1
00:00:00,000 --> 00:00:06,760
I wish I could say, you know, growing up, I wanted to become a LinkedIn expert, but it's basically accidentally.

2
00:00:07,040 --> 00:00:10,280
I got an invitation early in 2004.

3
00:00:10,640 --> 00:00:11,520
It wasn't a thing.

4
00:00:11,520 --> 00:00:11,880
Okay.

5
00:00:13,000 --> 00:00:15,840
I, but it wasn't an invitation from someone I trusted.

6
00:00:16,840 --> 00:00:26,640
And, um, two years later, I was a quota carrying salesperson and LinkedIn helped me slash my sales cycle by 30%.

7
00:00:27,600 --> 00:00:28,160
Wow.

8
00:00:28,160 --> 00:00:33,440
Simply by showing me the name of the person I needed to reach out to within the organization.

9
00:00:34,600 --> 00:00:44,000
And then I decided to see what's under the hood and I started having friends and those friends asked me to come and train their, uh, their staff.

10
00:00:44,000 --> 00:00:58,360
And at one point I decided to specialize them and I'm very happy I did.