So Mickey, tell me about your vision.
So for me, my vision was to create a service that helps small businesses.
I had been working in DC for a telecom research firm,
and I stumbled into PR and press releases because I had a writing background.
They gave me the job of sending out releases,
and I did it and nothing happened.
Then I started looking at what journalists were wanting,
and I realized that journalists love a story arc.
If you give them a press release that has the elements for them to build a story arc,
that means that you're much more likely to get media pickup.
Then once I discovered that and I started implementing it,
we would get picked up every time we did a press release.
I just felt like, wow,
we are getting tons of traffic,
tons of new customers, tons of leads.
Our credibility is going through the roof because of all these articles about us.
I just felt like this is something I should be sharing with the world.
I've made it my mission once I started e-releases to do just that,
to share the types of releases that are working with the media,
the types of approaches and elements to put into
a press release that gives a journalist
a compelling story that they would want to share with their audience.
Now we're on to minus 10 average points for each message.