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and how did you lead into funding your vision?

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That's a really good topic to address because I think a lot of

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companies and I worked a lot with startups and especially then they're almost on the brand

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building their excitement is almost on hold until they get the funding.

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Yes.

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And then they will do everything once they can but I truly believe that

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starting with this, starting with your vision will get you there way faster. So in my opinion,

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if you know where you want to start, why you want to start it and Simon Sinek did a huge favor for

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everyone by writing his book and it's getting out there and it's known by more and more people and

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more and more people start with their why and they believe that it's not only features and pricing

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that will make the sale but what you believe in. So I think it's getting better but

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to answer your question, I think a company's vision and when we go to branding phrases,

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the company's purpose is if you don't have that, you don't really have a company. It's just

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an organization, it's just why you wake up in the morning and go to work and you're like,

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why you wake up in the morning and go to work and not just take another job, why you're building a

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company or a bigger word, why you're building a brand. I think it can't be done without having

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a very strong vision and a purpose for the brand. Makes sense. And I think a lot of entrepreneur

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have that. Maybe they just never took the time to work through it. So they have this,

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I've never met anyone who didn't have a really good reason but I've met a lot of people who

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don't really know and they come up with a very commonly used very, yeah, just a word that doesn't

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really have a meaning behind it.