Colt, tell me about your vision. Yeah, so I have a vision for the world where
leaders have all the tools in their toolbox that they know how, right back
here, how to build a vibrant culture. And so I have been working at helping people
for 20 years to understand that no business can survive without a great
team and with people who are not lit, the LIT, lit from within. And so what I know
about running a company is that if you have people who are excited, love what
they do, have a beautiful relationship with their leader, they're gonna work
really hard, they're gonna light it up, you're gonna have great production and
productivity, make a lot of money. And so I want to help leaders figure that out,
how to be good leaders. Can you tell me more about that? Yeah, of course. So the
idea of leaders getting people lit from within is the first thing they need to
do is they need to lead with intention. And what I mean by that is they
need to know where they're going. Like, where are we taking this company?
What is the vision? So back to tell me about your vision. All leaders need a
vision. So they need to have a story put together in their mind that is about the
future. So don't miss this everybody. It has to be made up in their imagination.
And I think this is a lot of reasons why sometimes leaders don't have a
vision of where they're going is because you have to make it up. And so it seems
unsafe or it seems reckless or something to dream of something bigger and better
and throw it out there for the world. But that's exactly what leaders need to do.
So I want, I don't know about you, but I want to work for a company, I want to
work for a leader who says this is where we're going, this is how we're gonna get
here, here are our amazing products and services, here's how they work in the
world, and here's why people should buy them. And it edifies the whole thing. So
we need to lead with intention and have a written down vision for the future that
people can understand. And then number two, integrate with integrity. So if I
cast a vision for a company out in the future, I've got to have the dots
connected to every single human that works inside my company. So if I say this
is where we're going, we're gonna have, you know, 10 million or a hundred million
or one bazillion dollars in revenue, here's what your role in it is. A, your
customer service, you're to give incredible customer service, here's our
formula for giving customer service, here's our rules, our process, our
procedure, this is how you do it. And then I have everything I need, I'm in
alignment, I'm in full integrity, and I can execute on my job and then I can
bring that vision to manifest. So I think that's really important. So
first thing is the leader has to have a vision, alright. The second thing is we
have to integrate integrity. I got to bring myself fully to my work, but I need
to know exactly what my work is and how it matches the vision. And then finally
the T is we're gonna transform the ordinary into the extraordinary. So I
often think that it's just very small things that make a big difference. In
fact, there was a book that came out, I don't even know how old that book is, but
it was called The One Degree Difference. And the whole point of the book was it's
just like one little thing can make water boil like one degree. And I totally
agree with that. And I think that if we look at what we're doing inside of our
organization, oftentimes we just need to up the ante or or or tweak one little
thing so that we can transform what is ordinary into the extraordinary. And so
I'll give you an example. There's a plumbing company in New York City and
they have red carpet service. So literally when they come to your home,
they roll out a red carpet. The plumber has on a t-shirt that looks like a
tuxedo. When they get done fixing your bathroom and fixing your toilet, they
wrap it with a red bow and they clean the bathroom, you know, and they make
sure that is picture perfect. So they go from, you know, fixing the toilet to
having an extraordinary experience. And so I think that's what we can do to help
people build a vibrant culture as we can do those three things, get everybody lit.