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Tell me about your vision.

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Well, years ago, I

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wanted to go into real estate with my wife into a partnership. This was back about 25 years ago and

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I wasn't quite sure what division would be

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what we would do, how we would do it.

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But I had three or four months where I had a chance to think about

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what we hope to do.

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And so I visualized a company

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that in real estate that would put the client first in all matters.

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I visualized a company that would deliver a level of service

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and professionalism

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way above the norm. In fact,

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would be the absolute best

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at delivering quality service to the real estate world

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profession.

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And put in the client first. And I visualized a firm that would be

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so focused on marketing,

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professionalism and marketing. I did quite a bit of research, Harry.

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First research I did was look at how other real estate agents operated and

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that research led me to believe that they were kind of

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shoot from the hip.

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You know what I mean?

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They did things more on a

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need to basis.

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And so I went to this vision of was delivering a level of service that was so far beyond the norm

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that I could do things. Let me just give you a quick example.

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In tenant representation in large buildings,

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it was pretty well known that the agent for the tenant

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was primarily someone who would introduce people to each other,

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make the connection. But they didn't do a whole lot beyond that.