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you tell me your story.

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Oh, I have been in the broadcast industry

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since I'm 14 years old.

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I did my first radio commercial, which was a fluke.

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I wasn't even supposed to do it, but I did.

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And I got to play a teenage shoplifter for a radio spot

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for a department store in Philadelphia.

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And I thought, oh my God, they just paid me to speak.

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All right, we could do this.

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So I was a bit of a theater kid.

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And then I majored in communications in college.

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And I'm one of the few people,

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well, one of the relatively few people who can say,

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I've had a job in the industry all the years I've worked.

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And that is saying something.

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I've been very lucky.

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I have pivoted where I've needed to pivot.

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I've taken chances where I thought the outcome might work

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and it did.

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And TV, radio, producing, on air, anchoring, reporting.

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And now what I do is to pay it forward

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and to teaching is really at the heart of what I do.

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I did that for a while too

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at Hofstra University in New York.

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And so this coaching is just an extension of that.

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I love to help young people find their way in the business.

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You know, and I say, yes,

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I'm one of the few broadcast vocal coaches there are,

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but voice is such an intimate thing.

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I think your voice print is as individual

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as your fingerprint.

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And so to work with somebody on that,

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that they trust me with their voice

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is a very intimate gesture.

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And so I handle it carefully,

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but in helping anybody with public speaking tips

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or anchoring tips or just building the confidence

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to talk in front of a group.

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Yeah, that's a joy for me.

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That is awesome.

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You know, what's so funny Susan is

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because social media is out there,

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often most people are talking to themselves, right?

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And that's getting on FaceTime or, you know,

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doing the selfies and the videos.

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And I learned that when we're talking so much to ourselves

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and posting it, we're not really talking to the world.

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And the true meaning of speaking is to speak to someone

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who may challenge you in your speaking.

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And so I find that so amazing

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that this is something that you do

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because the work that you do right now is so needed

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to have people engage themselves in others

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and how to speak on stage.

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So I applaud you.

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I really, really, really hope people are taking advantage

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of what you're doing because it's amazing.

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Well, thank you.

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And I like to say that I help you find your authentic voice.

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I don't change you.

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I don't give you a persona.

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I don't.

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And especially for women,

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women don't tend to use their lower register

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which sits down in their diaphragm

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because one reason is our voices don't change

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in puberty as boys do.

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So our vocal cords are the size of

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that they were when we were 12.

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So we don't know whereas men do

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because their voices change.

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Ours don't, however, there is,

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all women have a more authentic natural pitch

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that sits lower in the diaphragm

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and some women don't know how to access it.

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And sometimes it's a physiological thing

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but Jevanka more often it is,

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it's a sociological, psychological, familial thing.

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There was something that happened back in their childhoods

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that made them hold onto a little girl voice

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or the breathy voice or the sexy voice.

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Yes, yes, yes.

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And that got them through what they needed to get through.

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But all right, if you're now speaking in front of people

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and you're trying to develop an authoritative demeanor,

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well, that can't be through a little girl's voice now, can it?

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So that's one of the things,

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and I didn't think going into this

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that I would find 15 to almost 20% of the women I work with

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have a background that has made it difficult

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for them to access.

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So I have learned to ask questions carefully

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and I am engaged in their lives and I care about them

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and I want them to succeed.

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And sometimes I'm the only person who says,

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I give you permission to step into the voice

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that you're meant to have.

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Now you give yourself permission to do it too.

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For some women it's been life-changing.

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Some started to cry.

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It's so, no, and it's not the majority of what I do,

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but those are the cases where I'm thrilled

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to be able to help them.

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And I see that you're very passionate about it

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because a lot of, there's that statement that says,

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find your voice.

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And a lot of people don't know what that means, right?

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And it's interesting how you're now touching on something

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that is definitely heard all over the place,

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which is find your voice.

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And in women, and now that you're speaking with women,

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yes, there is that childhood voice that we have,

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that innocence, that thought process is that this is how

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I have to ask for things, right?

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And then I'll receive it then.

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And then as you grow up, that same voice doesn't work,

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especially definitely on stage or in the corporate world

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or in the entrepreneurial world.

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It doesn't work in your relationship.

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No, it does not.

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So let me help you here.

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Because when you learn to speak from your diaphragm,

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and I use breath work and some other tips,

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one of the things you need to do to speak well

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is to listen well and also to pause.

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Yes.

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Yes.

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Well, did they say silence is OK?

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Where people find discomfort in silence?

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Yes, they do.

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And actually, it's one of the best things that can happen.

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It can prevent you from saying something

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you're later going to regret.

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Yes.

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It can bring somebody's attention back to you.

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You could be talking at them and their eyes are glazing over.

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Yes.

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Well, stop talking for a second.

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I love it.

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I love it.

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And so are you do you do this on Zoom?

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Is it or is it more in person kind of thing?

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No, both.

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I started at the end of the pandemic on Zoom

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because thank God for Zoom.

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And then I will go to TV stations.

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And I have done that and worked with groups of people.

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But you know what?

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And it's fine.

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But to be honest with you, working on Zoom

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is perfect because it's TV screens.

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And that way, nobody's traveling, nobody's at work,

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nobody has anybody overhearing if you're in another studio.

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I mean, I've done it.

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But I think just doing the Zoom relationship,

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and it also creates healthy boundaries.

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Yes.

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Yes, definitely.

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And lots of reasons to do it on Zoom.

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So that's what I mostly do.

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Definitely.

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And you also don't have to question someone

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being in your space.

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And your space is usually where your comfort zone is,

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which allows you to be able to be you, the authentic person,

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as you state, Susan, and not have

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to change your surroundings.

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Right.

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That is a priority.

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Trust me, and I have to trust you.

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Yes.

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I'm helping you build something, including your confidence,

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including your ability to grow as a journalist.

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Because not only do I, with journalists,

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not only work on voice, but you have

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to work on writing that goes hand in hand,

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whether it's a sports play-by-play or sideline

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announcer.

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There are other things we can work on.

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So there are things that just sort of come together

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that starts with the breath.

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Yeah.

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Yeah.

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And I love it.

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I love it.

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And it's also that point, too, where you catch an anxiety

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attack, right?

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Because you're about to go on.

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You're about to speak.

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And you can tell that your voice changes.

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And the trembling that happens, we

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don't even realize that what's going on in our body

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is now in our voice.

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And I don't know why I relate to this so much,

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but you're bringing up things as like, what?

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I get this.

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I understand this.

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And this is why it's so important, Susan,

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to get people such as yourself on podcasts, right?

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And to record something like this.

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Because daily, we're just walking around, right?

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We're just being people.

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And we're just living this life.

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But there is a voice.

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We do have a voice.

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There is something that needs to be said,

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but we don't know how to say it.

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And for someone like yourself that

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teaches people how to speak and write, as you stated,

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which goes hand in hand, no one thinks about that.

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It's either the voice or it's either the writing.

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And I realize podcasts have allowed

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a very wide audience of people to connect with other people.

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And I think that's great.

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It's like radio was back in the early 1920s.

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But one of the things that I still think you need

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is some decorum, some framework, some how-to

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in how you're going to speak, how you're

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going to open the show, how you're

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going to ask those questions, what you're

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going to talk about.

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Too many people think, and it's pervasive

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in the younger generation, is, well, I'm just going to be me.

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And you're just going to have to live with it.

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I'm just going to be me.

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Yes.

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OK, but if I stumble across your podcast and I don't like,

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and this is, before I agree to do a podcast,

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I listen to the host and I see what they sound like,

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what their production values are, how it sounds back.

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If I'm hearing echo or if I'm hearing tin

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or if I'm hearing a sound or even just

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the vocal sound of the host, I will politely

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decline because that's important to me.

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And it should be important to everyone.

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I have a friend who teaches, she's a voice actor in Boston

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and she also teaches public speaking.

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And she says that all of us have a vocal clothes closet,

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meaning we put on different outfits

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depending on where we are.

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Now, does that lead you down that path of code switching?

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It could.

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But it also says to you, you will speak to a spouse

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in a manner that you might not speak to your boss.

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You would speak to an audience not in a way

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you would speak to your four-year-old.

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So we all have clothes for our voices.

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You know, and I used to, interesting enough,

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of course, like I said, all this is relating back

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to a lot of things that I've heard.

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So I call it the light switch.

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And when I go into a room, I switch on.

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And that light switch is I'm now conforming

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to the room which I am in.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes

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continue to move forward.

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This is going to get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision

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and becoming a Vision Pro yourself.