and how did you lead into funding your vision?
That's a really good topic to address because I think a lot of
companies and I worked a lot with startups and especially then they're almost on the brand
building their excitement is almost on hold until they get the funding.
Yes.
And then they will do everything once they can but I truly believe that
starting with this, starting with your vision will get you there way faster. So in my opinion,
if you know where you want to start, why you want to start it and Simon Sinek did a huge favor for
everyone by writing his book and it's getting out there and it's known by more and more people and
more and more people start with their why and they believe that it's not only features and pricing
that will make the sale but what you believe in. So I think it's getting better but
to answer your question, I think a company's vision and when we go to branding phrases,
the company's purpose is if you don't have that, you don't really have a company. It's just
an organization, it's just why you wake up in the morning and go to work and you're like,
why you wake up in the morning and go to work and not just take another job, why you're building a
company or a bigger word, why you're building a brand. I think it can't be done without having
a very strong vision and a purpose for the brand. Makes sense. And I think a lot of entrepreneur
have that. Maybe they just never took the time to work through it. So they have this,
I've never met anyone who didn't have a really good reason but I've met a lot of people who
don't really know and they come up with a very commonly used very, yeah, just a word that doesn't
really have a meaning behind it.