What's the story behind your why?
To go like super deep.
There's that's where we go.
Yeah.
I mean, on, on the deepest level, I think a lot of my motivations come from.
Just having a, not having a lot of stability in my, in my childhood and in
my upbringing, like there just wasn't a lot of, it just felt like there wasn't
a lot of ground to stand on.
And for a while, I, you know, I blamed all kinds of people for this.
And then as I, as I approached the age that my parents were, when they had me,
I'm like, no, it makes perfect sense.
Like they were young and like, like this is, they were opera singers.
Like they had no money.
They had, my dad had a career that forced him to travel in order to make any money.
He had to be away from home in Europe, mostly singing opera, always at the mercy
of agents, of promoters, of companies, like, oh, never really self-sufficient.
Like when you're a performer, you are at the mercy of everybody around you and
everybody wants a piece of it.
And, and so I think that like really, like, I really soaked that up as a kid.
I was like, it was just very, it just wasn't stable.
And, and then my parents ended up splitting up as well, which just added to all that.
And I think now what's driving so much of this is now I have my fiance, we're
getting married in a few months.
And I think that what I'm seeing is the potential to create something enormous
that allows us to be not in, under anybody's control.
I mean, I'm so diversified in, in terms of, like, if we're talking income,
cause I like how you, you, you did mention that before, like money is, is a part of
it for sure.
And in terms of where my income comes from, like nobody can squeeze that and
choke hold it.
If, if something happens on one side, I'll just write more songs or, and at some
point, you know, my song, my songs and the things I've created in my business will,
will speak for themselves.
And I won't even need to really be involved as much, but I think what I'm
trying to create is something where like, I can be immensely wealthy so that my
family can like be really safe and like have a lot of stability, but also with
the intention to be super present throughout the whole process of like my
kids and my, my family, everything like that is it's, um, if I were to look back
and like, I just read, I just read a finished reading, um, Phil Knight's book,
like the founder of Nike shoe dog.
And, uh, I, on one hand, I was like, man, he built like one of the most incredible
businesses that I've like ever witnessed.
And on the other hand, in his book, he expressed a lot of regret about, um,
essentially just like not being there for his kids.
And, uh, he said, he always promised he would be there more.
He always said he would stay, stay longer hours home.
And, and, and he said it would happen for a couple of weeks and it would always go
back.
And I'm like, never, no amount of money, no amount of anything, no amount of
anything, never.
That would be like, I would, that would be the biggest thing that I could ever
regret.
So I feel like what I'm building is something that I can see working when I,
when I want to, and when it works for me and, and, and still driving really hard,
but also like being an insanely like present, uh, like family man, like, and,
and driving that like a, like a business too, but like even like, and so, so, so
there's not many people, like, I mean, I, I see a lot of people in the business
world who I really respect their business and I, and I really, I like them as
people, but then if that family piece isn't there, I'm always wary.
I'm like, this is not my, this is not my, um, it's not my hero, you know, like
I'm so, so that's where, um,
It's a mentor you have to be careful with.
Yes, it is because you may build something and not realize that actually it leaves
no space for a whole other part of your life that's important or for most, most
of the time for me, it's that as a musician and the way that I work, I have
gotten really, uh, I would say like, I've gotten really deep into a lot of
different mentors and realized like this style of working does not work for me.
Like the 12 hours till you drop, like that'll kill me.
Like it, not, it won't just like, that'll actually kill me.
And so, and I, and I've been on both sides of it.
So really it's been a, it's been a, like a journey of just figuring out, um, how
to do it my way.
And I think, I think the why all comes down to like, I want stability because I
actually believe that in, in like complete stability when you, you know, you
have a really, really healthy home and, and not worrying about income, like not
worrying about money at all.
Like I, I know that I know how, how much more that will allow me to, to just be
there in those moments.
And also then for us to, you know, do exciting things or adventurous things,
but all on the ground of that, like stability that we've built, like we want
to travel here.
Great.
We want to do this.
Great.
But, um, it doesn't mean that stability is going to be, going to be like boring
or, or, uh, you know, a quote unquote, like life of, of nothing or whatever, but
it's, it's just that it's, it's, uh, I feel like it's going to provide us the
ground to live like a really huge life and just super positive, like lots of
positivity and lots of, um, just like, it's just, um, just more than you could
ever imagine, like, and, and no, no limits, no limits on the kids, like
everything I, that that's what I, that's what I want.
And that's why I'm doing all of this at the end of the day.
I keep going back to that thing of like, I just didn't have enough ground
underneath me as a kid.
And so we're going to change that for the next, the next round of, of Moors.
There it is.
You're talking about maximizing, intentionally maximizing the
opportunities that you have in life.
Yeah.
There's yeah, does it require diligence?
Sure.
But is there an opportunity for diligence?
You know, it's funny how we look at, uh, our, our choices and our options in life.
You reminded me of, uh, I mean, one of my favorite things to say to people is
you can, you can have your cake, you can eat it too.
And you can have a conveyor belt of cakes.
Thank you, Richard Branson.
Thank you, Brian James, right.
For being willing to go beyond the one thing.
All right.
Thank you, Justin Moore for being willing to show the same thing.
Right.
And you, you really, you honored your parents in a cool way that I think a lot of times we forget
that they're pioneers of paving paths forward as well.
And like they do the best they can with that.
And it's not easy to do.
And in terms of like Juilliard and, uh, you know, going down the musician path and nowadays
we have modern technology that we have more access to balance our passionate pursuits than they did.
You know, we don't have to tour.
I got a friend that produces, uh, I'm gonna get the technical terms wrong, but he produces like beats
for backgrounds and, uh, he makes four to $5,000 per month on it.
And, you know, he works for ADT as well.
I'm selling, you know, like running this sells team that sells door to door,
but he does that for two hours on a Saturday.
Right.
That's it.
There's two hours on a Saturday mixing his beats as a super awesome drummer,
percussionist with a buddy.
Um, they split that and it's just an, you know, they could go full time on it,
but would it be at the cost of the other balances as a father and as, you know,
the sales rep and does he, does he have, does he see the value of like maintaining,
uh, a normal job?
I guess he does.
That's why he chooses to do it.
It's pretty happy guy.
So, um, we have those capacities, um, as long as we don't fall victim of,
of making our own excuses not to do it.
If, if we live in a first world country, um, you also inspired me, you talked about
this lemon lemonade stand concept and you said there's a ripple effect,
an exponential ripple effect of the goodwill.
And I've never said this before, but I was like, oh, it's kind of like teaching somebody how to
teach somebody how to fish, but then teaching them how to teach somebody else to fish.
Right.
I'm going to use that.
Yeah, let's use it.
I was like, that's what I do.
I was like, that's what I've always done in life is like, I learned how to do something.
I share it with others, but then I teach the other person how to teach somebody else.
It's just like my go-to, but yeah, that's, that's the next level of exponential growth.
And it is a lot of fun that I've been to.