How did you start the Outlier Audio?
Yeah.
So I was in the music industry for 15 years and I started off doing, um,
concerts in my hometown and then scaled it up to doing multi-day music
conferences and festivals.
And I ran some small record labels and stuff like that, but pretty much all
along the way I was dealing on either side of talent representation.
And like I said, when I found podcasts in 2017, I actually just thought everyone
I was listening to was Mark Cuban or Richard Branson or something.
Uh, I then found out that wasn't the case.
And so I recognize there probably wasn't infrastructure there supporting these
people getting booked on podcasts.
They're probably just doing it themselves.
And so then when COVID shut down the whole industry, obviously artists can
perform, but neither could anybody else that couldn't go to conferences or
expos, um, or meetups or anything like that, speaking engagements.
And so I saw podcasts as a way for people to perform while they were stuck at home.
And, uh, again, just, I just saw a need to be able to help those people.
I mean, especially in that time, everyone didn't know what was going to happen to
their business, their business might've already been affected.
And so they had to focus on doing whatever they could to continue spreading
the word, but also continue driving sales and that kind of thing.
And so doing outreach to podcasts is time consuming.
I just saw a way to help them with that.