So Sonia, tell me about your vision.
It's really been my vision and the real reason that I actually established this business
was because I've seen so many times where business owners actually are along the ride
on their business and they're doing the day to day, but they're not actually sure why
they're doing it.
They don't actually have a plan for themselves and what their personal outcome is for the
business.
They might strategically plan for their business.
They might do all the right rhythms for their business to ensure the business is successful.
But what they don't actually do is look inward for themselves and say, why am I actually
doing this?
And then utilizing their business as the vehicle to get them where they want to go in their
life.
And a lot of times they get to the end of their business journey and they think, I'll
just sell and live off whatever I can get.
And it's not enough.
It's not enough and they've worked really hard in their life to actually walk away and
not have the outcome that they actually really wanted.
They've grown this amazing vehicle as their business, but what's in it for them at the
end?
And that's what I'm really passionate about and my purpose and why I established my consulting
business initially.
Wow, that's a very interesting brand.
So how does that help them then?
Well, utilizing their business as the vehicle and knowing the strategic way they can utilize
it financially to get money out of their business and into other entities for themselves to
build their own wealth portfolio.
So basically they might choose to take a wage or dividends, but they won't really be enough
or they haven't actually planned on what they need to be able to take their foot off the
pedal and say, you know, I might still have my business running at 50, but what if I want
to travel internationally every year on a holiday?
What if I want to have a wealth portfolio with multiple residential and commercial properties?
What if I'd like to invest in bullion or shares?
And how do I do that?
If I'm just taking a modest wage from my business and I don't actually have enough to get me
there and whilst the business might be successful and they continually reinvest into that business
to continue to make it successful.
But what about them?
What about their family?
You know, they're working really hard, but what they want to do is probably create something
for themselves in the long term so that they have that flexibility if anything happens
or create passive income streams outside the business so they have a choice what they choose
to do.
You know, you don't want to be working into your 60s and 70s if you don't choose that.
And it's really about having that conversation earlier in the piece and later.
So we have more time to put things aside and get things set up for them.
That is very interesting.
We are looking at it the way I look at business and the way a lot of people that work with
look at business is entirely different.
They look at this business as a vehicle and this entity that should essentially and eventually
work without you.
So if I go or don't go, it should not matter how my business performs.
And essentially the goal of a business is to sell it.
And if you don't have to put any time into it, it's a sellable business.
You don't have to if I don't have to be there to run the business, it's a sellable business.
So is your vision apart from that, like during the course of your business cycle where you
are working on your business to support your family, you need to invest in certain aspects
so you are secure in the future or is your consulting during the business to make that
business a better place?
We'd like to look at it twofold.
So we come in from both directions.
We understand that we need to nurture this business, this vehicle that's creating the
funds.
But we've had instances where through no fault of someone's the business might have taken
a massive financial impact.
And we saw that really with COVID.
We saw a lot of businesses that it was no fault of their own, but just completely impactful
on their business, whether it was under management or not, it might have been in hospitality
and hugely impacted.
And a lot of people didn't have any other income streams.
They have nothing else.
A lot of people love to invest in businesses.
So they have multiple businesses under management creating multiple income streams in different
industries, which allows them to have a bit of a buffer.
If something happens in one, it may not affect another.
So we look at it like, yes, we want them to grow their business and we assist with that
as well.
And putting it under management to create that passive income, but also outside of that
in possibly other entities for taxation reasons to give them passive income streams as a person
so that if they were even sick or unwell or the management in that business didn't go
as planned because they were not concentrating on it, someone else was running it.
There's just like a fallback there for themselves.
And it's quite interesting.
A lot of people don't really think about selling their business until one day they just think,
look, I've had enough for whatever reason.
And it might come quite quickly and they haven't really prepared the business for sale.
Sometimes people in Australia will just close it down because they don't really realize
or don't understand the process of selling.
So we just want people to have options.
And that's why we look at it from a twofold perspective.
The business, yes, we want it to be successful and grow, but we want you as an individual
or a family unit to create intergenerational wealth for your family.
These days it's really hard for children coming through to have a deposit for a home for themselves.
But what if they had something like a family trust or a family entity where multiple assets
were already held and it gives them the best start possible?
It just really depends on the business I know and what their long-term view is for themselves
and their family.
That's very interesting.
Sonia, where would you say that this vision come from?
So in my previous corporate role, I was what we call a financial planner.
I worked in corporate finance for some time.
I was a bank manager before that.
By the time I was 23, I had my first house at 20.
And then I was in commercial lending as well in the banking game.
So I got to see so many aspects before I actually became a business owner about the finance
background and creating wealth just for day-to-day individuals, not even specifically business
owners, just across the board.
And I was really shocked because the financial education just isn't there in the schooling
system.
It just isn't.
Unless people are actively seeking it out or they're being presented with it at an opportunity
such as when you're in the bank, which let's be real, doesn't happen anymore because everything's
online, people just aren't getting that information and education.
So they don't know what they don't know.
And it's really detrimental to them in the long term because they're losing all this
time that they could be taking to invest.
Now I've been in business for 15 years.
I've been in multiple businesses.
My husband and I have a very successful construction business as well.
And I've just seen, even though we're turning over millions and millions of dollars, we've
had all kinds of things happen where it's heavily impacted the company financially.
And I just didn't want that to be the only thing that we had.
I just wanted to have something else as a backup so that I could still get my goal,
still get my dream and reach my purpose, which I needed to have the funds for.
But it really helped take that pressure off it being the sole entity that brought income
in.
So now I have a great wealth portfolio and I know that my children will be able to have
something when they come through.
And that's really how it really started was really from that corporate standpoint and
viewing the lack of education in this space.
And it's really concerning actually.
It is.
I totally agree with you from that point.
I did not grow up with that financial education.
I had to learn.
My parents didn't teach me.
They are still unaware of that financial education from that perspective, I think, needs to be
taught.
And most people are not looking for it.
And most people are not made for it.
But the struggle that me and you are facing with business owners and entrepreneurs is
they have a hard time getting one business going, let alone five.
And they realize that if they can get one business going and get it successful, they
can use the same implementation in other businesses to make that successful.
And I'm assuming that's where you come in.
Yeah.
But I don't know.
I really like to be the conduit there to assist with that.
And that's the difference, I think.
That makes sense.
Yeah.
Thank you for sharing that.
Well, let me tell you, let me ask you one question on that front.
And what is the via of what you do then, Sonia?
Why do you keep doing this and why do you keep helping people if you already have a
few million dollars coming in new businesses?
Why do you keep doing what you do?
I sit down every day and I just look at how sad it is.
My parents were entrepreneurial.
They had multiple businesses.
And the outcome for them wasn't great.
It wasn't great.
They don't have a home.
I mean, I assist where I can financially.
In Australia, we have an aged pension, which is great, but it's actually below the poverty
line.
And it's really sad to have seen the outcome of what happened to them through the choices,
because even though they made a lot of money, they weren't being given the right advice.
And they were really taken advantage of.
And integrity for me is such a massive thing.
And I just can't see that happen to more people.
I just don't want to see everybody fold or living, you know, just existing in their life
because somebody didn't reach out and say, hey, we can actually help you.
There is something that we can do.
We can not only provide the knowledge, but we're going to stand here and we're going
to hold your hand.
We're going to be the conjure.
We're going to connect you with the specialist.
We're going to explain to you in everyday terms what the things mean so that you actually
are learning along the way.
But we want you to know that somebody is here to support you.
And yes, OK, obviously we have a business model, but we're really here and in it because
we want to see people do better.
And if everybody in the world just helped one person, the world would be a better place.
And what we're trying to do is actually just be that business support that people need
and can trust knowing that we're trying to do the right thing.
And that's what we really want.
We want to bring everybody up.
We want to lift everybody up and say there is so much more to life and you can have so
much more.
But what you need to do is just strategically plan on both aspects for that.
And that is what we'll help help you with.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision and becoming a Vision Pro yourself.