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What's the story behind your why?

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To go like super deep.

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There's that's where we go.

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Yeah.

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I mean, on, on the deepest level, I think a lot of my motivations come from.

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Just having a, not having a lot of stability in my, in my childhood and in

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my upbringing, like there just wasn't a lot of, it just felt like there wasn't

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a lot of ground to stand on.

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And for a while, I, you know, I blamed all kinds of people for this.

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And then as I, as I approached the age that my parents were, when they had me,

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I'm like, no, it makes perfect sense.

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Like they were young and like, like this is, they were opera singers.

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Like they had no money.

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They had, my dad had a career that forced him to travel in order to make any money.

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He had to be away from home in Europe, mostly singing opera, always at the mercy

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of agents, of promoters, of companies, like, oh, never really self-sufficient.

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Like when you're a performer, you are at the mercy of everybody around you and

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everybody wants a piece of it.

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And, and so I think that like really, like, I really soaked that up as a kid.

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I was like, it was just very, it just wasn't stable.

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And, and then my parents ended up splitting up as well, which just added to all that.

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And I think now what's driving so much of this is now I have my fiance, we're

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getting married in a few months.

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And I think that what I'm seeing is the potential to create something enormous

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that allows us to be not in, under anybody's control.

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I mean, I'm so diversified in, in terms of, like, if we're talking income,

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cause I like how you, you, you did mention that before, like money is, is a part of

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it for sure.

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And in terms of where my income comes from, like nobody can squeeze that and

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choke hold it.

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If, if something happens on one side, I'll just write more songs or, and at some

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point, you know, my song, my songs and the things I've created in my business will,

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will speak for themselves.

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And I won't even need to really be involved as much, but I think what I'm

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trying to create is something where like, I can be immensely wealthy so that my

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family can like be really safe and like have a lot of stability, but also with

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the intention to be super present throughout the whole process of like my

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kids and my, my family, everything like that is it's, um, if I were to look back

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and like, I just read, I just read a finished reading, um, Phil Knight's book,

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like the founder of Nike shoe dog.

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And, uh, I, on one hand, I was like, man, he built like one of the most incredible

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businesses that I've like ever witnessed.

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And on the other hand, in his book, he expressed a lot of regret about, um,

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essentially just like not being there for his kids.

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And, uh, he said, he always promised he would be there more.

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He always said he would stay, stay longer hours home.

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And, and, and he said it would happen for a couple of weeks and it would always go

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back.

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And I'm like, never, no amount of money, no amount of anything, no amount of

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anything, never.

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That would be like, I would, that would be the biggest thing that I could ever

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regret.

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So I feel like what I'm building is something that I can see working when I,

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when I want to, and when it works for me and, and, and still driving really hard,

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but also like being an insanely like present, uh, like family man, like, and,

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and driving that like a, like a business too, but like even like, and so, so, so

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there's not many people, like, I mean, I, I see a lot of people in the business

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world who I really respect their business and I, and I really, I like them as

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people, but then if that family piece isn't there, I'm always wary.

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I'm like, this is not my, this is not my, um, it's not my hero, you know, like

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I'm so, so that's where, um,

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It's a mentor you have to be careful with.

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Yes, it is because you may build something and not realize that actually it leaves

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no space for a whole other part of your life that's important or for most, most

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of the time for me, it's that as a musician and the way that I work, I have

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gotten really, uh, I would say like, I've gotten really deep into a lot of

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different mentors and realized like this style of working does not work for me.

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Like the 12 hours till you drop, like that'll kill me.

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Like it, not, it won't just like, that'll actually kill me.

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And so, and I, and I've been on both sides of it.

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So really it's been a, it's been a, like a journey of just figuring out, um, how

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to do it my way.

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And I think, I think the why all comes down to like, I want stability because I

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actually believe that in, in like complete stability when you, you know, you

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have a really, really healthy home and, and not worrying about income, like not

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worrying about money at all.

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Like I, I know that I know how, how much more that will allow me to, to just be

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there in those moments.

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And also then for us to, you know, do exciting things or adventurous things,

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but all on the ground of that, like stability that we've built, like we want

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to travel here.

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Great.

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We want to do this.

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Great.

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But, um, it doesn't mean that stability is going to be, going to be like boring

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or, or, uh, you know, a quote unquote, like life of, of nothing or whatever, but

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it's, it's just that it's, it's, uh, I feel like it's going to provide us the

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ground to live like a really huge life and just super positive, like lots of

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positivity and lots of, um, just like, it's just, um, just more than you could

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ever imagine, like, and, and no, no limits, no limits on the kids, like

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everything I, that that's what I, that's what I want.

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And that's why I'm doing all of this at the end of the day.

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I keep going back to that thing of like, I just didn't have enough ground

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underneath me as a kid.

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And so we're going to change that for the next, the next round of, of Moors.

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There it is.

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You're talking about maximizing, intentionally maximizing the

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opportunities that you have in life.

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Yeah.

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There's yeah, does it require diligence?

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Sure.

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But is there an opportunity for diligence?

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You know, it's funny how we look at, uh, our, our choices and our options in life.

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You reminded me of, uh, I mean, one of my favorite things to say to people is

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you can, you can have your cake, you can eat it too.

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And you can have a conveyor belt of cakes.

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Thank you, Richard Branson.

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Thank you, Brian James, right.

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For being willing to go beyond the one thing.

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All right.

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Thank you, Justin Moore for being willing to show the same thing.

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Right.

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And you, you really, you honored your parents in a cool way that I think a lot of times we forget

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that they're pioneers of paving paths forward as well.

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And like they do the best they can with that.

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And it's not easy to do.

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And in terms of like Juilliard and, uh, you know, going down the musician path and nowadays

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we have modern technology that we have more access to balance our passionate pursuits than they did.

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You know, we don't have to tour.

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I got a friend that produces, uh, I'm gonna get the technical terms wrong, but he produces like beats

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for backgrounds and, uh, he makes four to $5,000 per month on it.

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And, you know, he works for ADT as well.

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I'm selling, you know, like running this sells team that sells door to door,

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but he does that for two hours on a Saturday.

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Right.

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That's it.

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There's two hours on a Saturday mixing his beats as a super awesome drummer,

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percussionist with a buddy.

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Um, they split that and it's just an, you know, they could go full time on it,

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but would it be at the cost of the other balances as a father and as, you know,

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the sales rep and does he, does he have, does he see the value of like maintaining,

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uh, a normal job?

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I guess he does.

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That's why he chooses to do it.

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It's pretty happy guy.

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So, um, we have those capacities, um, as long as we don't fall victim of,

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of making our own excuses not to do it.

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If, if we live in a first world country, um, you also inspired me, you talked about

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this lemon lemonade stand concept and you said there's a ripple effect,

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an exponential ripple effect of the goodwill.

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And I've never said this before, but I was like, oh, it's kind of like teaching somebody how to

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teach somebody how to fish, but then teaching them how to teach somebody else to fish.

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Right.

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I'm going to use that.

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Yeah, let's use it.

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I was like, that's what I do.

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I was like, that's what I've always done in life is like, I learned how to do something.

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I share it with others, but then I teach the other person how to teach somebody else.

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It's just like my go-to, but yeah, that's, that's the next level of exponential growth.

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And it is a lot of fun that I've been to.