How did you get started? Yeah, and so the thing is even before I had my kiddo, I was always into
this thing that then we called it internet marketing, right? And so I was, you know, curious about
how are people making money online? And so I kind of dove in into all the different trainings, you
know, they were hosting, like free conference calls. There was this platform that taught,
that taught people how to successfully promote themselves online with online marketing. So I had
the background already. It was all about now being in a position to package all of that knowledge
together and put it in a form that it made sense and that it would allow me to share that knowledge
with other business owners. And so with content strategy, right, the first things I do is number
one, go over their business goals. Like what is your motivator? Like what is the reason why you do
the things you do? Because then when things get hard, we can always come, you know, come back to
that. Sometimes I get it sometimes I don't, but ultimately we, we focus on, you know, what makes
them different? Like what is their unique value proposition, right? What, how do they stand out
in the marketplace? Who was their target audience? So identifying who their ideal client is, ensuring
that every single piece of content speaks to that specific person. And then finally, what are their
products and services? Like just getting really clear on what their services are and how is it
different from the marketplace and really like tying in their gifts and their talents into
their services as well, because that's what's going to help them stand out. Right? So those are kind
of like the prerequisites that I dive into before fleshing out a full content strategy where we
go into different content buckets or content pillars, where we kind of flesh all those things
out and build a content strategy that allows them to show up in the platforms that their audience
is showing up as well.