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How did you get started? Yeah, and so the thing is even before I had my kiddo, I was always into

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this thing that then we called it internet marketing, right? And so I was, you know, curious about

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how are people making money online? And so I kind of dove in into all the different trainings, you

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know, they were hosting, like free conference calls. There was this platform that taught,

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that taught people how to successfully promote themselves online with online marketing. So I had

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the background already. It was all about now being in a position to package all of that knowledge

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together and put it in a form that it made sense and that it would allow me to share that knowledge

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with other business owners. And so with content strategy, right, the first things I do is number

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one, go over their business goals. Like what is your motivator? Like what is the reason why you do

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the things you do? Because then when things get hard, we can always come, you know, come back to

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that. Sometimes I get it sometimes I don't, but ultimately we, we focus on, you know, what makes

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them different? Like what is their unique value proposition, right? What, how do they stand out

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in the marketplace? Who was their target audience? So identifying who their ideal client is, ensuring

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that every single piece of content speaks to that specific person. And then finally, what are their

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products and services? Like just getting really clear on what their services are and how is it

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different from the marketplace and really like tying in their gifts and their talents into

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their services as well, because that's what's going to help them stand out. Right? So those are kind

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of like the prerequisites that I dive into before fleshing out a full content strategy where we

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go into different content buckets or content pillars, where we kind of flesh all those things

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out and build a content strategy that allows them to show up in the platforms that their audience

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is showing up as well.