1 00:00:00,000 --> 00:00:05,680 One of the great things about Rand's book is he's got quite a few radians on the book. 2 00:00:05,680 --> 00:00:12,560 And I have a feeling you worked with an editor. I need an editor when I'm writing stuff. So 3 00:00:12,560 --> 00:00:17,600 did you work with an editor and a publisher? Did you do the entire thing by yourself? I'm curious. 4 00:00:18,400 --> 00:00:24,080 Oh gosh, no. You know, there's several steps along the way. This is an adventure, 5 00:00:24,080 --> 00:00:30,960 a non-stop adventure. You gotta be tough and you gotta be prepared to not just walk around the block. 6 00:00:30,960 --> 00:00:40,800 You gotta do the 10k and then followed by the marathon. So I wrote a manuscript, 7 00:00:42,400 --> 00:00:47,360 many drafts before I was satisfied with it. And I shared it with three really good friends who had 8 00:00:47,360 --> 00:00:56,960 written books and who knew me really well. And I told them, you know, give me real feedback. I want 9 00:00:56,960 --> 00:01:03,440 the real stuff from you. Don't tell me just what's there and what could be better. Tell me what's 10 00:01:03,440 --> 00:01:11,200 missing as well. And I'm writing this book. My thought right now is to have a legacy project that 11 00:01:11,200 --> 00:01:17,680 I would give it to special friends and family. And they all three came back and said, no, no, 12 00:01:17,680 --> 00:01:22,560 this is much bigger book than that. You have to get this published. You have to get it out there 13 00:01:22,560 --> 00:01:29,680 and share it with as many people as you possibly can. Well, that was a real big plus. I really 14 00:01:29,680 --> 00:01:34,800 appreciate you hearing that. They also gave me some very serious and very valuable feedback. 15 00:01:34,800 --> 00:01:41,680 Okay. One of those three said, I suggest you work with a content editor. So there's two levels of 16 00:01:41,680 --> 00:01:47,680 editors. There's a content editor, which is talking about concepts and themes and is this in the right 17 00:01:47,680 --> 00:01:53,920 place. And then you have a copy editor who's making sure your grammar is correct and you have enough 18 00:01:53,920 --> 00:01:59,920 comments and so on and so forth. Well, the content editor was nothing less than fantastic. 19 00:01:59,920 --> 00:02:07,280 Um, really, really great. He gave me a 15 page report and he said, uh, Randy, you can take none 20 00:02:07,280 --> 00:02:13,120 of these pieces of advice or you can take them all. It's a total, totally up to you. Well, I read 21 00:02:13,120 --> 00:02:24,400 through this, uh, with great interest and I took 14 of his 15 suggestions and applied them. And he 22 00:02:24,400 --> 00:02:30,560 then, when I was ready, said, now you're ready to meet with the copy editor. It's the one he uses. 23 00:02:30,560 --> 00:02:38,720 He's written seven books himself. This copy editor is, um, in Pennsylvania here. I'm in California. 24 00:02:38,720 --> 00:02:44,880 And she, she called me up. She says, I rarely, rarely call people up, but I had to talk to you 25 00:02:44,880 --> 00:02:53,040 because although I love your book and I'm really happy to be your copy editor, you have 90% of 26 00:02:53,040 --> 00:03:00,960 your book. You have 90 citations and your book needs maybe twice that many because I'm reading 27 00:03:00,960 --> 00:03:07,760 a page and I cannot tell, I cannot tell whether it's your voice or whether you're referring in 28 00:03:07,760 --> 00:03:14,160 paragraph one of the page to somebody else where you do have a citation. So we need at the minimum 29 00:03:14,160 --> 00:03:20,560 to add more citations to clarify that, or you need to change it to make absolutely sure it's your 30 00:03:20,560 --> 00:03:28,640 choice. And your choice, whichever one you want to do with that. So now whatever it is, uh, 170 31 00:03:28,640 --> 00:03:34,240 citations and I was sweating bullets because the citation, you have to go back to the source. You 32 00:03:34,240 --> 00:03:45,040 have to say it's on page 72 and so on and, um, all that. And so I worked really hard on that. So yes. 33 00:03:45,040 --> 00:03:52,720 Then, then it came time to picking a publisher. Then it did. I love this. I love this, Rand. You 34 00:03:52,720 --> 00:03:59,600 are becoming very fast. One of my book publishing heroes because so many people are launching books 35 00:03:59,600 --> 00:04:07,200 right now for getting these steps and not realizing that it is a reputation killer to have a failed 36 00:04:07,200 --> 00:04:12,240 book launch. Um, so keep going. I mean, everybody who's listening, I hope you're all eating this up 37 00:04:12,240 --> 00:04:16,480 and not getting terrified from doing the thing. Just do the thing right. That's all we're looking 38 00:04:16,480 --> 00:04:24,080 for. It's we put it right. So go ahead. Well said Jackson, do it right. I mean, so, so my content 39 00:04:24,080 --> 00:04:31,680 editor, a great guy, uh, said, okay, um, publisher. Now your book is good enough. I can get it to one 40 00:04:31,680 --> 00:04:38,480 of the big boys in New York, but with two provisos. I said, okay, well tell me what the two provisos 41 00:04:38,480 --> 00:04:45,440 are. It says, well, first thing is that they will own the book. If they don't like your title, 42 00:04:46,480 --> 00:04:51,280 it's going to change. If they don't like chapter three, they're going to make you rewrite it or 43 00:04:51,280 --> 00:04:57,280 replace it with something else they like. And I said to him, look, my book may be a dud, but it's 44 00:04:57,280 --> 00:05:04,400 my dad. He says, I knew, I knew you'd say that it's no problem. Okay. He says, well, let's keep going. 45 00:05:04,400 --> 00:05:08,880 And I said, well, no, you said there's a second proviso. He says, oh yeah. Yeah. That's, they 46 00:05:08,880 --> 00:05:14,000 don't do any marketing. The world has changed around publishing. They don't do any marketing. 47 00:05:14,000 --> 00:05:19,440 They pick people who are really well known already, who have a million email addresses and 48 00:05:19,440 --> 00:05:28,400 contacts and social media up the, uh, the wazoo. No, no, no. It is. And so I said, well, I'm willing 49 00:05:28,400 --> 00:05:35,200 to do my own marketing. I'm, I'm looking forward to that. I'm willing to learn about how to do that. 50 00:05:36,240 --> 00:05:41,360 He says, great. Well, then let's do self publishing. It's a whole new world in self publishing. 51 00:05:41,360 --> 00:05:48,720 It's big. It's represents, uh, maybe 80, 90% of books published are done in the self publishing 52 00:05:48,720 --> 00:05:55,600 thing. It says, I will contact six self publishers I've worked with. I think very highly of, I'll call 53 00:05:55,600 --> 00:06:00,000 them. I'll talk to the head of the organization. I'll tell them about you. I'll tell them about 54 00:06:00,000 --> 00:06:06,480 your book and they'll take a call from you. So I had six, I did interviews, multiple interviews 55 00:06:06,480 --> 00:06:11,920 with each of the six and I learned a lot. You know, it's a thing, you know, in life, if you, 56 00:06:11,920 --> 00:06:17,040 if you're working on, uh, make some guesses. I hope if you're willing to reveal them, make some 57 00:06:17,040 --> 00:06:23,520 guesses. And I'd love to know what the six are, but there's NG NG enterprises, um, self publishing 58 00:06:23,520 --> 00:06:29,280 school, Chandler bolt. Um, I would prefer you knew about the tail publishing as well, but in 59 00:06:29,280 --> 00:06:35,360 Rakesh pitman's program and the other one that's coming to mind is a speaker lab. Um, but who, 60 00:06:35,360 --> 00:06:40,640 who else, who was, who were these six? Well, there's, um, there's a, a really great, 61 00:06:40,640 --> 00:06:49,520 well, she's a hybrid Jen grace in Connecticut. Uh, boy, her style is really good. She's very, 62 00:06:49,520 --> 00:06:55,680 uh, very, I don't want to make this all about them. Uh, and someone make it about you, but who, so 63 00:06:55,680 --> 00:07:04,160 who are your six quick that we're going to interrupt Charlie Levin, Charlie Levin is also 64 00:07:04,160 --> 00:07:10,880 really good. Um, but at the end of the day, um, and, and, uh, I went through his six, 65 00:07:11,440 --> 00:07:18,800 multiple interviews and I was about to press the button on one in my tummy. I listened to my tummy. 66 00:07:18,800 --> 00:07:24,240 Yeah. Something's not right here. Uh, I think they could do a competent job, but they're not 67 00:07:24,240 --> 00:07:30,480 listening to me. It's kind of a, in mathematics, we call it orthogonal. You know, I'd say one thing 68 00:07:30,480 --> 00:07:36,240 and they'd come back with something that was sort of related, but wasn't really connected, did not 69 00:07:36,240 --> 00:07:40,880 really answer my question. And they were good questions. They, I needed the answers to it. 70 00:07:40,880 --> 00:07:46,160 Yeah. So I said no to that. And then I kept on, you know, we're in the living in the world of 71 00:07:46,160 --> 00:07:56,480 Google. Uh, so I kept, and I kept coming up with, uh, self publishing.com. And so I reached out, 72 00:07:56,480 --> 00:08:05,200 um, I connected with a guy. He spent a lot of time with me. Uh, he gave me, uh, a list of people for, 73 00:08:05,200 --> 00:08:10,480 uh, testimonials. I called all of them. They said, this is a real deal. They're fantastic. 74 00:08:11,120 --> 00:08:15,440 Just keep in mind, you have to do the work. They'll tell you, they'll give you the pathway. 75 00:08:15,440 --> 00:08:20,240 They will do certain things for you, but there's a lot of stuff, a lot of stuff you have to do 76 00:08:20,240 --> 00:08:27,520 yourself. I said, okay, I'm ready. I'm ready. Okay. And this guy, Matt, I actually have him in, 77 00:08:27,520 --> 00:08:33,440 in my acknowledgements. He said to launch the book properly after you're all ready. It's all, 78 00:08:33,440 --> 00:08:38,160 it's published, it's there, it's ready to go. You have to launch it and you have to create a launch 79 00:08:38,160 --> 00:08:45,040 team. And I want to be your first launch team member. And as soon as he said that, I said, 80 00:08:45,040 --> 00:08:51,200 I'm signing up with you guys. I'm signing up with you, Matt, and don't disappear on me. I 81 00:08:51,200 --> 00:08:57,120 know you're going to, you know, pass the baton on to the rest of the team, but stay, you know, 82 00:08:57,120 --> 00:09:02,320 if I reach out to you, will you take my email or whatever? He says, I absolutely will. I love 83 00:09:03,200 --> 00:09:08,400 who you are and what your book is about. And that's Chandler bolts company, Chandler bolts 84 00:09:08,400 --> 00:09:12,960 company. Yep. That's, that's the one I had a feeling, um, cause self, it used to be self 85 00:09:12,960 --> 00:09:19,520 publishing school. And I was in the middle of studying my, well, I had the flu badly years ago 86 00:09:19,520 --> 00:09:23,600 and I couldn't do anything except for like roll over and look at my phone, but I wanted to be 87 00:09:23,600 --> 00:09:28,880 productive. And so I found, I went to look up how to publish a book and I found his book 88 00:09:29,440 --> 00:09:35,440 on publishing books. And I can assume that as I was throwing up and you know, miserable. Uh, 89 00:09:35,440 --> 00:09:40,880 and I was like, man, this is amazing. And long story short, Chandler bolt, um, ironically, 90 00:09:40,880 --> 00:09:46,720 I was, I think I was working with video power marketing at the time. Then, um, I, I left video 91 00:09:46,720 --> 00:09:51,200 power marketing, launched my own company and Chandler bolt became a client to video power. 92 00:09:51,200 --> 00:09:56,160 Um, and it made perfect sense cause him and Jake Larson are very, very similar in their leadership 93 00:09:56,160 --> 00:10:02,720 styles. Um, but yeah, I've very much modeled and watched what they've been up to as I've also 94 00:10:02,720 --> 00:10:06,560 tinkered with the idea of, okay, when are we going to finally launch these books? But 95 00:10:06,560 --> 00:10:11,920 I want to do it right. Um, when I do it. So it's really neat that, that that's the, uh, 96 00:10:11,920 --> 00:10:18,560 that's the company you ended up working with. I can't say enough about them. Uh, it's a great 97 00:10:18,560 --> 00:10:26,000 company. I had a one-on-one coach. I had a office hours with another group of six or eight really, 98 00:10:26,000 --> 00:10:31,680 really good people. When I had a three minute question, I could just, you know, go in and 99 00:10:31,680 --> 00:10:36,880 have those questions answered. They did the formatting. I'm very happy with the formatting. 100 00:10:36,880 --> 00:10:43,040 They stayed with it all the way. The many, many, many additions. Uh, they, they helped with the 101 00:10:43,040 --> 00:10:49,680 cover. I did the design brief for the cover. Uh, that went through 18 different versions to finally 102 00:10:49,680 --> 00:10:54,720 get to the, the, the cover I have now, which I'm very, very happy with. And people really caught 103 00:10:54,720 --> 00:11:00,560 my eye about your book. Um, I was, I was looking over it just now as we were sharing it with the 104 00:11:00,560 --> 00:11:06,800 audience. Um, and I came across a page that stood out to me because one of the books that's been 105 00:11:07,760 --> 00:11:12,800 one of the most pivotal books towards my business growth and everything that I've taught to companies 106 00:11:13,440 --> 00:11:22,400 is this book right here, peak by Chip Conley. Yes. Who says in your book that your book is a must 107 00:11:22,400 --> 00:11:29,600 read book. And I can't responsibly ignore that man with all the wisdom that he has given us. So, 108 00:11:29,600 --> 00:11:34,240 uh, that's amazing. I, this, tell me about those about the book. Go ahead first, go ahead and wrap 109 00:11:34,240 --> 00:11:39,920 that up. Cause that's, that's huge to have chip on your book. To thank you very much. Chip is a really 110 00:11:39,920 --> 00:11:47,200 big guy. He is, uh, his story is amazing. Uh, what he's done and what he's doing now with modern 111 00:11:47,200 --> 00:11:52,880 elder academy down here in Austin. He's right near me. I'm not, I'm not old enough for that, but 112 00:11:52,880 --> 00:11:59,120 yeah, no, he, yeah, yeah. But, uh, but it's a path for the future. He's great. He's contributing so 113 00:11:59,120 --> 00:12:05,760 much, you know, chip, uh, chip was just, just so, uh, so delightful to work with in writing a 114 00:12:05,760 --> 00:12:11,840 testimonial. There are a number of other amazing testimonies, including the head of Kaiser 115 00:12:11,840 --> 00:12:19,440 Permanente. She wrote Dr. Ansari wrote a testimonial. So that was another adventure, uh, 116 00:12:19,440 --> 00:12:23,760 you know, and, and there were some people say I'd love to write a review, but I'm just slammed. I 117 00:12:23,760 --> 00:12:30,720 can't, I can't do it. I can't do it. Um, and it's not you. I'm saying no to everybody. So, uh, so, 118 00:12:30,720 --> 00:12:36,000 so there's that, um, yeah. Uh, I can't say enough about chip. Yeah. 119 00:12:36,560 --> 00:12:41,600 Oh, that's amazing. I'm glad to hear that. Um, I've, I've studied his life and his companies far 120 00:12:41,600 --> 00:12:47,360 more than I should admit. I even tried really, really hard to get the Joy de Bois organization 121 00:12:47,360 --> 00:12:52,640 as a, as a customer when I was at restaurant connect, I must've called their, their establishment 122 00:12:52,640 --> 00:12:57,920 a hundred plus times, um, did probably four different demos with four different GMs. I never 123 00:12:57,920 --> 00:13:03,920 ended up crossing the threshold, but I just, I, I could see how amazing what they were building was. 124 00:13:03,920 --> 00:13:11,920 Um, so who knows someday you, you mentioned, uh, chip's book he's written, I think five now, 125 00:13:11,920 --> 00:13:18,480 um, peak being one. And one of the things that my readers tell me, uh, that they love about my book 126 00:13:18,480 --> 00:13:26,000 is the back, the last section of the book is 75 books that I've written that really impacted me. 127 00:13:26,000 --> 00:13:32,400 And I have a paragraph that you've read each one that you've read. Absolutely. I digested, gobbled 128 00:13:32,400 --> 00:13:39,600 up and affected me. And peak of course is one of them. And emotional equations is another one. 129 00:13:39,600 --> 00:13:46,880 Uh, so, so I refer to chip in several places, like I do a number of people repeatedly, because 130 00:13:46,880 --> 00:13:53,200 they're, you know, I have so much to offer and so much to say in this, this world of thriving and 131 00:13:53,200 --> 00:13:58,880 how to get on the road to doing it as the, you and all this, you know, you standing on these shoulders 132 00:13:58,880 --> 00:14:04,080 of giants and the formulas that they've created, you've been able to utilize that to build your 133 00:14:04,080 --> 00:14:09,360 own. And I hope again, more visionaries who are listening and take the opportunity to realize that 134 00:14:09,360 --> 00:14:14,320 the research, the study, the diligence, it pays off tremendously. Thank you for being here today. 135 00:14:14,320 --> 00:14:19,440 I'm really happy that you tuned into vision pros live. I'm looking forward to seeing your reactions 136 00:14:19,440 --> 00:14:24,000 as these episodes continue to move forward. This is going to get more and more fun. We'll have more 137 00:14:24,000 --> 00:14:28,560 and more engagement as well. We'll invite people to participate in the show and thank you for giving 138 00:14:28,560 --> 00:14:34,160 us your time and attention. Have an excellent time building out your vision and becoming a vision pro yourself.