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What's the story behind your why?

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I know we talked about a little bit in the last segment

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or part of it, but sometimes these go really deep.

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So I'd love to hear what, you know,

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and one of yours did, you talked about your son,

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you talked about not having the money for the shoes.

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But if you have another angle or another story

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that you wanna share here, I'm all with you.

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Yeah, yeah.

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So obviously I have a heart for kids

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and to do charity work for kids,

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but I also have another why sort of before that.

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And it is when I came into the coaching space,

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I was taught a lot of these strategies

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that are out there in the online world,

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a lot of the strategies that did not serve me.

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And I found, I was in this coaching business

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that I didn't love and I didn't like the paths

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that I was taught and the sort of all the rabbit holes

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that I went down.

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And that's really where my expert in new brand came from.

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I was working with clients who weren't ready for

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what I could do after building multiple businesses.

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I wasn't making enough money off of those clients

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in the way my business model was structured.

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And I really just found a business I didn't enjoy very much,

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but I knew I had all of this experience and expertise

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and knowledge and loads of mistakes

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that I made along the way that I knew could be valuable

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for other people.

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And because I was able to actually financially change

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our lives through business

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and what we were able to accomplish,

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I wanted to help other people do that.

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And I know so many businesses that struggle

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and that they're not profitable and what are the statistics?

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87% of them fail.

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So I just was on a mission.

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I wanted to do something different.

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I wanted to teach a better way.

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And I didn't intend to originally work with coaches,

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consultants, experts.

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I was working with small business owners to help them.

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And I did that for actually several years

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to really help them build something

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that they could sell someday,

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to build something that was more profitable,

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to be able to give back to their community,

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give to charities, all of those things.

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But it was when I took a step back and said,

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what's wrong with my business here?

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You know, what's not working?

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And that's where my expert in new brand came from.

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It was, okay, I wanna take all the experience

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and expertise and knowledge and skills that I've developed

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and I want to not be taught some cookie cutter system

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that I need to go build my business around.

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I wanna be able to leverage what I know.

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And then through that process,

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I started working with coaches and consultants.

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I was part of an organization,

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a business coaching organization,

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and a lot of the coaches were struggling.

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And they kept kind of promoting me

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and putting me on their ask the expert calls

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and look what Anne's doing.

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I had figured it out.

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So a lot of coaches started coming to me,

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Anne, how do I do this?

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How are you making this kind of money on these businesses

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and helping them?

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And I said, well, this is my process.

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And so that's what I have been doing for years now.

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And now I'm building out an agency side

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to do a lot of done for you services.

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And help them with really the marketing side of it.

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That's awesome.

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You alluded to something that I'll hit far more directly

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on the nose and head for the both of us.

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Cause it's just not fun to say to the market,

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but the SBA, the stat is 96% of businesses

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fail within two years.

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And well, it's been there for years,

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but there's different people who do different reports.

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So one of the other reports out there,

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I can't remember which government entity,

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but they say 65% of business owners fell within 10 years.

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And now sure there's a big change there,

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but here's what I would ask all the parents out there.

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Would you ever send your kid to a school

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where the failure rate is 65%?

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Right.

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Does it really matter?

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Like when we're doing that bad in the business game,

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it's like you recognized.

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It probably means I shouldn't listen to most of the advice

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that's out there related to business ownership

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and business growth.

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A lot of people can talk,

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but very few people actually figure out the frameworks,

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the formulas to make it happen.

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And so it's neat to see that you've been able

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to do this multiple times.

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It speaks to the veracity of the path

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which you started to create.

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So that's awesome.

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You know, I've also worked in 80 different industries

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with hundreds and hundreds of people.

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So that also gives me deeper knowledge and experience

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when I work with clients.

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And I don't come across a whole lot of business coaches

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out there that really have that depth of experience.

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I know they're out there, of course.