560
going to come back and we're going to talk about some

473
00:25:42,560 --> 00:25:47,440
leadership experiences. Also, let's dive in for this. Be her

474
00:25:47,440 --> 00:25:50,640
now. I think it is. Let's take a look. Who is that? This is

475
00:25:50,640 --> 00:25:53,280
Maya Camerota. She is incredible. So yeah, if you want

476
00:25:53,280 --> 00:25:55,280
to see the video, do you mean to end up now? Or do you want me

477
00:25:55,280 --> 00:25:58,880
to? It all up to it up and then you know, go ahead, give us a

478
00:25:58,880 --> 00:26:03,520
little background. This is she's an incredible woman. She works

479
00:26:03,520 --> 00:26:06,080
closely with Tony Robinson, Dean Graziosi at mastermind.com. I

480
00:26:06,080 --> 00:26:08,400
think she oversees one of the the mastermind groups over

481
00:26:08,400 --> 00:26:10,800
there. But she has her own business that is focused on

482
00:26:10,800 --> 00:26:15,680
targeting women 30s to 70s, who have like suspended their own

483
00:26:15,680 --> 00:26:18,800
desires for their kids and for their significant other, their

484
00:26:18,800 --> 00:26:23,360
spouse. And so a lot of her messages, every person was put

485
00:26:23,360 --> 00:26:26,480
on this earth for a reason. It's already written in the stars,

486
00:26:26,480 --> 00:26:30,080
it's time for you to step into, you know, the woman you were

487
00:26:30,080 --> 00:26:33,360
born to be. You were born for this. So she empowers women in

488
00:26:33,360 --> 00:26:35,840
a really powerful way in terms of the transformation she

489
00:26:35,840 --> 00:26:37,600
offers and what you're going to see in this box experience. This

490
00:26:37,600 --> 00:26:42,160
was for her virtual event. It was a three day event and the

491
00:26:42,160 --> 00:26:45,680
three days, you basically are going through a journey from

492
00:26:45,680 --> 00:26:48,320
day one is in the sky. So there's a lot of design that's

493
00:26:48,320 --> 00:26:51,840
like in the sky cosmic day twos are in this in space and

494
00:26:51,840 --> 00:26:54,800
then it goes more sky where you'll see sun. And day three is

495
00:26:54,800 --> 00:26:57,680
more ground. So she takes your dreams and helps you in this

496
00:26:57,680 --> 00:27:00,880
three day experience bring it to reality. That's phenomenal.

497
00:27:00,880 --> 00:27:10,720
Let's take a look guys.

498
00:27:31,760 --> 00:27:35,440
Dude, those are those are brilliant. The boxes are

499
00:27:35,440 --> 00:27:37,680
brilliant. The way you guys promote those are brilliant. You

500
00:27:37,680 --> 00:27:42,160
can you can feel the amount of love and energy and power put

501
00:27:42,160 --> 00:27:45,600
into creating this experience. Like how could you not receive

502
00:27:45,600 --> 00:27:51,520
that as a client and not just like melt with that experience?

503
00:27:51,520 --> 00:27:54,640
What's crazy about that experience is before the virtual

504
00:27:54,640 --> 00:27:58,160
event started, I want to say that about 40% of the

505
00:27:58,160 --> 00:28:00,960
recipients had already posted content online or shared their

506
00:28:00,960 --> 00:28:03,600
story online or some degree of an unboxing video or

507
00:28:03,600 --> 00:28:06,480
interacting with the pieces inside that box. What was

508
00:28:06,480 --> 00:28:09,920
really cool two things that we tested that were a lot of fun.

509
00:28:09,920 --> 00:28:14,160
She had mentioned to me that the quote be her now is something

510
00:28:14,160 --> 00:28:16,400
that members of her community started to tattoo on

511
00:28:16,400 --> 00:28:19,440
themselves. So then we of course made it into temporary

512
00:28:19,440 --> 00:28:22,080
tattoos and during the event she received like hundreds of

513
00:28:22,080 --> 00:28:25,280
pieces of content of people with their temporary tattoo that

514
00:28:25,280 --> 00:28:28,400
said be her now and the messaging around it was so

515
00:28:28,400 --> 00:28:31,760
powerful as as that tattoo starts to fade you are stepping

516
00:28:31,760 --> 00:28:34,400
into that new identity and the other thing that was a really

517
00:28:34,400 --> 00:28:37,040
cool piece and this shows you that sometimes the pieces in

518
00:28:37,040 --> 00:28:39,200
the box don't have to be that expensive. A lot of our boxes,

519
00:28:39,200 --> 00:28:42,720
my happy zone is to get these experiences between anywhere

520
00:28:42,720 --> 00:28:46,240
from 15 to 30 dollars because I'd rather you get what you need

521
00:28:46,240 --> 00:28:50,080
on the front end and then if people hit a milestone then

522
00:28:50,080 --> 00:28:53,040
reward the behavior with some type of swag or some type of

523
00:28:53,040 --> 00:28:55,920
material but it's designed if you just give me a shirt for

524
00:28:55,920 --> 00:28:59,520
showing up it's stuff like I don't have a connection but if

525
00:28:59,520 --> 00:29:01,760
I went through a transformation and received something in the

526
00:29:01,760 --> 00:29:05,200
mail recognizing that transformation takes on a whole

527
00:29:05,200 --> 00:29:09,280
new meaning but one of the most powerful pieces she told me

528
00:29:09,280 --> 00:29:11,680
the story that there was a time in her life that she broke

529
00:29:11,680 --> 00:29:15,280
down in tears to her father and her father pulled out his

530
00:29:15,280 --> 00:29:18,640
handkerchief and gave it to her and she looked at him said no,

531
00:29:18,640 --> 00:29:22,160
I don't want to get your handkerchief dirty and his

532
00:29:22,160 --> 00:29:25,120
response to her was no, your tears were not meant to be

533
00:29:25,120 --> 00:29:28,560
cried in a tissue and then crumbled up and thrown away.

534
00:29:28,560 --> 00:29:31,120
This is a special moment. Your tears are sacred. They should

535
00:29:31,120 --> 00:29:33,360
be saved and gave her her handkerchief. So one of the

536
00:29:33,360 --> 00:29:36,560
pieces we put in a box was a handkerchief that said on it

537
00:29:36,560 --> 00:29:39,760
and you can see it in that video. Your tears are sacred

538
00:29:39,760 --> 00:29:43,120
and that was a piece that cost a buck or two less than two

539
00:29:43,120 --> 00:29:46,080
bucks but that was one of the most powerful pieces as a

540
00:29:46,080 --> 00:29:49,520
connection piece to unite the community and even when people

541
00:29:49,520 --> 00:29:52,400
go to her event, they still bring that one handkerchief

542
00:29:52,400 --> 00:29:55,280
with her because she gave it meaning. She gave it a story.

543
00:29:55,280 --> 00:29:58,320
It meant more than just a thing. That's phenomenal and

544
00:29:58,320 --> 00:30:02,640
that reminds me there are past cultural experiences of women

545
00:30:02,640 --> 00:30:07,120
who kept their tears in a vial. I won't go back to the whole

546
00:30:07,120 --> 00:30:11,760
reference of that but that's actually a very sacred belief of

547
00:30:11,760 --> 00:30:15,520
past centuries. So that's pretty neat that they have their

548
00:30:15,520 --> 00:30:18,800
own token for it and those who are familiar with that process

549
00:30:18,800 --> 00:30:24,240
again the stacking of value that exists there is wow that's

550
00:30:24,240 --> 00:30:28,320
so cool. I'm gonna get lost in the metaphors here and the

551
00:30:28,320 --> 00:30:32,960
symbolism of all this. Before we go too further and before we

552
00:30:32,960 --> 00:30:37,840
go to the next box, you got like the Midas touch it seems.

553
00:30:37,840 --> 00:30:40,320
You know you get all these great great clients, these great

554
00:30:40,320 --> 00:30:44,320
opportunities Mark and yet you and I both know that there's

555
00:30:44,320 --> 00:30:47,360
gotta be some horror stories behind the scenes. There's gotta

556
00:30:47,360 --> 00:30:50,640
be some experiences you've had that weren't all fluffy in life.

557
00:30:50,640 --> 00:30:53,760
I wanna honor that. So what is one of the worst leadership

558
00:30:53,760 --> 00:30:58,880
experiences that you've ever had? Yeah, no I this is a good

559
00:30:58,880 --> 00:31:01,760
question and I think this is a lesson that I learned pretty

560
00:31:01,760 --> 00:31:05,200
early. When you look at my it's so funny so hearing your story

561
00:31:05,200 --> 00:31:08,080
I'm the complete opposite in that I am post-report child of

562
00:31:08,080 --> 00:31:11,360
corporate America like I had I was president of my high school

563
00:31:11,360 --> 00:31:14,400
in my college and my grad school like I did it all. I had

564
00:31:14,400 --> 00:31:17,680
the one job before grad school that I went all in on because I

565
00:31:17,680 --> 00:31:20,160
don't know how to do anything any other way and then the one

566
00:31:20,160 --> 00:31:23,120
job after grad school I worked for Dully Consulting. So like

567
00:31:23,120 --> 00:31:25,680
by the book like I was told that there's a natural

568
00:31:25,680 --> 00:31:29,680
progression in the lesson that I learned is it is not fun

569
00:31:29,680 --> 00:31:32,800
graduating from grad school with $165,000 in student loan

570
00:31:32,800 --> 00:31:38,400
debt. So school is a pathway but it's it's just a different

571
00:31:38,400 --> 00:31:40,800
form of acceleration. There's so many different ways to

572
00:31:40,800 --> 00:31:43,520
accelerate the learning and development and I like when

573
00:31:43,520 --> 00:31:45,920
people tell me they want to go to grad school or they want to

574
00:31:45,920 --> 00:31:47,920
delve deep into corporate America my biggest question is

575
00:31:47,920 --> 00:31:51,600
why because there are people who are building businesses

576
00:31:51,600 --> 00:31:54,480
without degrees crushing it serving at a higher level than

577
00:31:54,480 --> 00:31:57,520
people with degrees could ever imagine. So this is kind of

578
00:31:57,520 --> 00:32:00,080
where it's just like we all can end up in the same place you

579
00:32:00,080 --> 00:32:02,800
just pick a different accelerator. That's it to your

580
00:32:02,800 --> 00:32:05,920
question the lesson that I learned my job from undergrad

581
00:32:05,920 --> 00:32:11,440
to business school was a dream job. I had an amazing boss. I

582
00:32:11,440 --> 00:32:13,680
had this dream of working on national marketing campaigns in

583
00:32:13,680 --> 00:32:17,120
the liquor industry. So brands like Absolute, Jamison, Malibu,

584
00:32:17,120 --> 00:32:19,600
Chivas, Kaluwa, Beefeater just all these brands that we'd

585
00:32:19,600 --> 00:32:22,160
incubate their marketing campaigns and then launch them

586
00:32:22,160 --> 00:32:25,600
nationwide and it was like a dream when you're 22 years old.

587
00:32:25,600 --> 00:32:28,800
So I had an experience that I knew what it was to love what I

588
00:32:28,800 --> 00:32:32,400
did when I was getting my MBA at Duke between first and

589
00:32:32,400 --> 00:32:36,000
second year I interned at American Express and it

590
00:32:36,000 --> 00:32:41,120
intrigued me to do it but the person that I reported to it was

591
00:32:41,120 --> 00:32:44,880
a complete opposite experience. They were miserable in their

592
00:32:44,880 --> 00:32:48,320
job. They did not know how to bring the team together. They

593
00:32:48,320 --> 00:32:52,160
were on their way transitioning out and literally I would wake

594
00:32:52,160 --> 00:32:56,480
up every day not wanting to get out of bed and just to have

595
00:32:56,480 --> 00:33:01,600
someone that intentionally that you reported to not want to show

596
00:33:01,600 --> 00:33:06,480
up and like be that leader for the team and guide the team and

597
00:33:06,480 --> 00:33:09,280
create an environment that made me miserable. Like it taught

598
00:33:09,280 --> 00:33:12,080
me this lesson that I know what this feels like and then

599
00:33:12,080 --> 00:33:16,480
luckily at the age of what was I at that time maybe 26. I've

600
00:33:16,480 --> 00:33:19,200
learned really quickly what it feels like to absolutely hate

601
00:33:19,200 --> 00:33:22,960
what it is that you do and it was just this merriment that I

602
00:33:22,960 --> 00:33:25,760
was miserable at the time but when I look back and see what's

603
00:33:25,760 --> 00:33:28,640
the lesson that that taught me it taught me that I can show up

604
00:33:28,640 --> 00:33:31,600
however I want to to my team and I can deliver the same

605
00:33:31,600 --> 00:33:38,720
message in a pace of love or in a pace of fear and you know

606
00:33:38,720 --> 00:33:41,120
the lesson that I learned is it's almost like you have this

607
00:33:41,120 --> 00:33:44,480
database of when you see other mentors or other leaders you

608
00:33:44,480 --> 00:33:46,880
could say I will emulate that and take that into the database

609
00:33:46,880 --> 00:33:49,280
of things I will do and then here's things that I'm being

610
00:33:49,280 --> 00:33:52,480
exposed to that I will never subject people who report to me

611
00:33:52,480 --> 00:33:55,520
to do and so from a leadership perspective at a young age it

612
00:33:55,520 --> 00:33:58,960
was a hard lesson at the time to be in an environment that I

613
00:33:58,960 --> 00:34:01,840
was just miserable for three months thank God it was three

614
00:34:01,840 --> 00:34:05,680
months but it was enough to show me I've lived here and I've

615
00:34:05,680 --> 00:34:10,000
lived here professionally I only want to be here and it kind

616
00:34:10,000 --> 00:34:14,000
of rewired the way I thought about you know my role in

617
00:34:14,000 --> 00:34:17,600
corporate America and my role as an entrepreneur and now post

618
00:34:17,600 --> 00:34:22,880
working at Deloitte for six years starting a business I have

619
00:34:22,880 --> 00:34:26,000
never had a nine to five it's always been a 24 seven job that

620
00:34:26,000 --> 00:34:28,240
I've worked in that just the phone would vibrate and you're

621
00:34:28,240 --> 00:34:33,280
diving forward at 2 AM and to build a culture and a community

622
00:34:33,280 --> 00:34:36,400
a custom box agency that I want people to end the workday at

623
00:34:36,400 --> 00:34:40,160
five I want people to know that we work in a post COVID era I

624
00:34:40,160 --> 00:34:42,240
want to empower people to own their schedule because I don't

625
00:34:42,240 --> 00:34:45,520
care if you work out at 10 AM be responsible for your time just

626
00:34:45,520 --> 00:34:47,600
get done what you need to get done but manage your own time

627
00:34:47,600 --> 00:34:52,320
and so thinking about the lessons learned in terms of what

628
00:34:52,320 --> 00:34:54,640
does leadership mean as a business owner and in a post

629
00:34:54,640 --> 00:34:58,080
COVID era you know for me it's it's those moments that

630
00:34:58,080 --> 00:35:02,320
influence even the tough ones reveal the greatest insights to

631
00:35:02,320 --> 00:35:07,120
make you know the next step better I love that that's that's

632
00:35:07,120 --> 00:35:09,520
so powerful that you were able to make that transition and

633
00:35:09,520 --> 00:35:13,680
that you're also looking out for the future of the individuals

634
00:35:13,680 --> 00:35:17,360
that you're working with you know there's a lot of nurture to

635
00:35:17,360 --> 00:35:20,720
to your leadership and that that I can see I'm gonna have to

636
00:35:20,720 --> 00:35:23,200
go back and listen to the segment of the show because you

637
00:35:23,200 --> 00:35:27,280
got my emotional and leadership drive thinking through like man

638
00:35:27,280 --> 00:35:31,520
I I have a work leadership experience that I I want to make

639
00:35:31,520 --> 00:35:34,800
sure that I avoid because there's a juxtaposition

640
00:35:34,800 --> 00:35:36,960
between us like you talked about the way that you did things

641
00:35:36,960 --> 00:35:39,920
the way that I did things in terms of our our backgrounds

642
00:35:39,920 --> 00:35:44,000
and it would be so irresponsible of me as somebody who didn't go

643
00:35:44,000 --> 00:35:46,720
the university route or rather who tried to go the university

644
00:35:46,720 --> 00:35:52,080
route and didn't know what you knew I didn't see by the way

645
00:35:52,080 --> 00:35:55,920
did you get to go to JJ Reddick's basketball games

646
00:35:55,920 --> 00:36:00,320
I went to coach K's coach Trusev skis while I was in there with

647
00:36:00,320 --> 00:36:03,840
JJ Reddick I was there 2000. You're gonna love this. So are

648
00:36:03,840 --> 00:36:08,000
you a big basketball fan? Huge. So I was there 2010 to 2012. So

649
00:36:08,000 --> 00:36:10,320
that was the Plumlee brothers all three of them were there we

650
00:36:10,320 --> 00:36:16,480
had Austin Rivers was there at that time as well and I somehow

651
00:36:16,480 --> 00:36:19,680
lucked out they invited two students from the business

652
00:36:19,680 --> 00:36:22,720
school to go travel with coach K and the Duke basketball team to

653
00:36:22,720 --> 00:36:26,320
China and Dubai. So we boarded a private charter plane and went

654
00:36:26,320 --> 00:36:28,640
for two weeks to China and Dubai and like we were just

655
00:36:28,640 --> 00:36:30,880
hanging out with coach K he knew everyone's names he was

656
00:36:30,880 --> 00:36:35,280
joking with everyone but his leadership he is a class act

657
00:36:35,280 --> 00:36:38,480
and to see his leadership in the flesh the one story I'll

658
00:36:38,480 --> 00:36:41,360
tell you is they were supposed to put us on an international

659
00:36:41,360 --> 00:36:43,920
charter it broke down so they sent a domestic charter so think

660
00:36:43,920 --> 00:36:47,440
of like a delta plane with the cigarette ashtrays and no TVs

661
00:36:47,440 --> 00:36:51,200
from the 1990s and because it's domestic it cannot be in the

662
00:36:51,200 --> 00:36:54,560
air for more than seven hours and they originally said we're

663
00:36:54,560 --> 00:36:56,640
gonna send the Duke basketball team and everyone else can go

664
00:36:56,640 --> 00:36:58,960
on a later flight coach K pulled everyone together because

665
00:36:58,960 --> 00:37:04,880
we were waiting for hours in RDU Raleigh Durham Airport and

666
00:37:04,880 --> 00:37:07,520
said either we all get on that plane together or no one gets

667
00:37:07,520 --> 00:37:10,320
on it he was not happy that they had originally they were

668
00:37:10,320 --> 00:37:13,760
about to separate the group and that set the tone for that

669
00:37:13,760 --> 00:37:16,080
experience beautifully but at the same time you have these

670
00:37:16,080 --> 00:37:19,920
like seven foot tall teenagers sitting in crammed like there

671
00:37:19,920 --> 00:37:23,600
was only like four first class seats which went to Doc Rivers

672
00:37:23,600 --> 00:37:27,600
and his wife and you know coach K and his wife and I was in the

673
00:37:27,600 --> 00:37:31,600
back middle but like everyone had such a great attitude that

674
00:37:31,600 --> 00:37:34,800
you just can't complain even though like we're not on a

675
00:37:34,800 --> 00:37:37,760
international charter we are literally hopping around as

676
00:37:37,760 --> 00:37:41,520
long as the plan we I think we did Raleigh to Anchorage to

677
00:37:41,520 --> 00:37:44,880
Japan to get to China and then went all over China and then

678
00:37:44,880 --> 00:37:51,120
did Thailand to get to Dubai and then three more stops to

679
00:37:51,120 --> 00:37:53,600
finally make it all the way back to RDU but we literally

680
00:37:53,600 --> 00:37:56,320
were jumping around and most people would complain about all

681
00:37:56,320 --> 00:37:59,600
that he was had such a good attitude that it was hard not

682
00:37:59,600 --> 00:38:02,640
like he really set the tone on that trip really that's

683
00:38:02,640 --> 00:38:06,800
phenomenal you get to travel the world with coach K yeah so

684
00:38:06,800 --> 00:38:09,360
it's one of those those elements right and so that the

685
00:38:09,360 --> 00:38:13,040
young kids who are in the stage of trying to decide this I love

686
00:38:13,040 --> 00:38:15,920
that you talked about how difficult it is to come out of

687
00:38:15,920 --> 00:38:18,080
that experience the hundred and sixty-five thousand dollars in

688
00:38:18,080 --> 00:38:21,920
debt right and on the flip side those who don't go the school

689
00:38:21,920 --> 00:38:25,760
route but go the hard knocks lifestyle of entrepreneur route

690
00:38:25,760 --> 00:38:28,080
right who go the four-hour work week route and say oh I'm just

691
00:38:28,080 --> 00:38:30,880
gonna work four hours and then be a multi-millionaire there's

692
00:38:30,880 --> 00:38:33,280
a lot of debt that comes with that too there's a lot of

693
00:38:33,280 --> 00:38:37,360
sacrifice that comes with that most of the time and so I would

694
00:38:37,360 --> 00:38:42,400
I would challenge any young visionary to honor the reality

695
00:38:42,400 --> 00:38:46,880
of what value exists within the university school system and if

696
00:38:46,880 --> 00:38:51,440
you have the preparedness to maximize that opportunity

697
00:38:51,440 --> 00:38:55,760
understand the network benefit that you gain by being involved

698
00:38:55,760 --> 00:38:58,960
in that opportunity and and realizing that it's not

699
00:38:58,960 --> 00:39:02,720
necessarily more glamorous for those of us who do not go to

700
00:39:02,720 --> 00:39:05,280
the university. I know it doesn't put me on stage fast. I

701
00:39:05,280 --> 00:39:08,080
know that that doesn't make me the one who people want to say

702
00:39:08,080 --> 00:39:10,480
oh you need to glorify everything about the the

703
00:39:10,480 --> 00:39:13,920
non-universal. No, I don't. I need to be honest and real

704
00:39:13,920 --> 00:39:17,440
and authentic about it's a very very hard path and you have to

705
00:39:17,440 --> 00:39:20,320
be tenacious. You have to be diligent because if everything

706
00:39:20,320 --> 00:39:24,720
goes sideways then you also end up as the person who's now in

707
00:39:24,720 --> 00:39:27,760
the job market who doesn't have a degree and that degree is

708
00:39:27,760 --> 00:39:31,040
still very much matters and most most opportunities out

709
00:39:31,040 --> 00:39:34,000
there. So I just want to paint the reality of that because it

710
00:39:34,000 --> 00:39:37,840
would be poor leadership on my part to glorify the path that

711
00:39:37,840 --> 00:39:42,240
I've gone when in reality life's not about the easy route

712
00:39:42,240 --> 00:39:45,200
life's about doing what's necessary to build us to the

713
00:39:45,200 --> 00:39:47,760
next level and help us gain strength and both paths are

714
00:39:47,760 --> 00:39:50,720
gonna be hard but which one do you want for yourself? That's

715
00:39:50,720 --> 00:39:53,120
that's that's for you to decide not for for Mark and I to

716
00:39:53,120 --> 00:39:56,560
decide. So thank you for for talking through your story on

717
00:39:56,560 --> 00:39:59,680
that and then also just let me go through and and talk through

718
00:39:59,680 --> 00:40:02,160
some of that as well. Let's look at one of more of these

719
00:40:02,160 --> 00:40:05,520
boxes. Is that okay? Sure. I dive into one. I can't tell which

720
00:40:05,520 --> 00:40:07,520
one of this. We're gonna get surprised in this one. We'll

721
00:40:07,520 --> 00:40:12,560
talk about it after.

722
00:40:37,520 --> 00:40:55,520
Shout out to Molly Mahoney. I know who that is. I couldn't

723
00:40:55,520 --> 00:40:59,360
tell the clip who's this was but that's awesome. Go ahead.

724
00:40:59,360 --> 00:41:02,640
Molly is one of my favorite people on earth. So if you

725
00:41:02,640 --> 00:41:04,800
have you interviewed her? Has she been on the show yet? I have

726
00:41:04,800 --> 00:41:07,680
not had her on the show but I did get to meet. No, I didn't

727
00:41:07,680 --> 00:41:12,800
meet her. I'm sorry. She was on with Deidre from Cap Show and

728
00:41:12,800 --> 00:41:15,760
so I was sitting in an airport, you know, taking in their

729
00:41:15,760 --> 00:41:18,320
session, talking back and forth live and she was giving

730
00:41:18,320 --> 00:41:21,440
Deidre and them excuse me a whole ton of value on how to

731
00:41:21,440 --> 00:41:24,400
run communities and groups and lives and all that. I could see

732
00:41:24,400 --> 00:41:28,000
the energy just like whoa. She's she's something else.

733
00:41:28,000 --> 00:41:31,360
VIP Hall of Fame level. So go ahead. Yeah. That's a big deal.

734
00:41:31,360 --> 00:41:33,920
You said she's one of your favorites. Oh, she is. She's a

735
00:41:33,920 --> 00:41:36,800
dear friend. Molly is just when you meet her. She's just one of

736
00:41:36,800 --> 00:41:38,880
those people that I just want her to win and she's crushing

737
00:41:38,880 --> 00:41:42,320
it right now but she has the biggest heart and this is a good

738
00:41:42,320 --> 00:41:45,360
experience of a box experience. Like I like a box experience.

739
00:41:45,360 --> 00:41:47,360
So there's a lot of people who sell the products and services

740
00:41:47,360 --> 00:41:50,320
that you and I sell. Like there's a lot of people who have

741
00:41:50,320 --> 00:41:53,520
similar businesses. The difference is that I'm not you

742
00:41:53,520 --> 00:41:57,680
and you're not me and so when we see a good box experience, I

743
00:41:57,680 --> 00:42:00,160
wanted to I hate to use this word but I use this word a lot.

744
00:42:00,160 --> 00:42:04,800
It's Greek you because you are like people are not only buying

745
00:42:04,800 --> 00:42:07,440
your product but they're also buying you in your level of

746
00:42:07,440 --> 00:42:11,040
success and you as their trusted mentor and so you can see the

747
00:42:11,040 --> 00:42:16,320
disco ball. the feather pen, the whole experience around it is

748
00:42:16,320 --> 00:42:19,920
very important for Molly and exactly the decision that she

749
00:42:19,920 --> 00:42:21,920
started to bring to life with us and the other things that she

750
00:42:21,920 --> 00:42:25,520
started to see with this is for us, every single box

751
00:42:25,520 --> 00:42:27,840
experience we there's certain essential pieces. You have the

752
00:42:27,840 --> 00:42:31,140
You have a welcome note, you have a getting started guide,

753
00:42:31,140 --> 00:42:32,220
and you have a journey map.

754
00:42:32,220 --> 00:42:33,860
Those are kind of the four baseline

755
00:42:33,860 --> 00:42:35,860
and then all the tools and resources that you need.

756
00:42:35,860 --> 00:42:38,420
So here you also did see a journey map

757
00:42:38,420 --> 00:42:40,080
that they were pulling stickers off

758
00:42:40,080 --> 00:42:42,060
that as they earned the badges,

759
00:42:42,060 --> 00:42:43,980
you started to see that journey map come to life.

760
00:42:43,980 --> 00:42:45,780
And we do that because again,

761
00:42:45,780 --> 00:42:48,080
we wanna celebrate you for completing a milestone.

762
00:42:48,080 --> 00:42:49,660
So typically when you complete,

763
00:42:49,660 --> 00:42:52,940
in her case for Social Cell Stars, module one,

764
00:42:52,940 --> 00:42:54,620
the module one badge is gonna be living

765
00:42:54,620 --> 00:42:56,060
in the module two envelope.

766
00:42:56,060 --> 00:42:57,980
So when you break it open, you've already earned it

767
00:42:57,980 --> 00:43:00,380
because you completed module one to earn it.

768
00:43:00,380 --> 00:43:02,140
And then you have the right to peel it off

769
00:43:02,140 --> 00:43:03,700
and stick it onto that game board.

770
00:43:03,700 --> 00:43:06,300
And the goal being every time you place a new sticker,

771
00:43:06,300 --> 00:43:08,300
you're one step closer to completing it.

772
00:43:08,300 --> 00:43:11,460
So this is where you can see some of these pieces

773
00:43:11,460 --> 00:43:13,300
come to life in that experience.

774
00:43:13,300 --> 00:43:14,180
That is so cool.

775
00:43:14,180 --> 00:43:17,060
And so Molly Mahoney, we get to honor her

776
00:43:17,060 --> 00:43:22,060
and she's obviously associated well with this question.

777
00:43:22,060 --> 00:43:27,060
So moving towards your best leadership experience ever.

778
00:43:27,340 --> 00:43:29,540
You know, again, I wanna honor Molly in this

779
00:43:29,540 --> 00:43:31,500
because she's been a phenomenal leader

780
00:43:31,500 --> 00:43:33,000
in the cap show space.

781
00:43:33,000 --> 00:43:35,220
You've now acknowledged that she's a phenomenal leader.

782
00:43:35,220 --> 00:43:39,460
And what's the best leadership experience

783
00:43:39,460 --> 00:43:40,300
that you've ever had?

784
00:43:40,300 --> 00:43:41,380
Not necessarily the best leader,

785
00:43:41,380 --> 00:43:43,140
but the best leadership experience you've ever had.

786
00:43:43,140 --> 00:43:45,700
Coach K, it sounds like that's a nomination as well.

787
00:43:45,700 --> 00:43:46,540
Is that it?

788
00:43:47,940 --> 00:43:50,220
I can talk about one that's more internal

789
00:43:50,220 --> 00:43:53,420
to our organization that was transformed to my business.

790
00:43:53,420 --> 00:43:54,340
Love it.

791
00:43:54,340 --> 00:43:58,100
And it's so easy to assume that you hold the bigger vision

792
00:43:58,100 --> 00:44:01,220
for your business and they will get to a certain point

793
00:44:01,220 --> 00:44:03,220
that your business will grow arms and legs

794
00:44:03,220 --> 00:44:07,180
if you want it to be where you just can't do it all.

795
00:44:07,180 --> 00:44:11,200
And early on in the business, custom box agency,

796
00:44:11,200 --> 00:44:13,780
we kind of went all in on this business in 2020.

797
00:44:13,780 --> 00:44:15,820
And now we've just grown it since

798
00:44:15,820 --> 00:44:17,940
and we're about 30 employees strong at this point,

799
00:44:17,940 --> 00:44:18,880
which is crazy.

800
00:44:18,880 --> 00:44:23,720
But there was a certain point that I was challenged,

801
00:44:23,720 --> 00:44:25,000
like I was in a position of saying like,

802
00:44:25,000 --> 00:44:27,280
why aren't people taking more responsibility

803
00:44:28,280 --> 00:44:29,200
in the business?

804
00:44:29,200 --> 00:44:31,200
And why is everything having to fall back on me?

805
00:44:31,200 --> 00:44:32,600
And it was the wrong question to ask

806
00:44:32,600 --> 00:44:36,440
because the reality was I wasn't putting the faith

807
00:44:36,440 --> 00:44:39,440
and the trust into my team that I needed to

808
00:44:39,440 --> 00:44:40,720
at that phase of the process.

809
00:44:40,720 --> 00:44:45,720
And the one thing that I did that it felt heavy

810
00:44:45,720 --> 00:44:49,800
when I did it was I flew my team in to Austin, Texas,

811
00:44:49,800 --> 00:44:54,800
where I live, rented a big Airbnb and had them co-create.

812
00:44:55,600 --> 00:44:56,840
Like when we started to go through

813
00:44:56,840 --> 00:44:58,520
and optimize our business process,

814
00:44:58,520 --> 00:45:00,280
how we deliver to clients.

815
00:45:00,280 --> 00:45:03,480
And what ended up happening was they made me stop talking.

816
00:45:03,480 --> 00:45:06,760
And they said, we just want you to look at what we're doing

817
00:45:06,760 --> 00:45:09,320
and evaluate how we're thinking about this.

818
00:45:09,320 --> 00:45:12,680
And taking a step back and trusting the team

819
00:45:12,680 --> 00:45:16,040
and like having this retreat did not expect it to be

820
00:45:16,040 --> 00:45:17,880
one of the most transformative things to my business

821
00:45:17,880 --> 00:45:20,320
because my business was never the same after that.

822
00:45:20,320 --> 00:45:22,320
People felt ownership of the business.

823
00:45:22,320 --> 00:45:24,720
People felt part of the creation

824
00:45:24,720 --> 00:45:26,320
of the future of the business.

825
00:45:26,320 --> 00:45:28,600
And now this is something that we started to incorporate.

826
00:45:28,600 --> 00:45:31,640
We do it either quarterly or twice a year

827
00:45:31,640 --> 00:45:33,440
to bring different parts of the team together

828
00:45:33,440 --> 00:45:36,680
because every single time when the team comes together,

829
00:45:36,680 --> 00:45:38,920
what ends up happening is they become more protective

830
00:45:38,920 --> 00:45:40,840
of the business than me.

831
00:45:40,840 --> 00:45:43,280
And now we're at this phase that because we've grown

832
00:45:43,280 --> 00:45:45,240
and we have layers,

833
00:45:45,240 --> 00:45:47,960
things that I thought were 100% relying on me

834
00:45:47,960 --> 00:45:52,960
quickly realized that everything can be trained.

835
00:45:53,280 --> 00:45:56,120
Everyone is replaceable, including you as the CEO.

836
00:45:57,160 --> 00:45:59,720
And to build that camaraderie and excitement,

837
00:45:59,720 --> 00:46:01,840
I have a very loyal team.

838
00:46:01,840 --> 00:46:03,320
I love my team.

839
00:46:03,320 --> 00:46:06,360
But to see the way that they protect the business,

840
00:46:06,360 --> 00:46:08,520
it just fills my heart in a really powerful way.

841
00:46:08,520 --> 00:46:12,160
But the only thing I felt like I did at that time

842
00:46:12,160 --> 00:46:14,960
was want to hear their voice

843
00:46:14,960 --> 00:46:17,880
and want them to be part of the creation and the vision.

844
00:46:17,880 --> 00:46:20,720
And that has been one of the best things

845
00:46:20,720 --> 00:46:22,800
as the leader of the business

846
00:46:22,800 --> 00:46:25,560
that I could have ever done to empower them.

847
00:46:25,560 --> 00:46:28,400
From a leader, someone above me,

848
00:46:29,360 --> 00:46:30,440
and everyone needs a mentor.

849
00:46:30,440 --> 00:46:31,280
I don't care who you are.

850
00:46:31,280 --> 00:46:32,800
Everyone needs a mentor or mentors.

851
00:46:32,800 --> 00:46:36,840
But I had a mentor during the early stages

852
00:46:36,840 --> 00:46:38,720
at the Custom Box Agency who,

853
00:46:38,720 --> 00:46:40,760
the one thing that he said to me was,

854
00:46:40,760 --> 00:46:42,320
I went around asking people, who are you?

855
00:46:42,320 --> 00:46:44,920
Are you the virtual event guy or the Custom Box guy?

856
00:46:44,920 --> 00:46:47,480
Because I had a business in two different zones.

857
00:46:47,480 --> 00:46:50,600
And that was one of the pivotal questions

858
00:46:50,600 --> 00:46:53,320
that made me reevaluate my business

859
00:46:53,320 --> 00:46:55,520
because I was growing these two businesses.

860
00:46:55,520 --> 00:46:58,080
I'd spent three years building a virtual event business.

861
00:46:58,080 --> 00:46:59,920
COVID happens, you think a virtual event business

862
00:46:59,920 --> 00:47:01,160
is the way to go.

863
00:47:01,160 --> 00:47:02,880
I spent a lot of time thinking about it

864
00:47:02,880 --> 00:47:05,040
and came back to him saying,

865
00:47:05,040 --> 00:47:06,560
I'm gonna go all in on custom boxes.

866
00:47:06,560 --> 00:47:09,120
And I'm gonna go all in on that one pivot to niche down

867
00:47:09,120 --> 00:47:11,400
and focus on one thing.

868
00:47:11,400 --> 00:47:12,600
Changed my business overnight.

869
00:47:12,600 --> 00:47:15,280
We went from being a new business

870
00:47:15,280 --> 00:47:17,640
to generating over seven figures the first year

871
00:47:17,640 --> 00:47:18,480
via word of mouth.

872
00:47:18,480 --> 00:47:19,800
And we're still a word of mouth business

873
00:47:19,800 --> 00:47:21,040
with how we've grown.

874
00:47:21,040 --> 00:47:22,520
But it just goes to show you,

875
00:47:22,520 --> 00:47:24,440
when I came from corporate America at Deloitte,

876
00:47:24,440 --> 00:47:26,800
they celebrated you being the world's greatest generalist,

877
00:47:26,800 --> 00:47:28,280
being good at everything.

878
00:47:28,280 --> 00:47:30,280
When I switched to becoming an entrepreneur,

879
00:47:31,600 --> 00:47:34,480
you're not celebrated for being good at everything.

880
00:47:34,480 --> 00:47:37,680
You're not celebrated for being good at everything.

881
00:47:37,680 --> 00:47:39,120
When you're known for one thing

882
00:47:39,120 --> 00:47:40,640
and you can lead with one thing,

883
00:47:41,800 --> 00:47:45,800
then it makes it easier for other people to help you win.

884
00:47:45,800 --> 00:47:48,760
And I'm a believer in the law of reciprocity.

885
00:47:48,760 --> 00:47:49,960
I want other people to win,

886
00:47:49,960 --> 00:47:52,400
therefore I have to assume that other people want me to win.

887
00:47:52,400 --> 00:47:53,960
What's the easiest way I can help them win,

888
00:47:53,960 --> 00:47:56,680
making it easier for them to be able to communicate

889
00:47:56,680 --> 00:47:57,560
our value prop.

890
00:47:59,320 --> 00:48:00,880
Well, I can forgive you for that

891
00:48:00,880 --> 00:48:04,840
because you live near Gary Keller and he's given

892
00:48:04,840 --> 00:48:05,960
one thing as well.

893
00:48:05,960 --> 00:48:07,600
I'm in New Braunfels by the way.

894
00:48:07,600 --> 00:48:08,440
Oh.

895
00:48:08,440 --> 00:48:09,280
There he is.

896
00:48:09,280 --> 00:48:10,120
Oh, what?

897
00:48:10,120 --> 00:48:12,680
So we have lots of cool overlaps.

898
00:48:12,680 --> 00:48:15,120
I can see you doing amazing things with Chandler Bolt

899
00:48:15,120 --> 00:48:16,760
if you haven't already done things with him.

900
00:48:16,760 --> 00:48:17,600
I have not.

901
00:48:17,600 --> 00:48:18,440
I know of Chandler.

902
00:48:18,440 --> 00:48:19,440
I'm Mark Wonderlin.

903
00:48:19,440 --> 00:48:20,480
Have you met him yet?

904
00:48:20,480 --> 00:48:21,320
Who?

905
00:48:21,320 --> 00:48:22,200
Mark Wonderlin.

906
00:48:22,200 --> 00:48:23,040
I've not.

907
00:48:23,040 --> 00:48:23,880
Oh my gosh.

908
00:48:23,880 --> 00:48:25,720
All right, so we get some people we gotta pull together here

909
00:48:25,720 --> 00:48:27,480
because he's a super video guy.

910
00:48:27,480 --> 00:48:29,440
And you just reminded me,

911
00:48:29,440 --> 00:48:30,480
you're straight right there though.

912
00:48:30,480 --> 00:48:31,920
You reminded me of Jake Larson.

913
00:48:31,920 --> 00:48:33,600
It's like, and you remind me of two things.

914
00:48:33,600 --> 00:48:34,720
I gotta go over the map here.

915
00:48:34,720 --> 00:48:37,640
So first one, JJ Raddick, JJ Raddick.

916
00:48:37,640 --> 00:48:39,440
JJ Raddick is that specialist, right?

917
00:48:39,440 --> 00:48:41,400
Three and D, sharp shooter guy.

918
00:48:41,400 --> 00:48:43,640
And then there's LeBron James though,

919
00:48:43,640 --> 00:48:45,720
I mean on the journalist side.

920
00:48:45,720 --> 00:48:48,880
And so I would caution visionary leaders out there

921
00:48:48,880 --> 00:48:50,680
that you know you, right?

922
00:48:50,680 --> 00:48:52,480
You gotta do you on this process.

923
00:48:52,480 --> 00:48:55,960
Richard Branson is more of that generalist.

924
00:48:55,960 --> 00:48:59,560
And does that mean they don't have certain one things?

925
00:48:59,560 --> 00:49:00,400
No, it does.

926
00:49:00,400 --> 00:49:03,080
I'm just saying, if that's not quite hitting you

927
00:49:03,080 --> 00:49:05,280
the way that Mark intends it to hit you,

928
00:49:05,280 --> 00:49:08,360
then have that intuition to clap back, right?

929
00:49:08,360 --> 00:49:11,880
That's one of the values of a mentor mentee relationship

930
00:49:11,880 --> 00:49:14,760
is being able to know what's right for you

931
00:49:14,760 --> 00:49:19,120
and having a leader who's supportive enough to recognize

932
00:49:19,120 --> 00:49:21,320
that it's okay if you're not a robot

933
00:49:21,320 --> 00:49:23,680
of what the mentor wants you to do.

934
00:49:23,680 --> 00:49:25,720
Now, going back to Jake Larson,

935
00:49:27,200 --> 00:49:28,960
what you are doing with your company,

936
00:49:28,960 --> 00:49:31,840
bringing them together is something that Jake implemented

937
00:49:31,840 --> 00:49:33,600
when I was at Video Power Marketing.

938
00:49:33,600 --> 00:49:35,320
And that was bringing the team together,

939
00:49:35,320 --> 00:49:37,080
making sure that people knew they were included,

940
00:49:37,080 --> 00:49:40,880
giving us time, whether it was going to an event,

941
00:49:40,880 --> 00:49:44,040
it was usually around a speaking engagement that he did,

942
00:49:44,040 --> 00:49:45,280
we'd bring the team out

943
00:49:45,280 --> 00:49:47,760
and we'd plan out some camaraderie time together

944
00:49:47,760 --> 00:49:51,080
and do some mastermind collaboration where everybody led.

945
00:49:51,080 --> 00:49:56,080
But you're talking about not making it Mark box agency.

946
00:49:56,360 --> 00:49:58,160
It's custom box agency.

947
00:49:58,160 --> 00:50:00,160
It's beyond you.

948
00:50:00,160 --> 00:50:02,400
And that type of leadership is not something

949
00:50:02,400 --> 00:50:04,520
that I see too often in the market,

950
00:50:04,520 --> 00:50:06,680
but it is the type of leadership that I see happening

951
00:50:06,680 --> 00:50:09,040
that drives lasting results.

952
00:50:09,040 --> 00:50:11,040
And that's what I hope the visionary leaders recognize

953
00:50:11,040 --> 00:50:14,320
and catch in this is there's a model behind what you've done.

954
00:50:14,320 --> 00:50:16,200
There's a lot of different opportunities for them

955
00:50:16,200 --> 00:50:19,520
to catch and see what you're up to and apply it

956
00:50:19,520 --> 00:50:21,760
to how they're going about their leadership.

957
00:50:21,760 --> 00:50:23,200
Now we're about to run out of time.

958
00:50:23,200 --> 00:50:24,400
Do we need to wrap this up Mark?

959
00:50:24,400 --> 00:50:26,680
You got something in two minutes or five minutes

960
00:50:26,680 --> 00:50:28,280
because I'd love to ask you one more question,

961
00:50:28,280 --> 00:50:30,280
but it is a bigger question.

962
00:50:30,280 --> 00:50:32,520
Should we schedule another session?

963
00:50:32,520 --> 00:50:33,360
I have time.

964
00:50:33,360 --> 00:50:34,840
No, okay.

965
00:50:34,840 --> 00:50:35,680
I would love to.

966
00:50:35,680 --> 00:50:37,120
I love to get this one in

967
00:50:37,120 --> 00:50:39,680
because it is the most powerful question.

968
00:50:39,680 --> 00:50:42,760
So if this was the last opportunity that you ever had

969
00:50:42,760 --> 00:50:44,560
to share a powerful lesson with visionaries

970
00:50:44,560 --> 00:50:46,920
and leaders out there, what's the powerful lesson

971
00:50:46,920 --> 00:50:50,160
other visionaries can learn from your experience?

972
00:50:50,160 --> 00:50:52,520
Yeah, so one of the ones that I just indicated

973
00:50:52,520 --> 00:50:56,520
the power of niching down is has been transformative

974
00:50:56,520 --> 00:50:57,960
to my business.

975
00:50:57,960 --> 00:50:59,960
And it's one of the things when I see a lot

976
00:50:59,960 --> 00:51:02,200
of people get started, you know,

977
00:51:02,200 --> 00:51:03,880
and it's interesting to hear what you said about leadership

978
00:51:03,880 --> 00:51:07,160
because my mentor actually told me I should go all in

979
00:51:07,160 --> 00:51:08,240
on virtual events.

980
00:51:08,240 --> 00:51:10,880
And I went for a walk and came back and said, I'm not,

981
00:51:10,880 --> 00:51:14,200
I'm gonna go all in on boxes because part of it,

982
00:51:14,200 --> 00:51:15,480
the one of the lessons I can tell you

983
00:51:15,480 --> 00:51:19,880
that has been true for me, don't forget that, you know,

984
00:51:19,880 --> 00:51:21,720
I hear a lot of people say like, give away, give away,

985
00:51:21,720 --> 00:51:24,200
give away what you do to get this case studies,

986
00:51:24,200 --> 00:51:26,320
but don't also forget that you can be your first case study.

987
00:51:26,320 --> 00:51:29,800
So with Custom Box Agency, the first case study that I had

988
00:51:29,800 --> 00:51:31,720
was the boxes that I built for me.

989
00:51:31,720 --> 00:51:35,760
And sometimes like I'd say the most challenging part

990
00:51:35,760 --> 00:51:40,760
of what it is that I'm doing is I saw an opportunity

991
00:51:41,640 --> 00:51:44,240
with boxes that no one else saw.

992
00:51:44,240 --> 00:51:47,560
And so I had this challenging role of having to then get

993
00:51:47,560 --> 00:51:48,840
other people to see it.

994
00:51:48,840 --> 00:51:51,640
And for me, it's one of those things that was exciting

995
00:51:51,640 --> 00:51:54,080
because I could go up to people saying, do you see what I see?

996
00:51:54,080 --> 00:51:55,000
Do you see what I see?

997
00:51:55,000 --> 00:51:58,040
And people would look back at me and go, no, I don't see it.

998
00:51:58,040 --> 00:52:01,720
Part of the role of being a visionary is holding the vision,

999
00:52:01,720 --> 00:52:03,320
even when other people can't see it.

1000
00:52:03,320 --> 00:52:05,400
And the fun part of it is, and it's one of the most

1001
00:52:05,400 --> 00:52:07,240
difficult things that you will ever do,

1002
00:52:07,240 --> 00:52:09,880
is you now have the role to educate others on this vision

1003
00:52:09,880 --> 00:52:12,920
and why it's such a powerful thing to do.

1004
00:52:12,920 --> 00:52:16,640
So with Custom Box Agency, I saw something really special

1005
00:52:16,640 --> 00:52:19,400
with these box experiences we were building out with clients.

1006
00:52:19,400 --> 00:52:23,040
And the coolest thing is it took one person jumping in

1007
00:52:23,040 --> 00:52:27,080
and going, hey, I see it too.

1008
00:52:27,080 --> 00:52:28,440
And then the second that we did it,

1009
00:52:28,440 --> 00:52:30,000
the next person said, I see it too.

1010
00:52:30,000 --> 00:52:32,720
And so you have this spiral that starts to happen

1011
00:52:32,720 --> 00:52:35,080
that other people start to see what you see.

1012
00:52:35,080 --> 00:52:37,520
And looking back on the journey that we've been on

1013
00:52:37,520 --> 00:52:41,240
and where we're going, it all started with holding the vision

1014
00:52:41,240 --> 00:52:43,360
and recognizing that sometimes it takes people time

1015
00:52:43,360 --> 00:52:45,080
to see what it is that you see.

1016
00:52:45,080 --> 00:52:50,080
But don't let that be a means to crush your hopes and dreams

1017
00:52:50,080 --> 00:52:54,120
because part of the game is, and I'm loving seeing all this,

1018
00:52:54,120 --> 00:52:55,440
you can see we've hidden our dog.

1019
00:52:55,440 --> 00:52:57,480
That's my dog right there that's hidden in it.

1020
00:52:57,480 --> 00:53:00,080
I have a corgi, she's hidden throughout all of our stuff.

1021
00:53:01,520 --> 00:53:02,920
You can see there's another, it says Rover.

1022
00:53:02,920 --> 00:53:06,240
That was a product that we launched early on, but yeah.

1023
00:53:06,240 --> 00:53:07,080
So that's it.

1024
00:53:07,080 --> 00:53:08,680
That would be the one thing I'd say is,

1025
00:53:08,680 --> 00:53:12,320
don't be afraid to be bold and go after something

1026
00:53:12,320 --> 00:53:14,480
that other people may not see right away.

1027
00:53:14,480 --> 00:53:17,480
Our job as an entrepreneur is to make them see it.

1028
00:53:17,480 --> 00:53:20,080
Don't be afraid to be bold and go after something

1029
00:53:20,080 --> 00:53:21,600
others can't see, I love that.

1030
00:53:21,600 --> 00:53:25,560
I believe that all of us on this earth, we are visionaries.

1031
00:53:25,560 --> 00:53:28,720
And that means that we grasp, we get insight

1032
00:53:28,720 --> 00:53:30,160
that other people may not have.

1033
00:53:30,160 --> 00:53:31,800
And so being able to tap into that

1034
00:53:31,800 --> 00:53:33,960
is one of the most beautiful gifts that we have.

1035
00:53:33,960 --> 00:53:35,760
And it is scary, it is not easy to do,

1036
00:53:35,760 --> 00:53:39,280
but I would say that Mark's there and what you've built

1037
00:53:39,280 --> 00:53:41,560
is one of those testaments, at least for me.

1038
00:53:41,560 --> 00:53:43,960
It serves me and helps me see like, wow,

1039
00:53:43,960 --> 00:53:45,880
like this is why I do what I do.

1040
00:53:45,880 --> 00:53:48,480
This is why I host this show as well,

1041
00:53:48,480 --> 00:53:52,040
is because coming across these types of visions

1042
00:53:52,040 --> 00:53:56,400
and realities, like it's, how cool is this, man?

1043
00:53:56,400 --> 00:53:59,360
This is like as good as it gets on this type of show.

1044
00:53:59,360 --> 00:54:01,680
So thank you for building what you've built

1045
00:54:02,520 --> 00:54:04,120
and bringing the passion behind it.

1046
00:54:04,120 --> 00:54:06,960
It's also to see too, you're not a narcissist.

1047
00:54:07,920 --> 00:54:10,680
Sometimes the leaders out there are doing so

1048
00:54:10,680 --> 00:54:13,120
in a way that's just like, ah,

1049
00:54:13,120 --> 00:54:14,280
it doesn't feel as refreshing.

1050
00:54:14,280 --> 00:54:17,640
So I'm just blown away by the experience.

1051
00:54:17,640 --> 00:54:18,920
I wish you all the best.

1052
00:54:18,920 --> 00:54:22,440
And any final pieces of advice, words of wisdom

1053
00:54:22,440 --> 00:54:25,640
that you wanna share before we reveal one more unboxing?

1054
00:54:25,640 --> 00:54:27,320
Oh yeah, no, I would just say

1055
00:54:29,000 --> 00:54:32,160
you have to be a little crazy to be an entrepreneur.

1056
00:54:32,160 --> 00:54:33,840
The risks that you take on,

1057
00:54:33,840 --> 00:54:36,080
we are slightly crazy to do what is, we do,

1058
00:54:36,080 --> 00:54:38,800
I would have it no other way, the rewards of the game,

1059
00:54:38,800 --> 00:54:41,600
but it is a roller coaster.

1060
00:54:41,600 --> 00:54:46,080
Find your network, find your people, protect one another

1061
00:54:46,080 --> 00:54:49,360
because I mean, it's such a game that we do play,

1062
00:54:49,360 --> 00:54:50,800
but have fun while doing it.

1063
00:54:50,800 --> 00:54:53,800
And I look at this to say, this is a business

1064
00:54:53,800 --> 00:54:58,200
that is a piece of me just in a business form.

1065
00:54:58,200 --> 00:55:00,960
It's just fun, like I get to show up having fun,

1066
00:55:00,960 --> 00:55:03,400
but you can do that in your business as well.

1067
00:55:03,400 --> 00:55:05,520
Absolutely, and that's what Mark's empowering us with.

1068
00:55:05,520 --> 00:55:07,360
So we're gonna catch up about that afterwards.

1069
00:55:07,360 --> 00:55:08,680
I'm really excited about this.

1070
00:55:08,680 --> 00:55:10,280
I know that we need something like this

1071
00:55:10,280 --> 00:55:12,840
for what we're doing as well, and so that'll be fun.

1072
00:55:12,840 --> 00:55:15,040
We're gonna end with one more unboxing video.

1073
00:55:15,040 --> 00:55:16,160
We'll just show the promo video.

1074
00:55:16,160 --> 00:55:18,080
We'll dive right into the ending from there.

1075
00:55:18,080 --> 00:55:21,680
Vision Pros, check out the action steps on the landing page.

1076
00:55:21,680 --> 00:55:23,800
And also in addition to action steps,

1077
00:55:23,800 --> 00:55:25,280
we'll have the resources down below

1078
00:55:25,280 --> 00:55:27,880
so you can gather all the names and the resources

1079
00:55:27,880 --> 00:55:28,800
that were talked about.

1080
00:55:28,800 --> 00:55:30,200
And in the top right corner,

1081
00:55:30,200 --> 00:55:32,520
we'll have an invitation to be our guest.

1082
00:55:32,520 --> 00:55:34,720
If you've got a vision, you do not have to be

1083
00:55:34,720 --> 00:55:36,600
an out of this world, amazing vision,

1084
00:55:36,600 --> 00:55:39,320
like custom box agency in order to be on our show.

1085
00:55:39,320 --> 00:55:40,960
You might be at the incubation stage

1086
00:55:40,960 --> 00:55:44,280
where you haven't created what is your first box yet.

1087
00:55:44,280 --> 00:55:47,560
Or maybe you are a JJ Reddick or Coach K.

1088
00:55:47,560 --> 00:55:49,480
Either way, we'd love to have you on the show

1089
00:55:49,480 --> 00:55:50,800
and we look forward to seeing all of you

1090
00:55:50,800 --> 00:55:51,720
on the next episode.

1091
00:55:51,720 --> 00:55:52,560
Take care, everybody.

1092
00:55:52,560 --> 00:56:20,640
Thank you for being here today.

1093
00:56:20,640 --> 00:56:23,120
I'm really happy that you tuned in to Vision Pros Live.

1094
00:56:23,120 --> 00:56:25,760
I'm looking forward to seeing your reactions

1095
00:56:25,760 --> 00:56:28,040
as these episodes continue to move forward.

1096
00:56:28,040 --> 00:56:29,760
This is gonna get more and more fun.

1097
00:56:29,760 --> 00:56:31,560
We'll have more and more engagement as well.

1098
00:56:31,560 --> 00:56:33,680
We'll invite people to participate in the show

1099
00:56:33,680 --> 00:56:36,040
and thank you for giving us your time and attention.

1100
00:56:36,040 --> 00:56:51,480
Have an excellent time building out.