What's the story behind your why?
I know we talked about a little bit in the last segment
or part of it, but sometimes these go really deep.
So I'd love to hear what, you know,
and one of yours did, you talked about your son,
you talked about not having the money for the shoes.
But if you have another angle or another story
that you wanna share here, I'm all with you.
Yeah, yeah.
So obviously I have a heart for kids
and to do charity work for kids,
but I also have another why sort of before that.
And it is when I came into the coaching space,
I was taught a lot of these strategies
that are out there in the online world,
a lot of the strategies that did not serve me.
And I found, I was in this coaching business
that I didn't love and I didn't like the paths
that I was taught and the sort of all the rabbit holes
that I went down.
And that's really where my expert in new brand came from.
I was working with clients who weren't ready for
what I could do after building multiple businesses.
I wasn't making enough money off of those clients
in the way my business model was structured.
And I really just found a business I didn't enjoy very much,
but I knew I had all of this experience and expertise
and knowledge and loads of mistakes
that I made along the way that I knew could be valuable
for other people.
And because I was able to actually financially change
our lives through business
and what we were able to accomplish,
I wanted to help other people do that.
And I know so many businesses that struggle
and that they're not profitable and what are the statistics?
87% of them fail.
So I just was on a mission.
I wanted to do something different.
I wanted to teach a better way.
And I didn't intend to originally work with coaches,
consultants, experts.
I was working with small business owners to help them.
And I did that for actually several years
to really help them build something
that they could sell someday,
to build something that was more profitable,
to be able to give back to their community,
give to charities, all of those things.
But it was when I took a step back and said,
what's wrong with my business here?
You know, what's not working?
And that's where my expert in new brand came from.
It was, okay, I wanna take all the experience
and expertise and knowledge and skills that I've developed
and I want to not be taught some cookie cutter system
that I need to go build my business around.
I wanna be able to leverage what I know.
And then through that process,
I started working with coaches and consultants.
I was part of an organization,
a business coaching organization,
and a lot of the coaches were struggling.
And they kept kind of promoting me
and putting me on their ask the expert calls
and look what Anne's doing.
I had figured it out.
So a lot of coaches started coming to me,
Anne, how do I do this?
How are you making this kind of money on these businesses
and helping them?
And I said, well, this is my process.
And so that's what I have been doing for years now.
And now I'm building out an agency side
to do a lot of done for you services.
And help them with really the marketing side of it.
That's awesome.
You alluded to something that I'll hit far more directly
on the nose and head for the both of us.
Cause it's just not fun to say to the market,
but the SBA, the stat is 96% of businesses
fail within two years.
And well, it's been there for years,
but there's different people who do different reports.
So one of the other reports out there,
I can't remember which government entity,
but they say 65% of business owners fell within 10 years.
And now sure there's a big change there,
but here's what I would ask all the parents out there.
Would you ever send your kid to a school
where the failure rate is 65%?
Right.
Does it really matter?
Like when we're doing that bad in the business game,
it's like you recognized.
It probably means I shouldn't listen to most of the advice
that's out there related to business ownership
and business growth.
A lot of people can talk,
but very few people actually figure out the frameworks,
the formulas to make it happen.
And so it's neat to see that you've been able
to do this multiple times.
It speaks to the veracity of the path
which you started to create.
So that's awesome.
You know, I've also worked in 80 different industries
with hundreds and hundreds of people.
So that also gives me deeper knowledge and experience
when I work with clients.
And I don't come across a whole lot of business coaches
out there that really have that depth of experience.
I know they're out there, of course.