1 00:00:00,000 --> 00:00:04,860 I want to ask you this, because I was scrolling through your website before we jumped on this, 2 00:00:04,860 --> 00:00:08,960 and I saw this title of Self versus Shelf Development. 3 00:00:08,960 --> 00:00:10,280 And I thought that was it. 4 00:00:10,280 --> 00:00:11,900 It was a very nice headline. 5 00:00:11,900 --> 00:00:13,360 I was like, that is interesting. 6 00:00:13,360 --> 00:00:14,360 I want to talk about that. 7 00:00:14,360 --> 00:00:18,760 Can you give us a little snippet about what is Shelf versus Shelf? 8 00:00:18,760 --> 00:00:19,760 Absolutely. 9 00:00:19,760 --> 00:00:25,220 So Shelf Development, right, is when you decide to be, you know, to go on a journey to become 10 00:00:25,220 --> 00:00:31,160 a more spiritual being or to become, I don't know, just more aware, whatever you want. 11 00:00:31,160 --> 00:00:35,680 But I know that for 10 or 15 years, I was doing Shelf Development. 12 00:00:35,680 --> 00:00:37,680 So I was reading everything, right? 13 00:00:37,680 --> 00:00:41,560 You know, Joe Dispenza, Eckhart Tolle, you know, I mean, there's someone there in the 14 00:00:41,560 --> 00:00:42,560 back. 15 00:00:42,560 --> 00:00:43,560 I mean, my house is full of books. 16 00:00:43,560 --> 00:00:44,760 I've read them all, right? 17 00:00:44,760 --> 00:00:46,840 Brand A Brown, et cetera, et cetera. 18 00:00:46,840 --> 00:00:49,080 You know the suspects, right? 19 00:00:49,080 --> 00:00:55,480 I never really internalized it, all of those teachings and all of those learnings. 20 00:00:55,480 --> 00:01:00,800 I really didn't get it until a couple of years ago. 21 00:01:00,800 --> 00:01:05,880 And so that's why I speak about Shelf Development being, yeah, okay, I've read it, but Self 22 00:01:05,880 --> 00:01:08,720 Development is did you embody it? 23 00:01:08,720 --> 00:01:11,120 Is it in your heart and mind and soul? 24 00:01:11,120 --> 00:01:12,120 Right. 25 00:01:12,120 --> 00:01:13,560 So that's the difference. 26 00:01:13,560 --> 00:01:20,040 It's beyond reading or listening for audible, but it's really taking it beyond the pages 27 00:01:20,040 --> 00:01:22,560 and into your heart and soul. 28 00:01:22,560 --> 00:01:25,760 And that doesn't come naturally necessarily. 29 00:01:25,760 --> 00:01:29,560 It's yeah, it takes something. 30 00:01:29,560 --> 00:01:33,640 But I think if you're aware of it, you can begin to think, okay, well, how does this 31 00:01:33,640 --> 00:01:34,780 really apply to me? 32 00:01:34,780 --> 00:01:39,560 How am I going to bring this into my life and into my body as opposed to going, oh, 33 00:01:39,560 --> 00:01:41,880 wow, that's another cool self-help book. 34 00:01:41,880 --> 00:01:44,700 And the seven habits of this and 10 habits of that, right? 35 00:01:44,700 --> 00:01:48,080 So that was the transition for me. 36 00:01:48,080 --> 00:01:49,120 I like it. 37 00:01:49,120 --> 00:01:53,920 I feel like it's a double part, like self-help, obviously, self-development and then shelf 38 00:01:53,920 --> 00:01:54,920 development. 39 00:01:54,920 --> 00:01:57,940 You're either storing this knowledge and not using it, putting it in the back and you're 40 00:01:57,940 --> 00:01:58,940 forgetting about it. 41 00:01:58,940 --> 00:02:04,600 Or in real life, you're stocking your shelves and what are you doing with this information? 42 00:02:04,600 --> 00:02:06,520 You're just sitting it on your bookshelf. 43 00:02:06,520 --> 00:02:07,520 You're just developing it. 44 00:02:07,520 --> 00:02:08,520 Exactly. 45 00:02:08,520 --> 00:02:09,520 And I thought it was a double part. 46 00:02:09,520 --> 00:02:11,520 I was like, that is really cool. 47 00:02:11,520 --> 00:02:12,520 Yeah. 48 00:02:12,520 --> 00:02:13,960 Get it into your body, man. 49 00:02:13,960 --> 00:02:17,080 Body and mind and soul. 50 00:02:17,080 --> 00:02:43,880 That's when all that stuff will work better for you.