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Please Lance, tell me about your vision.

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You know my vision is one where the architects finally start taking back the master builder

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role.

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When architects the original definition was master builder and in previous times to modern

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industrial society that we live in right now, architects actually did it all.

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They were the drawings, they did the engineering, they did the building and they had a lot more

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respect and I think we had better architecture.

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So that is my vision and I've been doing that by being both of those things, an architect,

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a builder and a real estate developer which is a rarity as an architect.

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A lot of architects just want to sit in a cushy office, draw beautiful buildings, good

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for them.

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I used to be one of them but as a guy who started out being a builder first way back

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when in North Dakota where I grew up, I couldn't help but sort of fuse all three together.

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Wow.

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So I'm curious, you used to be an architect.

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Whenever you took that step into becoming all of the pieces of the building, where did

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that come from?

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How did you start that?

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Yeah, well I tell you what, sort of harkening back again to North Dakota here is so I'm

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41 years old today and my journey started when I was 13.

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I grew up lower middle class, poor to the point where like we got one pair of shoes

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per year.

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My mom and dad's relationship with money was one of anxiety and not sort of embracing the

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fact that you got to make money.

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You got to make money if you want to live comfortably and remove yourself from that

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anxiety.

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So I tried farming with my dad one summer in Northwest North Dakota.

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I grew up in a cattle ranch and a farm and he and I didn't get along at that time.

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I just didn't particularly like the work and I go, hey, this isn't for me and he goes,

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well you got to do something and I wanted school clothes and all the other stuff and

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I said sure I'm going to call your best friend Bruce up and his best friend was a general

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contractor and I said hey I will do, you got any work I'll do whatever it takes and he

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says yeah you could be my gopher and I go great, what is that and he goes when you go

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for this you go for that, when you're done going for things you get up on the roof and

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learn how to roof.

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We did 80 roofs that summer.

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It was brutal work.

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It was hard.

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It was sweaty.

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It was hot but I just loved every single minute of it and about halfway through the summer

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Bruce told me a piece of, he gave me a piece of, he just asked a question actually and

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it was sort of changed my life towards the trajectory of being a serial entrepreneur

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and it was, he goes, how much money, he goes I'm paying you $7.25 an hour.

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How much do you think I'm paying, how much do you think I'm charging the clients for

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every hour you work and I go $7.25 an hour and he laughed and I had no idea why he laughed

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but then he explained how service based business works that you, if you're paying your clients

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and your employees $10 an hour you're usually charging them out two or three times that

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amount.

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He explained why with profits, cost of business, all the other good stuff that maybe just like

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a young person doesn't really know until somebody finally tells him and then I saw Bruce's relationship

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with money and he had no anxiety about it.

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He was not rich and he was not this and he's still not and he's not this guy who has all

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these possessions or anything but he just didn't have a, he didn't walk around all day

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with this burden of money hanging over his head because he didn't have it.

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One of my favorite rappers of all time, Kanye West, one of his songs he says, having money

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isn't everything not having it is.

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So all of that just sort of formulated and like oh I'm going to be a builder.

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Like Bruce, I actually started out being a builder first and I went to tech school for

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two years to become a general contractor and I got about, I almost, in our senior year

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I won't, as we were finishing I got to looking at these blueprints.

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We built a house for a capstone and I was looking at them and I went, man like why did

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the architects draw it that way?

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And then I started thinking oh yeah the architecture and the drawings are going to come before

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the building obviously.

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How interesting would it be?

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I was like I love school.

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I figured out for the first time in my life I love school.

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I figured out how to monetize going to school with all the different kinds of scholarships

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and stuff like that and I was, and I had no children.

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I had nothing, I was like what if I went to school 70 miles north to be an architect too?

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How interesting would it be if I got the architecture clients first and then I convinced them that

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I should build their buildings too?

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And I didn't even start thinking about real estate development until I got into architecture

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school.

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But that was sort of the next step on my journey.

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Got to architecture school, same sort of thing, loved it, graduated at the top of my class

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and I was like okay.

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And then the ultimate kind of final leap should be real estate development like if I can make

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enough money as an architect and then I can buy a piece of land, I know how to build it,

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I can make money three times, four or five if you count like holding on to the real estate

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developments and stuff like that.

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And the ultimate thing that it's allowed us to do at our architecture firm, F9 Productions,

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is when we wear all of those hats we have so much more control over the quality of the

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project, the spaces, the design, the materials, we create better architecture.

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And that's my ultimate vision for other architects is to hear about our story on our show inside

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the firm podcast or this interview today with you Peyton and be inspired to start taking

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on more responsibility and take back that master builder role.

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Wow, so much going into that from beginning from drawing from idea all the way to finishing

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it and then being the realtor side of it and selling it off to I don't even know my dad

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does realtor but I don't my dad's a realtor but I don't know anything about it.

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I let him handle it.

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But I'm sure there's a lot going into this that you've got a whole train that just once

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you're at the beginning you just take them through every step and you're monetizing each

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section of it.

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That's incredible.

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I'm curious.

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Yeah, thank you.

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Yeah, I mean curious what your why is.

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What got you started in this?

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Was it the money aspect of not having to not wanting to worry or was it the passion of

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learning?

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Like what was your why?

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What's your drive behind your day to day now?

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Yeah, now.

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Yeah, right.

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So I've overcome the anxiety of not having money.

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Right.

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Which is I mean, you know, because like I I'm comfortable in my income.

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I'm comfortable in my income.

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I don't worry about it.

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I don't worry about the little stuff.

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This morning I just bought like I'm going up to see my girlfriend in Minnesota and I

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bought these two like little fishing poles to go up there with her and I'm like didn't

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even think about it.

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Just bought it.

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You know, I'm going to go send her like this beautiful gift later this afternoon for her

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birthday stuff like that, you know, going out to eat.

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And I've talked to a lot of a lot of other entrepreneurs who get to this point too, where

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it's like Dave Ramsey talks about this with people, you know, where he talks about like

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you should pay off your house first before anything because you like something will happen

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in your in your brain when you don't have that anxiety of a mortgage anymore.

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Something will happen to you in your in your sort of soul.

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And it's true.

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All of a sudden then once that's out of the way, you know, it kind of proved to me that

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like money is not an end.

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It's not an end goal at the end of it.

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Like we're still in.

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And now with the rise of like A.I. and automation, I've been thinking too a lot about like, well,

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people still want purpose.

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There's still an innate purpose that God gave us on on on this on this earth and that that's

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what drives us.

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So now it's for me, it is putting myself and keeping myself in this position to be able

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to come on shows like this, like pull myself away from the work to spread the good word

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about about the vision that we're trying to accomplish ourselves and then push it outward

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in society.

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And I just think we would have better a better built environment overall.

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So there's always that driving factor for sure.

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But I love every little aspect, too, about what I do.

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I love being the salesman.

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I love actually still designing and drawing with my staff.

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I love mentoring my staff and bringing them up and coddling them and helping facilitate

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their their careers in a positive way as architects, as we have carpenters, we have superintendents

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that work for us.

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I teach at CU Boulder and try to bring that sort of messaging back and forth between the

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college universities as well.

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And then and then I have a nonprofit, Longmont Community Gardens, where we just we just want

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a USDA federal grant for eighty six thousand dollars and we're going to double the amount

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of urban farming that we offer in the city I operate in.

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So I just have a lot of passion for doing positive things for for myself and then everybody

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everybody else who is within my umbrella or my peripheries.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes continue to move forward.

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This is going to get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision and becoming a Vision Pro yourself.