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where did this vision exactly come from, Sarah?

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So I'm a CPA and when I first started working, I was working

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preparing tax returns and can see how people spend their money annually.

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After that, I spent quite a few years in corporate finance

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and my husband, not my husband at the time,

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my husband, he started his own practice. He's an attorney. So he was

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wanting to advance and grow his practice and

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being an accountant, I tried to get in and say, okay, here are things that you

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could do differently or here's things that I see what you're spending on

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and just felt like that was a really gap in the marketplace of

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maybe someone who's not ready for a full-time CFO, but they do need some type

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of financial help that's beyond a bookkeeper

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and kind of having that business owner mentality to

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help kind of fill that gap. And so we spend a lot of our time

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educating other types of professionals more around their accounting and finance

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so that they can make good business decisions.

